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Why Are Party Cups Red?

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If you have partaken in an adult beverage at a party within the past 35 years or so, odds are it was in a red cup. Their ubiquity in real life is only surpassed by movies and television, where these cups are guaranteed to make an appearance at any house party scene. So, why exactly did we all agree on red? Or was that decision already made for us?

First, let’s quickly get to know who would have possibly made that decision: The leading producer of party cups is Solo. The Solo Cup Company was created in 1936 by former Dixie Co. employee Leo Hulseman, and got its start marketing the small paper cone cups for water coolers in the 1940s. In the '50s, they brought wax-lined cups designed for fountain sodas into the world. Then, in the '60s, came the funnel-shaped Cozy Cup creation for coffee. And in the 1970s (the exact year is unknown), the red solo cup was first marketed as a recreational drink container.

Sixty percent of Solo party cup sales are for the red variety, and red has been Solo’s best-selling color since the beginning. There are many theories as to why. Kim Healy, the VP of consumer business for Solo, was only able to confirm as fact that they were the first company to introduce a party cup before saying, “I’ve been here 12 years, and I’ve tested this over and over. Consumers prefer red, and it’s not very close. I think for one thing it’s a neutral color that’s appealing to both men and women. It’s also just become a standard.”

Via recent e-mail inquiry, a Solo employee also theorized that red’s gender neutralness was a key factor. Some believe that red’s signification as a color with intensity and energy might play a part, which might explain why Solo turned its original, almost maroon red cups into a brighter red as time went on.

Three different websites that sell “American Red Cups” to American theme party-seeking Europeans all give the same definitive reason: opacity. “The question is why are the cups red?” Americanpartycups.com asks itself in the FAQ section. “Well, if you had a clear cup you’d be able to see what was in your cup, so by making it red you can then easily conceal what you’re drinking. It’s as simple as that!”

If only it were that simple. Plenty of other colors besides red can hide what liquid is in your cup. Modern partiers may simply be copying what they had seen at the movies—the 1999 romp American Pie is credited for being the first movie to portray red cups as a staple of American parties.

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10 Things You Might Not Know About Wine
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by Tilar J. Mazzeo

Between the vine and the liquor store, plenty of secrets are submerged in your favorite bottle of vino. Here, the author of Back Lane Wineries of Sonoma spills some of the best.

1. DIGITAL EYES ARE EVERYWHERE IN VINEYARDS.

Certain premium estates in Bordeaux and Napa are beginning to look a little more like an army base—or an Amazon.com warehouse. They’re using drones, optical scanners, and heat-sensing satellites to keep a digital eye on things. Some airborne drones collect data that helps winemakers decide on the optimal time to harvest and evaluate where they can use less fertilizer. Others rove through the vineyard rows, where they may soon be able to take over pruning. Of course, these are major investments. At $68,000 a pop, the Scancopter 450 is about twice as costly as a 1941 Inglenook Cabernet Sauvignon!

2. THERE ARE ALSO LOTS OF COW SKULLS.

They’re not everywhere, but biodynamic farming techniques are on the rise among vintners who don’t want to rely on chemicals, and this is one trick they’ve been known to use to combat plant diseases and improve soil PH. It’s called Preparation No. 505, and it involves taking a cow’s skull (or a sheep’s or a goat’s), stuffing it with finely ground oak chips, and burying it in a wet spot for a season or two before adding it to the vineyard compost.

3. FEROCIOUS FOLIAGE IS A VINTNER’S FRIEND.

The mustard flowers blooming between vineyard rows aren’t just for romance. Glucosinolates in plants like radishes and mustard give them their spicy bite, and through the wonders of organic chemistry, those glucosinolates also double as powerful pesticides. Winemakers use them to combat nematodes—tiny worms that can destroy grape crops.

4. WHAT A CANARY IS TO A COAL MINE, ROSES ARE TO A VINEYARD.

Vintners plant roses among their vines because they get sick before anything else in the field. If there’s mildew in the air, it will infect the roses first and give a winemaker a heads-up that it’s time to spray.

5. VINTNERS EXPLOIT THE FOOD CHAIN.

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Small birds like blackbirds and starlings can clear out 20 percent of a crop in no time. But you know what eats little birds? Big birds. Falconry programs are on the rise in vineyards from California to New Zealand. Researchers have found that raptors eat a bird or two a day (along with a proportion of field mice and other critters) and cost only about as much to maintain as your average house cat.

6. THE BIG PROBLEMS IN TASTING ROOMS ARE VERY SMALL.

Winemakers are constantly seeking ways to manage the swarms of Drosophila melanogaster that routinely gather around the dump buckets in their swanky showrooms. You know these pests as fruit flies, and some vintners in California are exploring ways to use carnivorous plants to tackle the problem without pesticides. Butterworts, sundews, and pitcher plants all have sweet-sounding names, but the bugeating predators make for terrific fruit fly assassins, and you’ll see them decorating tasting rooms across wine country.

7. WINE NEEDS CLEANING.

Winemaking produces hard-to-remove sediments. Filters can catch most of the debris, but winemakers must add “fining agents” to remove any suspended solids that sneak by. Until it was banned in the 1990s, many European vintners used powdered ox blood to clean their wines. Today, they use diatomaceous earth (the fossilized remains of hard-shelled algae), Isinglass (a collagen made from fish swim bladders), and sometimes bentonite (volcanic clay). Irish moss and egg whites are also fine wine cleaners.

8. ATOMS HAVE ALL THE ANSWERS.

About 5 percent of the premium wine sold for cellaring doesn’t contain what the label promises. So how do top-shelf buyers avoid plunking down serious cash on a bottle of something bunk? Most elite wine brokerages, auction houses, and collectors use atomic dating to detect fraud. By measuring trace radioactive carbon in the wine, most bottles can be dated to within a year or two of the vintage.

9. FINE WINES GET MRIs.

Even with atomic dating, there are certain perils involved in buying a $20,000 bottle of wine. Leaving a case in the hot trunk of your car is enough to ruin it, so imagine what can happen over a couple of decades if a wine isn’t kept in the proper conditions. Back in 2002, a chemistry professor at University of California at Davis patented a technique that uses MRI technology to diagnose the condition of vintage wines. Not planning any $20,000 wine purchases? This is still good news for the consumer. This technique may soon be used at airport security, meaning you’ll be able to carry on your booze.

10. THERE’S A TRICK TO AGING YOUR WINE.

If you end up with a bottle of plonk, Chinese scientists have developed a handy solution. Zapping a young wine with electricity makes it taste like something you’ve cellar aged. Scientists aren’t quite sure how it happens yet, but it seems that running your wine for precisely three minutes through an electric field changes the esters, proteins, and aldehydes and can “age” a wine instantly.

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Why Do People Drink Mint Juleps at the Kentucky Derby?
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Whether you plan to enjoy the race from Churchill Downs or don an elaborate hat in the comfort of your own home, if you're watching the Kentucky Derby, you may find yourself sipping on a refreshing mint julep this weekend. But, why?

The drink—a cocktail traditionally composed of bourbon, sugar, water, and mint—has been a Kentucky favorite since long before Churchill Downs came into play. In fact, in 1816, silver julep cups were given as prizes at Kentucky county fairs (a change from the stuffed animals they offer today). And before that, a “julep” was considered medicinal, “prescribed” for stomach problems and sore throats.

Though mint juleps have likely been enjoyed at the Kentucky Derby since the beginning—legend has it that founder Meriwether Lewis Clark, Jr., planted mint for cocktails when he founded the track in 1875—the cocktail wasn’t declared the “official” Derby drink until 1938.

It was just a few years ago that the Derby switched to a more “authentic” version of the mint julep. For almost two decades, the 120,000 mint juleps served at the races were made with Early Times. Based on the aging process, Early Times isn’t considered bourbon (just “Kentucky whisky”) in the U.S. In 2015, they switched to Old Forester, which is also owned by the Brown-Forman Corporation.

Even with the switch to “real” bourbon, what most revelers actually get is the Old Forester Ready-to-Serve Cocktail mix, not a handcrafted mint julep—unless you’re willing to pony up $1000. For the past 13 years, Brown-Forman has served a special version of the drink made with Woodford Reserve small batch bourbon. It’ll set you back a grand, but hey, you get to keep the pewter cup—and proceeds benefit the Jennifer Lawrence Arts Fund (yes, that Jennifer Lawrence). In 2016, the Oscar-winning actress—and Louisville native—founded the organization "to assist and empower organizations that fulfill children's needs and drives art access to positively impact the lives of young people."

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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