New Cans From O'Doul's Are the Prettiest Beer Containers on the Market

Graphic designer Mr. Kiji's designs for O'Doul's
Graphic designer Mr. Kiji's designs for O'Doul's
O'Doul's

O'Doul's isn't usually considered the hippest player in the beer market. As the most prominent purveyor of non-alcoholic beers, the company's reputation is decidedly on the square side. But for one night only, O'Doul's cans were the coolest beers you could order at a few New York City bars.

For a recent promotion, the company upgraded its standard green can to a few downright fashionable designs—"pure Instagram bait," as Fast Company calls them—created by New York City-based graphic designer Mr. Kiji. The result looks more like a high-end pre-mixed cocktail than it does a mass-market brew.

Mr. Kiji holds out his two can designs.
Mr. Kiji
O'Doul's

The idea was to give the non-alcoholic beverage a lift in the eyes of Millennials on "Blackout Wednesday," the unofficial holiday when many college students return to their hometowns to go out drinking with their friends the night before Thanksgiving. Not that there would be any blacking out with these cans—O'Doul's has less than a 0.5 percent alcohol content, or about the same as most kombucha, so it's virtually impossible to drink enough of them to get your buzz on. Instead, the elegant cans give the designated drivers and other non-drinkers of the world a chance to stand around sipping at something that looks much cooler than the latest craft IPA.

The traditional O'Doul's can next to the two limited-edition designs
O'Doul's

Mr. Kiji's geometric, pastel-tinged O'Doul's can wouldn't look out of place in a yoga studio or on Goop. Considering recent health research that has shown that there is no safe level of alcohol consumption, O'Doul's certainly wouldn't be out of place vying for a spot within the wellness movement.

The designs had a very short shelf life, sadly. The cans were only available at select New York City bars on November 21, and the company says it currently has no plans to bring them back in the future. But we'll keep our fingers crossed that we can one day order a similarly swank-looking O'Doul's.

[h/t Fast Company]

Craft Beer is the Latest Casualty of the Government Shutdown

Justin Sullivan, Getty Images
Justin Sullivan, Getty Images

Nearly three weeks in, the butting of heads in Washington has nullified a number of federal operations. National parks have fallen into disarray; Transportation Security Administration (TSA) employees are calling in sick rather than show up to airports to work without pay. Now the government shutdown has claimed yet another casualty: craft beer.

According to Business Insider, the federal approval process for new beers has been halted as a result of the impasse over the contested funding for border security. Labels and recipes for new beers, wines, and other alcoholic beverages are reviewed by the Alcohol and Tobacco Tax and Trade Bureau, which has closed during the shutdown. Without the bureau's stamp of approval, new and seasonal varieties of craft beers cannot be distributed or sold across state lines.

While this is not an issue for larger, mass-market offerings like Budweiser, smaller breweries that rely on an assortment of new flavors are feeling the impact. Interboro Spirits and Ales of Brooklyn releases new beers weekly; If the shutdown continues, their February sales will suffer, eating into their revenues.

But even an immediate resolution to the situation is no guarantee breweries will rebound. Because the bureau is still accepting applications for labels and even new brewery locations requiring certification, breweries will have to wait for the backlog to be cleared before being given approval to resume normal operations. Come summer, that could mean fewer craft beer options and reduced profits for small businesses that depend on a rotating selection of beverages to drive interest and fuel gatherings.

Until the shutdown is resolved, it appears a lot of craft beer will be sitting in inventory, with brewers hoping the political head-butting won’t break any records. The longest government freeze in history came in 1995, when Republicans advanced a budget met with resistance by President Bill Clinton. That lasted 21 days. Clinton later had a craft beer named in his honor, Exile Chill Clinton, which was distributed in Des Moines, Iowa. The brew was infused with 750 hemp seeds.

[h/t Business Insider]

Swearing Off Alcohol for 'Dry January' Might Have Benefits for Months, According to Survey

iStock.com/BrianAJackson
iStock.com/BrianAJackson

Traditionally, alcohol-related “challenges” have involved seeing how much college kids can drink before requiring medical attention. For "Dry January," the goal is quite different. This challenge, which has roots in a 2014 campaign promoted by the nonprofit Alcohol Change UK, invites participants to give up alcoholic drinks for the entire month. While that might seem to have only short-term consequences of increased lucidity and non-slurred speech, a new survey indicates the benefits of "Dry January" might last for months.

Researchers at the University of Sussex took a closer look at people who underwent the challenge in 2017 and then followed up to see how the dry spell might have changed their drinking habits. Of the 2821 people surveyed, they were able to follow up with 1715 of them in February and 816 in August. Collectively, respondents reported drinking one less day per week than they did prior to the challenge—an average of 3.3 days, down from 4.3 days. They drank a lesser volume of alcohol overall and also stated they got drunk less often, with an average of 2.1 days spent per month pretty much hammered, down from 3.4 days prior to the challenge.

Richard de Visser, the University of Sussex psychologist who headed up the survey, said in a press release that taking the month off may have helped people reconsider the role of alcohol in their lives, with a large percentage of respondents reporting better sleep and more energy during their teetotaling. De Visser also stated that people who failed to complete the challenge—meaning they drank alcohol before January came to a close—also reported decreased consumption overall.

Because the survey was self-reported, it’s possible their impressions of their own alcohol consumption are inaccurate—as with food, people tend to underestimate. But abstaining during "Dry January" still carries a demonstrable series of benefits, from saving money on booze to weight loss. Try it yourself and see.

[h/t Smithsonian]

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