Why Are Truffles So Expensive?

Getty Images
Getty Images

Over the weekend, a 4.16 pound white truffle—the so-called "World's Largest"—sold at a Sotheby's auction for $61,250 to a phone bidder in China. It was actually a bargain price for the over-sized fungus. This year's large crop, a result of abundant rain in Italy, has seen wholesale prices drop by 50 percent from two years ago.

To figure out a little bit about why truffles are so expensive, we talked to Vittorio Giordano, the Vice President and Truffle Guru at Urbani Truffles USA. First started in Italy in 1852, Urbani now sells to 68 different countries.

Urbani's white truffles, which are rarer and more expensive than the black truffle, still come from Italy. (They can also be found in Croatia, but lately the Italian crop has been sufficient.)

"Truffle is a wild product, it is a natural product. It is not something you can cultivate or control," Giordano explains. This unpredictability contributes to the extreme prices truffles can fetch. People have tried for generations, to no avail, to farm truffles. And while recent attempts in the U.S. and Australia to recreate truffle-conducive habitats by planting chestnut, oak, and hazelnut trees have shown modest success, the crop has been insubstantial and rarely are full truffles salvageable.

Instead, Urbani works with a network of 18,000 people to hunt for truffles around Italy. "A single truffle hunter with a dog can find a small amount—two ounces, three ounces, quarter of a pound—so we need a lot of people to make sure we are able to collect quantity we need," he says. All those employees only drive the price up further.

It used to be the case that pigs took the place of the dog in that picture. Female—and only female—pigs were the original truffle seekers; the truffles smell like testosterone to the lady swine, making them easy and eagerly sought out.

There is a problem with swine, however.

"Pigs eat truffles. They don’t want to give the product back," Giordano says. So, dogs were trained to put their noses to use for the cause and all they ask in return is a treat from their handler. (In fact, use of the pig to hunt truffles has been prohibited since 1985 because they damage the truffle beds in their zeal to get to the scent.)

Once the truffle is unearthed—and a portion of the precious find is put back into the ground to act as a spore and repopulate—there's the matter of getting the truffle to a plate. Truffles immediately begin losing water to evaporation as soon as they're dug up. To combat that, no expense is spared to get the truffle where it's going. 

"The truffle we deliver to the restaurants and distributors, less than 36 hours before were underground in Italy," Giordano says. And the cost to make that happen adds up. Black truffles, the more common variety, currently cost about $95 per ounce while white truffles top the charts at $168 per ounce. But the much more reasonably priced truffle butter is pretty delicious, too.

Fuel Your Cold Brew Obsession With This Elegant, Efficient Coffee Maker

Brrrewer
Brrrewer

The sun is scorching, the days are endless, and the gentle clinking of ice cubes in a glass of cold brew coffee sounds like chimes at the gates of heaven itself.

A beverage so divine deserves to be created by a machine to match, right? Meet Brrrewer, a coffee maker that will provide you with the smoothest, sweetest, richest cold brew coffee you’ve ever had—and it’ll do it in just four hours.

Brrrewer uses the cold drip method to brew coffee in which coffee grounds are suspended between two microfilter membranes. Water is poured over the top membrane, then slowly filters through the coffee grounds and drips out from the bottom membrane. The top membrane ensures that the water is evenly distributed among the coffee grounds, and the bottom membrane allows only the water-turned-coffee to fall into the carafe below, without any of the gritty residue. (That gritty residue is often a result of the full immersion method, which is popular among those with French presses; basically, you just steep your coffee grounds in cold water for 12 to 24 hours, strain out the grounds, and drink.)

The carafe is encased in a second layer of glass, providing thermal insulation and keeping your coffee cold for longer than a regular glass bottle or pitcher. And you can cross “coffee filters” off your shopping list—the microfilter membranes do that job already.

The Italy-based team at Essense designed Brrrewer with elegance and minimalism in mind, so it won’t throw off the aesthetic groove of your kitchen. In fact, it might enhance it. Also, it’s manufactured from a combination of borosilicate glass and BPA-free Tritan plastic; in other words, it’s extra-sturdy and environmentally friendly.

Mixologist Francesco Corona, five-time Italian “Coffee in Good Spirits” champion and world championship finalist, worked with Essense to develop special cocktail recipes for Brrrewer, which you can find in the paperback book, available on its own for $17 or with Brrrewer (the book and coffee maker combo is $78). Order Brrrewer by itself for $67 here, or see other purchase options from Kickstarter.

If four hours is more than you’re willing to wait for cold brew, check out Ninja’s Hot & Cold Brewed System, which can make it in about 15 minutes.

Mental Floss has affiliate relationships with certain retailers and may receive a small percentage of any sale. But we choose all products independently and only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Thanks for helping us pay the bills!

‘Budget Meal Planner’ Website Shows You How to Eat Well on $5 Per Day

DragonImages/iStock via Getty Images
DragonImages/iStock via Getty Images

Eating on a budget is often associated with instant ramen, fast food, and other meal options that offer a lot of convenience and not so much nutrition. But finding cheap, healthy ingredients at the grocery store is far from impossible: Many healthy staples—like brown rice, canned black beans, eggs, bananas, and sweet potatoes—can be purchased for less than $1 per serving. The one downside to buying fresh ingredients is that some planning is required to get them on the plate. You may still have to do the shopping and cooking yourself, but by using the website Budget Meal Planner, you won't have to worry about brainstorming new meal ideas each week.

According to Lifehacker, every meal plan on Budget Meal Planner can be made for less than $5 a day—which is roughly equivalent to the average food stamp allotment in the United States. Every meal plan includes grocery lists and recipes for seven days worth of breakfasts, lunches, and dinners. The plans on the site are broken down into different themes, including mushroom, Thai, Tex-Mex, potato, and Mediterranean. The recipes listed may be cheap and healthy, but they don't skimp on flavor. With Tex-Mex, you'll get chicken tacos, stuffed bell peppers, and chili. Choose Thai and enjoy Thai chicken cabbage wraps with peanut sauce and Thai yellow chicken curry.

The site includes meat-free options as well. Just select "vegetarian" beneath the "meal plans" tab for vegetarian versions of Budget Meal Planner's recipes lists. The vegetarian take on the Thai meal plan, for example, uses tofu instead of chicken and mushrooms instead of beef.

All of the meal plans on the website are free, but you can support the project by donating to the creator's Patreon. Patrons also have the opportunity to suggest new meal plan themes they'd like to see each week.

Budget Meal Planner publishes a new themed meal plan every Friday, and you can subscribe to the website's newsletter to stay updated. Here are some more helpful tips for planning your meals.

[h/t Lifehacker]

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