When NFL commissioner Paul Tagliabue announced Mario Williams as the Houston Texans’ first overall pick, he signaled not just the start of the 2006 NFL Draft, but also that the draft itself had become a standalone event. That 2006 draft was the first one held at Radio City Music Hall, a coronation of how far the NFL has come both as a business and as a cultural phenomenon. It’s going to seem impossible as you watch this Acadamy Awards-level production in primetime tonight, but there once was a time when nobody even knew the draft happened.
The First Draft
The draft’s evolution from business meeting to months-long obsession had been a long time coming. The first draft, held in 1936 at the Ritz-Carlton Hotel in Philadelphia, consisted of nine rounds and was essentially uncovered by the media. Most newspapers around the country didn’t even publish the results, not to mention scouting reports or mock drafts.
During World War II, the NFL stopped calling it the “draft” since there was a different draft underway, instead referring to it as the “preferred negotiations list,” a much more professional term that would fit in well amongst modern NFL legalese. Considering a lot of football talent was being sent to war—the skills required to be a good football player and soldier overlap considerably—the league expanded to 30 rounds, assuming most of their picks would end up in Europe or the Pacific instead of the gridiron.
After the war, as American life returned to normalcy and the NFL’s popularity slowly grew, so too did coverage of league news. Newspapers like the Washington Post and the Los Angeles Times ran occasional brief scouting reports (Frank Finch’s semi-regular reports in the Los Angeles Times often began with “Dear Diary,” going on to provide snippets such as, “The backs are okay...but prospects up front are none too promising”), but the revelation of the time was publishing comprehensive draft results, usually breaking down the first ten rounds by team selections.
Starting in 1947, the NFL experimented with a bonus pick, in which the first overall pick was given not to the worst club, but to a random team via lottery (although no team could get a bonus pick twice). This practice lasted 11 years until the league recognized it for the terrible idea it was.
The AFL Draft Takes on the NFL
Like football itself, the NFL draft wasn’t an intriguing affair until it got some competition. Starting in 1959, the burgeoning American Football League held a draft in competition with the NFL’s, often selecting the same players who would then get to choose in which league they would play. “Our big inducement of competition with the National Football League is that we can just about guarantee a job to the players we draft,” Max Winter, General Manager of the Minneapolis-St. Paul team told the Los Angeles Times in November of 1959. (Ironically, this team would stay in the AFL for only one season before switching to the NFL and becoming the Vikings.) The AFL chose to hold their draft prior to the NFL’s, a bold but necessary move for the new league to attract players. Likely in response to this, the NFL reduced the number of rounds to twenty.
For the next several years, the AFL and NFL jockeyed to incentivize college players to sign with their respective leagues. The AFL offered an advantage by holding their draft in November during the collegiate football season (to the NCAA’s chagrin) while the NFL offered, as LSU star Billy Cannon articulated, “the better players and more security.”
The 1960 NFL Draft illustrates just how far the draft had come in terms of preparation and production. According to the Christian-Science Monitor, the draft took 11.5 hours “as coaches took their time making selections. They went to the telephone almost every round to call players and ask them, (1) will you play pro football, and (2) will you come to the NFL rather than the AFL.” This is a far cry from the modern draft, a year-round scouting process in which GMs ask players weeks in advance if they’re gay or if their mother is a whore.
As teams found they had more to consider on draft day, the draft itself took longer, lasting 19 hours in 1963 (still shorter than the three-day modern draft). For some reason that isn’t clear from newspaper accounts, the NFL decided to hold the 1964 draft via telephone and teletype, foreshadowing the millions of fantasy drafts held over the internet decades later. The 1965 draft, once again held in person, took an absurd 31 hours to complete, making recent drafts appear brisk by comparison. Meanwhile, NFL Commissioner Pete Rozelle accused the rival AFL of holding a “secret draft” in three of the previous five years in an effort to procure college talent. In a classic move of antagonism, the AFL then rescheduled their draft for the same day as the NFL’s.
The Merger...and ESPN
Soon after, the antagonism ceased and the two leagues merged, forming the basis for the NFL we know today, eliminating the competition which formed most of the draft’s intrigue. Nevertheless, the draft continued to grow in popularity, largely because the sport did so as well. In 1977, the draft was moved to late April or early May and reduced to 17 rounds. But the biggest and perhaps most significant change to the NFL draft occurred in 1980 when it was televised by ESPN for the first time.
The 1980 ESPN broadcast is barely recognizable from the effervescent glow you’ll see this April, partly due to technological changes, but also because of the draft itself. The 1980 version was held in the New York Sheraton’s ballroom with team officials huddling over each other, with barely enough elbow room to lean over and cough. In retrospect, the 1980 draft seems more like a middle school group project than a professional sports league; you could easily imagine a delegate from each team assigned with trying to overhear other teams at adjacent tables.
In 1984, Mel Kiper Jr. and his perplexingly consistent haircut became the first dedicated draft analyst, kicking off the age of year-long draft obsession. Today, the draft is televised on ESPN and NFL Network. Player workouts are broadcast live on ESPN weeks before the draft while analysts debate whether what we’re watching actually means anything with respect to the player’s draft position, which will then later be debated as to whether it actually means anything. This is to say, the draft has become so big that we don’t even know how much it matters anymore. In a way, everything has come full circle, just with a lot more talking.
Why Do Americans Call It ‘Soccer’ Instead of ‘Football’?
BY Jay Serafino
June 27, 2018
While more Americans than ever are embracing soccer, they can't even get the sport's name right, according to some purists. For most of the world, including the vast majority of Europe and South America, it’s football, fútbol, or some other variation. In the United States, Canada, Japan, and a few other stragglers, it’s firmly known as soccer, much to the annoyance of those who can't understand how a sport played with feet and a ball can be called anything else. So why the conflict?
According to a paper [PDF] by University of Michigan professor Stefan Szymanski, it all began in England in the early 1800s, when a version of the sport of football—based on a game played by “common people” in the Middle Ages—found its way into the recreational scene of some of the country’s most privileged schools. To give uniformity to the competitions between these schools and clubs, a set of standard rules was drafted by students in Cambridge in 1848. These rules would become further solidified when they were adopted by the more organized Football Association in 1863.
It wasn't long before variations of the sport began to splinter off—in 1871, the Rugby Football Union was founded, using Rugby School rules from the 1830s that allowed a player to run with the ball in their hands. This new take on the sport would be known as rugby football, or rugger, to separate itself from association football, the traditional feet-only version of the sport. From there, association football would get the nickname assoccer, leading eventually to just soccer. The addition of an "er" at the end of a word was something of a trend at the time, which is why we get the awkward transformation of association into assoccer and soccer.
The first recorded American football game was between the colleges of Rutgers and Princeton in 1869 and used unique rules derived from those in both association and rugby football. Though this new, evolving game would just be called football in the U.S., elsewhere it would become known as gridiron football or American football, much in the way Gaelic football and Australian football have their own distinctions. Eventually in England, rugby football was shortened to just rugby, while association football simply became known as football. Which meant that now there were two footballs, on opposite sides of the Atlantic, and neither side would budge. And Americans would begin referring to England's football by the previous nickname, soccer.
Despite the confusion nowadays, soccer was still a colloquial term used in England well into the 20th century—it rose in popularity following World War II before falling out of favor in the 1970s and ‘80s, according to Szymanski. In more recent years, it’s mostly been used in England in a strictly American context, like when publications and the media refer to U.S. leagues like Major League Soccer (MLS). Currently, soccer is mostly used in countries that have their own competing version of football—including the United States, Canada, and Australia.
While it boils the blood of certain traditionalists, soccer is by no means an Americanism—like the sport itself, this is purely an English export.
January 22, 1989: The San Francisco 49ers edge out the Cincinnati Bengals 20-16 to become the National Football League champions at Super Bowl XXIII at Joe Robbie Stadium in Miami, Florida. It was a thrilling game, tied at the half—a Super Bowl first—and decided only in the closing moments with a successful pass from 49ers star quarterback Joe Montana. There was enough action to keep any football fan’s mind occupied for days.
But the next morning, all anyone wanted to talk about was Elvis Presto.
In one of the most unusual halftime presentations in the 50-year history of the event, the NFL commissioned a 1950s musical revue, led by a magician dressed as Elvis Presley who performed “the world’s largest card trick.” It was also, by the estimate of at least one soda company, the world’s largest eye exam: Coca-Cola and NBC presented the entire spectacle in 3-D, urging the show’s 54 million households to pick up a pair of disposable glasses at their local distributor. (They also cautioned that if the effect didn’t work, your lack of eye coordination meant you might need to see an optometrist.) The end result was a curious blend of retro-kitsch performance and a 1980s version of interactive television.
To understand how this uneven mix of magic, music, and carbonation came together, mental_floss spoke with several of the producers and creative partners behind “BeBop Bamboozled,” including the magician who created it, the man whose Elvis was heard but not seen, and the soda marketing genius who turned a 3-D glasses shortage into priceless publicity. As it turns out, Katy Perry's Left Shark has nothing on fire-eaters in poodle skirts.
I. OUT OF THIN AIR
The story of 1989’s Super Bowl begins in 1986, when the NFL started soliciting proposals from entertainment production companies to plan for halftime shows in the years ahead. In addition to fielding presentations from Disney, Paramount, and other massive entities, the league heard from a man in Minnesota named Dan Witkowski. A veteran stage illusionist, Witkowski owned MagicCom, a small business focused on increasing revenue for companies by being “disruptive" and encouraging them to think outside the box.
Dan Witkowski (Founder, MagicCom): I was looking to sell some network specials, but I would get laughed off. I thought, “Well, what’s bigger than a special? What has a built-in audience?” By going after something big, it would put us on the map. So I went after the Super Bowl.
Jim Steeg (Senior Vice President of Special Events, NFL, 1979 to 2005): Basically, we had the same people producing the halftime show over the years. By the time we did Up with People for a second time in 1986, we decided we wanted to bring in different producers with ideas for the halftime show.
Witkowski: I have something I call the Pretty Girl Theory: Everybody thinks somebody else is calling the pretty blonde to go out on a Saturday night, yet there she sits at home. People are just intimidated to make calls. I wasn’t.
Steeg: We were looking to book people for the 1988, 1989, and 1990 shows. We brought in probably six or seven different producers, and Dan was one of them. He called us.
Witkowski: Obviously, he got a lot of calls. But what I did was put the problem ahead of the pitch. And the problem I presented to the NFL was this: How do they take something big and make it even bigger by attracting more people? Historically, the halftime show meant it was time to get up and get a sandwich.
Steeg: I agreed to meet him in New York and hear him out.
Witkowski: I think he was intrigued about the magic idea. I didn’t give him an idea for a specific type of show, but I told him we’d welcome the opportunity to give an official presentation.
Steeg: [NFL Commissioner] Pete Rozelle only sat through a couple of them. He sat through Dan’s.
Witkowski: What the NFL did that tripped us up was when they requested a written outline sent in advance. It’s like trying to describe a cartoon. You can’t do it. You need visuals and sound. I had one of those projectors for a slide show. But it was in their rules, so I sent everyone there a leather-bound folder with a padlock on it. I had the key. They couldn’t open it until I arrived. I got calls from secretaries saying, “They’re going nuts. They’re trying to pick the locks.” It caused a big stir.
Steeg: Dan kind of wowed everybody at the meeting. He made a bowling ball appear out of a suitcase. It got things rolling.
Witkowski: He remembered that? The funny thing is, I had to do a performance in Nebraska that same night. I couldn’t get out of it, so I had to carry the bowling ball and the suitcase through Kennedy Airport. I got in line at security, put the ball on the conveyor belt, and was immediately surrounded by guards who wanted to know where it had come from.
Steeg: What we decided to do was have him co-produce the 1988 pre-game show so he could get some experience and learn the math. It was important for him to understand the logistics and the magnitude of the Super Bowl.
Witkowski: What I basically presented was the idea of hooking the audience through their involvement. At the time, we had developed a technique that would have allowed us to distribute millions of game cards through McDonald’s with a mechanism that could be triggered by holding them up to the TV screen at a certain point. It would reveal an image. I can’t go into details on how it works, but that was the essence of it.
John Gonzalez (Director, NBC): I recall going to the NFL offices in Manhattan for the first presentation about the magic show. I was excited about it, realizing it would be a challenge in the middle of a huge football production to shoot live magic and not give any of the tricks away. To figure out the correct angles, we were going to have to do it in a very controlled, very planned-out manner.
That planning would eventually grow complicated by another influence over the halftime proceedings. With Witkowski pitching Steeg and the NFL on a magic-themed, participatory show for the 1989 game, the league was also being courted by a more established partner: Coca-Cola, who would wind up becoming the Super Bowl’s first sole sponsor that same year. The company had been working on a promotion involving 3-D glasses with a twist: a California company, Nuoptix, had developed a process where an image would be clear (not distorted or blurry) to a viewer not wearing the cellophane lenses.
Michael Beindorff (Vice President of Marketing, Coca-Cola, 1978-1992): Steve Koonin, who runs the Atlanta Hawks now but worked for Coke back then, came to me with the idea for 3-D glasses. He brought the whole Moonlighting idea to me.
Steve Koonin (Vice President of Sports and Entertainment Marketing, Coca-Cola, 1986-2000): I met Terry Beard from Nuoptix on an airplane. He was a sound guy, a member of the Academy of Motion Picture Arts and Sciences, and had invented what was called stereoscopic 3-D. He sent me a demo of it. Basically [by covering one eye with a dark lens, which you can do using sunglasses with the video below], it slows down one eye and tricks the brain. It’s the Pulfrich Effect. At the time, Moonlighting was the hottest show on TV, and I called the producer, Glenn Caron, and sold him on the idea of doing the season finale in 3-D. He loved it. We made 26 million pairs of glasses and wound up on the front page of over 200 newspapers.
Beindorff: They had actually written a script, but then the writer’s strike happened, and the whole deal fell apart.
Koonin: We’re sitting there paying rent on warehouses across the country full of glasses. We had taken over a Kleenex factory in Mexico to make them.
Beindorff: We were still excited by the idea of the 3-D. For its time, it was very well-done. We went to the NFL and NBC with the concept of doing the halftime show in 3-D.
Steeg: Coke was our partner at the time. We were always in constant communication.
Beindorff: Really, the whole strategy behind the Super Bowl partnership was to launch a campaign around the fact that people were switching from sugary drinks like Pepsi to Diet Coke. It was intended for Diet Coke to surpass Pepsi as the number two drink.
Gonzalez: I first heard it as a rumor: “We might do it in 3-D.” I was excited about the idea, but wondered, “How would we do that?”
II. ELVIS PRESTO
In the summer of 1988, Witkowski had no idea Coca-Cola would come in at virtually the last minute with their 3-D promotion. Instead, he and Steeg tried to hammer out what his stadium-sized magic show was going to look like.
Jack Barkla (Production Designer): I think Dan initially had the idea of a 1950s retro drive-in theater, with dancers carrying picnic baskets onto the field. They’d sit down and pull a ripcord in the basket that would turn them into inflatable cars.
Witkowski: We knew we were going to have a magic theme. Whether it was contemporary or Medieval was all flexible during the presentation. The whole 1950s thing was pretty big at the time. Baby Boomers were trying to relive their youth, so we hooked on that.
Steeg: These things evolve on a daily basis. Whatever we discussed at the pitch meeting wasn’t what wound up happening. There is no, “This is what it is.”
Barkla: There was also something to do with pizza, large colorful slices of pizza being moved around by various people.
Witkowski: There was another illusion where the concept was, as everyone came into the stadium, we were going to take a Polaroid picture that would be developed by the time they got to their seats. At random, one was going to be selected, brought down to the field, and asked to hold up their photo. Everyone else held up a card under their seat, and the whole audience would form a pictogram of the audience member selected. But we realized we didn’t have time to bring people down to the stadium floor for the pictures.
Steeg: Everything about it was big. I remember we had a press conference at the Grand Hyatt Hotel in New York to announce it, which was unusual. No one had ever announced a halftime show before.
Witkowski: For some reason, we had Oscar-Mayer around. They came forward and wanted to supply lunch for all of the dancers. As a kind of joke, I said, “Okay, but I want to ride shotgun in the Wienermobile.” Sure enough, it showed up.
Witkowski would eventually settle on a trick that involved the audience using an “Applause-o-Meter” to pick one of four giant cards in the stadium, with the selected card's edges made up of held-up seat cushions. What he needed now was a master of ceremonies—someone to guide the audience and lead the melody of classic pop songs.
Steeg: Elvis Presto, yes. We felt it was a novel thing that got a lot of play. Who is he? What is he?
Witkowski: It was divine inspiration. [Laughs] I think once we settled on the 1950s music, it was natural to make Elvis Presley the lead magician. It was a nice play on words. We also had the Magic Wandas, who were his back-up singers.
Barkla: I had nothing to do with that.
Witkowski: We cast a guy who had played Elvis on Broadway. He had a very good look and had the moves down. Alex Cole, who had been a back-up dancer on Solid Gold, was his choreographer. And he wouldn’t have to sing. That was all prerecorded in New York.
Jody LoMedico (Vocal Performer, “Elvis Presto”): I had been performing since the 1970s, singing and doing commercial jingles. Someone once told me I sounded like Elvis, and it devastated me. I was never an impersonator.
Witkowski: We went to the Elvis estate. I felt that rather than it be a surprise for them, they would want the courtesy and an opportunity to respond. They couldn’t have been nicer and did it for minimal consideration.
LoMedico: A vocal contractor I knew said she had heard I did a pretty good Elvis. I had been trying to destroy any kind of resemblance to him. You want to be your own person. But it was the Super Bowl, so I was all in. We went in there and sang and sang and sang this seven-minute piece. "Devil in a Blue Dress," "Rock This Town," Stray Cats stuff, everything. I was there probably seven hours. When we were done, I couldn’t talk.
Witkowski: We had Donald Pippin, a Broadway legend, doing all the music.
LoMedico: When they saw me sing, they liked me so much they asked if I wanted to come to Florida and lip-sync my own voice. But I couldn’t be out of town for three weeks for rehearsal and everything else for $1500. They said, “Most people do this for free.” Well, your dancers, these kids from universities, they live to be on television. Great for them. No disrespect. Not for me.
While Witkowski tried to assemble a complete Elvis, Barkla and choreographers were thinking of how best to stage a production on something as volatile as a football field. Only cars made of plywood would be allowed on the grass.
Barkla: The grass in Florida is very different from the grass in Minnesota. It’s like moss. It doesn’t take much to destroy the surface.
Steeg: It’s about protecting the field, and also about what you can move on 100 yards of grass.
Barkla: They’d bring truckloads of dirt and grass seed on the field and dump it. I remember asking one of the NFL guys, “Doesn’t that change the height of the goalposts?” Because you keep raising the ground. He looked at me like no one had ever considered the question before.
As the clock wound down to perfect an elaborate show full of visual effects, dancers, and a stadium-sized card trick, Witkowski was dealt two of the worst hands possible: His in-person Elvis was about to split, and Coca-Cola was about to introduce a new dimension in frustration.
Witkowski: The guy playing Elvis suddenly had an opportunity to go shoot a commercial in Japan that was going to be very lucrative. We made a mutual decision to recast. My first thought was Alex, since he was essentially the other Elvis’s choreographer and knew a lot of the moves.
LoMedico: The guy who did Elvis—whoever you are, I wasn’t a fan, man. Doing Elvis at that time with anything was just hokey. Maybe in Middle America, but the East and West Coasts were done. It was Elvis and The National Enquirer. It was corny.
Alex Cole had roughly 10 days to learn a complex routine involving dancers and illusions with a hollowed-out jukebox and an electric guitar that materialized out of thin air. At the same time, NBC and Witkowski were struggling to cope with the late addition of 3-D.
Gonzalez: We both understood the sudden importance of the 3-D overlay and all the money it represented. The NFL and the executives at NBC didn’t interfere, but they did say, “This represents a whole lot of valuable promotion, so we need to make it work.” In the final week, the focus largely went away from the magic and onto re-blocking for 3-D.
Witkowski: We recorded the audio track before the 3-D element came into play, so we decided that because of time, we would edit what we had and work with it from that standpoint. We knew the magic would suffer, knew the event would be a bit corny, but felt people would watch.
Barkla: The input we got was way late in the game. That was very frustrating. If it hadn’t been so late, things would’ve been better than they were. It’s typical corporate stuff. The people making decisions didn’t have a clue as to how the whole thing worked.
Gonzalez: The choreographers had been planning their part of the show for months. To tell them two weeks before, “Throw it out, make everything counterclockwise rotational,” was not what they wanted to hear.
Witkowski: We thought of some effects where girls would appear to float outside the image of your TV set and had some other levitating effects. But with the 3-D process, things had to be in constant motion left to right to separate the field of vision for the effect to work. In many ways, the 3-D fought with the way to present magic, which was to keep a continuous camera on something so you’re not cutting away.
Steeg: To do the 3-D, everything had to move left to right. It was basically a mind trick.
Gonzalez: Fearing that the 3-D on the field would be less than what was expected, I went to my bosses at NBC with a request to spend additional funds on some animations. There are three or four spots in the show where we independently developed some effective use of the 3-D apart from the action on the field.
Koonin: Kevin Costner came up to me at a [pre-game] party in Miami. He said, “Hey, I hear you’re the 3-D glasses guy. Want to comp me a pair?”
With a pre-taped introduction by a wry Bob Costas (“This is the single proudest moment of my life”) and a 3-D Diet Coke commercial, “BeBop Bamboozled” got underway. Elvis Presto appears to materialize out of a jukebox; dancers defy gravity by leaning against parking meters horizontally; 102 custom-made Harley-Davidson bikes engulfed the margins of the field.
Gonzalez: Bob Costas was hesitant about pre-recording the opening. “Trust me,” I told him. “I need to do this to guarantee some effective 3-D effects.” We watched it together in the controlled environment of the studio and it looked quite good.
Barkla: Of course, we didn’t wind up using the inflatable cars. Those might have cost $3000 to $4000 each.
Witkowski: I remember in the planning stage, we had some early computer effects that showed how 2000 people would be moving on the field. That was unheard of back then. You could have 200 people fall over and it wouldn’t even be noticed.
Barkla: The question was, how do you get things on and off the field? You have to be able to set it up and dismantle it very quickly.
Presto's inciting of the crowd to "pick a card, concentrate real hard" left most viewers befuddled: the Applause-o-Meter led to the King of Hearts, one of four giant cards on the field and a choice Presto predicted. Because of the camera movements, it was also one of the few illusions actually picked up by the broadcast.
Witkowski: I will say the card trick is not nearly as effective as what we had anticipated.
Steeg: I don’t think everyone got the card trick. You had to think about it.
Barkla: There was one master box for power, and it was at the 50-yard line. All the skyboxes would need wires running out of it. The place where we stored all the sets underneath wasn’t wired and it wasn’t lit at all. I found that really strange. We were running electric lines all over the place to get power.
Witkowski: We didn’t have theatrical lighting. In magic, you adjust it depending on how the performers are moving. Here, the lights were either on or off. We couldn’t rely on that. Everything was out in the open.
LoMedico: I think I made the right choice [not appearing on camera]. When I saw it, I thought, “Mmm. This isn’t working.”
Witkowski: I would say that Alex, as Elvis, didn’t have the right look. But he didn’t have the opportunity to practice, either. With magic and its complexities, it’s hard to just drop someone in.
LoMedico: The stuff sounded good in the studio. Everyone was really happy. But when it got on the air, whatever they did with the sound processing, somebody mixed that improperly.
Gonzalez: You get one rehearsal Friday night to try to put it all together, and the crew, the best in the business, was excited and cooperative. The next time the camera crew saw it was live at halftime.
With an estimated 120 million people tuning in, Super Bowl XXIII was a resounding success. Despite some complaints that the card trick made little sense, news media responded favorably to the 3-D effects. This was presuming the viewer had the glasses: Because Coke had only made 26 million pairs, many had to share or go without.
Koonin: There wasn’t time to make more. If it had cost the consumer money, yes, they probably would have been disappointed. But this was about getting past Pepsi. It was just a fun stunt.
Barkla: It was the beginning of a time when the shows got more inflated and slicker.
Witkowski: I remember being interviewed after. Apparently, I was dancing in the stands with the dancers.
Steeg: I think it was a good show. It was just so hyped. People were expecting this Pixar 3-D animation thing. It was just a halftime show.
Beindorff: We got a huge uptick in sales that month. And that went on for some period of time, though you can’t attribute it all to the Super Bowl. We also had George Michael.
Witkowski: Coke was kind enough to send us binders of all the press after the game. I think it was $60 million worth of promotion. It was confirmation that we were successful in creating something people were going to talk about.
Beindorff: I got a call a year or two ago that Diet Coke finally surpassed Pepsi as the number two drink. It took a while.
Steeg: The only one you’re concerned with is the Commissioner, and he [Rozelle] was happy.
Witkowski: Jim said to me, “You’ll reap the benefits of this for years.” And we have. MagicCom has been very successful. I appreciate that the NFL took a chance on the little guy.
Steeg: The next year was the 40th anniversary of Peanuts. They approached us and wanted to get involved, and we liked that.
Gonzalez: If you were to pick a halftime show that would be designed for the rotational 3-D effect, I don’t think it would be something that demands the precision and accuracy of a magic show.
Steeg: We experimented. We took chances. With the Super Bowl, it’s very easy to just say no. We rolled the dice.
LoMedico: At the time, I lived in the Poconos with no cable and had to watch it with rabbit ears. The whole thing was kind of a letdown.