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New Twitter Study Discovers “Global Superdialects”

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Do you say sneakers, gym shoes, or trainers? Soda, pop, or fizzy drink? Your choice has a lot to do with where you’re from. Certain terms vary by region, and it should be possible to get a good picture of regional differences in vocabulary by searching for these terms on Twitter and plotting where they come from using geolocation data.

As MIT Technology Review reports, a new study did just that for variable terms in Spanish. As expected, terms known to distinguish various dialects of Spanish mapped well, in tweets, to the areas they are commonly associated with. For example, the map above shows that a computer is called a computadora in Mexico, an ordenador in Spain and a computador in Chile. The different terms for car—auto, carro, coche, concho, and movi—are also mapped. The size of the dots corresponds to the number of tweets with that term.

But researchers Bruno Gonçalves and David Sánchez also found something unexpected when they combined the data on all the words together. There were two main dialect groups, and they were divided not by region, but by population density. There were two “superdialects”—one in dense, urban centers, and another in smaller towns and rural areas. The rural areas “keep a larger number of characteristic items and native words,” while cities, more subject to the forces of globalization, tend toward “dialect unification, smoothing possible lexical differences.” The urban superdialect is a less differentiated, international Spanish, and the rural superdialect is more varied and less subject to international leveling, despite the fact that everyone in the study is using Twitter.

We don’t speak differently just because we live in different places, but because we live differently. This is something sociolinguists have known for a long time. Advances in techniques for analyzing the huge amount of language data on Twitter offer new ways to look at how our lives influence our language.

The original paper is here.

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How Google Chrome’s New Built-In Ad Blocker Will Change Your Browsing Experience
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If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

[h/t Tech Crunch]

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Amazon Will Now Deliver Whole Foods Groceries To Your Door
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Since its acquisition of Whole Foods for $13.7 billion in 2017, Amazon has slowly been ramping up synergy between the two brands. An Amazon Go concept convenience store in Seattle allows customers to enter, scan their cell phone, and walk out with groceries without having to stand in line; select Amazon products, like their Echo devices, have made their way onto retail shelves.

Now, consumers in Austin, Dallas, Cincinnati, and Virginia Beach can use their status as an Amazon Prime customer to get free home delivery of their Whole Foods groceries. Beginning Thursday, February 8, the market will drop off orders within two hours. (One-hour delivery carries a $7.99 charge.)

“We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” Whole Foods Market co-founder and CEO John Mackey said in a statement. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Most everything in the store is eligible for delivery, though we’re not certain they’d deliver a live lobster. “Select” alcohol is also available. You can visit primenow.com to see if you’re in their delivery region. Keep checking, as they plan to expand throughout 2018.

If you’re not near a Whole Foods at all, other regional grocery chains like Wegman’s also offer home delivery on a subscription-based pricing structure.

[h/t The Verge]

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