11 Secrets of Butterball's Turkey Talk-Line Operators

Butterball
Butterball

Butterball’s Turkey Talk-Line started small. Their first holiday season in 1981, a team of six home economists answered 11,000 turkey-related questions from cooks across America. Things have grown a great deal since then: More than 50 phone operators now work out of the Butterball office in Naperville, Illinois—about a 30-minute drive from Chicago—and they answer 10,000 calls on Thanksgiving day alone. That’s not to mention all the texts, emails, and instant chat messages they also handle.

We spoke to three talk-line operators to find out what it takes to become a turkey expert and why they give up their own holidays to help others avoid disastrous dinners.

1. THEY NEED AT LEAST A FOUR-YEAR DEGREE IN A FOOD-RELATED FIELD.

The talk-line operators don’t call themselves “experts” for nothing. To be considered for the job, they need to have completed at least four years of a food-related program. Turkey talk-line supervisors Janice Stahl and Carol Miller both have degrees in home economics. Nicole Johnson, a talk-line coordinator, has degrees in nutrition dietetics and public health. There are also lots of registered dieticians on staff, and some of the other employees have worked as chefs or food stylists.

2. CONNECTIONS HELP WHEN IT COMES TO GETTING HIRED.

Positions on the talk-line are never formally advertised—only by word of mouth—so it helps to know someone who works there. Stahl says she found out about the job from her mother-in-law, who worked as a talk-line operator for more than 10 years. “It kind of takes a little bit of a connection to get in,” she says. “It’s a hot little commodity job.” In a similar vein, Miller found out about the job from a neighbor, and Johnson learned about it from a former teacher.

3. THE OPERATORS HAVE STAYING POWER.

Once someone does land a job, they tend to stick around a while. Many of Butterball's turkey experts have worked at the talk-line for over 10 years. "It's not a job where people really leave," Stahl told Patch in 2015. "We may hire one person a year."

4. NEW TRAINEES HAVE TO COMPLETE “BUTTERBALL UNIVERSITY.”

"Then and now" photos of Butterball's kitchen
Butterball

During their first three years on the talk-line, all Butterball “freshmen” have to complete a one-day training seminar, dubbed Butterball University, at the start of each season. They’re assigned a specific method of turkey preparation, and spend the day cooking in the Butterball office kitchen. Butterball U attendees have tested out every possible appliance, from deep fryers to charcoal grills to sous vides.

“At the end of the day we’re looking at 10 or 12 turkeys that have been cooked in all these different methods,” Miller says. “Then we compare the appearance of the turkey, we compare time, we compare the juices that are in the bottom of the pan—Is there a lot of juice? Is it brown juice?” That way, “when the phones start ringing or the texts come in, you have actually visualized it," she says.

All of the experts also have to complete “advanced training” each year, which covers Butterball’s products and provides a refresher course on how to operate the phone and computer systems. (The computers are used to keep a record of the type of questions received, which are sometimes discussed in future training sessions.) New this year is a system that allows callers to hang up and have an operator call them back, instead of being put on hold. The wait can be short or long, depending on how many callers they have that day, and how chatty they are. "Sometimes the call will vary from 30 or 45 seconds to 30 to 45 minutes," Johnson says.

5. THEY HEAR ALL KINDS OF CONFESSIONS.

Because the talk-line operators are so sweet, affable, and non-judgmental, many callers feel comfortable telling them all kinds of personal details. “We are kind of like a confession hotline,” Stahl says. “We’ll get the husband on one line and the wife on the other because there’s been a dispute about what temperature the oven should be.”

One year, a new bride called into the hotline in a panic. She was nervous about cooking for her in-laws and couldn’t tell whether the turkey was done. They could barely hear her whispering into the phone, and when they asked her why she was speaking so softly, she replied, “I’m in the hallway closet.”

Another time, a man wanted to propose to his girlfriend by placing a ring inside the turkey, then cooking it. Miller, who took that call, advised him against it. "At the time I was worried about food safety and the romantic moment! Crunching down on a diamond—either big or small—could have been a problem for the bride or whoever found the ring," she explains. “I convinced him it would be just as dramatic if he took the ring, got a piece of ribbon, and tied it on a drumstick and then brought the turkey into the gathering and proposed that way.” This happened in the mid-’80s, and Miller still wonders what happened to them, and whether the woman said yes. “By now they could have kids and grandkids, and I can just imagine grandpa telling that story.”

6. THEY SHARE THEIR TURKEY MISTAKES WITH CALLERS.

Two talk-line hosts are shown answering calls at their desks in 1988
Butterball

Some of the talk-line operators have had a few turkey mishaps of their own, and they'll share these personal stories with callers to let them know they’re not alone. “We’re all human. Everybody knows somebody that’s left that little treasure bag in the wishbone cavity of the turkey,” Miller says.

One time, Miller had an extra-large turkey but didn’t have a suitable pan to hold it, so she used a cookie sheet instead. “That was not a good idea because I spent I don’t know how much time bailing [the juices] out of the cookie sheet so that it wouldn’t go out and over the pan and into the oven,” she says. Another time, she “burned the heck out of a turkey” on a charcoal grill.

Stahl has a similar story. Once, after moving into a new home, she bought a turkey before checking to see if the oven worked. It didn’t, as she discovered on Thanksgiving day. So they ordered pizza instead.

7. THEIR CALLERS TRY TO THAW TURKEYS IN SOME PRETTY STRANGE PLACES.

Pools, bathtubs, dishwashers, jacuzzis—all have been used in attempts to thaw turkeys. One dad was bathing his twin kids and decided to put the turkey in the tub with them. Another family was having a large reunion at a hotel, and plopped 10 turkeys into the bathtub to thaw. “Picture the maid coming in and seeing that,” Miller says.

Turkeys have also been stored in some creative places when freezer space is lacking. Operators have heard from callers who left their turkeys in the trunk, only to discover that the weather warmed up the next day and ruined them. In states where it starts snowing in November, it’s not unusual for people to leave their turkeys outside in a snowbank. One year, someone did this and called into the hotline because they wanted to know how to find it. “The Midwest stories are the best,” Stahl says.

8. THEY CAN TELL YOU HOW TO MICROWAVE A TURKEY.

Butterball’s talk-line operators are trained in all methods of turkey preparation, including microwaves. After all, things go wrong and ovens stop functioning, so they need to be capable of guiding callers through the next-best-case scenario. In 2005, they got tons of calls from people living in FEMA trailers after Hurricane Katrina destroyed their homes. The shelters had microwaves but no ovens, and they wanted to know whether they could still cook a proper Thanksgiving meal.

“You can do it, but it’s gotta be about 12 pounds or less,” Stahl says. “You can even stuff it, stick it in the microwave, and we can walk you through all the steps. It works and it actually tastes really good. You wouldn’t know the difference.” The presentation, however, isn’t as nice as a turkey cooked in an oven. “It’s not pretty when it comes out of the microwave. That’s the only thing,” Stahl says.

9. THEY GET ASKED TURKEY-RELATED QUESTIONS EVEN WHEN THEY'RE OFF-DUTY.

While many of the turkey experts proudly wear a jacket with Butterball’s Talk-Line logo on the left side, they also know the risks. Namely, if they’re going to be leaving the house while wearing it, they should ensure they have plenty of time to talk turkey. “If you ask everybody in [Butterball’s office] on Thanksgiving day if they’ve ever been stopped somewhere out of the house with their Butterball jacket on and asked a question, I’m sure they all would say yes,” Miller says. She’s been stopped at the library, at soccer games, at Home Depot, and at the grocery store, so she always has to be on top of her game.

Stahl says she was at the grocery store when “some lady came after me in aisle three.” The woman didn’t know how to cook a turkey or even which aisle carried them, so Stahl sat down with her at a coffee shop inside the store and explained how it’s done—from start to finish. She didn’t mind helping, but conceded, “A grocery store is never where you want to wear a Butterball coat.”

10. THEY UNSUCCESSFULLY PETITIONED FOR A THANKSGIVING TURKEY EMOJI.

Butterball’s turkey experts launched a change.org petition last year to get Unicode, the leading authority on emojis, to introduce a cooked turkey icon. When responding to questions by text, the turkey experts sometimes throw in an emoji to make it more friendly and festive. However, they weren’t satisfied with the live turkey emoji because, as Butterball’s longest-standing talk-line operator Marge Klindera explained in a promotional video, “If your turkey looked like this, even we can’t help you.” Unfortunately, support was somewhat lacking—they got a little over 7500 signatures—and they never received their Thanksgiving emoji. “I think it might take a couple years to get the emoji,” Johnson says.

11. THEY DELAY THEIR OWN THANKSGIVING TO HELP YOU "HOST LIKE A BOSS."

Butterball’s turkey experts are scheduled to work from 6 a.m. to 6 p.m. on Thanksgiving day (and from 8 a.m. to 2 p.m. on Christmas Eve), which means they have no choice but to delay their own holiday celebrations. When it’s time for lunch, they order soup to help soothe their throats, since their voices are often hoarse by the end of the day. They don’t seem to mind one bit, though.

“All of us love to do this, and the really funny thing that people are kind of surprised to hear is that we actually all love to be there on Thanksgiving day because that’s the day when people need the most help,” Stahl says. “Those are the panicked calls that come in, like ‘I have a frozen turkey and it’s Thanksgiving morning. What am I going to do?’”

The rewarding nature of the job and the countless human connections they’ve formed are why so many talk-line operators keep coming back year after year. Johnson says the job is “exhausting in one way, but you still feel really good” for having helped save people from “turkey trauma.” So if you have a burning question about your forthcoming turkey feast, go ahead and give them a ring at 1-800-BUTTERBALL. They’d be happy to help.

10 Secrets of Airbnb Hosts

iStock/Tero Vesalainen
iStock/Tero Vesalainen

Since it launched in 2008, Airbnb has grown from a scrappy tech startup to a major force in the travel industry. The website acts as a middleman between hosts with empty rooms, guest houses, and vacation homes to rent out and travelers looking for an unconventional (and often affordable) place to stay. The company reportedly recently valued itself at $38 billion.

Tech-savvy globetrotters may be familiar with Airbnb from the guest side, but being a host offers its own experiences. If they're willing to endure the occasional clueless, tardy, or rude guest, hosts often learn that meeting people from around the world can be just as rewarding as travel—and a lot more lucrative. We spoke with a few Airbnb hosts to get their perspective on what it's like to provide a temporary home away from home.

1. Airbnb will send a photographer to host homes.

Airbnb wants its listings to be successful, and they offer hosts some pretty appealing perks to make that happen—including sending a professional photographer to their space for a free photoshoot, if hosts ask for one. “The photographer made the room look really nice,” Steve Wilson, an Airbnb host who manages a listing in Austin, Texas, tells Mental Floss. “And the pictures are certified, so people know Airbnb took them and they’re not fake picture I took from the internet.” Enlisting a professional photographer pays off for both the hosts and the company: According to Airbnb, hosts with professional photos see a 40 percent increase in earnings compared to other hosts in their area.

2. Airbnb hosts know that cute pet photos can lead to bookings.

Brenda Tucker's dog, Boo.
Brenda Tucker's dog, Boo.
Brenda Tucker

Brenda Tucker first listed the spare room of her San Francisco home on Airbnb in 2009. As one of the company’s earliest hosts, she had the honor of having CEO Brian Chesky stay in her home, and he shared some useful tips. One piece of advice he gave is something dating app users may already know: Including photos of your pets is a great way to get attention. “Their data was showing that people weren’t really reading the listings, which is true of myself when I use Airbnb,” Tucker tells Mental Floss. “So I put my dog and my cat in the photos early on and that has been very, very helpful.”

3. There's a reason some Airbnb hosts greet you in person.

Some hosts have a set-up that allows them to check in guests without ever meeting them in person, but Wilson prefers to greet guests the old-fashioned way. It’s a friendlier way of doing business, but he says there’s another motivation behind the protocol. “I’ve worked in retail, and it’s like when you try to say ‘hi’ to every [customer]. It’s nice to do, but it’s also a way to reduce people shoplifting,” he says. “They might be more respectful of the space that way if they see a real person there.”

4. Sometimes Airbnb hosts get gifts.

Beyond checking in on time and being considerate, Airbnb hosts don’t expect much from their guests. But occasionally they encounter a guest who goes above and beyond to leave a good impression. Carla (not her real name), a host in Dublin, Ireland, who’s retired, recalls a woman from Belgium who expressed her gratitude by crocheting her a tea cozy. “It’s absolutely beautiful,” she tells Mental Floss. "She showed me that she used to make these, and she showed me photographs, and [then] she made me one. She was lovely."

Early in his Airbnb career, Wilson received a gift from an unexpected source. “One of my first guests was this guy, he had the worst possible photo of himself. It was weird and out-of-focus and he just looked mean and angry. I begrudgingly accepted his invite, and he turned out to be the nicest, sweetest guy. He was from Seattle and he gave me some freeze-dried salmon and a really nice note he wrote me later on a card. That taught me not to judge anybody by their picture.”

5. Not every Airbnb hosting experience is positive, however.

Even if hosts have positive feelings overall toward their experience with Airbnb, they’re bound to collect a few horror stories after working with the service long enough. One traveler Tucker hosted made herself at home by ruining the walls. “She brought her bike up 36 steps from the street, which left tire marks everywhere.” After that incident, the guest proceeded to wash her dirty clothes in the bathtub and lay it over the furniture in the shared living room to dry. “She did not expect me to come home early that day.”

Wilson recalls a guest who dealt with mosquito season by nearly setting his room on fire. “A few mosquitos had gotten in, he had basically let them in, so he kind of freaked out about it and bought all these mosquito candles and left them under the bed.” Fortunately, Wilson caught the fire hazard before it turned disastrous.

6. Hosts appreciate it when you clean up.

People who host on Airbnb know that cleaning up after guests is part of the job, but that doesn’t mean they don’t appreciate it when people go out of their way to be neat. “It’s nice when they clean up a bit,” Wilson says. “They can leave their sheets or towels wherever. I don’t care about that stuff, but it's a nice little touch when they do the dishes. It's not that big of a deal but I feel like it’s considerate.”

7. Airbnb hosts hate it when you're late.

Traveling can be stressful and unpredictable, but if you tell your Airbnb host you’ll arrive at a certain time, try your best to stick to it if you want to stay on their good side. “I don’t want to wait around for hours and hours,” Tucker says. “I understand if your flight is late and that’s something you can’t help, but there have been a few people who unfortunately think I have nothing to do on a Saturday except wait around for six hours. When people are rude or have the expectation that you are a personal concierge and you should behave as a hotel, that makes things more difficult for me.”

Wilson repeats the same sentiment, adding that updating your host if you know you’re going to be late is much better than not communicating with them at all. “I always appreciate it when people give me a decent ballpark figure of when they’re planning to get in, and if they don’t make it at that time if they could possibly give me a heads-up that they’re going to be a little later than they were expecting. I have a set check-in and check-out time, but sometimes I can give people a little more time if they need it.”

8. Airbnb hosts don’t want to give you a bad review.

Airbnb hosts know how important reviews can be, and they aren’t quick to assign negative ratings to guests. Tucker says she always tries to confront issues with her guests in person before airing out the problems online. “I try to be diplomatic. Generally I can have a discussion in person where I can feel heard and there’s some kind of understanding,” she says.

But in some cases, even diplomatic hosts may feel forced to rate guests poorly as a warning to future hosts. Tucker says, “I had a woman who was very challenging. She came too early and she seemed a little entitled. She requested a refund because she was leaving early but she hadn’t let me know. I think that was probably the most negative review I ever gave.”

9. It's hard to make a living just from Airbnb hosting.

Many hosts use Airbnb as a source of supplemental income. For her day job, Tucker is the director of arts marketing for the San Francisco Travel Association, and Wilson is a freelance writer. Both say the money they make from Airbnb is a nice cushion, but it’s not enough to make a real living. “It’s not super lucrative, it’s just a stable stream of dough. I don’t think anyone would get rich off it, especially in a place where you’re taxed and have to have a [short-term rental] license,” Wilson says. Airbnb also takes a service fee of at least 3 percent from hosts for every night they book.

For Tucker, being an Airbnb host is more about meeting new people and being exposed to different cultures than it is about making money. “That opportunity to intersect with other cultures is incredibly interesting to me, and something that has enriched my life quite a bit,” she says.

10. Sometimes hosts make lifelong friendships with guests.

The relationship between Airbnb host and guest doesn’t necessarily end at check-out time. Thanks to her hosting gig, Tucker has developed lasting friendships with former guests who are scattered around the globe. “I've made very close friends with people who’ve stayed with me. I’ve traveled with an Italian guest of mine in France and in Italy. I’ve gone to Sweden twice to see a guest I keep in touch with. Those opportunities have been pretty amazing.”

7 Behind-the-Scenes Secrets of Roadies

Lindrik/iStock/GettyImagesPlus
Lindrik/iStock/GettyImagesPlus

Although the word roadie may conjure up images of non-stop partying with rock stars, the reality is that most work unglamorous, physically and emotionally demanding jobs. They lug the gear, set up the instruments, manage the stage, run the sound, sell the merch, drive the bus, and generally do whatever it takes to make concerts possible. Mental Floss talked to a few roadies (who probably wish we'd stop calling them that—see below) to get the inside scoop.

1. Roadie is an outdated term.

Some roadies who worked in the 1960s through the 1980s later wrote books bragging about their sexual conquests, wild partying, and drug use while on the road. Although that lifestyle is not completely obsolete—genres such as metal, rap, and hip hop supposedly see more illegal activity than indie, pop, folk, and alternative—most roadies don’t refer to themselves as such.

Morgan Paros, a violinist and singer based in Los Angeles, says that the generic term roadie seems slightly derogatory now. Instead, it’s better to use terms that more specifically describe individual duties. “Anyone on a tour is generally working very hard to fulfill their role of tour manager, front of house (sound engineer), light tech, stage manager, instrument tech, or merchandise manager,” Paros says. “These individuals make everything possible for the performers every night.”

2. Roadies work insanely long hours.

Most roadies work 16- to 20-hour days. Waking up early and going to sleep late is part of the job description, as Meg MacRae, a production coordinator who’s been on the road with Bon Jovi and the Eagles, attests. A typical day for her starts with a 6 a.m. bus pickup, after which she sets up a temporary production office at the venue. After a long day of problem-solving, booking flights and hotels, and making sure the crew is taken care of, she ends her day at 1:30 or 2 a.m.

3. Roadies get used to roughing it.

Unless they’re working for an A+ list performer, most roadies are not living the high life, sleeping in luxury hotel suites and flying on private jets. Being on the road can be hard work. Depending on the band’s budget level, the road crew may sleep on the floor of a shared hotel room, or sit in a crowded Ford Econoline or Chevrolet Express van for hours.

Tour conditions offer minimal privacy and maximum mess. “You wouldn’t believe how insanely messy a van can get after a 6-week tour of the country,” says Michael Lerner of Telekinesis.

David, a front-of-house sound engineer based in New York, also describes the dirty working conditions in many venues. “Consider how grimy some music venues look. The dusty mixing board in the back coated in spilled beer, the germs of hundreds of singers talking/spitting/shouting into the same microphones night after night, and the questionable odors of green rooms inhabited by people who spend a solid portion of their days packed into a van … this is your office. Good luck not getting sick.”

4. Roadies usually have good reasons for putting up with it all.

So why do roadies subject themselves to the long hours and less-than-glamorous conditions? Many say they love music so much that they can’t imagine working in any other field. “For as long as I can remember, I have always wanted to have a job in music,” tour manager and sound engineer William Pepple writes. Some roadies also get into it because they love traveling all over the world, seeing new cities, and meeting new people.

5. Maintaining relationships at home is a big challenge for roadies.

Being a roadie is a lifestyle rather than just a job. Because they travel so frequently for work, roadies often struggle to maintain relationships with loved ones. Technology such as FaceTime and Skype has made keeping up with family, friends, and significant others easier, but it can still be a challenge to find privacy to make phone calls. Roadies who travel on buses have a little more privacy and time to connect with loved ones back home, since bus tours often give them the freedom of waking up in the city where the band’s next show is, while road crew on van tours spend the majority of the daytime driving to the next show.

6. They probably have at least one horror story from the road.

Whether it’s an unscrupulous promoter cheating the band out of their earnings, a bus overheating, a van breaking down, or driving through dangerous winter storms, roadies probably have at least one horror story. Most awful promoters or venues, though, are usually due to simple misunderstandings. “Most bad days are due to either bad communication or a lack of understanding that most touring people just want simple comforts: a clean shower, clean towels, a safe place to put their stuff, laundry machines, and good food,” says Mahina Gannet, who’s worked as a tour manager and production coordinator for bands such as The Postal Service, Death Cab For Cutie, and Neko Case.

7. Good roadies are there to work, not just hang out with the band.

Achieving a balance between being professional and having fun is harder on tours because “you are working, living and traveling with your co-workers,” Gannet adds. “I’m there to get a job done, and when it’s done, I love to hang out. A lot of tour managers I’ve seen definitely can go to either extreme (some actually thinking they are a member of the band, some so distant the band can’t talk to them), but it’s like everything else in life. It’s about finding your own personal balance.”

This piece first ran in 2016 and was republished in 2019.

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