The 20 Catchiest Songs (According to Science)

The catchiest song is "Wannabe," by the Spice Girls! At least that's the conclusion researchers in the UK have come to after a year-long study.

In the experiment, developed by the UK's Museum of Science and Industry, people played an interactive online game called Hooked on Music, created by computational musicologist John Ashley Burgoyne and a team at the University of Amsterdam and Utrecht. The game contained 1000 clips of best-selling songs spanning seven decades, from the 1940s until the present day. There were four different ways to play, as Cnet describes:

Recognise that Tune, where users had to hum along with the track, continuing when the sound dropped out and gauging whether they were still in time when the sound resumed; What's the Hook, where users had to listen to two different clips from the same song and choose which clip was catchier; Time Trial, where users had to recognise as many songs as possible in three minutes; and In a Row, where users had to recognise as many songs in a row as they could.

Researchers analyzed the data of 12,000 participants, which revealed that, on average, it took users just 2.29 seconds to recognize "Wannabe." Here's the full list:

1. "Wannabe," Spice Girls - 2.29 seconds
2. "Mambo No. 5," Lou Bega - 2.48 seconds
3. "Eye of the Tiger," Survivor - 2.62 seconds
4. "Just Dance," Lady Gaga - 2.66 seconds
5. "SOS," ABBA - 2.73 seconds
6. "Pretty Woman," Roy Orbison - 2.73 seconds
7. "Beat It," Michael Jackson - 2.80 seconds
8. "I Will Always Love You," Whitney Houston - 2.83 seconds
9. "Don't You Want Me," The Human League - 2.83 seconds
10. "I Don't Want to Miss a Thing," Aerosmith - 2.84 seconds
11. "Poker Face," Lady Gaga - 2.88 seconds
12. "MMMbop," Hanson - 2.89 seconds
13. "It's Now or Never," Elvis Presley - 2.91 seconds
14. "You Ain't Seen Nothin' Yet," Bachman-Turner Overdrive - 2.94 seconds
15. "Billie Jean," Michael Jackson - 2.97 seconds
16. "Karma Chameleon," Culture Club - 2.99 seconds
17. "Baby One More Time," Britney Spears - 2.99 seconds
18. "Devil in Disguise," Elvis Presley - 3.01 seconds
19. "Rivers of Babylon," Boney M - 3.03 seconds
20. "Candle in the Wind," Elton John - 3.04 seconds

The researchers hope to figure out not only what makes a song catchy but how musical memory works, which could help people with dementia. "There has already been some research that shows that if you can find the right piece of music, something that had a very strong meaning, playing that piece of music can be very therapeutic," game creator Burgoyne said. "But the challenge is figuring out what is the best piece of music."

[h/t The Science of Us]

Divers Swim With What Could Be the Biggest Great White Shark Ever Filmed

iStock.com/RamonCarretero
iStock.com/RamonCarretero

New pictures and video taken by divers show what could possibly be the largest great white shark ever caught on camera, CNN Travel reports.

Deep Blue, a 50-plus-year-old great white first documented 20 years ago, was spotted off the coast of Hawaii recently in a rare close encounter. Divers were filming tiger sharks feeding on a sperm whale carcass south of Oahu when Deep Blue swam up and began scratching herself on their boat. They accompanied the shark in the water for the rest of the day, even getting close enough to touch her at times.


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"She swam away escorted by two rough-toothed dolphins who danced around her over to one of my [...] shark research vessels and proceeded to use it as a scratching post, passing up feeding for another need," Ocean Ramsey, one of the divers, wrote in an Instagram post.


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Deep Blue is roughly 20 feet long and weighs an estimated 2 tons—likely making her one of the largest great whites alive. (The record for biggest great white shark ever is often disputed, with some outlets listing an alleged 37-foot shark recorded in the 1930s as the record-holder.)

Deep Blue looks especially wide in these photos, leading some to suspect she's pregnant. Swimming so close to great whites is always dangerous, especially when they're feeding, but older, pregnant females tend to be more docile.

Though great white sharks are the largest predatory sharks in the ocean, sharks of Deep Blue's size are seldom seen, and they're filmed alive even less often, making this a remarkable occurrence.

[h/t CNN Travel]

The Psychology Behind Kids' L.O.L. Surprise! Doll Obsession

Jack Taylor, Getty Images
Jack Taylor, Getty Images

Isaac Larian, the founder and CEO of toymaker MGA Entertainment, is an insomniac. Fortunately for him, that inability to sleep forced him to get up out of bed one night—a move that ended up being worth $4 billion.

Larian’s company is the architect of L.O.L. Surprise!, a line of dolls with a clever conceit. The product, which retails for about $10 to $20, is encased in a ball-shaped plastic shell and buried under layers of packaging, forcing children to tear through a gauntlet of wrapping before they’re able to see it. The inspiration came on that highly profitable sleepless night, which Larian spent watching unboxing videos on YouTube. It resulted in the first toy made for a generation wired for delayed gratification.

The dolls first went on sale in test markets at select Target stores in late 2016. MGA shipped out 500,000 of them, all of which sold out within two months. A Cabbage Patch Kid-esque frenzy came the following year. By late 2018, L.O.L. Surprise! (the acronym stands for the fancifully redundant Little Outrageous Little) had moved 800 million units, accounted for seven of the top 10 toys sold in the U.S., and was named Toy of the Year by the Toy Association. Videos of kids and adults unboxing them garner millions of views on YouTube, which is precisely where Larian knew his marketing would be most effective.

A woman holds a L.O.L. Surprise doll and packaging in her hand
Cindy Ord, Getty Images for MGA Entertainment

The dolls themselves are nothing revolutionary. Once freed from their plastic prisons, they stare at their owner with doe-eyed expressions. Some “tinkle,” while others change color in water. They can be dressed in accessories found in the balls or paired with tiny pets (which also must be "unboxed"). Larger bundles, like last year’s $89.99 L.O.L. Bigger Surprise! capsule, feature a plethora of items, each individually wrapped. It took a writer from The New York Times 59 minutes to uncover everything inside.

This methodical excavation is what makes L.O.L. Surprise! so appealing to its pint-sized target audience. Though MGA was advised that kids wouldn’t want to buy something they couldn’t see, Larian and his executives had an instinctual understanding of what child development experts already knew: Kids like looking forward to things.

Dr. Rachel Barr, director of Georgetown University’s Early Learning Project, told The Atlantic that unboxing videos tickle the part of a child’s brain that enjoys anticipation. By age 4 or 5, they have a concept of “the future,” or events that will unfold somewhere other than the present. However, Barr said, they’re also wary of being scared by an unforeseen outcome. In an unboxing video, they know the payoff will be positive and not, say, a live tarantula.

L.O.L. Surprise! is engineered to prolong that anticipatory joy, with kids peeling away wrapping like an onion for up to 20 minutes at a time. The effect is not entirely novel—baseball card collectors have been buying and unwrapping card packs without knowing exactly what’s inside for decades—but paired with social media, MGA was able to strike oil. The dolls now have 350 licensees making everything from bed sheets to apparel. Collectors—or their parents—can buy a $199.99 doll house. So-called “boy toys” are now lurking inside the wrappers, with one, the mohawk-sporting Punk Boi, causing a mild stir for being what MGA calls “anatomically correct.” His tiny plastic genital area facilitates a peeing function.

Whether L.O.L. Surprise! bucks conventional toy trends and continues its popularity beyond a handful of holiday seasons remains to be seen. Already, MGA is pushing alternative products like Poopsie Slime Surprise, a unicorn that can be fed glitter and poops a viscous green slime. An official unboxing video has been viewed 4.2 million times and counting.

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