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The Internet Archive (Art By Normal Rockwell)
The Internet Archive (Art By Normal Rockwell)

20 Wacky Ads from Boys' Life Magazine, May 1915

The Internet Archive (Art By Normal Rockwell)
The Internet Archive (Art By Normal Rockwell)

Boys' Life magazine is targeted at Boy Scouts. It began publication in 1911, and is still running today. When I was a kid (and a member of the Webelos), I'd read the magazine—but not for the articles. I was there for the ads in the back. They were a little nutty, often encouraging kids to sell things door-to-door in exchange for prizes. Many also advertised knives, bike repair kits, exotic pets, magic kits, wrestling outfits, and all manner of things I wanted but couldn't afford.

So I decided to see what the ads in the magazine were like precisely 100 years ago—the issue from May 1915 (you can read it online). I suppose it's not a surprise that this wacky ad thing has been going on for a century. Here are my favorites.

1. Money—Lots Of It

Well, if 87 Boy Scouts succeeded in making $2.34 selling gliding casters, why not be the 88th?

2. Money In Pigeons!

Jumbo Pigeons with dollar signs on them!

3. Lawn Swing for Selling Soap

Earn this lawn swing (of unspecified size) in exchange for selling 210 bars of soap. Seems downright easy. It says right there: "You can earn it in an hour or two." Sure.

4. Hey, Free Pony! Or... Wait...

"The Pony Man will send you pony pictures and tell you all about the other boys and girls who have won ponies in the past." I think your odds of getting the actual pony are slim to none.

5. $250/Month Repairing Tires

"Each auto sold means more tires to mend." Still true. Also: "Be the first to start. Experience unnecessary. You learn quick. Simply follow directions. Business comes fast and easy."

6. All the Spending Money You Need!

Again, this one suggests you might want a pony (or a canoe, camping kit, or gun). What's up with ponies? Anyway, this silver-cleaning business is a surefire winner. What wealthy aristocrat doesn't want some little kid cleaning the silver?

7. Amazing Profits in Mushrooms

The profit claims made in these ads are kind of extreme. Up to $60 per week (in 1915!) selling mushrooms? I guess it's technically possible, but I'm not sure the local door-to-door mushroom saleskid is gonna make that kind of dough.

8. Boys, It's Your Ammunition!

"They hit where you aim." I certainly hope so!

9. Earn Money Selling Rubber Stamps

Was there really a thriving market for custom rubber stamps sold by children? I guess it's technically possible.

10. Hurrah for the Unicycle

This is the craziest unicycle I've ever seen. I do not understand this. I also don't understand how a normal kid is going to sell these things to his peers.

11. Magic-Fish-Lure

"Fish bite like hungry wolves." Run away from the wolf fish, children!

12. Shirts Blouses for Boys

"For all wide-awake boys there are Shirts of the right sort. There is perfect fit, man-like styles, clean finish, hand-tailoring, exclusive patterns." I do enjoy the creepy sameness of the kids (looks like two photos of two similar-looking kids, right?).

13. Shredded Wheat

"The stuff that muscle is made of. The vigor of living and the health of the sun and soil are in every shred." I'm not going to lie, I love Shredded Wheat. But I'm not sure it added much muscle to my frame. Maybe I should've prepared it on a camp stove?

14. Summer Camps

Three ads for summer camps. One has a "wholesome moral atmosphere," the other is "for boys of Christian parentage." Sounds like fun.

15. The Knife They All Want!

While it is true that many boys want a knife, I doubt that they want one with weird Masonic symbols on it. In my day, the good old Swiss Army Knife was the one to have. (We had not yet learned about Leatherman technology.)

16. Unsinkable Canoe

It may be unsinkable, but I'll wager it's still capsizable.

17. Wagon for Soap Sales

Similar to the above, but this "farm wagon" actually includes dimensions. Seems legit, assuming you can sell a bunch of overpriced soap.

18. The War May End These Postage Stamps

So... this ad seems to posit that the Great War would destroy Belgium, Turkey, Germany, England (!), France (!!), Russia (!!!), Bosnia, Japan (!!!!), Servia [sic], and Austria-Hungary. So the thing to do is collect their stamps before these countries die? Ugh.

19. Want a Merry-Go-Round?

The answer is obviously yes, but the suggestions that it "almost runs itself," and that you can "sell to your friends" seem super-bogus.

20. Beech-Nut Peanut Butter

"Lots of nourishment and a taste that goes fine with bread or crackers." Well, ma, I'm just headed down to the fishing hole with this poorly-sketched peanut butter sandwich and my stick-fishing-pole. With my Magic-Fish-Lure (#11), I'll be bringing home dinner. Please buy more crackers, they'd taste fine.

All images courtesy of The Internet Archive, where you can find the whole magazine, along with many others. See also: The Boys' Life Wayback Machine.

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How Google Chrome’s New Built-In Ad Blocker Will Change Your Browsing Experience
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If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

[h/t Tech Crunch]

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Why Subliminal Messaging Doesn't Work (Unless You Want It To)
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Subliminal messages—hidden phrases in TV programs, movies, and ads—probably won't make you run out and join the Navy, appreciate a band's music, or start smoking. That's because these sneaky suggestions don't really change consumer behavior, even though many people believe otherwise, according to Sci Show Psych.

We say "don't really" because subliminal messages can sway the already motivated, research shows. For example, a 2002 study of 81 college students found that parched subjects drank more water after being subliminally primed with words like "dry" and "thirsty." (Participants who weren't already thirsty drank less.) A follow-up experiment involving 35 undergrads yielded similar results, with dehydrated students selecting sports drinks described as "thirst-quenching" over "electrolyte-restoring" after being primed for thirst. Experiments like these won't work on, say, chocolate-loving movie audiences who are subliminally instructed by advertisers to purchase popcorn instead.

Learn more about how subliminal messaging affects (or doesn't affect) our decision-making, and why you likely won't encounter ads with under-the-radar suggestions on the regular.

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