A Brief History of the Chocolate Chip

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iStock

Celebrating National Chocolate Chip Day—not a federal holiday, at least not yet—should be easy enough for all the classic dessert lovers and cookie aficionados out there. Just grab a bag of some chocolate morsels, whip them into some delectable cookie dough, and have at it. But have you ever wondered where exactly the chocolate chip came from? Who invented it? Who decided it was best for baking? Should we be calling it a “chip” or a “morsel”? We’ve got all those answers—and more!—in our brief history of the chocolate chip.

THE TOLL HOUSE MYTH


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Chances are, you’ve made (or at least eaten) a Nestle Toll House chocolate chip cookie at some point in your life. The baking bits purveyor has long stamped their “Nestle Toll House Chocolate Chip Cookie” recipe on the back of their various morsel packages (and yes, all Nestle packages refer to them as “morsels,” not “chips,” but we’ll get to that later), so it’s no surprise that most people associate the famous cookie with Nestle.

They’ve even got a whole story to go along with the kinda-sorta myth of the Toll House cookie. The traditional tale holds that Toll House Inn owner Ruth Wakefield invented the cookie when she ran out of baker’s chocolate, a necessary ingredient for her popular Butter Drop Do cookies (which she often paired with ice cream—these cookies were never meant to be the main event), and tried to substitute some chopped up semi-sweet chocolate instead. The chocolate was originally in the form of a Nestle bar that was a gift from Andrew Nestle himself—talk about an unlikely origin story! The semi-sweet chunks didn’t melt like baker’s chocolate, however, and though they kept their general shape (you know, chunky), they softened up for maximum tastiness. (There’s a whole other story that imagines that Wakefield ran out of nuts for a recipe, replacing them with the chocolate chunks.)

The recipe was such a hit (it first popped up in Wakefield’s Tried and True cookbook in 1938, and it even appeared on Betty Crocker’s radio show, thanks to its massive popularity) that Wakefield eventually struck a deal with Nestle: They would feature her recipe on the back of every bar of semi-sweet chocolate the company sold, and she’d get a lifetime supply of their chocolate. 

THE FAMOUS RECIPE


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Sounds great, right? Well, even if the story wasn’t exactly true (more on that later), it did spawn a classic recipe that’s still the gold standard of chocolate chip cookie recipes, even though it’s been slightly tweaked over the years. You can find the original recipe here. Try it!

THE REAL ORIGIN


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The problem with the classic Toll House myth is that it doesn't mention that Wakefield was an experienced and trained cook—one not likely to simply run out of things, let accidents happen in her kitchen, or randomly try something out just to see if it would end up with a tasty result. As author Carolyn Wyman posits in her Great American Chocolate Chip Cookie Book, Wakefield most likely knew exactly what she was doing, and while that doesn’t dilute how delicious the final product ended up being, it does make its mythic origin story seem just a smidge less magical. 

Even less magical? The truth about the deal Wakefield struck with Nestle. While Wakefield did indeed get free chocolate for the rest of her life and the company paid her to work as a consultant, she was reportedly due a single dollar for her recipe and the good “Toll House” name—a dollar she never got.

CHIPS VERSUS MORSELS


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Although we call the cookies that bear them "chocolate chip," the proper name for said chips is actually “morsels”—at least if you’re Nestle.

The moniker “chip” appears to have first popped up in the late nineteenth century, as part of an English tea biscuit recipe for “Chocolate Chips.” These chips, however, referred to the biscuits’ shape—they were cut out of the pan into small strips that the recipe deemed as being “chips.” Interestingly, the recipe did call for actual chocolate—but of the melted variety, not the morsel.

In 1892, the “chip” title was first applied to candy, as a Kaufmanns candy ad from the time boasted of their supply of “chocolate chips.” A year later, another candy store advertised their own chocolate chip candies. Not so fast, though, because it doesn’t seem like those chips had much to do with morsels as we know them; an 1897 court case involving the use of the trademarked name “Trowbridge Chocolate Chips” described the chips in question as “thin oblong pieces of molasses candy coated with chocolate.” This thin candy business continued into the 1930s, when Wakefield’s recipe hit the world.

Wakefield’s first published chocolate chip cookie recipe was actually called “Toll House Chocolate Crunch Cookies.” When Nestle began publicizing the recipe, they simply became “Toll House Cookies.” Since no one had bothered to invent pre-made chunks, morsels, or chips at that time, Wakefield’s recipe graced the back of semi-sweet bars, which all included an individual cutter to chunk up the bars for cookie-making. The famous cookies finally got the “chip” moniker some time in 1940, thanks to various newspaper articles and recipes about various cookies and their popularity. By 1941, “chocolate chip cookies” was considered the standard name for the sweet treat.

Also in 1940, Nestle finally unveiled morsels for sale, and ads from the time tout the availability of both bars and morsels. Since then, Nestle has shared its famous chocolate chip recipe, all while selling its most important ingredient as “morsels” (other brands, like Hershey’s and Ghirardelli, call them “chips”).

THE FAMOUS IMITATORS

Although Nestlé’s morsels and Wakefield’s recipe pioneered the great chocolate chip cookie trail, they weren’t the only ones—there were plenty of imitators. In the '50s, both Nestle and Pillsbury rolled out premade cookie dough for purchase. In 1963, Chips Ahoy hit shelves, thanks to Nabisco. By the time the '70s rolled around, entire stores were dedicated to cookie sales—including chocolate chips—like Famous Amos, Mrs. Fields, and David’s Cookies. What do they all have in common? That necessary chip. Er, morsel.

Happy Chocolate Chip Day!

3 Cold Coffee Treats To Beat The Heat

Mental Floss Video
Mental Floss Video

Loving coffee is a year-round activity, but in the dog days of summer you may not be in the mood for a steaming hot cup of joe. That’s why we asked Eamon Rockey, Director of Beverage Studies at the Institute of Culinary Education, to help us concoct three delicious cold coffee treats.

Coffee tonic is a simple, refreshing alternative when you get sick of plain old iced coffee. Granita di caffè—basically a grown-up snow cone— is an Italian classic. And Eamon’s “milk and honey” take on a Greek frappè is a caffeinated milkshake with just enough sweetness to be addictive.

The recipes all start with cold brew concentrates, which are increasingly available at grocery stores and ensure a consistent product from start to finish. You could also use refrigerated coffee leftover from the morning or any other (preferably strong) iced coffee; you may sacrifice a bit of consistency and flavor, but something tells us they’ll still be delicious.

Coffee Tonic Recipe

Ingredients:

Grady’s Cold Brew Concentrate (or your preferred substitute)
Tonic Water
Ice
Lemon Peel

Instructions:

  1. Pour equal amounts of cold brew concentrate and tonic water into glass.
  2. Add ice and stir.
  3. “Express” (i.e. squeeze to release essential oils) a large piece of lemon peel into glass
  4. Garnish with lemon and serve.

Granita Di Caffè Recipe

Ingredients:

Red Thread Cold Brew Concentrate With a Hint of Chocolate (or your preferred substitute)
Simple Syrup (Optional)
Berries and/or Whipped Cream to Garnish

Instructions:

  1. Pour cold brew concentrate into a freezer safe vessel
  2. Optionally, for a sweeter treat, add ¼ cup simple syrup (50 percent water, 50 percent sugar) and stir
  3. Place into a freezer and let nearly freeze (1-2 hours)
  4. Break up any ice crystals with a fork and place back in freezer for roughly 30 minutes
  5. Repeat step four two or more times, as needed, until the mixture is all icy granules
  6. Alternately, skip steps three to six and leave coffee mixture until frozen (2-3 hours). Scrape vigorously with a fork. You may sacrifice some of the light texture of the other method, but the process is considerably simpler.
  7. Serve with berries or (ideally fresh) whipped cream

“Milk and Honey” Greek Frappè Recipe

Ingredients:

One Half of a Vanilla Bean
3 Tbsp. Heavy Cream
3 Tbsp. Honey
3 Tbsp. Milk
4 oz. Grady’s Cold Brew Concentrate (or your preferred substitute)
Splash of soda water (optional)
Ice

Instructions:

  1. Scrape half of a vanilla bean and add to heavy cream
  2. Make whipped cream by mixing with whisk/hand mixer, or by shaking vigorously in cocktail shaker
  3. Add honey to milk and stir to combine
  4. Add milk/honey mixture to whipped cream and stir
  5. Pour cold brew concentrate and a splash of soda water into glass
  6. Add ice
  7. Top with half of the whipped cream/milk/honey mixture and stir
  8. Garnish with the leftover vanilla bean pod 

14 Freshly-Brewed Facts About Starbucks

Starbucks
Starbucks

When Howard Schultz visited Milan, Italy in 1983 and realized the city was home to more than 1500 coffee bars, a light bulb went off in his head. Four years later, the ambitious Schultz acquired Starbucks—which had previously only sold ground coffee in bags, with no single servings—and proceeded to turn it from a six-store Seattle operation into a global phenomenon. Unlock the secrets of your home away from home with these 14 frothy facts.

1. Starbucks has a ban on smells.

Because aroma is so crucial to the Starbucks experience, Schultz—the company's longtime CEO who retired in 2018 and is now its Chairman Emeritus—laid down the law early on: Nothing can interfere with the smell of their freshly-ground coffee. The stores banned smoking in the late 1980s, years before the practice was commonplace; employees are alsao asked not to wear perfume or cologne [PDF].

2. The Starbucks mermaid used to show nipple.


Jim Forest, Flickr // CC BY NC-ND-2.0

The siren of the famous Starbucks logo is intended to represent the seductive power of coffee, with her hair tastefully covering any hint of immodesty. But when Starbucks was still a regional chain in 1970s Seattle, their logo was far more candid: The mermaid had fully-exposed breasts. Some customers commented on it, but it didn’t become scandalous until the company began making deliveries and had to put their signage on trucks. Reluctant to traffic in portable nudity, the logo was revised.

3. An immunologist cracked the Starbucks coffee code.

Infectious disease specialist Don Valencia was essentially just goofing off in 1990 when he developed a coffee bean extract that smelled and tasted just like the real thing. After neighbors couldn’t tell the difference between his sample and fresh coffee, he tried it out on a barista. Eventually, word got to Starbucks executives, who hired Valencia in 1993. Using his discovery to branch out into retail sales, Starbucks quickly became a top-seller of bottled coffee and super-premium ice cream—for a time, they even outsold pint-sized king Häagen-Dazs.

4. There have been Starbucks stores made out of old shipping containers.

A Starbucks store made out of a shipping container
Starbucks

In a monument to the company’s eco-friendly attitude, several stores built out of retired shipping containers have opened since 2011. Some use run-off drains to feed rainwater to nearby vegetation; others use local materials such as discarded wooden fencing to complete the job. The recycled storefronts are typically drive-thru only, but video cameras allow patrons to see a friendly barista's face. At 1000 square feet, they’re also smaller than a typical store—and Starbucks has every intention of using that tiny footprint to burrow its way into locations previously thought to be too small to lease.

5. Starbucks managers were forced to play with Mr. Potato Head.

Eager to ramp up efficiency in the face of stiffer competition in 2009, Starbucks dispatched executive Scott Heydon for some updated managerial training. To demonstrate how employees can cut down on idle time behind the counter, Heydon instructed managers to assemble a Mr. Potato Head toy and then put him back in his box in under 45 seconds. At least one supervisor was able to pick up the scattered pieces and re-assemble the spud in under 16 seconds.

6. The Starbucks CIA location is as secretive as you’d expect.

Man drinking coffee and using his laptop
hitmanphoto/iStock via Getty Images

Like most office buildings, the Central Intelligence Agency in Langley, Virginia runs on caffeine. But it doesn’t run like a typical Starbucks: Baristas undergo background checks and aren't allowed to leave their posts without a CIA escort. Customer names cannot be called out or written on cups due to security concerns. Despite the precautions, it’s still a social atmosphere: According to The Washington Post, one key member of the team that assisted in locating Osama bin Laden was recruited there.

7. The Starbucks employee dress code is very specific.

When Schultz opened his line of Il Giornale espresso bars in 1985, he mandated employees wear the bow ties and crisp white shirts common in Italy. The current dress code [PDF] has relaxed on the Pee-Wee attire but still insists on a certain kind of conformity. Rings cannot have stones; brightly-colored purple or pink hair is not welcome; untucked shirts can’t expose your midsection when bending over; ear gauges should be less than 10mm. Think you're going to sport a face tattoo or septum ring? Mister, the only thing you’re brewing is trouble.

8. California has a Starbucks ski-thru.

Skiers in Squaw Valley, California looking for a caffeine fix don’t have to take off their equipment: the Starbucks at the Gold Coast Resort is open to visitors via a Ski-Thru. They also take orders from the aerial lift. What could be better?

9. Nonfat milk resulted in a Starbucks corporate standoff.

When Howard Behar came to Starbucks as an executive in 1989, he was dismayed to find that many customers had filled out comment cards voicing their desire for nonfat milk. But Schultz and his team had decided they didn’t like the taste and that nonfat wasn’t authentically Italian. Behar argued that customers should get whatever they wanted. Store managers protested, but when Schultz personally witnessed a customer walk out over the lack of options, he relented. Today, it's estimated that half of the company’s cappuccinos and lattes are frothed without fat.

10. You can get a Butterbeer frappucCino at Starbucks (if you know the right way to ask).


RosieTulips, Flickr // CC BY NC-ND-2.0

The preferred thirst-quencher for Harry Potter fans, Butterbeer isn’t really available outside of the books or the Universal Studios attraction—but you can get a pretty good approximation by requesting a Frappucino with caramel syrup, caramel drizzle, and toffee nut syrup.

11. The round tables at Starbucks may help you feel less lonely.

Feeling self-conscious about sitting in a Starbucks by yourself? Don’t be: the round tables are there to help. The company believes that circular dining areas can make a space feel less empty when compared to the stern edges of a rectangular or square table. They don’t want you to feel alone. So, so alone.

12. The Disney Starbucks has magic chalkboards.

When Starbucks opened at Downtown Disney in Orlando, Florida, some of the company’s trademark features were tweaked to fit their magical affiliation. The chalkboard was re-imagined as a 70-inch touch screen that can render illustrations in real time. Customers can also “draw” on the screen using their fingers, take selfies, and see what visitors in Disney’s Anaheim Starbucks are up to.

13. Some Starbucks stores have the technology for the greatest cup of coffee possible.

Starbucks cares a great deal about serving an excellent cup of coffee. Employees never let brewed pots sit for more than 30 minutes, and stores use no artificially-flavored grounds. The next giant leap in bean prep might be the Clover, a proprietary machine engineered by Stanford that costs $13,000 to install and uses a vacuum and elevator system to shoot coffee grounds upward with precision water temperatures the result is said to be a peerless experience. If you’re lucky enough to be near a store that has one, expect to pay up to $5 a cup.

14. Customers think Starbucks gives away newspapers. It doesn't. Now it doesn't sell them, either.

For years, many Starbucks locations provided newspapers like The New York Times and the Wall Street Journal to customers. That practice stopped in September 2019. Why? People believed the papers were provided as a gratuity and left them in a pile or walked out with a paper without paying.

Additional Sources: Pour Your Heart Into It: How Starbucks Built a Company One Cup At a Time.

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