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Where Does the Word 'Meme' Come From?

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Steve Jennings/Getty Images for Civic Entertainment Group

By Jenna Scarbrough

Certain fads, catchphrases, dances, and songs bombard our society—nowadays, almost all of these are either born on or popularized through the Internet. Grumpy Cat, Rickrolling, Left Shark, the optical illusion dress—all of these ubiquitous cultural sensations have this in common. Some of these stick for a while, some don’t. Those that stick are branded as memes. But what exactly is a meme?

In 1976, Richard Dawkins, the English evolutionary biologist, proposed an idea in his book, The Selfish Gene: What if ideas were like organisms, where they could breed and mutate? These ideas, he claimed, are actually the basis for human culture, and they are born in the brain.

Dawkins’s research is primarily in genetics. He has argued that all life relies on replication. But unlike cells, ideas do not rely on a chemical basis for survival. They begin from a single location—the brain—and spread outward, jumping from one vessel to another, battling for attention. Some ideas are more successful, which may be due to an element of truth they carry, while others slowly die out. Some may not be accurate, but society has accepted these ideas for so long that they are just accepted (think about pictures of Jesus or George Washington; while these may not be what they actually looked like, almost all art now portrays these men in the same way).

Dawkins needed a name for this concept. He proposed calling it mimeme, from the Greek word meaning “that which is replicated.” He wrote in his book, “I hope my classicist friends will forgive me if I abbreviate mimeme to meme.” He felt the monosyllabic word would be more fitting because it sounds similar to "gene." “If it is any consolation,” he continued, “it could alternatively be thought of as being related to ‘memory,’ or to the French word même. It should be pronounced to rhyme with ‘cream.’”

Although he probably couldn’t imagine the possibility of Internet memes during his initial research in the ‘70s and ‘80s, Dawkins has now accepted the appropriation. Because it’s still viral, he said in an interview with WIRED, this popularity increase goes right along with his theory that ideas are similar to living things.

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Big Questions
Who Was Chuck Taylor?
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From Betty Crocker to Tommy Bahama, plenty of popular labels are "named" after fake people. But one product with a bona fide backstory to its moniker is Converse's Chuck Taylor All-Star sneakers. The durable gym shoes are beloved by everyone from jocks to hipsters. But who's the man behind the cursive signature on the trademark circular ankle patch?

As journalist Abraham Aamidor recounted in his 2006 book Chuck Taylor, All Star: The True Story of the Man behind the Most Famous Athletic Shoe in History, Chuck Taylor was a former pro basketball player-turned-Converse salesman whose personal brand and tireless salesmanship were instrumental to the shoes' success.

Charles Hollis Taylor was born on July 24, 1901, and raised in southern Indiana. Basketball—the brand-new sport invented by James Naismith in 1891—was beginning to take the Hoosier State by storm. Taylor joined his high school team, the Columbus High School Bull Dogs, and was named captain.

After graduation, instead of heading off to college, Taylor launched his semi-pro career playing basketball with the Columbus Commercials. He’d go on to play for a handful of other teams across the Midwest, including the the Akron Firestone Non-Skids in Ohio, before finally moving to Chicago in 1922 to work as a sales representative for the Converse Rubber Shoe Co. (The company's name was eventually shortened to Converse, Inc.)

Founded in Malden, Massachusetts, in 1908 as a rubber shoe manufacturer, Converse first began producing canvas shoes in 1915, since there wasn't a year-round market for galoshes. They introduced their All-Star canvas sports shoes two years later, in 1917. It’s unclear whether Chuck was initially recruited to also play ball for Converse (by 1926, the brand was sponsoring a traveling team) or if he was simply employed to work in sales. However, we do know that he quickly proved himself to be indispensable to the company.

Taylor listened carefully to customer feedback, and passed on suggestions for shoe improvements—including more padding under the ball of the foot, a different rubber compound in the sole to avoid scuffs, and a patch to protect the ankle—to his regional office. He also relied on his basketball skills to impress prospective clients, hosting free Chuck Taylor basketball clinics around the country to teach high school and college players his signature moves on the court.

In addition to his myriad other job duties, Taylor played for and managed the All-Stars, a traveling team sponsored by Converse to promote their new All Star shoes, and launched and helped publish the Converse Basketball Yearbook, which covered the game of basketball on an annual basis.

After leaving the All-Stars, Taylor continued to publicize his shoe—and own personal brand—by hobnobbing with customers at small-town sporting goods stores and making “special appearances” at local basketball games. There, he’d be included in the starting lineup of a local team during a pivotal game.

Taylor’s star grew so bright that in 1932, Converse added his signature to the ankle patch of the All Star shoes. From that point on, they were known as Chuck Taylor All-Stars. Still, Taylor—who reportedly took shameless advantage of his expense account and earned a good salary—is believed to have never received royalties for the use of his name.

In 1969, Taylor was inducted into the Basketball Hall of Fame. The same year, he died from a heart attack on June 23, at the age of 67. Around this time, athletic shoes manufactured by companies like Adidas and Nike began replacing Converse on the court, and soon both Taylor and his namesake kicks were beloved by a different sort of customer.

Still, even though Taylor's star has faded over the decades, fans of his shoe continue to carry on his legacy: Today, Converse sells more than 270,000 pairs of Chuck Taylors a day, 365 days a year, to retro-loving customers who can't get enough of the athlete's looping cursive signature.

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What Is the Difference Between Generic and Name Brand Ibuprofen?
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What is the difference between generic ibuprofen vs. name brands?

Yali Friedman:

I just published a paper that answers this question: Are Generic Drugs Less Safe than their Branded Equivalents?

Here’s the tl;dr version:

Generic drugs are versions of drugs made by companies other than the company which originally developed the drug.

To gain FDA approval, a generic drug must:

  • Contain the same active ingredients as the innovator drug (inactive ingredients may vary)
  • Be identical in strength, dosage form, and route of administration
  • Have the same use indications
  • Be bioequivalent
  • Meet the same batch requirements for identity, strength, purity, and quality
  • Be manufactured under the same strict standards of FDA's good manufacturing practice regulations required for innovator products

I hope you found this answer useful. Feel free to reach out at www.thinkbiotech.com. For more on generic drugs, you can see our resources and whitepapers at Pharmaceutical strategic guidance and whitepapers

This post originally appeared on Quora. Click here to view.

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