CLOSE
Original image
Getty Images

20 Delicious Facts About Peeps

Original image
Getty Images

You know whether you prefer chicks to bunnies, fresh to stale, or plain to chocolate-covered. But there’s a lot you may not know about Peeps, everyone’s favorite (non-chocolate) Easter candy.

1. IT USED TO TAKE 27 HOURS TO MAKE A PEEP.

Getty Images

That was in 1953, when Sam Born acquired the Rodda Candy Company and its line of marshmallow chicks. Back then, each chick was handmade with a pastry tube. Just Born quickly set about automating the process, so that it now takes just six minutes to make a Peep.

2. AN AVERAGE OF 5.5 MILLION PEEPS ARE MADE EVERY DAY.

Getty Images

All of them at the Just Born factory in Bethlehem, Pennsylvania. In one year, the company makes enough peeps to circle the earth—twice!

3. YELLOW CHICKS ARE THE ORIGINAL PEEP, AND STILL THE FAVORITE.

Getty Images

Yellow bunnies are the second most popular color/shape combination. Pink is the second best-selling color.

4. THE RECIPE HAS STAYED PRETTY MUCH THE SAME.

Getty Images

The recipe begins with a boiling batch of granulated sugar, liquid sugar, and corn syrup, to which gelatin and vanilla extract are later added. (You can take a virtual factory tour here).

5. THE EQUIPMENT HAS ALSO STAYED THE SAME. UNTIL RECENTLY.

Getty

Since Just Born turned Peeps-making into an automated process, the chicks have been carefully formed by a top-secret machine known as The Depositor. Created by Sam Born’s son, Bob, The Depositor could manufacture six rows of five Peeps apiece in a fraction of the time it took workers to form them by hand. And that same machine that Bob built has been keeping the Peeps flowing ever since. Until recently …

In 2014, the company announced that it was planning to renovate its manufacturing plant, including The Depositor. “It’s a little sad,” vice president of corporate affairs Matthew Pye told Candy Industry magazine. “Bob Born made it from scratch in 1954 and it allowed us to distribute and grow the brand nationally." 

6. THE NEW EQUIPMENT COULD MEAN NEW PEEPS INNOVATIONS.

Getty Images

“The investment in our marshmallow making process will allow for more efficiency, more consistency, improved quality, and additional innovation capabilities,” co-CEO Ross Born told Candy Industry magazine about the new depositor, which will be able to produce a wider variety of Peeps in all sizes. “The [old] Peeps line did one thing and one thing very well—cranking out chicks day in and day out. Five clusters, just in different colors,” Born said.

7. PEEPS USED TO HAVE WINGS.

They were clipped in 1955, two years after the first marshmallow chicks hatched, to give the candy a sleeker, more “modern” look.

8. THE EYES ARE THE FINAL TOUCH.

Getty Images

The final flourish for all of these squishy balls of sweetness is adding the eyes, which are made of carnauba—a non-toxic edible wax (that is also found in some shoe polishes and car waxes, plus many other candies).

9. PEEPS MAY BE DESTRUCTIBLE, BUT THEIR EYES ARE NOT.

Getty

In 1999, a pair of scientists at Emory University—dubbed “Peeps Investigators”—decided to test the theory that Peeps are an indestructible food. In addition to a microwave, the pair tested the candy’s vulnerability to tap water, boiling water, acetone, and sulfuric acid (they survived them all). When they upped the ante with some Phenol, the only things that didn’t disappear were the eyes. 

10. THEY REALLY ARE EVERYONE’S FAVORITE NON-CHOCOLATE EASTER CANDY.

For the past 20 years, no other non-chocolate Easter candy has been able to compete with the power of Peeps. With more than 1.5 billion of them consumed each spring, Peeps have topped the list of most popular Easter treats for two decades.

11. THERE ARE SUGAR-FREE PEEPS.

Counterintuitive, we know. But in 2007, the first line of sugar-free Peeps hit store shelves.

12. THERE ARE ALSO CHOCOLATE-COVERED PEEPS.

Chocolate-covered Peeps hit the market in 2010. Today there’s a full line of them for every occasion.

13. PEEPS COME IN A VARIETY OF FLAVORS.

Color and shape (i.e. yellow chick) are no longer the only ways to categorize a Peep. They now come in an array of flavors, including raspberry, blueberry, fruit punch, sour watermelon, candy cane, and orange creme.

14. PEEPS LIP GLOSS IS A THING.

Yep.

15. ON NEW YEAR'S EVE, BETHLEHEM DROPS A GIANT PEEP.

PEEPS®

The drop is done with a traditional chick that flashes different colors at midnight.

16. BELIEVE IT OR NOT, PEEPS ARE NOT JUST BORN’S BEST-SELLING BRAND.

That honor belongs to Mike and Ike. (Sorry, Peepsters.)

17. YOU CAN GET YOUR PEEPS FIX IN LIQUID FORM.

PEEPS® and Prairie Farms Dairy, Inc.

For the 2015 Easter season, Peeps teamed up with Illinois’ Prairie Farms to produce a limited lineup of Peeps-flavored milk. For the past two years, it's come back by popular demand.

18. THEY’RE A BOON TO CREATIVITY.

Getty Images

All over the country, Peeps have become the preferred media for a number of highly anticipated annual art contests.

19. 37,000 PEEPS WEIGH ABOUT AS MUCH AS ONE BOY BAND.

Getty

At least if that boy band is One Direction—prior to Zayn Malik's departure. The scientists at Just Born have estimated that it would take more than 37,000 pieces of marshmallow deliciousness to equal the combined weight of the band. Following Zayn Malik's departure, the Peeps team adjusted that number to 29,882.

20. THERE WERE APPROXIMATELY 2 BILLION PEEPS PRODUCED IN 2016.

That's a lot of Peeps!

Updated for 2017.

Original image
Tamtik
arrow
Design
Chocolate Maps Turn the Streets of Famous Cities Into Edible Art
Original image
Chocolate map of Tel Aviv.
Tamtik

At first glance, the gourmet chocolate squares below look like works of modern art. But if you’re familiar with the streets of London, Tel Aviv, or New York City, you might notice that the abstract designs actually look a lot like the maps of these iconic cities.

According to My Modern Met, Tamtik chocolate has partnered with online retailer Nisnas Industries to bring their gorgeous, edible maps to Kickstarter. Each creation is made by pouring liquid dark chocolate into a mold of an urban landscape. Once it has hardened, the treat shows every block, park, and city street as fine chocolate contours and intricate geometric shapes. The three varieties—London, Tel Aviv, and New York City—are each crafted by chocolatiers from their respective cities, further connecting the products to the places they represent.

Making of chocolate city map.
Tamtik

Each chocolate map comes wrapped in artisanal packaging, making it the perfect gift to remind a loved one of their favorite city. There’s also nothing stopping you from opening the box and enjoying the delectable artwork on your own.

Tamtik is currently raising funds on Kickstarter to make these masterpieces, with more than a month left to reach their $10,000 goal. You can reserve a chocolate city map of your own with a pledge of $45 or more. A pledge of just $1 allows you to vote on which city Tamtik should add to their lineup next.

Opening a box that contains a chocolate city map.
Tamtik

[h/t My Modern Met]

Original image
Barry Callebaut
arrow
Food
Ruby Is the Newest Addition to the Chocolate Spectrum
Original image
Barry Callebaut

Dark, milk, and white are the three main types of chocolate recognized by the Food and Drug Administration. But following an exciting new development from a Swiss chocolate maker, a fourth variety may soon be added to the lineup. As Bloomberg reports, the rosy-hued product, dubbed Ruby, is the first chocolate to come in a new, natural color since white chocolate debuted more than 80 years ago.

Ruby chocolate comes from Barry Callebaut, an international chocolate production company with headquarters in Zürich, Switzerland. The new breed of chocolate was the result of about a decade of development from researchers at Barry Callebaut and Jacobs University in Bremen, Germany. To make the chocolate, they used ruby cocoa beans, which grow in Ecuador, Brazil, and West Africa’s Ivory Coast. The final product “offers a totally new taste experience, which is not bitter, milky, or sweet, but a tension between berry-fruitiness and luscious smoothness,” according to a press release.

Along with its unique taste, the company hopes the chocolate will interest consumers with its alluring appearance. The CEO of Barry Callebaut, Antoine de Saint-Affrique, told Bloomberg that tests with international markets have been successful, even in China, where traditional chocolate is less mainstream than it is in the West.

Pink chocolate on display.
Barry Callebaut

Barry Callebaut revealed Ruby chocolate to the world at a launch event in Shanghai, China, on September 5. The company is now working on making it available to manufacturers and consumers, which means that any sweet item that comes in dark, milk, and white chocolate may soon come in red as well.

[h/t Bloomberg]

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios