CLOSE
Original image
ACCT Philly

Great Ads for Cat Adoption During Adopt-A-Cat Month

Original image
ACCT Philly

June is almost over, but there’s still a week left in Adopt-A-Cat Month from the American Humane Association. The spring crop of kittens are old enough to go to new families and there are plenty of mature cats who need a place to call home. To this end, many animal shelters are going the extra mile to grab your attention and many offer special discounts on pet adoptions. They also come up with clever and enticing ads to pique your interest.

In 2012, the Shelter Pet Project ran an ad campaign that turned cats into little comedians. Their thoughts may be well represented, though, because the things humans do can be inexplicable. The campaign included quite a few funny videos, too.

We just missed this event! Anjellicle Cats Rescue in New York City had a Downton Tabby event at PetCo last week. Each cat had a poster outlining his/her personality and selling points, which you can see in a gallery at Gothamist.

But Anjellicle Cats Rescue also has a campaign in which they latch onto World Cup fever by featuring cats rooting for different countries. It’s called FIFA Cats! Shown here is today’s entry. Also see cats for the USA, Germany, France, and more.

The Seattle Animal Shelter is offering adult cats for a low $5 adoption fee. The fee covers spay or neutering, vaccinations, Fe-Leuk testing, microchip implant, and two cans of cat food. What a bargain! The $5 offer also goes for rabbits, guinea pigs, chinchillas, birds, turtles, and snakes through June 29th. The poster here is from last year’s June adoption event.

The Boone Area Humane Society in Boone, Iowa, has a great ad and a great deal on cat adoption through the end of this month.

Some even reference particular models, and don’t forget to ask for the catfax!

Graphic artist Alix Sobler created this ad for The Winnipeg Humane Society campaign a few years back. The sentiment is still the same- adopting a cat is the best ten pounds you’ll ever gain.

ACCT (Animal Care and Control Team) Philly in Philadelphia is offering cats with special discounts, and cats over five years old can be adopted at no charge during June. They also have special promotions that change every week. The whole point is to find homes for the many cats who need them.

The Animal Humane Society of Minnesota had some clever bus ads a few years ago, reminding us of one huge benefit of owning a cat.

The Homeless Animal Adoption League in Bloomfield, New Jersey, posts pictures of adoptable pets on their Facebook page, but they also have a habit of dressing them up as image macros that make you just want to hug them all!

Your local shelter may be offering some great deals in June on cats who need loving homes. If you don’t know how to find your local shelter, just enter your zip code into Petfinder.

Original image
John G. Mabanglo/Getty Images
arrow
technology
The iMac Was Almost Called the MacMan
Original image
John G. Mabanglo/Getty Images

After breaking out with its Macintosh line of personal computers in the 1980s, Apple was in a slump. Sales had flagged as Microsoft's Windows operating system made waves. In 1998, the company was set to unveil a product that it hoped would reinvigorate its brand.

And they almost blew it.

According to Ken Segall, the advertising genius behind their "Think Different" campaign, Apple founder Steve Jobs was expecting the iMac to reverse the company's ailing fortunes. Where older Macs had been boxy, beige, and bland, the iMac came in an assortment of colors and had a transparent chassis that showed off its circuitry. The problem, as Segall writes in his new book, Insanely Simple, was that Jobs didn't want to call it the iMac. He wanted to call it the MacMan.

"While that frightening name is banging around in your head, I'd like you to think for a moment about the art of product naming," Segall writes. "Because of all the things in this world that cry out for simplicity, product naming probably contains the most glaring examples of right and wrong. From some companies, you see names like 'iPhone.' From others you see names like ‘Casio G'zOne Commando' or the ‘Sony DVP SR200P/B' DVD player."

According to Segall, Jobs liked the fact that MacMan was slightly reminiscent of Sony's Walkman branding concept for its line of cassette players. (Later, Sony had a Discman, Pressman, and Talkman.) But Segall, who named products for a living, feared the name would take away from Apple's identity as being original. It was also gender-biased, and alienating an entire demographic of consumers was never a good thing.

Instead, Segall suggested "iMac," with the "i" for internet, because the unit was designed to connect easily to the web. Jobs "hated" the idea, along with other suggestions, even though Segall felt the iMac could provide a foundation to name other devices, just as Sony's Walkman had. Segall kept suggesting it, and Jobs eventually had it printed on a prototype model to see how it would look. After encouragement from his staff, he dropped MacMan. With this key contribution, Segall made sure no one would be lining up to buy a PhoneMan 10 years later. 

[h/t FastCoDesign]

Original image
Warner Bros./iStock
arrow
entertainment
The Bizarre Reason Burger King Wants to Keep It Out of Russia
Original image
Warner Bros./iStock

For decades, Burger King and McDonald’s have been engaged in one of the most competitive corporate rivalries in fast food history. In the 1980s, the two actually went to court over accusations about Burger King's sourcing and preparation of meats. In 2016, a BK restaurant in Queens, New York, was draped in sheets and made to look like the ghost of McDonald’s.

The sniping continues, but this time McDonald’s isn’t really involved. According to The Hollywood Reporter and coming our way via Eater, the Russian branch of Burger King has filed a complaint with the country’s Federal Anti-Monopoly Service (FAS) over the recent horror blockbuster It. The reason? They claim the movie’s evil clown, Pennywise, is so reminiscent of Ronald McDonald that the release will constitute an unfair advertising opportunity for their competitor.

While this sounds like either a prank or publicity stunt hatched by Burger King’s marketing arm, the FAS confirmed to The Hollywood Reporter that the burger chain did indeed request the movie be banned. That doesn’t mean it’s not a marketing ploy—there must be economic advantages to comparing a chief competitor’s mascot to a child-murdering clown—but it does offer some substance to the claim. The FAS told the outlet that it “can’t be concerned” with a fictional character in a movie that has nothing to do with hamburgers, but hasn’t made any final decision.

Owing to the recent scary-clown hysteria, McDonald’s has actually dialed down Ronald’s appearances in public over the past two years, which does raise suspicion over what he’s been doing with his downtime. It: Chapter Two is scheduled to infuriate Burger King even more when it’s released in 2019.

[h/t Eater]  

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios