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How Much Does Pop Culture Affect the Prevalence of Certain Baby Names?

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In 2006, 'Jasper' was the 567th most popular name in the country for newborn boys. In 2013, it became the 248th most-popular—a precipitous jump. With absolutely no offense intended towards anyone named Jasper, why on earth did this happen?

What separates the rise of 'Jasper' from newly popular names like 'Jaxon' is that 'Jasper' was not invented recently. It follows a unique curve, as the chart below demonstrates, in which it nearly disappears for decades and then immediately surges back to 1880 levels:

Between 2006 and 2013, there was a 72% increase in instances where a baby named 'Jasper' was introduced into the American populace. This kind of curve—where a name loses its popularity but then quickly regains it—has been seen before, with the name 'Benjamin' (specifically spelled with an i):

The connection? Both names appeared in hugely popular and defining pop culture works right before the spike. Benjamin's popularity started to rise in 1968, shortly after the release of The Graduate. Enough parents-to-be were inspired by Benjamin Braddock's post-college ennui to flood the country with Benjamins.

The popularity of 'Jasper' is, unfortunately, not inspired by Grampa Simpson's friend on The Simpsons ("That's a paddlin'"), but rather Jasper Hale, a character from Stephenie Meyer's Twilight novels, which peaked on the bestseller lists shortly before the name's surprising rise.

'Jasper' is actually a rather small example of Twilight's effect on baby names. In 2009, 'Isabella' became the top name for girls (the shortened 'Bella' was the story's protagonist), and 'Cullen' (which is her romantic foil's last name), jumped 300 spots for boys.

There is no doubt that pop culture contributes to the popularity of baby names. According to Baby Center, 2014 saw a huge increase in names inspired by Netflix's Orange is the New Black. In one year, 'Galina' went up 67%, 'Nicky' 35%, 'Piper' 28%, and 'Dayanara' 19%.

Parents, like children, are susceptible to trends, and trends pulse closer to the surface in the age of the Internet. A baby name can achieve a snowball effect, and even someone who hasn't read or seen the master text will likely stumble upon it through a Google search or baby name site (of which there are a boatload).

Once a name catches on, its very cadence can become so trendy that it inspires others. "Vowels are enormously popular and influential," Laura Wattenberg, author of The Baby Name Wizard, told the New York Times. For example, Jaden, which became ubiquitous shortly after Will and Jada Pinkett Smith gave it to their son, inspired variants like 'Jayden,' which became the most popular baby name in New York for boys in 2013. "For 'Jayden,'" Wattenberg explains, "there is the long 'a' sound. And today, a third of American boys receive a name ending in the letter 'n.' In fact, 'Jayden' is part of an entire rhyming name family that has defined the sound of a generation for American boys. In a typical year, you’ll find dozens of 'Aiden' variations in the top thousand—'Jayden' and 'Braden' and 'Aiden' and 'Caden' and even 'Zayden.'"

Don't be surprised when President Zayden and Vice President Braden rise to power in 2078. Their quaint, old-fashioned names will remind elderly voters of the good ol' days.

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Big Questions
Why Do the Lions and Cowboys Always Play on Thanksgiving?
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Because it's tradition! But how did this tradition begin?

Every year since 1934, the Detroit Lions have taken the field for a Thanksgiving game, no matter how bad their record has been. It all goes back to when the Lions were still a fairly young franchise. The team started in 1929 in Portsmouth, Ohio, as the Spartans. Portsmouth, while surely a lovely town, wasn't quite big enough to support a pro team in the young NFL. Detroit radio station owner George A. Richards bought the Spartans and moved the team to Detroit in 1934.

Although Richards's new squad was a solid team, they were playing second fiddle in Detroit to the Hank Greenberg-led Tigers, who had gone 101-53 to win the 1934 American League Pennant. In the early weeks of the 1934 season, the biggest crowd the Lions could draw for a game was a relatively paltry 15,000. Desperate for a marketing trick to get Detroit excited about its fledgling football franchise, Richards hit on the idea of playing a game on Thanksgiving. Since Richards's WJR was one of the bigger radio stations in the country, he had considerable clout with his network and convinced NBC to broadcast a Thanksgiving game on 94 stations nationwide.

The move worked brilliantly. The undefeated Chicago Bears rolled into town as defending NFL champions, and since the Lions had only one loss, the winner of the first Thanksgiving game would take the NFL's Western Division. The Lions not only sold out their 26,000-seat stadium, they also had to turn fans away at the gate. Even though the juggernaut Bears won that game, the tradition took hold, and the Lions have been playing on Thanksgiving ever since.

This year, the Lions host the Minnesota Vikings.

HOW 'BOUT THEM COWBOYS?


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The Cowboys, too, jumped on the opportunity to play on Thanksgiving as an extra little bump for their popularity. When the chance to take the field on Thanksgiving arose in 1966, it might not have been a huge benefit for the Cowboys. Sure, the Lions had filled their stadium for their Thanksgiving games, but that was no assurance that Texans would warm to holiday football so quickly.

Cowboys general manager Tex Schramm, though, was something of a marketing genius; among his other achievements was the creation of the Dallas Cowboys Cheerleaders.

Schramm saw the Thanksgiving Day game as a great way to get the team some national publicity even as it struggled under young head coach Tom Landry. Schramm signed the Cowboys up for the game even though the NFL was worried that the fans might just not show up—the league guaranteed the team a certain gate revenue in case nobody bought tickets. But the fans showed up in droves, and the team broke its attendance record as 80,259 crammed into the Cotton Bowl. The Cowboys beat the Cleveland Browns 26-14 that day, and a second Thanksgiving pigskin tradition caught hold. Since 1966, the Cowboys have missed having Thanksgiving games only twice.

Dallas will take on the Los Angeles Chargers on Thursday.

WHAT'S WITH THE NIGHT GAME?


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In 2006, because 6-plus hours of holiday football was not sufficient, the NFL added a third game to the Thanksgiving lineup. This game is not assigned to a specific franchise—this year, the Washington Redskins will welcome the New York Giants.

Re-running this 2008 article a few days before the games is our Thanksgiving tradition.

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Big Questions
Why Don't We Eat Turkey Tails?
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Turkey sandwiches. Turkey soup. Roasted turkey. This year, Americans will consume roughly 245 million birds, with 46 million being prepared and presented on Thanksgiving. What we don’t eat will be repurposed into leftovers.

But there’s one part of the turkey that virtually no family will have on their table: the tail.

Despite our country’s obsession with fattening, dissecting, and searing turkeys, we almost inevitably pass up the fat-infused rear portion. According to Michael Carolan, professor of sociology and associate dean for research at the College for Liberal Arts at Colorado State University, that may have something to do with how Americans have traditionally perceived turkeys. Consumption was rare prior to World War II. When the birds were readily available, there was no demand for the tail because it had never been offered in the first place.

"Tails did and do not fit into what has become our culinary fascination with white meat," Carolan tells Mental Floss. "But also from a marketing [and] processor standpoint, if the consumer was just going to throw the tail away, or will not miss it if it was omitted, [suppliers] saw an opportunity to make additional money."

Indeed, the fact that Americans didn't have a taste for tail didn't prevent the poultry industry from moving on. Tails were being routed to Pacific Island consumers in the 1950s. Rich in protein and fat—a turkey tail is really a gland that produces oil used for grooming—suppliers were able to make use of the unwanted portion. And once consumers were exposed to it, they couldn't get enough.

“By 2007,” according to Carolan, “the average Samoan was consuming more than 44 pounds of turkey tails every year.” Perhaps not coincidentally, Samoans also have alarmingly high obesity rates of 75 percent. In an effort to stave off contributing factors, importing tails to the Islands was banned from 2007 until 2013, when it was argued that doing so violated World Trade Organization rules.

With tradition going hand-in-hand with commerce, poultry suppliers don’t really have a reason to try and change domestic consumer appetites for the tails. In preparing his research into the missing treat, Carolan says he had to search high and low before finally finding a source of tails at a Whole Foods that was about to discard them. "[You] can't expect the food to be accepted if people can't even find the piece!"

Unless the meat industry mounts a major campaign to shift American tastes, Thanksgiving will once again be filled with turkeys missing one of their juicier body parts.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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