How Does Jelly Belly Create Its Weird Flavors?

iStock
iStock

If you’re a Harry Potter fan, you’ve no doubt received a box of Bertie Bott’s Every Flavour Beans in your Easter basket at least once. As its name suggests, there are beans of many flavors in the boxes—and not just nice ones. In addition to beans that taste like banana, lemon, and blueberry, there are also black pepper, earwax, booger, earthworm, and vomit jelly beans. Ditto for the company’s BeanBoozled line, which features lookalike jelly beans in flavors like buttered popcorn and rotten egg, licorice and skunk spray, peach and barf, and chocolate pudding and canned dog food. (Part of the fun of taking the BeanBoozled Challenge is finding out which one you’ve gotten!)

Having tasted the vomit jelly bean myself, I can tell you it does, in fact, taste like puke. (I had to spit it out.) “We’re nothing if not committed to making flavors as true to life as possible,” Jelly Belly spokesperson Jana Sanders Perry tells mental_floss, “and that includes the wacky flavors, too.” Still, no one at Jelly Belly is eating canned dog food or vomit to make these beans, or putting that stuff in the beans themselves—and yet, they taste just like what they’re named after. So how is it done?

Smells play a huge part in how we taste, so Jelly Belly’s first step in creating a jelly bean involves analyzing the real thing in a gas chromatograph. The machine converts the target object into vapors in an oven (either after dissolving it in a solvent and then boiling it or simply by heating it), and then analyzes the chemical makeup of those vapors and converts them to flavor markers, which is what Jelly Belly’s team uses as a starting point for its beans. “This is how many of our flavors are analyzed and created, particularly those found in the BeanBoozled and Bertie Bott’s Every Flavour Beans lines,” Perry says.

For example, when the company decided to add a new bean called Stinky Socks to its BeanBoozled line, “our flavor scientist aged his own socks in a sealed plastic bag for a couple of weeks,” Perry says. The scientist then took the socks and put them in the gas chromatograph, which generated a report of the socks’ flavor makeup; the bean’s flavor was created using that data. “In the early tests of what became Stinky Socks flavor, the scent permeated everything the scientist wore, even though she was making a very small batch,” Perry says. “Usually you can do some laundry and take a shower and all is well, but [her] leather boots took on the scent and would not let it go. It’s the only time I’ve heard of one of the flavors causing such extreme ruin.” The company’s flavor scientists refined the flavor so it’s less potent.

Once a new jelly bean flavor is created, it goes through taste testing trials to get the flavor just right, and adjustments are made based on that feedback. Occasionally, that input comes from the company’s owners. “A few of them grew up on farms with chickens and have had run-ins with rotten eggs,” Perry says. “When we created the Rotten Egg flavor, it passed through the usual channels for taste testing, and when it got to our Chairman of the Board, Herm Rowland, and his daughter, now-President & CEO Lisa Rowland Brasher, they both had the same feedback: Needs even more rotten egg flavor. Both have strong memories of the smell of a rotten egg [after it] exploded in their hands.”

But sometimes flavors are created in a more roundabout way; it’s not always about putting something like puke in the gas chromatograph. “The Vomit in the Bertie Bott’s and Barf in BeanBoozled lines were born from the humble attempt to make a pizza-flavored jelly bean,” Perry says. “Attempt after attempt was rejected by our taste testers because the cheese flavor of the pizza was not palatable.”

The company shelved the flavor, but when it was time to make a vomit jelly bean, one team member brought up the failed pizza flavor. “We made a few adjustments,” Perry says, “and the rest is history.”

This article originally appeared in 2015.

Does the Full Moon Really Make People Act Crazy?

iStock.com/voraorn
iStock.com/voraorn

Along with Mercury in retrograde, the full moon is a pretty popular scapegoat for bad luck and bizarre behavior. Encounter someone acting strangely? Blame it on the lunar phases! It's said that crime rates increase and emergency rooms are much busier during the full moon (though a 2004 study debunked this claim). Plus, there's that whole werewolf thing. Why would this be? The reasoning is that the Moon, which affects the ocean's tides, probably exerts a similar effect on us, because the human body is made mostly of water.

This belief that the Moon influences behavior is so widely held—reportedly, even 80 percent of nurses and 64 percent of doctors think it's true, according to a 1987 paper published in the Journal of Emergency Medicine [PDF]—that in 2012 a team of researchers at Université Laval's School of Psychology in Canada decided to find out if mental illness and the phases of the Moon are linked [PDF].

To test the theory, the researchers evaluated 771 patients who visited emergency rooms at two hospitals in Montreal between March 2005 and April 2008. The patients chosen complained of chest pains, which doctors could not determine a medical cause for the pains. Many of the patients suffered from panic attacks, anxiety and mood disorders, or suicidal thoughts.

When the researchers compared the time of the visits to the phases of the Moon, they found that there was no link between the incidence of psychological problems and the four lunar phases, with one exception—in the last lunar quarter, anxiety disorders were 32 percent less frequent. "This may be coincidental or due to factors we did not take into account," Dr. Geneviève Belleville, who directed the team of researchers, said. "But one thing is certain: we observed no full-moon or new-moon effect on psychological problems."

So rest easy (or maybe not): If people seem to act crazy during the full Moon, their behavior is likely pretty similar during the rest of the lunar cycle as well.

This story was updated in 2019.

What's the Difference Between a Rabbit and a Hare?

iStock.com/Carmen Romero
iStock.com/Carmen Romero

Hippity, hoppity, Easter's on its way—and so is the eponymous Easter bunny. But aside from being a magical, candy-carrying creature, what exactly is Peter Cottontail: bunny, rabbit, or hare? Or are they all just synonyms for the same adorable animal?

In case you've been getting your fluffy, long-eared mammals mixed up, we've traveled down the rabbit hole to set the record straight. Although rabbits and hares belong to the same grass-munching family—called Leporidae—they're entirely different species with unique characteristics. It would be like comparing sheep and goats, geneticist Steven Lukefahr of Texas A&M University told National Geographic.

If you aren't sure which animal has been hopping around and helping themselves to the goodies in your vegetable garden, take a closer look at their ears. In general, hares have longer ears and larger bodies than rabbits. Rabbits also tend to be more social creatures, while hares prefer to keep to themselves.

As for the baby animals, they go by different names as well. Baby hares are called leverets, while newborn rabbits are called kittens or kits. So where exactly do bunnies fit into this narrative? Originally, the word bunny was used as a term of endearment for a young girl, but its meaning has evolved over time. Bunny is now a cutesy, childlike way to refer to both rabbits and hares—although it's more commonly associated with rabbits these days. With that said, the Easter bunny is usually depicted as a rabbit, but the tradition is thought to have originated with German immigrants who brought their legend of an egg-laying hare called "Osterhase" to America.

In other ambiguous animal news, the case of Bugs Bunny is a little more complicated. According to scientist and YouTuber Nick Uhas, the character's long ears, fast speed, and solitary nature seem to suggest he's a hare. However, in the cartoon, Bugs is shown burrowing underground, which doesn't jive with the fact that hares—unlike most rabbits—live aboveground. "We can draw the conclusion that Bugs may be a rabbit with hare-like behavior or a hare with rabbit nesting habits," Uhas says.

The conversation gets even more confusing when you throw jackrabbits into the mix, which aren't actually rabbits at all. Jackrabbits are various species of large hare that are native to western North America; the name itself is a shortened version of "jackass rabbit," which refers to the fact that the animal's ears look a little like a donkey's.

A jackrabbit
Connor Mah, Flickr // CC BY-SA 2.0

As Mark Twain once famously wrote about the creature, "He is just like any other rabbit, except that he is from one-third to twice as large, has longer legs in proportion to his size, and has the most preposterous ears that ever were mounted on any creature but the jackass." (Fun fact: Black-tailed jackrabbits' extra-long ears actually help them stay cool in the desert. The blood vessels in their ears enlarge when it gets hot, causing blood to flow to their ears and ridding their bodies of excess heat.)

Rabbits, hares, and jackrabbits all have one thing in common, though: They love a good salad. So if you happen across one of these hopping creatures, give them some grass or weeds—and skip the carrots. Bugs Bunny may have loved the orange vegetable, but most hares and rabbits would prefer leafy greens.

Have you got a Big Question you'd like us to answer? If so, send it to bigquestions@mentalfloss.com.

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