CLOSE
YouTube
YouTube

7 International Names for American Products

YouTube
YouTube

While available around the world, American products aren't always called by their red-white-and-blue names. Companies have to adapt to various languages and cultures, and what works stateside doesn't always translate. Here are seven American goods with unfamiliar international names.

1. Hungry Jack's (Burger King in Australia)

In 1971, Jack Cowin bought the Australian franchise for Burger King from Pillsbury Company (which owned the chain at the time). But because the name was already registered, he used the name Hungry Jack—originally an American pancake mix—instead. In 1999, Burger King began opening restaurants under its own name in Australia, but they combined with Hungry Jack's in 2003.

2. Doritos Cool American (Doritos Cool Ranch in Europe)

One of the most popular Doritos flavors in the United States is Cool Ranch. However, in many parts of Europe, the flavor is known as "Cool American" because Europeans often call Ranch sauce "American" sauce. Very cool, indeed.

3. Coca-Cola Light (Diet Coke in Europe)

Diet Coke is called "Coca-Cola Light" throughout Europe. The soft drink is exactly the same as its American counterpart, but the word “light” is associated more with lower-calorie items in Europe than "diet."

4. T.K. Maxx (T.J. Maxx in Ireland)

The American department store T.J. Maxx is known as "T.K. Maxx" in Ireland and throughout the United Kingdom. Its parent company, TJX Companies, re-named it so Irish and British customers wouldn't confuse the store with the established retailer T.J. Hughes, which is quite popular in the UK.

5. Kraft Dinner (Kraft Macaroni & Cheese in Canada)

In Canada, Kraft Macaroni & Cheese is known as "Kraft Dinner" or simply "KD." Kraft introduced the product as Kraft Dinner in both Canada and the United States in 1937. However, in the late '50s, Kraft added the words "macaroni & cheese" to its packaging of Kraft Dinner when the term gained more prominence. It wasn't until the '70s that Kraft Canada started using bilingual labeling (French and English) on all of its packaging. As a result, Canadian Kraft products included the words "Kraft Dinner" in a bigger and bolder font on one side of the box with "Díner Kraft" on the other side. The words "macaroni & cheese" were in a smaller font, so Canadians adopted it as merely "Kraft Dinner."

6. Meister Proper (Mr. Clean in Germany)

Procter & Gamble’s Mr. Clean is a global product, so its name was translated into various languages, including "Maestro Limpio" in Mexico, "Monsieur Propre" in France, and "Meister Proper" in Germany. It’s the same product with the sailor mascot as it is in the United States.

7. Walkers Potato Crisps (Lay's Potato Chips in the UK)

Founded in 1948, Walkers quickly became the United Kingdom’s leading potato crisps snack food company. However, Pepsi acquired Walkers and re-branded it with the Lay’s logo and products in 1989. The snack food is exactly the same, but PepsiCo decided to keep the Walkers name to ensure customer brand loyalty in the United Kingdom. Walkers also has more exotic flavors than its American counterpart, including American Cheeseburger, Lamb & Mint, and South African Sweet Chutney.

nextArticle.image_alt|e
FRED DUFOUR/AFP/Getty Images
arrow
Design
China's New Tianjin Binhai Library is Breathtaking—and Full of Fake Books
FRED DUFOUR/AFP/Getty Images
FRED DUFOUR/AFP/Getty Images

A massive new library in Tianjin, China, is gaining international fame among bibliophiles and design buffs alike. As Arch Daily reports, the five-story Tianjin Binhai Library has capacity for more than 1 million books, which visitors can read in a spiraling, modernist auditorium with floor-to-ceiling bookshelves.

Several years ago, municipal officials in Tianjin commissioned a team of Dutch and Japanese architects to design five new buildings, including the library, for a cultural center in the city’s Binhai district. A glass-covered public corridor connects these structures, but the Tianjin Binhai Library is still striking enough to stand out on its own.

The library’s main atrium could be compared to that of the Frank Lloyd Wright-designed Guggenheim Museum in New York City. But there's a catch: Its swirling bookshelves don’t actually hold thousands of books. Look closer, and you’ll notice that the shelves are printed with digital book images. About 200,000 real books are available in other rooms of the library, but the jaw-dropping main room is primarily intended for socialization and reading, according to Mashable.

The “shelves”—some of which can also serve as steps or seating—ascend upward, curving around a giant mirrored sphere. Together, these elements resemble a giant eye, prompting visitors to nickname the attraction “The Eye of Binhai,” reports Newsweek. In addition to its dramatic main auditorium, the 36,000-square-foot library also contains reading rooms, lounge areas, offices, and meeting spaces, and has two rooftop patios.

Following a three-year construction period, the Tianjin Binhai Library opened on October 1, 2017. Want to visit, but can’t afford a trip to China? Take a virtual tour by checking out the photos below.

A general view of the Tianjin Binhai Library
FRED DUFOUR/AFP/Getty Images

People visiting China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

A general view of China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

A woman taking pictures at China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

A man visiting China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

A woman looking at books at China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

A general view of China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

People visiting China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

[h/t Newsweek]

nextArticle.image_alt|e
Pol Viladoms
arrow
architecture
One of Gaudí's Most Famous Homes Opens to the Public for the First Time
Pol Viladoms
Pol Viladoms

Visiting buildings designed by iconic Catalan architect Antoni Gaudí is on the to-do list of nearly every tourist passing through Barcelona, Spain, but there's always been one important design that visitors could only view from the outside. Constructed between 1883 and 1885, Casa Vicens was the first major work in Gaudí's influential career, but it has been under private ownership for its entire existence. Now, for the first time, visitors have the chance to see inside the colorful building. The house opened as a museum on November 16, as The Art Newspaper reports.

Gaudí helped spark the Catalan modernism movement with his opulent spaces and structures like Park Güell, Casa Batlló, and La Sagrada Familia. You can see plenty of his architecture around Barcelona, but the eccentric Casa Vicens is regarded as his first masterpiece, famous for its white-and-green tiles and cast-iron gate. Deemed a UNESCO World Heritage Site in 2005, Casa Vicens is a treasured part of the city's landscape, yet it has never been open to the public.

Then, in 2014 the private Spanish bank MoraBanc bought the property with the intention of opening it up to visitors. The public is finally welcome to take a look inside following a $5.3 million renovation. To restore the 15 rooms to their 19th-century glory, designers referred to historical archives and testimonies from the descendants of former residents, making sure the house looked as much like Gaudí's original work as possible. As you can see in the photos below, the restored interiors are just as vibrant as the walls outside, with geometric designs and nature motifs incorporated throughout.

In addition to the stunning architecture, museum guests will find furniture designed by Gaudí, audio-visual materials tracing the history of the house and its architect, oil paintings by the 19th-century Catalan artist Francesc Torrescassana i Sallarés, and a rotating exhibition. Casa Vicens is open from 10 a.m. to 8 p.m. General admission costs about $19 (€16).

An empty room in the interior of Casa Vicens

Interior of house with a fountain and arched ceilings

One of the house's blue-and-white tiled bathrooms

[h/t The Art Newspaper]

All images courtesy of Pol Viladoms.

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios