YouTube's Most Successful Content Producer Earned More Than $22 Million in 2018—and Is 7 Years Old

iStock.com/PixHouse
iStock.com/PixHouse

For some YouTube stars, playing with toys is a full-time job. "Unboxing" shows make up some of the most popular channels on the site, and they rake in big bucks. In fact, YouTube's highest-paid star in 2018 runs a toy channel. Oh, and he's 7.

As CNBC reports, the eponymous youngster behind the insanely popular channel Ryan ToysReview, was just named the No. 1 earner on the annual Forbes Highest-Paid YouTube Stars ranking. The 7-year-old rakes in $22 million a year through ad revenue and partnerships, including his new line of toys and shirts, Ryan's World, which launched at Walmart and Target in 2018. The latter is probably what catapulted him from No. 8 on Forbes's 2017 list (making $11 million that year) to No. 1 in 2018.

Ryan ToysReview launched on YouTube in March 2015, and within months, millions of followers were tuning in to watch him discover and play with new toys. He's remained at the top of the most-viewed channels rankings ever since, and his reviews are influential enough that just being featured in a video often results in a spike in sales for specific toys. The channel currently has more than 17.3 million subscribers and 26 billion total views. His most popular video, which you can watch below, has more than 1.65 billion views and counting.

His family has since also branched out into other channels, including another vlog channel featuring Ryan and his younger sisters, a behind-the-scenes channel, and more. As public as his life is, though, to give the young millionaire a modicum of privacy, his parents keep his full name and location a secret.

To read more about the booming business of unboxing channels, check out our deep-dive here.

[h/t CNBC]

18 Disney Characters Just Got the LEGO Treatment

LEGO
LEGO

If you’ve ever wondered what one of Disney's princesses might look like standing next to Batman or Harry Potter, now's your chance to find out. LEGO has created minifigures of 18 characters from beloved Disney movies, and they’re a pretty diverse bunch.

There are Disney princesses and heroes, like Jasmine, Elsa, and Hercules. There are offbeat favorites, like Jack and Sally from The Nightmare Before Christmas. A couple villains were thrown into the mix for good measure, and classic characters like Mickey and Minnie Mouse are also represented.

It has been a big week for both LEGO and Disney. The toy company announced the impending release of a 751-piece set that recreates the boat from Steamboat Willie, the 1928 short film that launched Mickey to stardom. The timing is also fitting, considering that Mickey recently celebrated his 90th birthday (not too bad for a mouse).

The S.S. Willie set will be available on April 1, but fans will have to wait a little longer for the Disney minifigures. Those will be available on the LEGO Store website and in stores nationwide starting May 1. Each minifigure costs $3.99.

Until then, check out some of the figures below, or browse LEGO’s selection of Disney-themed sets.

A Disney minifigure
LEGO

A Disney minifigure
LEGO

A Disney minifigure
LEGO

A Disney minifigure
LEGO

Disney’s Steamboat Willie Has Been Immortalized in LEGO

LEGO
LEGO

Mickey Mouse recently turned 90 years old, and soon, you’ll be able to celebrate with LEGO. Steamboat Willie, the classic Disney short film that introduced Mickey Mouse to the world in 1928, has now been recreated in a LEGO set that will be released on April 1.

The 751-piece LEGO version of the S.S. Willie features grayscale bricks that recreate the original black-and-white aesthetic of the original film. The 10-inch-long LEGO boat features moving steam pipes and paddle wheels and comes with new Mickey and Minnie minifigures. It’s also equipped with a ship’s wheel, a life buoy, a buildable bell, and a working crane that can lift the vessel’s potato-bin cargo.

LEGO's Steamboat Willie set
LEGO

The Steamboat Willie set was born out of the company’s fan-generated LEGO Ideas initiative several years ago. Creator Máté Szabó submitted the idea to LEGO in June 2016, then LEGO designers John Ho and Crystal Marie Fontan worked to adapt the set for retail sale, creating decorative elements and the new Mickey and Minnie Mouse minifigures.

LEGO's Steamboat Willie set
LEGO

Buy the kit on the LEGO Store website for $90 starting April 1. If you can't wait to get your LEGO fix, check out the company's other Mickey Mouse-themed products here.

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