Report: Nearly a Quarter of Netflix Users Would Cancel If the Service Introduced Ads

nicoletaionescu, iStock / Getty Images Plus
nicoletaionescu, iStock / Getty Images Plus

With original content costs running into the billions of dollars, Netflix may one day be unable to rely solely on subscription fees to generate revenue. If the company turns to advertising, though, an audience already accustomed to uninterrupted movies and television shows may decide to opt out.

According to a consumer survey of 1765 people by Hub Entertainment Research, 23 percent of respondents indicated they would drop Netflix if the service began running commercials. With 60 million subscribers in the United States, that would mean a loss of approximately 14 million users.

Under increased pressure from services like Hulu and Amazon Prime and with several more streaming services in the pipeline from Apple, Disney, and Warner Bros., Netflix has been aggressive in pursuing first-run movies like Roma and Triple Frontier to complement its original programming slate. To offset these costs, Netflix announced a price increase for subscribers in January that raised its traditional HD plan from $11 to $13 a month.

Ads, however, may still be in its future. In 2018, the company tested commercials promoting some of its original programming at the end of episodes.

If Netflix does consider advertising in the future, the survey indicates that it could help stave off a loss of subscribers by lowering prices. Roughly 86 percent of people polled would stick with the service if ads meant the price dropped by $2, and 88 percent would remain if it dropped by $3.

[h/t CNBC]

Target Has Launched a Harry Potter Line of Clothing, Accessories, and Home Goods

Target
Target

No more blending in with the mediocre Muggles—now wizards can decorate and accessorize like the magical creatures they are with Target's brand-new line of Harry Potter clothing and home goods.

Target shoppers will feel like they’ve stepped through Platform 9 ¾ at King’s Cross Station as they wander the Harry Potter-stuffed aisles. Popsugar reports that Target will carry more than 500 Harry Potter-themed items, including socks, lanterns, pillows, dolls and much more.

You’ll be able to wake up in your Hogwarts sheets, have your morning coffee in a Slytherin mug, and take a ride on a foam Nimbus 2000 replica while rocking a Potter t-shirt. Not sure what house you’re in? No sweat! Target is even carrying a real-life sorting hat.

Whether you need a gift for the kiddos, or just want to treat your inner witch, Target is sure to have the perfect find in its Wizarding World line.

House Boasting a ‘Harry Potter Room’ Under the Stairs Hits the Market in San Diego

Cupboard under the stairs featured on the Warner Bros. Studio Tour: The Making of Harry Potter in London.
Cupboard under the stairs featured on the Warner Bros. Studio Tour: The Making of Harry Potter in London.
Matt Robinson, Flickr // CC BY 2.0

When Harry Potter fans dream of living like the boy wizard, they may picture Harry's cozy quarters in the Gryffindor dormitory at Hogwarts. One home owner in San Diego, California is trying to spin one of Harry's much less idyllic living situations as a magical feature. As The San Diego Union-Tribune reports, a listing of a three-bedroom house for sale in the city's Logan Heights neighborhood boasts a "Harry Potter room"—a.k.a storage room under the stairs.

In the Harry Potter books, the cupboard under the stairs of the Dursley residence served as Harry's bedroom before he enrolled in Hogwarts. Harry was eager to escape the cramped, dusty space, but thanks to the series' massive success, a similar feature in a real-world home may be a selling point for Harry Potter fans.

Kristin Rye, the seller of the San Diego house, told The Union-Tribune she would read Harry Potter books to her son, though she wouldn't describe herself as a super fan. As for why she characterized her closet as a “large ‘Harry Potter’ storage room underneath stairs" in her real estate listing, she said it was the most accurate description she could think of. “It’s just this closet under the stairs that goes back and is pretty much like a Harry Potter room. I don’t know how else to describe it," she told the newspaper.

Beyond the cupboard under the stairs, Rye's listing doesn't bear much resemblance to the cookie-cutter, suburban home of 4 Privet Drive. Nearly a century old, the San Diego house has the same cobwebs and a musty smells you might expect from the Hogwarts dungeons, the newspaper reports. But there are some perks, including a parking spot and backyard space for a garden or pull-up bar. The 1322-square-foot home is listed at $425,000—cheaper than the median price of $620,000 for a resale single-family home in the area.

If you want to live like a wizard, you don't necessarily need to start by moving under a staircase. In North Yorkshire, England, a cottage modeled after Hagrid's Hut is available to rent on a nightly basis.

[h/t The San Diego Union-Tribune]

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