7 International Names for American Products

Maksym Kozlenko, Wikimedia Commons // CC BY-SA 3.0
Maksym Kozlenko, Wikimedia Commons // CC BY-SA 3.0

While available around the world, American products aren't always called by their red-white-and-blue names. Companies have to adapt to various languages and cultures, and what works stateside doesn't always translate. Here are seven American goods with unfamiliar international names.

1. Hungry Jack's (Burger King in Australia)

A Hungry Jack's drive thru sign
A Hungry Jacks sign in Bathurst, New South Wales

In 1971, Jack Cowin bought the Australian franchise for Burger King from Pillsbury Company (which owned the chain at the time). But because the name was already registered in Australia, he used the name Hungry Jack—originally an American pancake mix—instead. In 1999, Burger King began opening restaurants under its own name in Australia, but they combined with Hungry Jack's in 2003.

2. Doritos Cool American (Doritos Cool Ranch in Europe)

Cool American Doritos on a shelf
Cool American Doritos in Iceland
Funky Tee, Flickr // CC BY-SA 2.0

Cool Ranch is one of the most popular Doritos flavors in the United States. However, in many parts of Europe, the flavor is known as Cool American because Europeans often call Ranch sauce "American" sauce. Very cool, indeed.

3. Coca-Cola Light (Diet Coke in Europe)

Diet Coke is called "Coca-Cola Light" throughout Europe. The soft drink is exactly the same as its American counterpart, but the word light is associated more with lower-calorie items in Europe than diet.

4. TK Maxx (TJ Maxx in Ireland)

A TK Maxx in London
Tim P. Whitby/Getty Images for TK Maxx

The American department store TJ Maxx is known as TK Maxx in Ireland and throughout the United Kingdom as well as in Australia and parts of Europe. Its parent company, TJX Companies, re-named it so Irish and British customers wouldn't confuse the store with the established retailer TJ Hughes, which is quite popular in the UK.

5. Kraft Dinner (Kraft Macaroni & Cheese in Canada)

Boxes of Kraft Dinner wrapped in plastic
Alan Levine, Flickr // CC BY 2.0

In Canada, Kraft Macaroni & Cheese is known as Kraft Dinner or simply KD. Kraft introduced the product as Kraft Dinner in both Canada and the United States in 1937. However, in the late '50s, Kraft added the words macaroni & cheese to its packaging of Kraft Dinner when the term gained more prominence. It wasn't until the '70s that Kraft Canada started using bilingual labeling (French and English) on all of its packaging. As a result, Canadian Kraft products included the words Kraft Dinner in a bigger and bolder font on one side of the box with Díner Kraft on the other side. The words macaroni & cheese were in a smaller font, so Canadians adopted it as merely Kraft Dinner. (Americans can buy a box of the Canadian version for themselves on Amazon.)

6. Meister Proper (Mr. Clean in Germany)

Bottles of Meister Proper on store shelves
Alf van Beem, Wikimedia Commons // Public Domain
 

Procter & Gamble’s Mr. Clean is a global product, so its name has been translated into various languages, including Maestro Limpio in Mexico, Monsieur Propre in France, and Meister Proper in Germany. It’s the same product—with the same sailor mascot—as you can find in the United States.

7. Walkers Potato Crisps (Lay's Potato Chips in the UK)

Walkers potato chips on a shelf
Ben Babcock, Flickr // CC BY-SA 2.0

Founded in 1948, Walkers quickly became the United Kingdom’s leading potato crisps snack food company. However, Pepsi acquired Walkers and re-branded it with the Lay’s logo and products in 1989. The snack food is exactly the same, but PepsiCo decided to keep the Walkers name to ensure customer brand loyalty in the United Kingdom. Walkers also has more exotic flavors than its American counterpart, including American Cheeseburger, Lamb & Mint, and South African Sweet Chutney. Adventurous Americans can get some of them, including Prawn Cocktail, Tomato Ketchup, and Worcester Sauce as well as a variety of different meat flavors on Amazon.

A version of this article first ran in 2016.

McDonald’s Is Testing Out Vegan McNuggets in Norway

McDonald's has never been an especially welcoming place for vegans (until 1990, even the fries contained meat). But now, the chain's Norwegian locations are working to change that. As Today reports, McDonald's restaurants in Norway have launched a vegan nugget alternative to the classic chicken McNugget.

The new vegan McNuggets are prepared to look like the menu item customers are familiar with. They're coated with a layer of breadcrumbs and fried until they're golden-brown and crispy. Instead of chicken meat, the nugget is filled with plant-based ingredients, including mashed potatoes, chickpeas, onions, corn, and carrots.

The vegan McNuggets are only available to customers in Norway for now, but if they're popular, they may spread to McDonald's in other parts of the world. Norway's McDonald's locations also include a Vegetarian McFeast burger on its menu.

McDonald's is famous for tailoring its menus to international markets, and vegetarian options are much easier to find in restaurants some parts of the world compared to others. In India, where one fifth of the population is vegetarian, customers can order the McAloo Tikki Burger, made from potatoes and peas, or a McVeggie sandwich.

[h/t Today]

All-Marshmallow Boxes of Lucky Charms Are Back, But Not Everyone Will Be Able to Get One

Lucky Charms
Lucky Charms

Hot on the heels of a Virginia brewery's cereal-inspired marshmallow beer, another way for grown adults to feel like kids again has emerged. Marshmallow-only Lucky Charms are back—this time with unicorn and rainbow shapes. Unfortunately, only 15,000 boxes of the sweet stuff are up for grabs.

If you were already planning on treating yourself by picking up some regular Lucky Charms from your local supermarket, be on the lookout for promotional boxes that say “You could win a box of only marshmallows” on the front. The inside panels of those boxes contain codes that can be entered at MarshmallowOnly.com for your chance to win one of the rare pure-marshmallow boxes. The promotion will run through the summer, so you’ll have plenty of time to enter up to 30 codes. Here's a list of participating retailers carrying the coded boxes [PDF].

This isn’t the first time that General Mills, the maker of Lucky Charms, has held this sweepstakes. In 2015, the company gave away 10 boxes of marshmallow-only cereal (or, as it calls the sugary shapes, “marbits”). Based on the popularity of that promotion, it handed out 10,000 boxes in 2017.

"It's no secret that Lucky Charms fans love the marshmallows," Scott Baldwin, director of marketing for cereal at General Mills, said in a statement. "Consumers have flooded our inboxes and swept our social feeds begging for Lucky Charms Marshmallow Only to return. You asked, and we listened!"

If you’re not feeling especially lucky, you can buy similar versions of the marshmallows on Amazon. Retailers like Medley Hills Farm and Hoosier Hill Farm (which are apparently unrelated companies) sell one-pound bags of cereal marshmallows for $11 and $10, respectively. You can also order an 8-pound bag, or, if you’re feeling especially peckish, a 40-pound case of dehydrated marshmallows for $228. As one Amazon reviewer wrote, it's “just the right amount."

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