How Does Jelly Belly Create Its Weird Flavors?

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iStock

If you’re a Harry Potter fan, you’ve no doubt received a box of Bertie Bott’s Every Flavour Beans in your Easter basket at least once. As its name suggests, there are beans of many flavors in the boxes—and not just nice ones. In addition to beans that taste like banana, lemon, and blueberry, there are also black pepper, earwax, booger, earthworm, and vomit jelly beans. Ditto for the company’s BeanBoozled line, which features lookalike jelly beans in flavors like buttered popcorn and rotten egg, licorice and skunk spray, peach and barf, and chocolate pudding and canned dog food. (Part of the fun of taking the BeanBoozled Challenge is finding out which one you’ve gotten!)

Having tasted the vomit jelly bean myself, I can tell you it does, in fact, taste like puke. (I had to spit it out.) “We’re nothing if not committed to making flavors as true to life as possible,” Jelly Belly spokesperson Jana Sanders Perry tells mental_floss, “and that includes the wacky flavors, too.” Still, no one at Jelly Belly is eating canned dog food or vomit to make these beans, or putting that stuff in the beans themselves—and yet, they taste just like what they’re named after. So how is it done?

Smells play a huge part in how we taste, so Jelly Belly’s first step in creating a jelly bean involves analyzing the real thing in a gas chromatograph. The machine converts the target object into vapors in an oven (either after dissolving it in a solvent and then boiling it or simply by heating it), and then analyzes the chemical makeup of those vapors and converts them to flavor markers, which is what Jelly Belly’s team uses as a starting point for its beans. “This is how many of our flavors are analyzed and created, particularly those found in the BeanBoozled and Bertie Bott’s Every Flavour Beans lines,” Perry says.

For example, when the company decided to add a new bean called Stinky Socks to its BeanBoozled line, “our flavor scientist aged his own socks in a sealed plastic bag for a couple of weeks,” Perry says. The scientist then took the socks and put them in the gas chromatograph, which generated a report of the socks’ flavor makeup; the bean’s flavor was created using that data. “In the early tests of what became Stinky Socks flavor, the scent permeated everything the scientist wore, even though she was making a very small batch,” Perry says. “Usually you can do some laundry and take a shower and all is well, but [her] leather boots took on the scent and would not let it go. It’s the only time I’ve heard of one of the flavors causing such extreme ruin.” The company’s flavor scientists refined the flavor so it’s less potent.

Once a new jelly bean flavor is created, it goes through taste testing trials to get the flavor just right, and adjustments are made based on that feedback. Occasionally, that input comes from the company’s owners. “A few of them grew up on farms with chickens and have had run-ins with rotten eggs,” Perry says. “When we created the Rotten Egg flavor, it passed through the usual channels for taste testing, and when it got to our Chairman of the Board, Herm Rowland, and his daughter, now-President & CEO Lisa Rowland Brasher, they both had the same feedback: Needs even more rotten egg flavor. Both have strong memories of the smell of a rotten egg [after it] exploded in their hands.”

But sometimes flavors are created in a more roundabout way; it’s not always about putting something like puke in the gas chromatograph. “The Vomit in the Bertie Bott’s and Barf in BeanBoozled lines were born from the humble attempt to make a pizza-flavored jelly bean,” Perry says. “Attempt after attempt was rejected by our taste testers because the cheese flavor of the pizza was not palatable.”

The company shelved the flavor, but when it was time to make a vomit jelly bean, one team member brought up the failed pizza flavor. “We made a few adjustments,” Perry says, “and the rest is history.”

This article originally appeared in 2015.

Why is Friday the 13th Considered Unlucky?

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Today, people around the globe will feel uneasy about getting out of bed, leaving their homes, or going about their normal daily routines, all because of a superstition. These unfortunate folks suffer from paraskavedekatriaphobia, a common neurosis familiar to us all: the fear of Friday the 13th. But just where did this superstitious association come from, and how did it catch on?

The truth is that no one is absolutely sure where the idea that Friday the 13th is unlucky originated. Donald Dossey, the founder of the Stress Management Center and Phobia Institute in Asheville, North Carolina, suspects the fear can be traced back to a Norse myth about 12 gods who had a dinner at Valhalla—the fabled hall where legendary Norse heroes feasted for eternity after they died—that was interrupted by a 13th guest, the evil and mischievous god Loki.

According to legend, Loki tricked Höðr (the blind god of winter and son of Odin, the supreme god in Norse mythology) into shooting his brother Baldr (the benevolent god of summer who was also a son of Odin) with a magical spear tipped with mistletoe—the only substance that could defeat him. Thus the number 13 was branded as unlucky because of the ominous period of mourning following the loss of such powerful gods by this unwanted 13th guest.

For whatever reason, among many cultures, the number 12 emerged throughout history as a "complete" number: There are 12 months in a year, 12 signs of the zodiac, 12 Gods of Olympus, 12 sons of Odin, 12 labors of Hercules, 12 Jyotirlingas or Hindu shrines where Shiva is worshipped, 12 successors of Muhammad in Shia Islam, and 12 tribes of Israel. In Christianity, Jesus was betrayed by one of his 12 Apostles—Judas—who was the 13th guest to arrive for the Last Supper. Surpassing the number 12 ostensibly unbalances the ideal nature of things; because it is seen as irregular and disrespectful of a sense of perfection, the number 13 bears the stigma of misfortune and bad luck we know today.

WHY FRIDAY?

Friday joins in the mix mostly because all of the early accounts of Jesus’s crucifixion agree that it took place on Friday—the standard day for crucifixions in Rome. As Chaucer noted in The Canterbury Tales, "And on a Friday fell all this mischance." Yet perpetuating Friday as an unlucky day in America came from the late 19th-century American tradition of holding all executions on Fridays; Friday the 13th became the unluckiest of days simply because it combined two distinct superstitions into one. According to the Oxford University Press Dictionary of Superstitions, the first reference to Friday the 13th itself wasn’t until 1913. (So despite actually occurring on Friday, October 13, 1307, the popular notion that the Friday the 13th stigma comes from the date on which the famed order of the Knights Templar were wiped out by King Philip of France is just a coincidence.)

The repercussions of these phobias reverberated through American culture, particularly in the 20th century. Most skyscrapers and hotels lack a 13th floor, which specifically comes from the tendency in the early 1900s for buildings in New York City to omit the unlucky number (though the Empire State Building has a 13th floor). Some street addresses also skip from 12 to 14, while airports may skip the 13th gate. Allegedly, the popular Friday the 13th films were so-named just to cash in on this menacing date recognition, not because the filmmakers actually believed the date to be unlucky.

So, is Friday the 13th actually unlucky? Despite centuries of superstitious behavior, it largely seems like psychological mumbo jumbo. One 1993 study seemed to reveal that, statistically speaking, Friday the 13th is unlucky, but the study's authors told LiveScience that though the data was accurate, "the paper was just a bit of fun and not to be taken seriously." Other studies have shown no correlation between things like increased accidents or injuries and Friday the 13th.

And Friday the 13th isn't a big deal in other cultures, which have their own unlucky days: Greeks and Spanish-speaking countries consider Tuesday the 13th to be the unluckiest day, while Italians steer clear of Friday the 17th. So today, try to rest a little easy—Friday the 13th may not be so unlucky after all.

Additional Source: 13: The Story of the World’s Most Popular Superstition.

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Does the Full Moon Really Make People Act Crazy?

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iStock.com/voraorn

Along with Mercury in retrograde, the full moon is a pretty popular scapegoat for bad luck and bizarre behavior. Encounter someone acting strangely? Blame it on the lunar phases! It's said that crime rates increase and emergency rooms are much busier during the full moon (though a 2004 study debunked this claim). Plus, there's that whole werewolf thing. Why would this be? The reasoning is that the moon, which affects the ocean's tides, probably exerts a similar effect on us, because the human body is made mostly of water.

This belief that the moon influences behavior is so widely held—reportedly, even 80 percent of nurses and 64 percent of doctors think it's true, according to a 1987 paper published in the Journal of Emergency Medicine [PDF]—that in 2012 a team of researchers at Université Laval's School of Psychology in Canada decided to find out if mental illness and the phases of the moon are linked [PDF].

To test the theory, the researchers evaluated 771 patients who visited emergency rooms at two hospitals in Montreal between March 2005 and April 2008. The patients chosen complained of chest pains, which doctors could not determine a medical cause for the pains. Many of the patients suffered from panic attacks, anxiety and mood disorders, or suicidal thoughts.

When the researchers compared the time of the visits to the phases of the moon, they found that there was no link between the incidence of psychological problems and the four lunar phases, with one exception: in the last lunar quarter, anxiety disorders were 32 percent less frequent. "This may be coincidental or due to factors we did not take into account," Dr. Geneviève Belleville, who directed the team of researchers, said. "But one thing is certain: we observed no full-moon or new-moon effect on psychological problems."

So rest easy (or maybe not): If people seem to act crazy during the full moon, their behavior is likely pretty similar during the rest of the lunar cycle as well.

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