A Brief History of the Chocolate Chip

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Celebrating National Chocolate Chip Day—not a federal holiday, at least not yet—should be easy enough for all the classic dessert lovers and cookie aficionados out there. Just grab a bag of some chocolate morsels, whip them into some delectable cookie dough, and have at it. But have you ever wondered where exactly the chocolate chip came from? Who invented it? Who decided it was best for baking? Should we be calling it a “chip” or a “morsel”? We’ve got all those answers—and more!—in our brief history of the chocolate chip.

THE TOLL HOUSE MYTH


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Chances are, you’ve made (or at least eaten) a Nestle Toll House chocolate chip cookie at some point in your life. The baking bits purveyor has long stamped their “Nestle Toll House Chocolate Chip Cookie” recipe on the back of their various morsel packages (and yes, all Nestle packages refer to them as “morsels,” not “chips,” but we’ll get to that later), so it’s no surprise that most people associate the famous cookie with Nestle.

They’ve even got a whole story to go along with the kinda-sorta myth of the Toll House cookie. The traditional tale holds that Toll House Inn owner Ruth Wakefield invented the cookie when she ran out of baker’s chocolate, a necessary ingredient for her popular Butter Drop Do cookies (which she often paired with ice cream—these cookies were never meant to be the main event), and tried to substitute some chopped up semi-sweet chocolate instead. The chocolate was originally in the form of a Nestle bar that was a gift from Andrew Nestle himself—talk about an unlikely origin story! The semi-sweet chunks didn’t melt like baker’s chocolate, however, and though they kept their general shape (you know, chunky), they softened up for maximum tastiness. (There’s a whole other story that imagines that Wakefield ran out of nuts for a recipe, replacing them with the chocolate chunks.)

The recipe was such a hit (it first popped up in Wakefield’s Tried and True cookbook in 1938, and it even appeared on Betty Crocker’s radio show, thanks to its massive popularity) that Wakefield eventually struck a deal with Nestle: They would feature her recipe on the back of every bar of semi-sweet chocolate the company sold, and she’d get a lifetime supply of their chocolate. 

THE FAMOUS RECIPE


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Sounds great, right? Well, even if the story wasn’t exactly true (more on that later), it did spawn a classic recipe that’s still the gold standard of chocolate chip cookie recipes, even though it’s been slightly tweaked over the years. You can find the original recipe here. Try it!

THE REAL ORIGIN


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The problem with the classic Toll House myth is that it doesn't mention that Wakefield was an experienced and trained cook—one not likely to simply run out of things, let accidents happen in her kitchen, or randomly try something out just to see if it would end up with a tasty result. As author Carolyn Wyman posits in her Great American Chocolate Chip Cookie Book, Wakefield most likely knew exactly what she was doing, and while that doesn’t dilute how delicious the final product ended up being, it does make its mythic origin story seem just a smidge less magical. 

Even less magical? The truth about the deal Wakefield struck with Nestle. While Wakefield did indeed get free chocolate for the rest of her life and the company paid her to work as a consultant, she was reportedly due a single dollar for her recipe and the good “Toll House” name—a dollar she never got.

CHIPS VERSUS MORSELS


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Although we call the cookies that bear them "chocolate chip," the proper name for said chips is actually “morsels”—at least if you’re Nestle.

The moniker “chip” appears to have first popped up in the late nineteenth century, as part of an English tea biscuit recipe for “Chocolate Chips.” These chips, however, referred to the biscuits’ shape—they were cut out of the pan into small strips that the recipe deemed as being “chips.” Interestingly, the recipe did call for actual chocolate—but of the melted variety, not the morsel.

In 1892, the “chip” title was first applied to candy, as a Kaufmanns candy ad from the time boasted of their supply of “chocolate chips.” A year later, another candy store advertised their own chocolate chip candies. Not so fast, though, because it doesn’t seem like those chips had much to do with morsels as we know them; an 1897 court case involving the use of the trademarked name “Trowbridge Chocolate Chips” described the chips in question as “thin oblong pieces of molasses candy coated with chocolate.” This thin candy business continued into the 1930s, when Wakefield’s recipe hit the world.

Wakefield’s first published chocolate chip cookie recipe was actually called “Toll House Chocolate Crunch Cookies.” When Nestle began publicizing the recipe, they simply became “Toll House Cookies.” Since no one had bothered to invent pre-made chunks, morsels, or chips at that time, Wakefield’s recipe graced the back of semi-sweet bars, which all included an individual cutter to chunk up the bars for cookie-making. The famous cookies finally got the “chip” moniker some time in 1940, thanks to various newspaper articles and recipes about various cookies and their popularity. By 1941, “chocolate chip cookies” was considered the standard name for the sweet treat.

Also in 1940, Nestle finally unveiled morsels for sale, and ads from the time tout the availability of both bars and morsels. Since then, Nestle has shared its famous chocolate chip recipe, all while selling its most important ingredient as “morsels” (other brands, like Hershey’s and Ghirardelli, call them “chips”).

THE FAMOUS IMITATORS

Although Nestlé’s morsels and Wakefield’s recipe pioneered the great chocolate chip cookie trail, they weren’t the only ones—there were plenty of imitators. In the '50s, both Nestle and Pillsbury rolled out premade cookie dough for purchase. In 1963, Chips Ahoy hit shelves, thanks to Nabisco. By the time the '70s rolled around, entire stores were dedicated to cookie sales—including chocolate chips—like Famous Amos, Mrs. Fields, and David’s Cookies. What do they all have in common? That necessary chip. Er, morsel.

Happy Chocolate Chip Day!

17 Delicious Facts About Peeps

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You know whether you prefer chicks to bunnies, fresh to stale, or plain to chocolate-covered. But there’s a lot you may not know about Peeps, everyone’s favorite (non-chocolate) Easter candy.

1. It used to take 27 hours to make a Peep.

A candy Peep being made
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That was in 1953, when Sam Born acquired the Rodda Candy Company and its line of marshmallow chicks. Back then, each chick was handmade with a pastry tube. Just Born quickly set about automating the process, so that it now takes just six minutes to make a Peep.

2. An average of 5.5 million Peeps are made every day.

Peeps candies being made
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All of them at the Just Born factory in Bethlehem, Pennsylvania. In one year, the company makes enough peeps to circle the earth—twice!

3. Yellow chicks are the original Peep, and still the favorite.

Boxes of yellow chick Peeps
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Yellow bunnies are the second most popular color/shape combination. Pink is the second best-selling color.

4. The recipe has stayed pretty much the same.

Cooking up a batch of Peeps
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The recipe begins with a boiling batch of granulated sugar, liquid sugar, and corn syrup, to which gelatin and vanilla extract are later added. 

5. The equipment has also (mostly) stayed the same.

Peeps candies being made
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Since Just Born turned Peeps-making into an automated process, the chicks have been carefully formed by a top-secret machine known as The Depositor. Created by Sam Born’s son, Bob, The Depositor could manufacture six rows of five Peeps apiece in a fraction of the time it took workers to form them by hand. And that same machine that Bob built has been keeping the Peeps flowing ever since. Until rather recently …

In 2014, the company announced that it was planning to renovate its manufacturing plant, including The Depositor. “It’s a little sad,” vice president of sales and marketing Matthew Pye told Candy Industry Magazine at the time. “Bob Born made it from scratch in 1954 and it allowed us to distribute and grow the brand nationally." 

6. The updated equipment means new Peeps innovations could be coming.

Making Peeps at the Just Born factory
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“The investment in our marshmallow making process will allow for more efficiency, more consistency, improved quality, and additional innovation capabilities,” co-CEO Ross Born told Candy Industry magazine about the new depositor, which will be able to produce a wider variety of Peeps in all sizes. “The [old] Peeps line did one thing and one thing very well—cranking out chicks day in and day out. Five clusters, just in different colors,” Born said.

7. Peeps used to have wings.

They were clipped in 1955, two years after the first marshmallow chicks hatched, to give the candy a sleeker, more “modern” look.

8. The eyes are the final touch.

A close up of a yellow chick Peep
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The final flourish for all of these squishy balls of sweetness is adding the eyes, which are made of carnauba—a non-toxic edible wax (that is also found in some shoe polishes and car waxes, plus many other candies).

9. Peeps may be destructible, but their eyes are not.

Making Peeps at the Just Born factory
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In 1999, a pair of scientists at Emory University—dubbed “Peeps Investigators”—decided to test the theory that Peeps are an indestructible food. In addition to a microwave, the pair tested the candy’s vulnerability to tap water, boiling water, acetone, and sulfuric acid (they survived them all). When they upped the ante with some Phenol, the only things that didn’t disappear were the eyes. 

10. They really are everyone's favorite non-chocolate Easter candy.

For more than 20 years now, no other non-chocolate Easter candy has been able to compete with the power of Peeps. With more than 1.5 billion of them consumed each spring, Peeps have topped the list of most popular Easter treats for more than two decades.

11. There are sugar-free Peeps.

Counterintuitive, we know. But in 2007, the first line of sugar-free Peeps hit store shelves.

12. There are also chocolate-covered Peeps.

Chocolate-covered Peeps hit the market in 2010. Today there’s a full line of them for every occasion.

13. Peeps come in a variety of flavors.

Color and shape (i.e. yellow chick) are no longer the only ways to categorize a Peep. They now come in an array of flavors, including fruit punch, sour watermelon, lemon sherbet, blueberry, and pancakes and syrup.

14. Peeps lip balm is a thing.

Yep.

15. On New Year's Eve, a giant Peep is dropped in Bethlehem, Pennsylvania.


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The drop is done with a traditional chick that flashes different colors at midnight.

16. Believe it or not, Peeps are not Just Born's best-selling brand.

That honor belongs to Mike and Ike. (Sorry, Peepsters.)

17. They're a boon to a creativity.

Blue chick Peeps
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All over the country, Peeps have become the preferred media for a number of highly anticipated annual art contests. (You can check out some of the coolest creations from Westminster, Maryland's PEEPshow here.)

Updated for 2019.

10 Amazing Pieces of Peeps Art

“Edgar Allan Peep” by Christian Twamley / Courtesy of the Carroll County Arts Council
“Edgar Allan Peep” by Christian Twamley / Courtesy of the Carroll County Arts Council

Some people paint, some scrapbook, and others create Game of Thrones-inspired dragon sculptures made of 5000 marshmallow Peeps. Candy art may seem like an unusual form of craftsmanship, but it’s more common than you might expect in the lead-up to Easter, when organizations around the country host Peeps art contests.

The aforementioned dragon, as well as the artworks pictured below, were all submitted to the “PEEPshow” contest—a fundraiser for the Carroll County Arts Council in Westminster, Maryland. According to event organizers, the event became the first exhibition of Peeps art when it debuted 12 years ago.

Keep scrolling to see some of the best Peeps sculptures from recent years (2017-2019), and visit the Art Council’s website to see all of this year's participants. (As of Friday afternoon, a Warhol-inspired artwork of "Marilyn Peeproe" appears to be in the lead.)

A space-themed Peeps display
“First Peeps in Space” by International Delight / Courtesy of the Carroll County Arts Council

A samurai sculpture
"Sugar Samurai" by Tristar Martial Arts / Courtesy of the Carroll County Arts Council

The rabbit from Alice in Wonderland
“I’m Late, I’m Late (for the PEEPshow)” by Vivian Davis / Courtesy of the Carroll County Arts Council

A caterpillar sculpture
“The Very Hungry Caterpeeper” by Lia Finch and M / Courtesy of the Carroll County Arts Council

A sculpture inspired by a painting
“Peep with the Pearl Earring” by Sandy Oxx / Courtesy of the Carroll County Arts Council


“Edgar Allan Peep” by Christian Twamley / Courtesy of the Carroll County Arts Council

A Belle sculpture
“Beauty and the Peep” by Candace Birger, Westminster Cake Studio / Courtesy of the Carroll County Arts Council

Fish sculpture
“The Rainbow Fish” by Jen, Justin, Connor, and Jacob Myers / Courtesy of the Carroll County Arts Council

A Gumby sculpture
“Just Gumby” by Sydney Blacksten / Courtesy of the Carroll County Arts Council

A sculpture of a monster
“Percy the Purple Peeple Eater” by the Koontz Family / Courtesy of the Carroll County Arts Council

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