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Why Are Party Cups Red?

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https://thevirginiamonologues.files.wordpress.com

If you have partaken in an adult beverage at a party within the past 35 years or so, odds are it was in a red cup. Their ubiquity in real life is only surpassed by movies and television, where these cups are guaranteed to make an appearance at any house party scene. So, why exactly did we all agree on red? Or was that decision already made for us?

First, let’s quickly get to know who would have possibly made that decision: The leading producer of party cups is Solo. The Solo Cup Company was created in 1936 by former Dixie Co. employee Leo Hulseman, and got its start marketing the small paper cone cups for water coolers in the 1940s. In the '50s, they brought wax-lined cups designed for fountain sodas into the world. Then, in the '60s, came the funnel-shaped Cozy Cup creation for coffee. And in the 1970s (the exact year is unknown), the red solo cup was first marketed as a recreational drink container.

Sixty percent of Solo party cup sales are for the red variety, and red has been Solo’s best-selling color since the beginning. There are many theories as to why. Kim Healy, the VP of consumer business for Solo, was only able to confirm as fact that they were the first company to introduce a party cup before saying, “I’ve been here 12 years, and I’ve tested this over and over. Consumers prefer red, and it’s not very close. I think for one thing it’s a neutral color that’s appealing to both men and women. It’s also just become a standard.”

Via recent e-mail inquiry, a Solo employee also theorized that red’s gender neutralness was a key factor. Some believe that red’s signification as a color with intensity and energy might play a part, which might explain why Solo turned its original, almost maroon red cups into a brighter red as time went on.

Three different websites that sell “American Red Cups” to American theme party-seeking Europeans all give the same definitive reason: opacity. “The question is why are the cups red?” Americanpartycups.com asks itself in the FAQ section. “Well, if you had a clear cup you’d be able to see what was in your cup, so by making it red you can then easily conceal what you’re drinking. It’s as simple as that!”

If only it were that simple. Plenty of other colors besides red can hide what liquid is in your cup. Modern partiers may simply be copying what they had seen at the movies—the 1999 romp American Pie is credited for being the first movie to portray red cups as a staple of American parties.

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Courtesy New District
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Food
Say ‘Cheers’ to the Holidays With This 24-Bottle Wine Advent Calendar
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Courtesy New District

This year, eschew your one-tiny-chocolate-a-day Advent calendar and count down to Christmas the boozy way. An article on the Georgia Straight tipped us off to New District’s annual wine Advent calendars, featuring 24 full-size bottles.

Each bottle of red, white, or sparkling wine is hand-picked by the company’s wine director, with selections from nine different countries. Should you be super picky, you can even order yourself a custom calendar, though that will likely add to the already-high price point. The basic 24-bottle order costs $999 (in Canadian dollars), and if you want to upgrade from cardboard boxes to pine, that will run you $100 more.

If you can’t quite handle 24 bottles (or $999), the company is introducing a 12-bottle version this year, too. For $500, you get 12 reds, whites, rosés, and sparkling wines from various unnamed “elite wine regions.”

With both products, each bottle is numbered, so you know exactly what you should be drinking every day if you really want to be a stickler for the Advent schedule. Whether you opt for 12 or 24 bottles, the price works out to about $42 per bottle, which is somewhere in between the “I buy all my wines based on what’s on sale at Trader Joe’s” level and “I am a master sommelier” status.

If you want to drink yourself through the holiday season, act now. To make sure you receive your shipment before December 1, you’ll need to order by November 20. Get it here.

[h/t the Georgia Straight]

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Wally Gobetz, flickr // CC BY-NC-ND 2.0
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A Brief History of the Pickleback Shot
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Wally Gobetz, flickr // CC BY-NC-ND 2.0

It's sour. It's briny. For some, it's nauseating. For others, a godsend.

It's the pickleback shot, an unusual combination of drinking whiskey and pickle brine that has quickly become a bartending staple. Case in point? Kelly Lewis, manager of New York City's popular Crocodile Lounge, estimates she sells at least 100 pickleback shots every week.

Pickleback loyalists may swear by it, but how did this peculiar pairing make its way into cocktail culture? On today's National Pickle Day, we hit the liquor history books to find out.

PICKLEBACK HISTORY, AS WE KNOW IT

As internet legend has it, Reggie Cunningham, a former employee of Brooklyn dive bar Bushwick Country Club, invented the shot in March 2006. He was half bartending, half nursing a hangover with McClure's pickles, when a customer challenged him to join her in doing a shot of Old Crow bourbon whiskey followed by a shot of pickle juice as a chaser. As he nostalgically tells YouTube channel Awesome Dreams, "the rest is history."

Cunningham went on to introduce the pairing to more and more customers, and the demand grew so much that he decided to charge an extra dollar per shot, just for the addition of pickle brine. After that, the mixture spread like wildfire, with bars across the world from New York to California and China to Amsterdam adding "pickleback" to their menus.

THE PICKLEBACK'S UNCLEAR ORIGIN

Two shot glasses topped with small pickles.

Neil Conway, flickr // CC BY 2.0

Sure, Cunningham may have named it the pickleback shot, but after reviewing mixed reports, it appears pickle juice as a chaser is hardly novel. In Texas, for example, pickle brine was paired with tequila well before Cunningham's discovery, according to Men’s Journal. And in Russia, pickles have long been used to follow vodka shots, according to an NPR report on traditional Russian cuisine.

Unfortunately, no true, Britannica-approved record of the pickleback's origin exists, like so many do for other popular drinks, from the Manhattan to the Gin Rickey; it's internet hearsay—and in this case, Cunningham's tale is on top.

SO, WHY PICKLES?

Not sold yet? Sure, a pickle's most common companion is a sandwich, but the salty snack and its brine have terrific taste-masking powers.

"People who don't like the taste of whiskey love taking picklebacks because they completely cut the taste, which makes the shots very easy to drink," Lewis told Mental Floss. "Plus, they add a bit of salt, which blends nicely with the smooth flavor of Jameson."

Beyond taste masking, pickle juice is also a commonly used hangover cure, with the idea being that the salty brine will replenish electrolytes and reduce cramping. In fact, after a famed NFL "pickle juice game" in 2000, during which the Philadelphia Eagles destroyed the Dallas Cowboys in 109 degree weather (with the Eagles crediting their trainer for recommending they drink the sour juice throughout the game), studies have seemed to confirm that drinks with a vinegary base like pickle juice can help reduce or relieve muscle cramping.

WAYS TO PARTAKE

While core pickleback ingredients always involve, well, pickles, each bar tends to have a signature style. For example, Lewis swears by Crocodile Lounge's mix of pickle brine and Jameson; it pairs perfectly with the bar's free savory pizza served with each drink.

For Cunningham, the "Pickleback OG," it's Old Crow and brine from McClure's pickles. And on the more daring side, rather than doing a chaser shot of pickle juice, Café Sam of Pittsburgh mixes jalapeños, homemade pickle juice, and gin together for a "hot and sour martini."

If pickles and whiskey aren't up your alley, you can still get in on the pickle-liquor movement with one of the newer adaptations, including a "beet pickleback" or—gulp!—the pickled-egg and Jägermeister shot, also known as an Eggermeister.

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