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20 Delicious Facts About Peeps

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You know whether you prefer chicks to bunnies, fresh to stale, or plain to chocolate-covered. But there’s a lot you may not know about Peeps, everyone’s favorite (non-chocolate) Easter candy.

1. IT USED TO TAKE 27 HOURS TO MAKE A PEEP.

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That was in 1953, when Sam Born acquired the Rodda Candy Company and its line of marshmallow chicks. Back then, each chick was handmade with a pastry tube. Just Born quickly set about automating the process, so that it now takes just six minutes to make a Peep.

2. AN AVERAGE OF 5.5 MILLION PEEPS ARE MADE EVERY DAY.

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All of them at the Just Born factory in Bethlehem, Pennsylvania. In one year, the company makes enough peeps to circle the earth—twice!

3. YELLOW CHICKS ARE THE ORIGINAL PEEP, AND STILL THE FAVORITE.

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Yellow bunnies are the second most popular color/shape combination. Pink is the second best-selling color.

4. THE RECIPE HAS STAYED PRETTY MUCH THE SAME.

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The recipe begins with a boiling batch of granulated sugar, liquid sugar, and corn syrup, to which gelatin and vanilla extract are later added. (You can take a virtual factory tour here).

5. THE EQUIPMENT HAS ALSO STAYED THE SAME. UNTIL RECENTLY.

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Since Just Born turned Peeps-making into an automated process, the chicks have been carefully formed by a top-secret machine known as The Depositor. Created by Sam Born’s son, Bob, The Depositor could manufacture six rows of five Peeps apiece in a fraction of the time it took workers to form them by hand. And that same machine that Bob built has been keeping the Peeps flowing ever since. Until recently …

In 2014, the company announced that it was planning to renovate its manufacturing plant, including The Depositor. “It’s a little sad,” vice president of corporate affairs Matthew Pye told Candy Industry magazine. “Bob Born made it from scratch in 1954 and it allowed us to distribute and grow the brand nationally." 

6. THE NEW EQUIPMENT COULD MEAN NEW PEEPS INNOVATIONS.

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“The investment in our marshmallow making process will allow for more efficiency, more consistency, improved quality, and additional innovation capabilities,” co-CEO Ross Born told Candy Industry magazine about the new depositor, which will be able to produce a wider variety of Peeps in all sizes. “The [old] Peeps line did one thing and one thing very well—cranking out chicks day in and day out. Five clusters, just in different colors,” Born said.

7. PEEPS USED TO HAVE WINGS.

They were clipped in 1955, two years after the first marshmallow chicks hatched, to give the candy a sleeker, more “modern” look.

8. THE EYES ARE THE FINAL TOUCH.

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The final flourish for all of these squishy balls of sweetness is adding the eyes, which are made of carnauba—a non-toxic edible wax (that is also found in some shoe polishes and car waxes, plus many other candies).

9. PEEPS MAY BE DESTRUCTIBLE, BUT THEIR EYES ARE NOT.

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In 1999, a pair of scientists at Emory University—dubbed “Peeps Investigators”—decided to test the theory that Peeps are an indestructible food. In addition to a microwave, the pair tested the candy’s vulnerability to tap water, boiling water, acetone, and sulfuric acid (they survived them all). When they upped the ante with some Phenol, the only things that didn’t disappear were the eyes. 

10. THEY REALLY ARE EVERYONE’S FAVORITE NON-CHOCOLATE EASTER CANDY.

For the past 20 years, no other non-chocolate Easter candy has been able to compete with the power of Peeps. With more than 1.5 billion of them consumed each spring, Peeps have topped the list of most popular Easter treats for two decades.

11. THERE ARE SUGAR-FREE PEEPS.

Counterintuitive, we know. But in 2007, the first line of sugar-free Peeps hit store shelves.

12. THERE ARE ALSO CHOCOLATE-COVERED PEEPS.

Chocolate-covered Peeps hit the market in 2010. Today there’s a full line of them for every occasion.

13. PEEPS COME IN A VARIETY OF FLAVORS.

Color and shape (i.e. yellow chick) are no longer the only ways to categorize a Peep. They now come in an array of flavors, including raspberry, blueberry, fruit punch, sour watermelon, candy cane, and orange creme.

14. PEEPS LIP GLOSS IS A THING.

Yep.

15. ON NEW YEAR'S EVE, BETHLEHEM DROPS A GIANT PEEP.

PEEPS®

The drop is done with a traditional chick that flashes different colors at midnight.

16. BELIEVE IT OR NOT, PEEPS ARE NOT JUST BORN’S BEST-SELLING BRAND.

That honor belongs to Mike and Ike. (Sorry, Peepsters.)

17. YOU CAN GET YOUR PEEPS FIX IN LIQUID FORM.

PEEPS® and Prairie Farms Dairy, Inc.

For the 2015 Easter season, Peeps teamed up with Illinois’ Prairie Farms to produce a limited lineup of Peeps-flavored milk. For the past two years, it's come back by popular demand.

18. THEY’RE A BOON TO CREATIVITY.

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All over the country, Peeps have become the preferred media for a number of highly anticipated annual art contests.

19. 37,000 PEEPS WEIGH ABOUT AS MUCH AS ONE BOY BAND.

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At least if that boy band is One Direction—prior to Zayn Malik's departure. The scientists at Just Born have estimated that it would take more than 37,000 pieces of marshmallow deliciousness to equal the combined weight of the band. Following Zayn Malik's departure, the Peeps team adjusted that number to 29,882.

20. THERE WERE APPROXIMATELY 2 BILLION PEEPS PRODUCED IN 2016.

That's a lot of Peeps!

Updated for 2017.

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Here's What to Do With Leftover Halloween Candy
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iStock

Americans indulged their sweet tooth in a major way this Halloween, spending an estimated $2.7 billion on candy intended for front porch distribution. Rather than confronting a weepy child with an empty bowl because they bought too little, shoppers tend to buy in bulk. Come November, that can mean pounds of sugar-packed temptation still sitting in the house.

The good news: You can remove the risk to your waistline and do some good at the same time. A number of charitable organizations take leftover candy and send it to troops stationed overseas. Operation Gratitude has set up a number of drop-off centers around the country—you can search by zip code—to accept your extra treats. Once collected, they’ll send them to both troops and first responders. Last year, the group collected nearly 534,000 pounds of goodies.

Often, drop-off locations will be located in dental offices as a way of reminding everyone of the perils of tooth decay from excess sugar consumption. Some dentists even offer buy-back programs, paying $1 for each pound returned.

If donating to a national program is proving difficult, you can always deliver the extra candy to local food pantries or homeless shelters.

[h/t weartv.com]  

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The Hershey Company
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Hershey Unveils Its First New Candy Bar Since 1995
The Hershey Company
The Hershey Company

Halloween is over, but candy lovers still have another occasion to look forward to: On December 1, 2017, the Hershey Company will add a new flavor to its lineup of classic candy bars, called Hershey’s Gold, according to USA Today.

Hershey’s Gold, which the company describes as “a buttery-sweet creme with crunchy bits of pretzel and peanuts,” is the first new Hershey candy bar since its Cookies 'n' Creme flavor hit the market in 1995. It’s reportedly made “using a proprietary process to transform white creme into solid ‘gold’ by caramelizing the creme in a specialized kitchen,” according to a Hershey blog post.

In addition to Gold and Cookies 'n' Creme, Hershey offers two other kinds of candy bars, Milk and Dark chocolate. (These were introduced in 1900 and 1939, respectively.) Gold was created to satisfy a rising demand for sweet and salty combinations and unexpected flavors and textures, Hershey says.

Hershey’s Gold was announced on November 1, 2017, to commemorate the upcoming Olympic Winter Games in PyeongChang, South Korea. (The Hershey Company is an official sponsor of the United States Olympic Committee and Team USA.) The games kick off February 9, 2018—and now you know what you’ll be snacking on during the opening ceremony.

[h/t USA Today]

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