No Joe: The Time Coffee Was Banned in Prussia

iStock.com/NickS
iStock.com/NickS

In the late 18th century, Prussia's King Frederick the Great (officially Frederick II) blacklisted coffee and encouraged his royal subjects to drink something far more wholesome—beer. According to William Harrison Ukers's classic 1922 book All About Coffee, Frederick issued this decree on September 13, 1777:

"It is disgusting to notice the increase in the quantity of coffee used by my subjects, and the amount of money that goes out of the country in consequence. Everybody is using coffee. If possible, this must be prevented. My people must drink beer. His Majesty was brought up on beer, and so were his ancestors, and his officers. Many battles have been fought and won by soldiers nourished on beer; and the King does not believe that coffee-drinking soldiers can be depended upon to endure hardship or to beat his enemies in case of the occurrence of another war."

Though the authenticity of the above quotation cannot be confirmed, it certainly jibes with King Freddie's other opinions on the matter, according to Robert Liberles, a scholar of German-Jewish history. In a 1779 letter, Frederick wrote, "It is despicable to see how extensive the consumption of coffee is … if this is limited a bit, people will have to get used to beer again … His Royal Majesty was raised eating beer-soup, so these people can also be brought up nurtured with beer-soup. This is much healthier than coffee."

So Old Fritz, as he was called, loved beer. But why was he so opposed to coffee?

For one, Frederick was terrified that excessive imports could ruin his kingdom's economy, and he much preferred to restrict commerce than engage in trade. Since coffee, unlike beer, was brought in from across the border, Frederick regularly griped that "at least 700,000 thaler leave the country annually just for coffee"—money, he believed, that could be funneled into well-taxed Prussian businesses instead.

In other words, into Fritz's own pockets.

To redirect the people's spending patterns, Frederick ordered a number of steep restrictions, demanding that coffee roasters obtain a license from the government. This sounds like a reasonable regulation until you learn that Frederick summarily rejected nearly all of the applications, granting exceptions only to people who were already cozy with his court.

If that sounds elitist, it was. Frederick was adamant about keeping coffee out of the hands and mouths of poor people, writing, "this foreign product [has] extended into the lowest classes of human society and caused great contraband activities." To stop them, he hired approximately 400 disabled soldiers to work as coffee spies, or "sniffers," to roam city streets "following the smell of roasting coffee whenever detected, in order to seek out those who might be found without roasting permits," Ukers writes.

But none of these tactics worked. Rather, they just increased coffee smuggling and exacerbated the "contraband activities" that Frederick claimed he was trying to prevent in the first place. So shortly after the king died in 1786, many of these restrictions were lifted, proving yet again that it's always a mistake to get between someone and their java.

17 Delicious Facts About Peeps

Getty Images
Getty Images

You know whether you prefer chicks to bunnies, fresh to stale, or plain to chocolate-covered. But there’s a lot you may not know about Peeps, everyone’s favorite (non-chocolate) Easter candy.

1. It used to take 27 hours to make a Peep.

A candy Peep being made
Getty Images

That was in 1953, when Sam Born acquired the Rodda Candy Company and its line of marshmallow chicks. Back then, each chick was handmade with a pastry tube. Just Born quickly set about automating the process, so that it now takes just six minutes to make a Peep.

2. An average of 5.5 million Peeps are made every day.

Peeps candies being made
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All of them at the Just Born factory in Bethlehem, Pennsylvania. In one year, the company makes enough peeps to circle the earth—twice!

3. Yellow chicks are the original Peep, and still the favorite.

Boxes of yellow chick Peeps
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Yellow bunnies are the second most popular color/shape combination. Pink is the second best-selling color.

4. The recipe has stayed pretty much the same.

Cooking up a batch of Peeps
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The recipe begins with a boiling batch of granulated sugar, liquid sugar, and corn syrup, to which gelatin and vanilla extract are later added. 

5. The equipment has also (mostly) stayed the same.

Peeps candies being made
Getty Images

Since Just Born turned Peeps-making into an automated process, the chicks have been carefully formed by a top-secret machine known as The Depositor. Created by Sam Born’s son, Bob, The Depositor could manufacture six rows of five Peeps apiece in a fraction of the time it took workers to form them by hand. And that same machine that Bob built has been keeping the Peeps flowing ever since. Until rather recently …

In 2014, the company announced that it was planning to renovate its manufacturing plant, including The Depositor. “It’s a little sad,” vice president of sales and marketing Matthew Pye told Candy Industry Magazine at the time. “Bob Born made it from scratch in 1954 and it allowed us to distribute and grow the brand nationally." 

6. The updated equipment means new Peeps innovations could be coming.

Making Peeps at the Just Born factory
Getty Images

“The investment in our marshmallow making process will allow for more efficiency, more consistency, improved quality, and additional innovation capabilities,” co-CEO Ross Born told Candy Industry magazine about the new depositor, which will be able to produce a wider variety of Peeps in all sizes. “The [old] Peeps line did one thing and one thing very well—cranking out chicks day in and day out. Five clusters, just in different colors,” Born said.

7. Peeps used to have wings.

They were clipped in 1955, two years after the first marshmallow chicks hatched, to give the candy a sleeker, more “modern” look.

8. The eyes are the final touch.

A close up of a yellow chick Peep
Getty Images

The final flourish for all of these squishy balls of sweetness is adding the eyes, which are made of carnauba—a non-toxic edible wax (that is also found in some shoe polishes and car waxes, plus many other candies).

9. Peeps may be destructible, but their eyes are not.

Making Peeps at the Just Born factory
Getty Images

In 1999, a pair of scientists at Emory University—dubbed “Peeps Investigators”—decided to test the theory that Peeps are an indestructible food. In addition to a microwave, the pair tested the candy’s vulnerability to tap water, boiling water, acetone, and sulfuric acid (they survived them all). When they upped the ante with some Phenol, the only things that didn’t disappear were the eyes. 

10. They really are everyone's favorite non-chocolate Easter candy.

For more than 20 years now, no other non-chocolate Easter candy has been able to compete with the power of Peeps. With more than 1.5 billion of them consumed each spring, Peeps have topped the list of most popular Easter treats for more than two decades.

11. There are sugar-free Peeps.

Counterintuitive, we know. But in 2007, the first line of sugar-free Peeps hit store shelves.

12. There are also chocolate-covered Peeps.

Chocolate-covered Peeps hit the market in 2010. Today there’s a full line of them for every occasion.

13. Peeps come in a variety of flavors.

Color and shape (i.e. yellow chick) are no longer the only ways to categorize a Peep. They now come in an array of flavors, including fruit punch, sour watermelon, lemon sherbet, blueberry, and pancakes and syrup.

14. Peeps lip balm is a thing.

Yep.

15. On New Year's Eve, a giant Peep is dropped in Bethlehem, Pennsylvania.


PEEPS®

The drop is done with a traditional chick that flashes different colors at midnight.

16. Believe it or not, Peeps are not Just Born's best-selling brand.

That honor belongs to Mike and Ike. (Sorry, Peepsters.)

17. They're a boon to a creativity.

Blue chick Peeps
Getty Images

All over the country, Peeps have become the preferred media for a number of highly anticipated annual art contests. (You can check out some of the coolest creations from Westminster, Maryland's PEEPshow here.)

Updated for 2019.

10 Amazing Pieces of Peeps Art

“Edgar Allan Peep” by Christian Twamley / Courtesy of the Carroll County Arts Council
“Edgar Allan Peep” by Christian Twamley / Courtesy of the Carroll County Arts Council

Some people paint, some scrapbook, and others create Game of Thrones-inspired dragon sculptures made of 5000 marshmallow Peeps. Candy art may seem like an unusual form of craftsmanship, but it’s more common than you might expect in the lead-up to Easter, when organizations around the country host Peeps art contests.

The aforementioned dragon, as well as the artworks pictured below, were all submitted to the “PEEPshow” contest—a fundraiser for the Carroll County Arts Council in Westminster, Maryland. According to event organizers, the event became the first exhibition of Peeps art when it debuted 12 years ago.

Keep scrolling to see some of the best Peeps sculptures from recent years (2017-2019), and visit the Art Council’s website to see all of this year's participants. (As of Friday afternoon, a Warhol-inspired artwork of "Marilyn Peeproe" appears to be in the lead.)

A space-themed Peeps display
“First Peeps in Space” by International Delight / Courtesy of the Carroll County Arts Council

A samurai sculpture
"Sugar Samurai" by Tristar Martial Arts / Courtesy of the Carroll County Arts Council

The rabbit from Alice in Wonderland
“I’m Late, I’m Late (for the PEEPshow)” by Vivian Davis / Courtesy of the Carroll County Arts Council

A caterpillar sculpture
“The Very Hungry Caterpeeper” by Lia Finch and M / Courtesy of the Carroll County Arts Council

A sculpture inspired by a painting
“Peep with the Pearl Earring” by Sandy Oxx / Courtesy of the Carroll County Arts Council


“Edgar Allan Peep” by Christian Twamley / Courtesy of the Carroll County Arts Council

A Belle sculpture
“Beauty and the Peep” by Candace Birger, Westminster Cake Studio / Courtesy of the Carroll County Arts Council

Fish sculpture
“The Rainbow Fish” by Jen, Justin, Connor, and Jacob Myers / Courtesy of the Carroll County Arts Council

A Gumby sculpture
“Just Gumby” by Sydney Blacksten / Courtesy of the Carroll County Arts Council

A sculpture of a monster
“Percy the Purple Peeple Eater” by the Koontz Family / Courtesy of the Carroll County Arts Council

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