19 Delicious Facts About Peeps

Getty Images
Getty Images

You know whether you prefer chicks to bunnies, fresh to stale, or plain to chocolate-covered. But there’s a lot you may not know about Peeps, everyone’s favorite (non-chocolate) Easter candy.

1. IT USED TO TAKE 27 HOURS TO MAKE A PEEP.

A candy Peep being made
Getty Images

That was in 1953, when Sam Born acquired the Rodda Candy Company and its line of marshmallow chicks. Back then, each chick was handmade with a pastry tube. Just Born quickly set about automating the process, so that it now takes just six minutes to make a Peep.

2. AN AVERAGE OF 5.5 MILLION PEEPS ARE MADE EVERY DAY.

Peeps candies being made
Getty Images

All of them at the Just Born factory in Bethlehem, Pennsylvania. In one year, the company makes enough peeps to circle the earth—twice!

3. YELLOW CHICKS ARE THE ORIGINAL PEEP, AND STILL THE FAVORITE.

Boxes of yellow chick Peeps
Getty Images

Yellow bunnies are the second most popular color/shape combination. Pink is the second best-selling color.

4. THE RECIPE HAS STAYED PRETTY MUCH THE SAME.

Cooking up a batch of Peeps
Getty Images

The recipe begins with a boiling batch of granulated sugar, liquid sugar, and corn syrup, to which gelatin and vanilla extract are later added. (You can take a virtual factory tour here).

5. THE EQUIPMENT HAS ALSO (MOSTLY) STAYED THE SAME

Peeps candies being made
Getty Images

Since Just Born turned Peeps-making into an automated process, the chicks have been carefully formed by a top-secret machine known as The Depositor. Created by Sam Born’s son, Bob, The Depositor could manufacture six rows of five Peeps apiece in a fraction of the time it took workers to form them by hand. And that same machine that Bob built has been keeping the Peeps flowing ever since. Until rather recently …

In 2014, the company announced that it was planning to renovate its manufacturing plant, including The Depositor. “It’s a little sad,” vice president of sales and marketing Matthew Pye told Candy Industry Magazine. “Bob Born made it from scratch in 1954 and it allowed us to distribute and grow the brand nationally." 

6. THE NEW EQUIPMENT COULD MEAN NEW PEEPS INNOVATIONS.

Making Peeps at the Just Born factory
Getty Images

“The investment in our marshmallow making process will allow for more efficiency, more consistency, improved quality, and additional innovation capabilities,” co-CEO Ross Born told Candy Industry magazine about the new depositor, which will be able to produce a wider variety of Peeps in all sizes. “The [old] Peeps line did one thing and one thing very well—cranking out chicks day in and day out. Five clusters, just in different colors,” Born said.

7. PEEPS USED TO HAVE WINGS.

They were clipped in 1955, two years after the first marshmallow chicks hatched, to give the candy a sleeker, more “modern” look.

8. THE EYES ARE THE FINAL TOUCH.

A close up of a yellow chick Peep
Getty Images

The final flourish for all of these squishy balls of sweetness is adding the eyes, which are made of carnauba—a non-toxic edible wax (that is also found in some shoe polishes and car waxes, plus many other candies).

9. PEEPS MAY BE DESTRUCTIBLE, BUT THEIR EYES ARE NOT.

Making Peeps at the Just Born factory
Getty Images

In 1999, a pair of scientists at Emory University—dubbed “Peeps Investigators”—decided to test the theory that Peeps are an indestructible food. In addition to a microwave, the pair tested the candy’s vulnerability to tap water, boiling water, acetone, and sulfuric acid (they survived them all). When they upped the ante with some Phenol, the only things that didn’t disappear were the eyes. 

10. THEY REALLY ARE EVERYONE’S FAVORITE NON-CHOCOLATE EASTER CANDY.

For more than 20 years now, no other non-chocolate Easter candy has been able to compete with the power of Peeps. With more than 1.5 billion of them consumed each spring, Peeps have topped the list of most popular Easter treats for more than two decades.

11. THERE ARE SUGAR-FREE PEEPS.

Counterintuitive, we know. But in 2007, the first line of sugar-free Peeps hit store shelves.

12. THERE ARE ALSO CHOCOLATE-COVERED PEEPS.

Chocolate-covered Peeps hit the market in 2010. Today there’s a full line of them for every occasion.

13. PEEPS COME IN A VARIETY OF FLAVORS.

Color and shape (i.e. yellow chick) are no longer the only ways to categorize a Peep. They now come in an array of flavors, including fruit punch, sour watermelon, lemon sherbet, blueberry, and pancakes and syrup,

14. PEEPS LIP BALM IS A THING.

Yep.

15. ON NEW YEAR'S EVE, BETHLEHEM DROPS A GIANT PEEP.


PEEPS®

The drop is done with a traditional chick that flashes different colors at midnight.

16. BELIEVE IT OR NOT, PEEPS ARE NOT JUST BORN’S BEST-SELLING BRAND.

That honor belongs to Mike and Ike. (Sorry, Peepsters.)

17. THEY’RE A BOON TO CREATIVITY.

Blue chick Peeps
Getty Images

All over the country, Peeps have become the preferred media for a number of highly anticipated annual art contests.

18. 37,000 PEEPS WEIGH ABOUT AS MUCH AS ONE BOY BAND.

One Direction
Getty Images

At least if that boy band was One Direction—prior to Zayn Malik's departure. The scientists at Just Born estimated that it would take more than 37,000 pieces of marshmallow deliciousness to equal the combined weight of the band. Following Zayn Malik's departure in 2015, the Peeps team adjusted that number to 29,882.

19. THERE WERE APPROXIMATELY 2 BILLION PEEPS PRODUCED IN 2016.

That's a lot of Peeps!

Updated for 2018.

Henri, an Adorable Bulldog from North Carolina, Is Named Cadbury's Newest Easter 'Bunny'

iStock.com/freddiesfabdesign
iStock.com/freddiesfabdesign

Bunnies are cute and all, but they've got nothing on Henri: an 18-month-old English bulldog with lots of rolls and lots of love to give. As WDSU News in New Orleans reports, Henri has won the honor of starring in Cadbury's new "Clucking Bunny" commercial in the lead-up to Easter, right as the chocolate creme eggs start to make their annual reappearance.

A bulldog in bunny ears
The Hershey Company

He was selected from a pool of more than 4000 pets that sported bunny ears and posed for pictures as part of Cadbury's first-ever "Bunny Tryouts." His owners, Kathie and Tim Santillo, of Wilmington, North Carolina, dressed him in an adorable Easter bunny costume that included an oversized pink bow and fluffy white tail. In addition to the fame and Instagram follower boost that Henri is likely to get out of this contest, his owners will also receive $5000—and some of that money will presumably go towards toys for this very good boy.

"When people see the iconic Cadbury Clucking Bunny commercial, they know Easter season is here," Katrina Vatter, a member of the Cadbury U.S. marketing team, said in a statement. "For the first time in over 35 years, we are honored to expand our tradition and welcome Henri as a new character to the commercial."

Cadbury also announced the names of the 19 pets who qualified as semi-finalists. They were mostly cats and dogs, but there was also a goat, a horse, a bearded dragon, and a llama named Conswala, who donned rainbow-colored bunny ears. Naturally, an actual bunny also made it to the final round. Check out some of the semi-finalists' photos below.

Perhaps it's for the best that a dog—and not a cat—was chosen. In the film industry at least, cats are a little more challenging to have on set because they're sensitive to the noises around them. "I think of cats as walking and living satellites," Dawn Barkan, who has trained animals for movies like Meet the Parents and Inside Llewyn Davis, told Mental Floss in 2014.

"Their ears are picking up every sound, and their bodies are picking up all the vibrations around them, so they're constantly tuning in to everything that's going on around them, and they're sensitive. So if there are loud noises or a lot of commotion, and the cat hasn't been desensitized to that, they're going not going to be comfortable, whereas dogs are a little bit more easygoing."

[h/t WDSU News]

McDonald’s Is Testing Out Vegan McNuggets in Norway

McDonald's has never been an especially welcoming place for vegans (until 1990, even the fries contained meat). But now, the chain's Norwegian locations are working to change that. As Today reports, McDonald's restaurants in Norway have launched a vegan nugget alternative to the classic chicken McNugget.

The new vegan McNuggets are prepared to look like the menu item customers are familiar with. They're coated with a layer of breadcrumbs and fried until they're golden-brown and crispy. Instead of chicken meat, the nugget is filled with plant-based ingredients, including mashed potatoes, chickpeas, onions, corn, and carrots.

The vegan McNuggets are only available to customers in Norway for now, but if they're popular, they may spread to McDonald's in other parts of the world. Norway's McDonald's locations also include a Vegetarian McFeast burger on its menu.

McDonald's is famous for tailoring its menus to international markets, and vegetarian options are much easier to find in restaurants some parts of the world compared to others. In India, where one fifth of the population is vegetarian, customers can order the McAloo Tikki Burger, made from potatoes and peas, or a McVeggie sandwich.

[h/t Today]

SECTIONS

arrow
LIVE SMARTER