20 Surprising Facts About Dr. Seuss

Al Ravenna, Library of Congress New York World-Telegram and the Sun Newspaper Photograph Collection // Public Domain, Wikimedia Commons
Al Ravenna, Library of Congress New York World-Telegram and the Sun Newspaper Photograph Collection // Public Domain, Wikimedia Commons

Bennett Cerf, the co-founder of publishing giant Random House, used to say that of all the authors who had ever written for his esteemed company—a list that included William Faulkner, Eugene O’Neill, and Sinclair Lews—there was only one "genius." "His name," Cerf declared, "is Ted Geisel."

A native of Springfield, Massachusetts, Theodor Seuss Geisel—who you probably know better by his pen name, Doctor Seuss—was born on March 2, 1904. To celebrate what would have been his 115th birthday, we’ve rounded up some amazing facts about Geisel’s life, his art, and his unforgettable characters.

1. Theodor Geisel's father worked with beer. And zoo animals.

Dr. Seuss’s dad had an interesting career path. Born in 1879, Theodor Robert Geisel was a brewmaster and a competitive marksman of international renown. When Prohibition went into effect in 1920, Geisel entered a new line of work and became the superintendent of Forest Park in Springfield, Massachusetts. Among his responsibilities, the elder Geisel oversaw the park’s onsite zoo. “That zoo,” his famous son later remarked, “is where I learned whatever I know about animals.”

2. Teddy Roosevelt scarred Geisel for life.

President Theodore 'Teddy' Roosevelt salutes a crowd during a public appearance
Topical Press Agency/Getty Images

Geisel was a Boy Scout, and in this capacity he sold U.S. war bonds. Since he was one of the 10 best bond sellers in his Boy Scout troop, he and his entire family were invited to attend a special ceremony that was held on May 2, 1918. There, Geisel was going to receive a medal from former president Theodore Roosevelt. But the event organizers accidentally gave Teddy nine medals instead of 10 ... and Roosevelt’s supply ran out right before Geisel (who’d been sitting on stage with the other boys) was supposed to receive his.

Not realizing that he had been shorted one medal, Roosevelt looked at Geisel and asked “What is this little boy doing here?” Rather than explain that there had been a mix-up, a Scoutmaster instead whisked a humiliated Geisel off the stage. Geisel attributed his lifelong fear of public speaking to this embarrassing incident.

3. Dr. Seuss dabbled in taxidermy.

Geisel created weird, sculpted busts of fictional beasts—like the Mulberry Street unicorn and a “carbonic walrus”—out of body parts from exotic animals that had passed away at his father’s zoo. He called it “Unorthodox Taxidermy.”

4. “Seuss” was originally pronounced “Soice.”

The “Dr. Seuss” alias evolved from a pseudonym that Geisel came up with at Dartmouth College, his undergraduate alma mater. Not coincidentally, Seuss was also the maiden name of Geisel's mother, Henrietta. In its traditional pronunciation, Seuss rhymes with voice. But as the author’s fame grew, people started mispronouncing it.

Geisel’s friend, Alexander Liang, responded by writing a poem: “You’re wrong as the deuce / And you shouldn’t rejoice / If you’re calling him Seuss / He pronounces it Soice.”

5. Geisel named a major character in his first book after his editor's son.

The cover of 'And to Think That I Saw it on Mulberry Street,' Doctor Seuss's first published children's book
Random House via Amazon

Geisel’s debut children’s book, And to Think That I Saw It on Mulberry Street, was released in 1937. Editor Marshall "Mike" McClintock at Vanguard Press accepted the manuscript after anywhere from 20 to 43 other publishers rejected it. (Geisel’s accounts of his many rejections don’t provide us with a consistent number.) McClintock knew the budding children's author from their days at Dartmouth. Geisel, to show his gratitude, named the book’s main character after McClintock's son, Marco.

6. One of Dr. Seuss's rejected story ideas was about Mount Everest.

Before Geisel began working on The Cat in the Hat, he wanted to write a children’s book about climbing Mount Everest in subzero temperatures. He hoped that it would be a thrilling page-turner for kids—and the antithesis of the Dick and Jane texts most schoolchildren were forced to read in those days. But upon pitching the idea to a publisher, Geisel was told that he couldn’t use the words Everest, scaling, peaks, or degrees, because young readers wouldn't recognize or understand them.

7. Geisel had a successful advertising career.

Both before and after he began publishing children's books, Geisel worked in advertising. Ford, Holly Sugar, and General Electric all employed Geisel’s artistic talents in print ads. In 1928, the Standard Oil Company of New Jersey put him on their payroll; Geisel earned $12,000 a year to draw cartoons and posters for Flit, a Standard Oil-owned insecticide brand. During that time, the slogan he devised—“Quick, Henry, the Flit!”—became culturally iconic. Geisel worked with the company until 1941.

8. Geisel worked with Chuck Jones and Ray Harryhausen during World War II.

During World War II, Geisel joined forces with two of the biggest names in animation: Chuck Jones and Ray Harryhausen. Jones—who created such iconic Looney Tunes characters as Marvin the Martian, Pepé Le Pew, Wile E. Coyote, and the Road Runner—worked with Geisel during the war to create dozens of animated shorts for America’s armed forces. A recurring character in their cartoons was Private Snafu, who helped teach soldiers about things like mine field procedures, good hygiene, and what to do with classified information.

Snafu's physical appearance was based on a model co-designed by sculptor Ray Harryhausen (under Geisel’s supervision). Harryhausen quickly emerged as a pioneer in the field of stop-motion animation; Jason and the Argonauts (1963) and One Million Years B.C. (1966) are among his best-known movies.

9. In the 1930s, Geisel illustrated “boner” books.

The cover of Dr. Seuss's 'The Pocket Book of Boners'
Pocket Books via Amazon

Relax, people: Boner means mistake or blunder (at least it did back when these books came out). Published by Viking Press in 1931, Boners was a short collection of hilariously inaccurate statements made by schoolchildren. (“The people of Moscow are called Mosquitoes,” surmised one kid.) Geisel was hired to draw original cartoons to match the one-liners. Viking went on to release three sequels, including More Boners, which Geisel also illustrated. They were eventually packaged into one volume, The Pocket Book of Boners.

10. Yertle the Turtle is a stand-in for Hitler.

“Kids gag at having morals crammed down their throats,” Geisel told The Saturday Evening Post in 1965. “But there is a moral inherent in any damn thing you write that has a dramatic point ... Still I never set out to prove a point—except for Yertle the Turtle, a deliberate parable of the life of Hitler.” While developing the story, the author even considered giving Yertle a mustache.

11. A line about Lake Erie was cut from The Lorax many years after its original publication.

Lake Erie was a national punchline when The Lorax was first published in 1971. Runaway phosphorous pollution had set off massive algal blooms and dead fish were washing ashore in frightening numbers. In early editions of The Lorax, the title character tells the villainous Once-ler that he’s evicting the native humming fish from a polluted pond. “I hear things are just as bad up in Lake Erie,” The Lorax added.

Fifteen years later, Geisel was contacted by Rosanne Fortner, an environmental education coordinator at The Ohio State University. She informed the author that after The Lorax’s publication, cleanup efforts had done wonders for the lake. At her request, Geisel removed all references to Lake Erie in later printings of the book.

12. Geisel put NSFW pictures in book manuscripts—just to make sure his editors were paying attention.

Ted Geisel, American writer and cartoonist, at work on a drawing of the grinch for "How the Grinch Stole Christmas"
Al Ravenna, Library of Congress New York World-Telegram & Sun Collection // Public Domain, Wikimedia Commons

A draft of the alphabet primer Dr. Seuss’ ABC that Geisel sent to his editor at Random House had a picture of a naked woman next to the letter “X.” The text that accompanied the image read: "Big X, little x. X,X,X / Someday, kiddies, you will learn about SEX.” Geisel knew full well that Random House would never include that sort of verse in a children’s book. He reportedly only put it in the draft to keep his bosses on their toes.

13. Richard Nixon was the target of a Seussian parody.

Geisel wasn't a fan of Richard Nixon. In the summer of 1974, with Nixon facing almost certain impeachment over the Watergate scandal, the writer sent the The Washington Post a parody of his beloved story, Marvin K. Mooney Will You Please Go Now! Its amended title? Richard M. Nixon, Will You Please Go Now!

The full version, which was published by the newspaper on July 30, implored the president to resign. "The time has come, the time is now,” it read. “Just go. Go. Go! I don’t care how. You can go by foot. You can go by cow. Richard M. Nixon, Will You Please Go Now!”

14. A dinosaur footprint was one of his most cherished possessions.

One of Geisel's most beloved possessions was a fossilized dinosaur footprint that had been gifted to him by his father. Geisel made the track the centerpiece of the rock garden at his home in La Jolla, California. The footprint, which measured approximately 16 inches in length and and 11 inches in width, came from a Massachusetts shale pit and was estimated to be about 150 million years old. Geisel was awed by its age, and by the sheer size of its prehistoric maker. “It keeps me from getting conceited,” he once said. “Whenever I think I’m pretty good, I just go out and look at it.”

Since Geisel adored practical jokes, some of his house guests assumed the fossil was fake. “Half the people I show it to think I made it myself,” he admitted.

15. Dr. Seuss may have invented the word nerd.

Statue of Dr. Seuss and The Cat in the Hat at University of California San Diego
iStock.com/Georgejason

“Someone who once would be called a dip or square is now, regrettably, called a nerd,” Newsweek reported in an October 8, 1951 story about teenager slang. This is the oldest published instance of the term nerd being used in that context. But it’s not the first time nerd appeared in print.

One year earlier, Dr. Seuss's If I Ran the Zoo arrived in bookstores. The narrator of the children’s classic vows to wrangle “A Nerkle, a Nerd, and a Seer-Sucker, too.” Given that timeline of events, a few cultural commentators suspect that nerd was first coined by Geisel. When he was asked about its origins in 1987, Geisel said he’d never encountered the word before using it. “Perhaps it comes from Nerdfogel’ which I’m sure you know all about,” he joked.

16. Geisel waxed poetic about popovers during a commencement speech.

Public speaking may not have been Geisel's forte, but it came with the territory of being one of the world's most successful authors. In 1977, Geisel summoned the courage to say a few words to Lake Forest College's graduating class. Right after the school’s president emeritus presented him with an honorary degree, Geisel took the podium and treated everyone to an original—and uniquely inspirational—poem called “My Uncle Terwilliger on the Art of Eating Popovers.”

17. Dartmouth College regularly serves green eggs and ham in Geisel's honor.

A plate of green eggs and ham
iStock.com/ErikaMitchell

The Dartmouth Outing Club, which organizes outdoor treks and events for students at the Ivy League school, regularly pays tribute to Dr. Seuss by serving up green eggs and ham to freshmen who participate in some of their outdoor excursions.

18. It took Geisel three months to devise an ending for How the Grinch Stole Christmas!

In coming up with an ending for How the Grinch Stole Christmas!, Geisel wanted a happy resolution that was both sincere and sentimental but not overly theological. “I got hung up on how to get the Grinch out of the mess,” Geisel said. “I got into a situation where I sounded like a second-rate preacher or some bible thumper.”

After a full three months of wrestling with the problem and burning through “thousands of religious choices,” he chose to end the book with the wholesome image of the Grinch and the Whos seated around a dinner table, merrily eating Roast Beast.

19. A few of Dr. Seuss's books have been translated into Latin.

Terence and Jennifer Tunberg are a husband and wife duo who teach classics at the University of Kentucky. Together, they created Latin translations of three popular Dr. Seuss books. Published in 1998, their edition of How the Grinch Stole Christmas! was titled Quomodo Invidiosulus Nomine Grinchus Christi Natalem Abrogaverit. Then came Cattus Petasatus, the Tunbergs’ take on The Cat in the Hat. Finally, they released Virent Ova! Viret Perna!!, which is better known to readers as Green Eggs and Ham.

20. There’s a Dr. Seuss sculpture garden in Springfield, Massachusetts.

406079 02: Elementary school children, the Springfield Schools Seuss Singers perform in front of a bronze Horton the elelphant statue at the opening the Dr. Suess memorial sculpture garden May 31, 2001 in Springfield, MA.
William B. Plowman, Getty Images

Since opening to the public in 2002, the Dr. Seuss National Memorial Sculpture Garden in Geisel's hometown of Springfield, Massachusetts has welcomed more than 3 million visitors. The garden is populated by bronze statues of characters like the Lorax, the Grinch, Horton the Elephant, and the Cat in the Hat. The garden is just steps from yet another Geisel attraction: The Amazing World of Dr. Seuss Museum.

11 Facts About John James Audubon

John James Audubon Center at Mill Grove and the Montgomery County Audubon Collection, Audubon.org // Public Domain
John James Audubon Center at Mill Grove and the Montgomery County Audubon Collection, Audubon.org // Public Domain

You might be familiar with the name John James Audubon from the bird conservation-focused Audubon Society—which he had nothing to do with founding—or the famous illustrations in his groundbreaking natural history collection, The Birds of America. But there are a few surprising bits of history about this quintessential American naturalist ... like the fact that, originally, he was neither American nor named Audubon.

1. John James Audubon immigrated to America to avoid serving in Napoleon Bonaparte’s army.

John James Audubon was born Jean Rabin in April 1785 in the French colony of Saint-Domingue (now Haiti). He was an illegitimate son of a French naval officer/plantation owner, Jean Audubon, and a chambermaid named Jeanne Rabin, who died soon after he was born. In 1791, after Jean Audubon had returned to live in France, he arranged for his son and another illegitimate child to be sent there so he could formally adopt them. Jean Rabin was renamed Jean-Jacques Fougère Audubon.

In 1803, his father sent 18-year-old Jean-Jacques Audubon to Pennsylvania to avoid his conscription into Napoleon’s armies. There, he anglicized his name to John James Audubon.

2. America’s leading ornithologist had a beef with John James Audubon.

Eastern screech-owls from John James Audubon's Birds of America
John James Audubon Center at Mill Grove and the Montgomery County Audubon Collection, Audubon.org // Public Domain

In 1810, before he became a full-time artist, Audubon and his business partner Ferdinand Rozier owned a shop in Louisville, Kentucky. One day, in strolled Alexander Wilson, an eminent ornithologist who was seeking subscriptions for his magnum opus in progress, American Ornithology. (At the time it was common for authors to seek subscriptions from members of the public that would pay for the completion of the work.) As Audubon looked at the engravings, Rozier said in French, “My dear Audubon, what induces you to subscribe to this work? Your drawings are certainly far better.” Audubon ended up taking Wilson on a few hunting trips, but did not subscribe. Wilson would later write about Louisville, “Science or literature has not one friend in this place.”

While Wilson died in 1813—leaving his book unfinished—Audubon was just getting started traveling the country and illustrating birds. When he arrived in Philadelphia, the country’s intellectual capital, he got a chilly reception from Wilson’s colleagues. “[Naturalist] George Ord was so afraid that Audubon would totally bury the great, respected Alexander Wilson,” Roberta Olson, curator of drawings at the New-York Historical Society, told Mental Floss in 2017, that he “arranged for Philadelphia to basically close down [to Audubon], so he could not publish there.” The snub forced Audubon to seek his own subscribers in the UK when he decided to publish The Birds of America.

3. Another Bonaparte tried to help John James Audubon’s artistic career.

In 1824, Audubon met Napoleon’s nephew Charles Lucien Bonaparte, a respected ornithologist. Bonaparte was, ironically, working to complete Wilson’s American Ornithology and was interested in Audubon’s art. Bonaparte even bought his drawing of a great crow-blackbird (now called the boat-tailed grackle) for use in his book. But according to legend, when Bonaparte took Audubon’s drawing to be engraved, the engraver sniffed, “I think your work extraordinary for one self-taught, but we in Philadelphia are used to seeing very correct drawing.” The engraving was made nonetheless, and Bonaparte proclaimed it “a faithful representation of both sexes … drawn by that zealous observer of nature and skilful artist Mr. John J. Audubon.”

4. At first, nobody thought The Birds of America would succeed.

Green herons from John James Audubon's Birds of America
John James Audubon Center at Mill Grove and the Montgomery County Audubon Collection, Audubon.org // Public Domain

After Audubon’s lack of success in Philadelphia, he traveled to Europe to attempt to find subscribers and printers for the hundreds of bird paintings that would become the Birds of America in book form. Audubon had the idea to print his artwork life-size on double elephant paper, measuring around 39.5 inches by 26.5 inches. Initially, the reaction to Audubon’s plan was muted. A bookseller named Mr. Bohn explained that such a giant book would never sell, since it would take up so much space on a table that it would either shame all the other books or render the table useless.

But that was before he saw the drawings. Several days later Audubon met the bookseller again and showed him his work. “Mr. Bohn was at first simply surprised, then became enthusiastic, and finally said they must be published the full size of life,” Audubon wrote. The resulting book, featuring 435 engraved and hand-colored plates, is now one of the most expensive in the world. Rare copies sell at auction for around $10 million.

5. John James Audubon sparked a controversy about vultures …

Before Audubon, vultures had been lauded for their sense of smell. The 1579 text Euphues asks, “Doth not the eagle see clearer, the vulture smell better, the mole hear lightlier?” In the 1770s, Irish novelist Oliver Goldsmith called vultures “cruel, unclean, and indolent” but admitted that “their sense of smelling, however, is amazingly great.”

But in 1826, Audubon presented an “Account of the Habits of the Turkey Buzzard … with the view of exploding the opinion generally entertained of its extraordinary power of Smelling” at the Wernerian Natural History Society in Edinburgh. Audubon described how he could sneak up very close behind a vulture and it wouldn’t fly away until he showed himself. He then ran experiments. In the first, he filled a deer skin with grass to approximate a recently deceased animal and observed a vulture attack the odorless prey. In the second, he hid a putrefying hog carcass in some grass, and no vulture found it, even though the stench prevented Audubon from getting within 30 yards of it.

Most of the Edinburgh crowd agreed with Audubon, but eccentric explorer and naturalist Charles Waterton demurred. Waterton had written of his own experiments in which turkey vultures would take away lizards and frogs “as soon as they began to stink.” But, according to zoologist Lucy Cooke, Waterton “was said to have a habit of hiding under the table at dinner parties to bite his guests’ legs like a dog, and delighted in elaborate, taxidermy-based practical jokes. A particularly inspired prank involved his fashioning an effigy of one of his (many) enemies out of a howler monkey’s buttocks.” So there’s that.

6. … and even Charles Darwin got involved.

Baltimore orioles from John James Audubon's Birds of America
John James Audubon Center at Mill Grove and the Montgomery County Audubon Collection, Audubon.org // Public Domain

Scientists took sides in what the London Quarterly Review called “the vulture controversy.” Nosarians believed vultures used their sense of smell, and anti-nosarians believed they used sight. In South Carolina, some of Audubon’s supporters commissioned a painting of a dead sheep and placed offal 10 feet away from it outdoors. Vultures attacked the painting. Even Charles Darwin conducted experiments on whether vultures could smell.

Later research [PDF] suggested that Audubon likely mistook black vultures (Coragyps atratus), which primarily use sight, for turkey vultures (Cathartes aura), which actually use smell to locate carrion. Cooke notes that Audubon described animals that seem to occasionally hunt live animals, which indicates black vultures, not turkey vultures. Most New World vultures use sight, and only a few use smell. Back in the 19th century, Waterton had been increasingly shunned for his anti-nosarian views. “Which is a shame” Cooke writes, “because he was right.”

7. John James Audubon discovered birds that don’t exist.

Audubon is credited with discovering around 25 species and 12 subspecies, but some of his other birds were later identified as being either immature birds or sexually dimorphic specimens. Beyond these, there are five “mystery birds” that appear nowhere but in Audubon’s watercolors: the carbonated swamp warbler, Cuvier’s kinglet, Townsend’s finch (or Townsend’s bunting), small-headed flycatcher, and blue mountain warbler. The Audubon Society also includes the Bartram's vireo in the list. These unidentifiable birds were probably hybrids or known birds with aberrant colorations.

8. John James Audubon might have been the first bird bander.

Great egret from John James Audubon's Birds of America
John James Audubon Center at Mill Grove and the Montgomery County Audubon Collection, Audubon.org // Public Domain

Soon after arriving in the U.S., Audubon attached tied some silver thread around the legs of Eastern phoebes (he called them pewee flycatchers). The birds left the area in October. When they returned the following spring, Audubon found two still sporting silver threads. His experiment is often called the first bird banding experiment in the western hemisphere.

A recent article in Archives of Natural History casts doubt on the story, though. Audubon claimed 40 percent of his tagged eastern phoebes returned home, but a larger scale study found only around 1.5 percent of banded birds returned. Audubon may have been in France at the time of the phoebes’ return, too.

9. John James Audubon illustrated a long-lost New Jersey bank note.

Generations of Audubon scholars have hunted for a mysterious bank note that Audubon allegedly illustrated in 1824. In his journals, Audubon wrote, “I drew … a small grouse to be put on a bank-note belonging to the state of New Jersey.” It’s believed that this was his first engraved bird illustration, but no one was able to find any evidence of its existence—until 2010, when historians Robert M. Peck and Eric P. Newman found the sample sheets the engraver had produced with stock images for the currency. Among the George Washingtons and bald eagles was a little heath hen. Peck told NPR, "A little scurrying grouse rushing into a bed of grass is not the kind of confident image that a bank president wants to convey,” so a bald eagle probably replaced it on the currency.

Similarly, heath hens went extinct in 1932, but some researchers have proposed bringing them back.

10. John James Audubon had nothing to do with the Audubon Society.

Jays from John James Audubon's Birds of America
John James Audubon Center at Mill Grove and the Montgomery County Audubon Collection, Audubon.org // Public Domain

After Audubon published The Birds of America and established himself as America’s premier naturalist, he bought land and a mansion in rural upper Manhattan in New York City. Audubon died there in 1851, but his wife, Lucy, continued to live in the estate later known as Audubon Park. In 1857, businessman George Blake Grinnell and his family moved to Audubon Park, and Lucy became a teacher for his son, 7-year-old George Bird Grinnell. Grinnell later became a respected naturalist, editor-in-chief of outdoors magazine Forest and Stream, and an advocate for conservation.

In 1886, he founded the Audubon Society and the next year The Audubon Magazine, inspired by his childhood classes with Lucy, whom he remembered as a “beautiful, white-haired old lady with extraordinary poise and dignity; most kindly and patient and affectionate, but a strict disciplinarian of whom all the children stood in awe.” He also cofounded the conservation-minded Boone and Crockett Club with Theodore Roosevelt. But by 1889, the pressures of running multiple journals and societies proved too much, and the Audubon Society folded.

11. Two women, inspired by fashionable hats, revived the Audubon Society.

In 1896, Boston socialites Harriet Lawrence Hemenway and her cousin Minna B. Hall were horrified after reading an account of the plume-hunting industry—a trade that killed millions of wild birds to supply feathers for millinery. They resolved to stop their fellow fashionistas from wearing wild feathers. The two founded the Massachusetts Audubon Society and sent a letter to Forest and Stream to ask people to take a pledge “not to purchase or encourage the use of feathers of wild birds for ornamentation.” More regional Audubon Societies sprang up around the country, and in 1940 they combined to form the National Audubon Society. Today the organization focuses on science-based conservation and education to protect birds, continuing John James Audubon’s legacy into the 21st century.

The Best Ways to Get Kids to Love Books, According to Children's Laureates

iStock/fotosipsak
iStock/fotosipsak

The benefits of reading are without dispute. Kids who are proficient readers tend to do better in school, have a larger vocabulary, and be better prepared for later academic challenges than kids who don’t pick up books. Parents know this, but it’s not always easy to convince a child that spending time with their nose in a classic is worthwhile.

The Guardian recently solicited advice on the topic from 10 Children’s Laureates—authors in the UK who are celebrated for their achievements in children’s literature. The recurring tip? Set an example for kids. Madame Doubtfire author Anne Fine, the Children’s Laureate for 2001 to 2003, said that kids who see their parents hovering over their smart phone or tablet screens are more likely to want to do the same thing. But if they see parents holding a book, they’ll want to emulate that instead.

The Story of Tracy Beaker author and laureate Jacqueline Wilson (2005 to 2007) added that being a strong influence also extends to sharing books with kids. Toddlers, she said, particularly enjoy spending time with a parent and discussing both a book and its illustrations. If they’re reading on their own, it’s still worthwhile to pick up a more advanced book and help them through it.

Willy and Hugh author Anthony Browne (the laureate from 2009 to 2011) echoed the shared-reading advice, suggesting that pictures can provoke a lot of questions about relationships between characters, locations, and body language. This can not only reinforce a love of reading, but an ability to read between the lines.

Wilson also said that some reverse psychology might be in order. If you tell a child to stop reading, they may want to read more than ever in an act of literary defiance. That kind of strategy might work for some kids, but ultimately, the best way to instill a love of reading is to demonstrate your own love for books.

[h/t The Guardian]

SECTIONS

arrow
LIVE SMARTER