These Walgreens Freezers Are Spying on You

Marc Fizer, YouTube
Marc Fizer, YouTube

Shopping in a public place shouldn't carry with it any expectations of privacy. Your shopping card collects data. Your credit card company knows what you're buying. Store cameras make sure you're not shoplifting. But would you expect the freezer to profile you according to your age or gender?

That's coming, and sooner than you think. At a Walgreens location in New York City, Fast Company reporter Katharine Schwab recently examined the possible future of retail customization and had a face-to-screen encounter with a cooler door that makes recommendations based on who happens to be staring into it. Instead of being see-through glass, the doors look more like slot machines—bright and vivid rows of ice cream, food, and beverage options. Using cameras, motion sensors, and eye-tracking, the door's display shifts its focus to target specific demographics.

A woman looking at the cooler might see an ad for Diet Coke, for example, while a man standing in the same spot a few minutes later could be directed to picking up a Coke Zero. Whether consumers see advertising for Red Bull or Gatorade might depend on their age. Time of day matters, too. If it's near dinnertime, maybe the screen will be nudging you toward a frozen pizza. If it's a scorching hot day, you’ll be directed to pints of ice cream.

Owing to the longstanding controversy regarding facial recognition software, the system only makes inferences about your appearance. It cannot take your photo and determine your identity, or that you've been in the store before. Instead, it analyzes your photo looking for facial characteristics and micro-measurements that sometimes correspond with age or gender.

Cooler Screens, the manufacturer behind the technology, has partnered with Walgreens locations to outfit six stores across the country with the displays to assess how consumers react to this kind of targeted promotion in the real world. If and when the practice spreads, questions are likely to follow. Does Cooler Screens store and share this data? (The company says it doesn't.) How deep does its gaze go? Will it recommend junk food to the heavyset and low-calorie options to slim figures? Will it make suggestions based on ethnicity? Will it report shoplifters to management?

For now, the Cooler Screens footprint is small, but there are some heavy hitters behind it. The startup was co-founded by former Argo Tea CEO Arsen Avakian and received financing from Microsoft. With the participating Walgreens locations reporting double-digit sales increases in freezer aisles, it may not be long before Big Freezer is watching you.

[h/t Fast Company]

BioLite Has Designed a Headlamp That Won't Irritate or Slip Off Your Head

BioLite
BioLite

Headlamps are convenient in theory. Instead of fumbling with a flashlight or your phone in the dark, you can strap one to your head and walk your dog, do some late-night grilling, or venture around your campsite hands-free.

But in reality, the awkward design—with a bulky light that digs into your skin and slides down your forehead—cancels out much of the product's appeal. Luckily, it doesn't have to be this way, as the folks at BioLite have demonstrated with their reinvented headlamp.

The BioLite HeadLamp 330, which debuted on Kickstarter in 2018 and is now available on Amazon, promises to make you forget you're even wearing it. Inspired by modern wearables, BioLite has retooled various elements of the clunky traditional design to make it as comfortable as it is functional.

A man wearing a red HeadLamp 330
BioLite

The ultra-thin light sits flat against your skull, which means you won't have any painful marks in the middle of your forehead when you take it off. The band itself is made from a moisture-wicking fabric that feels good on your skin, even when you're working up a sweat. And unlike conventional headlamps, BioLite has redistributed the power source to the back of the head in its design, balancing the weight and taking care of any slippage issues.

As is the case with other BioLite products, technology is an essential part of the design. The 330-lumen lamp projects light up to nearly 250 feet in front of you. There are variable lighting settings, too: You can opt for either a white spot or floodlight, both with dimming options, or a strobe light feature; there's also a red floodlight. It can run for three and a half hours at maximum brightness or 40 hours at minimum brightness, and when it needs to be recharged, you can just plug it into a micro-USB source like a solar panel or powerbank.

Get your own BioLite Headlamp for $49 on Amazon. It's available in in ember red, ocean teal, sunrise yellow, or midnight gray.

Teal headlamp.
BioLite

Bioengineering Student Is Building Custom Prosthetic Arms From LEGO Bricks

iStock.com/serts
iStock.com/serts

The custom LEGO designs built by 19-year-old David Aguilar aren't meant to sit on a shelf. For years he's been ignoring the instructions that come with LEGO sets to make functioning prosthetic arms for himself, and now he's sharing his creations online, Reuters reports.

Aguilar—who lives in Andorra, a small principality on the French-Spanish border—was born with a rare genetic condition that left him without a right forearm. He built his first artificial limb out of LEGO bricks at age 9, and hasn't looked back. Today Aguilar is pursuing an eduction in bioengineering at the Universitat Internacional de Catalunya in Spain, and he's already on LEGO prosthetic No. 4.

After acquiring complex LEGO sets for things like airplanes and construction vehicles, Aguilar reconfigures them into arms and adds electric motors that allow him to move his fingers and bend his elbow. He documents his building process on YouTube under the name Hand Solo. Each arm he builds is named MK followed by the model number (MK I, MK II, etc.), a nod to the MK suits built by Tony Stark in the Iron Man series.

The LEGO prosthetics are more than conversation starters—they're also affordable compared to professionally made robotic limbs on the market. Aguilar tells Reuters his dream is to one day provide cheaper options to prosthetics-wearers like him.

[h/t Reuters]

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