Pabst Blue Ribbon Could Be All Tapped Out If It Loses Beer Battle With MillerCoors

Justin Sullivan, Getty Images
Justin Sullivan, Getty Images

If Pabst Blue Ribbon is your beer of choice, the next month or two could be a nail-biter. In a battle of the brews, Pabst and MillerCoors are locked in a lawsuit that could determine the fate of the popular alcoholic beverage.

The situation started going sour when MillerCoors, which produces Miller Lite, Coors, and Coors Light beers among other brands, notified Pabst that they would no longer be making and packaging Pabst Blue Ribbon, Old Milwaukee, or Lone Star beers. The two signed an agreement in 1999 that allowed Pabst to distribute beer brewed by MillerCoors, effectively outsourcing the beer-making process. That agreement is set to expire in 2020. While it allows for two five-year extensions, MillerCoors apparently wants out.

MillerCoors is arguing that they no longer have the manufacturing capacity to continue working with Pabst; Pabst is insisting MillerCoors is looking for a way out of the agreement so they can cripple the competition. The company is also adamant that, with its need for 4 to 4.5 million barrels annually, MillerCoors is the only option. They claim MillerCoors rejected an offer for Pabst to lease one of their brewing facilities and that they also offered to extend the deal only if Pabst paid $45 per barrel—a near-triple price increase that the company can’t afford.

As a result, Pabst sued MillerCoors for $400 million and is asking MillerCoors to act in good faith to help find a resolution that works for all parties. The company also claims to have documents proving MillerCoors deliberately closed breweries so it would no longer have the means to supply Pabst.

If the court finds MillerCoors has no further obligation to Pabst, the company will have to do some scrambling to find a way to continue making product. Pabst claims the only other manufacturer with the capacity to brew enough beer to meet their demand is Anheuser-Busch, and they don’t accept contracts to be a supplier.

The jury trial in Milwaukee County Circuit Court is expected to last through November.

[h/t TIME]  

All Aboard! Mexico Is Now Home to an All-You-Can-Drink Tequila Train

iStock.com/Clicknique
iStock.com/Clicknique

If you like the idea of taking a booze cruise or imbibing while flying (on a craft beer flight, that is), then you may enjoy the hooch caboose. As Delish reports, the latest in luxury, alcohol-packed travel comes from Jose Cuervo, which is now operating an all-you-can-drink tequila train.

That’s right: You can now hop aboard the Jose Cuervo Express and slam shots or sip tequila sunrises while traveling in style from Guadalajara in western Mexico to—where else?—the city of Tequila. The deal includes round-trip train transportation and bottomless drinks at the open tequila bar, plus snacks. Guests will also get to join a separate tequila tasting with experts, take a tour of the Jose Cuervo distillery in Tequila (the oldest one in the Americas), and take in a Mexican cultural show.

The Jose Cuervo Express has been around a while, but the round-trip, all-you-can-drink tequila experience is new. Since 2012, the train has been operating regular “sunrise” and “sunset” hours, offering guests a morning train ride to Tequila with an evening bus ride back to Guadalajara, and vice versa.

Prices for the new experience start from $111 on the Travel Pirates website, but the cost depends on the exact package you choose. If tequila isn’t your cup of tea, you might prefer the Mayan train line that’s slated to connect some of Mexico’s most famous pyramids and sites. Those plans are still a work in progress, though.

[h/t Delish]

LEGO Pop-Up Bars Let You Build While You Drink

Kevork Djansezian, Getty Images
Kevork Djansezian, Getty Images

Do you like LEGO bricks? Do you like making the task of assembling hundreds of tiny plastic pieces harder by becoming inebriated?

If so, nothing you read today could be more relevant to your interests than the news that a series of LEGO-inspired pop-up bars are headed for Houston, Denver, and other U.S. cities.

ABC13 reports that some block-headed entrepreneurs have devised the Brick Bar, a high-concept watering hole that allows visitors to play with over a million LEGO bricks and enjoy LEGO displays while drinking and socializing. The idea, according to the Brick Bar website, is to appeal to someone with nostalgia or affinity for LEGO sets who is also of legal drinking age.

The bars have already debuted in Australia and will be coming to London and Manchester, England, this spring. It’s likely the stateside bars will reproduce some of the more popular attractions, including building contests, hamburgers with buns shaped like LEGO bricks, and a gauntlet for brave souls who are willing to attempt to walk across a line of bricks in their bare feet.

The company behind the pop-up, Viral Ventures, specializes in unique attractions. In the past, they’ve promoted Hot Tub Cinema Club, where patrons watched films while soaking in portable hot tubs. But their LEGO-themed idea hasn’t been without complications.

While LEGO itself offers alcohol at some of the company's official resorts, including California’s LEGOLAND, the company isn’t thrilled about being associated with a third-party bar or with people trafficking in their trademarks: Their legal overtures led Viral Ventures to change the name of the pop-up from LEGO Bar to Brick Bar. The only mention of LEGO on their website is in the disclaimer: “We are not associated with LEGO.”

[h/t ABC13]

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