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11 Stores That Used to Sell Unexpected Items

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It’s no surprise that not every hugely popular retail giant was an instant success (for instance, did you realize that Target stores have been around since 1962? Or that the founding family of stores that spawned Target first opened their doors more than 110 years ago? It’s true!), but it may be a little shocking to realize that plenty of well-known stores didn’t even start out selling the stuff they’re best known for now.

Success, it seems, sometimes involves pivoting to something new—like getting rid of safari-themed clothing in favor of more sensible (and marketable) khakis.

1. Gap

The Gap remains synonymous with exactly one item from their original incarnation—well, sort of. The first Gap opened in San Francisco in 1969, and sold just two things: Levi’s jeans and LP records. In 1974, the chain had expanded to about 25 locations across the country, and they finally started selling their own private label merchandise—like their own jeans, which they are still best known for slinging. Sorry, Levi’s!

2. Abercrombie & Fitch

Although A&F isn’t the hot teen clothier it was for the better part of the early aughts, the store is still recognizable for its tight fits and sexy styles, the kind of stuff its original founders—David T. Abercrombie and Ezra Fitch—probably never dreamed of when they started their namesake store back in 1892. The original Abercrombie & Fitch was essentially a sporting goods emporium, one focused on selling fishing and camping supplies, including rods, boats, tents, and even guns. There was not a cheeky logo tee to be found in the entire place, and not just because such a thing had yet to be invented. In 1988, the store was sold off to The Limited, who eventually turned it into what it is today.

3. Banana Republic

Much like A&F, the original Banana Republic store was founded with a very specific (and weirdly preppy) purpose: to provide its patrons with the best in safari-themed clothing. The first store opened in 1978, but just five years later, Gap, Inc. purchased the brand, turning it into the upscale arm of its retailing empire. Fortunately, khakis worked for both incarnations of the store.

4. Spencer’s Gifts

If you’re strolling your local mall and suddenly remember you’re in need of a gag gift, a dirty card, or a really ill-advised T-shirt, you probably won’t think twice before hitting up the nearest Spencer’s. This was not always the case, however, as the first Spencer’s wasn’t even a store, much less one you could find at the mall. Spencer’s started as a mail-order catalog back in 1947, and while they specialized in gag gifts even then, we’re guessing things weren’t nearly as heavy on the Playboy branding. The first brick and mortar Spencer’s went up in 1963, at the Cherry Hill Mall in Cherry Hill, New Jersey.

5. Cost Plus World Market

If you’ve ever thought, “Wow, Cost Plus World Market really loves rattan furniture,” you’re not far off. The first Cost Plus (which you might now know as just “World Market,” depending on where you live) opened at San Francisco’s Fisherman’s Wharf in 1958 as a rattan furniture discount store. Founder William Amthor already owned his own furniture store, and when he caught on to how much people loved the rattan stuff, he rented out a massive warehouse space and dedicated it to selling only rattan furniture. It was such a hit that Amthor soon turned to importing rattan items full time. By the 1990s, Cost Plus World Market was already a big brand that sold all manner of imported knickknacks (and rattan and wicker, of course).

6. Sears

Sears’ origin as a mail-order business should come as little surprise to shoppers who are familiar with their (still great, especially around the holidays) catalog. What would become Sears was founded by Richard Warren Sears and Alvah Curtis Roebuck in 1893, originally conceived as a mail-order watch business. Sears got into the watch business somewhat unexpectedly—he was a railroad station agent who sort of fell into selling watches after a Chicago jeweler offloaded a shipment to him, which he then sold to other station agents. A mail-order business sprang up, and eventually Sears teamed with Roebuck to start selling more items—like farm equipment—and the first Sears retail outpost opened in 1925.

7. Kohl’s

Consider this a bit of a technicality, but the first incarnation of “Kohl’s” was actually a small supermarket chain named Kohl’s Food Stores, founded by Maxwell Kohl in 1946 in Wisconsin. Kohl then went on to found Kohl’s Department Stores in 1962, and the grocery side of the business was absorbed by A&P before closing altogether. The department store side of the business is now known just as Kohl’s and continues to be successful throughout the United States.

8. Nordstrom

Have you ever wondered why Nordstrom has such a famously solid shoe department? It’s because the department store’s roots are ankle-deep in the shoe world—founder John W. Nordstrom first got into the retail business with a Seattle shoe store he co-founded way back in 1901. The chain steadily expanded as a shoe-only enterprise for decades, before banching off into clothing and other items after the company acquired Best Apparel in 1963.

9. Trader Joe’s

Everyone’s favorite purveyor of cheap snacks actually started as … a purveyor of cheap snacks. Wait, it’s not what you’re thinking! Before TJ’s became a bonafide grocery chain, founder Joe Coulombe envisioned it as convenience store chain in the vein of 7-Eleven. In fact, Coulombe’s “Pronto Markets” (which opened in 1958) were so like 7-Eleven stores that even he was freaked out by the possibility of competing with them. Coulombe then opened his first “Trader Joe’s” in 1967, featuring grocery items and its now-beloved South Seas theme.

10. Burlington Coat Factory

Yes, Burlington Coat Factory started as a coat seller. Back in 1972, Henrietta and Monroe Milstein bought a closed-out factory outlet in Burlington, New Jersey, and set about selling only coats and jackets at wholesale prices. Soon, however, they moved into other items—turns out, coats are kind of a seasonal thing—including other apparel, linens, and gift items.

11. A&P

Your local A&P gets its name from its original owners, the Great Atlantic and Pacific Tea Company. That’s right: What would become America’s first grocery store chain originally started as a purveyor of tea and coffee, first founded in 1859. A&P veered off into the supermarket game in the early part of the 20th century, while still retaining its beverage-based moniker. Fortunately, supermarkets need to sell coffee and tea, too, so it’s not a huge jump.

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Art
5 Things You Might Not Know About Ansel Adams

You probably know Ansel Adams—who was born on February 20, 1902—as the man who helped promote the National Park Service through his magnificent photographs. But there was a lot more to the shutterbug than his iconic, black-and-white vistas. Here are five lesser-known facts about the celebrated photographer.

1. AN EARTHQUAKE LED TO HIS DISTINCTIVE NOSE.

Adams was a four-year-old tot when the 1906 San Francisco earthquake struck his hometown. Although the boy managed to escape injury during the quake itself, an aftershock threw him face-first into a garden wall, breaking his nose. According to a 1979 interview with TIME, Adams said that doctors told his parents that it would be best to fix the nose when the boy matured. He joked, "But of course I never did mature, so I still have the nose." The nose became Adams' most striking physical feature. His buddy Cedric Wright liked to refer to Adams' honker as his "earthquake nose.

2. HE ALMOST BECAME A PIANIST.

Adams was an energetic, inattentive student, and that trait coupled with a possible case of dyslexia earned him the heave-ho from private schools. It was clear, however, that he was a sharp boy—when motivated.

When Adams was just 12 years old, he taught himself to play the piano and read music, and he quickly showed a great aptitude for it. For nearly a dozen years, Adams focused intensely on his piano training. He was still playful—he would end performances by jumping up and sitting on his piano—but he took his musical education seriously. Adams ultimately devoted over a decade to his study, but he eventually came to the realization that his hands simply weren't big enough for him to become a professional concert pianist. He decided to leave the keys for the camera after meeting photographer Paul Strand, much to his family's dismay.

3. HE HELPED CREATE A NATIONAL PARK.

If you've ever enjoyed Kings Canyon National Park in California, tip your cap to Adams. In the 1930s Adams took a series of photographs that eventually became the book Sierra Nevada: The John Muir Trail. When Adams sent a copy to Secretary of the Interior Harold Ickes, the cabinet member showed it to Franklin Roosevelt. The photographs so delighted FDR that he wouldn't give the book back to Ickes. Adams sent Ickes a replacement copy, and FDR kept his with him in the White House.

After a few years, Ickes, Adams, and the Sierra Club successfully convinced Roosevelt to make Kings Canyon a national park in 1940. Roosevelt's designation specifically provided that the park be left totally undeveloped and roadless, so the only way FDR himself would ever experience it was through Adams' lenses.

4. HE WELCOMED COMMERCIAL ASSIGNMENTS.

While many of his contemporary fine art photographers shunned commercial assignments as crass or materialistic, Adams went out of his way to find paying gigs. If a company needed a camera for hire, Adams would generally show up, and as a result, he had some unlikely clients. According to The Ansel Adams Gallery, he snapped shots for everyone from IBM to AT&T to women's colleges to a dried fruit company. All of this commercial print work dismayed Adams's mentor Alfred Stieglitz and even worried Adams when he couldn't find time to work on his own projects. It did, however, keep the lights on.

5. HE AND GEORGIA O'KEEFFE WERE FRIENDS.

Adams and legendary painter O'Keeffe were pals and occasional traveling buddies who found common ground despite their very different artistic approaches. They met through their mutual friend/mentor Stieglitz—who eventually became O'Keeffe's husband—and became friends who traveled throughout the Southwest together during the 1930s. O'Keeffe would paint while Adams took photographs.

These journeys together led to some of the artists' best-known work, like Adams' portrait of O'Keeffe and a wrangler named Orville Cox, and while both artists revered nature and the American Southwest, Adams considered O'Keeffe the master when it came to capturing the area. 

“The Southwest is O’Keeffe’s land,” he wrote. “No one else has extracted from it such a style and color, or has revealed the essential forms so beautifully as she has in her paintings.”

The two remained close throughout their lives. Adams would visit O'Keeffe's ranch, and the two wrote to each other until Adams' death in 1984.

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presidents
George Washington’s Incredible Hair Routine

America's Founding Fathers had some truly defining locks, but we tend to think of those well-coiffed white curls—with their black ribbon hair ties and perfectly-managed frizz—as being wigs. Not so in the case of the main man himself, George Washington.

As Robert Krulwich reported at National Geographic, a 2010 biography on our first president—Washington: A Life, by Ron Chernow—reveals that the man “never wore a wig.” In fact, his signature style was simply the result of an elaborately constructed coiffure that far surpasses most morning hair routines, and even some “fancy” hair routines.

The style Washington was sporting was actually a tough look for his day. In the late 18th century, such a hairdo would have been worn by military men.

While the hair itself was all real, the color was not. Washington’s true hue was a reddish brown color, which he powdered in a fashion that’s truly delightful to imagine. George would (likely) don a powdering robe, dip a puff made of silk strips into his powder of choice (there are a few options for what he might have used), bend his head over, and shake the puff out over his scalp in a big cloud.

To achieve the actual ‘do, Washington kept his hair long and would then pull it back into a tight braid or simply tie it at the back. This helped to showcase the forehead, which was very in vogue at the time. On occasion, he—or an attendant—would bunch the slack into a black silk bag at the nape of the neck, perhaps to help protect his clothing from the powder. Then he would fluff the hair on each side of his head to make “wings” and secure the look with pomade or good old natural oils.

To get a better sense of the play-by-play, check out the awesome illustrations by Wendy MacNaughton that accompany Krulwich’s post.

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