17 Delicious Facts About Peeps

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Getty Images

You know whether you prefer chicks to bunnies, fresh to stale, or plain to chocolate-covered. But there’s a lot you may not know about Peeps, everyone’s favorite (non-chocolate) Easter candy.

1. It used to take 27 hours to make a Peep.

A candy Peep being made
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That was in 1953, when Sam Born acquired the Rodda Candy Company and its line of marshmallow chicks. Back then, each chick was handmade with a pastry tube. Just Born quickly set about automating the process, so that it now takes just six minutes to make a Peep.

2. An average of 5.5 million Peeps are made every day.

Peeps candies being made
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All of them at the Just Born factory in Bethlehem, Pennsylvania. In one year, the company makes enough peeps to circle the earth—twice!

3. Yellow chicks are the original Peep, and still the favorite.

Boxes of yellow chick Peeps
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Yellow bunnies are the second most popular color/shape combination. Pink is the second best-selling color.

4. The recipe has stayed pretty much the same.

Cooking up a batch of Peeps
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The recipe begins with a boiling batch of granulated sugar, liquid sugar, and corn syrup, to which gelatin and vanilla extract are later added. 

5. The equipment has also (mostly) stayed the same.

Peeps candies being made
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Since Just Born turned Peeps-making into an automated process, the chicks have been carefully formed by a top-secret machine known as The Depositor. Created by Sam Born’s son, Bob, The Depositor could manufacture six rows of five Peeps apiece in a fraction of the time it took workers to form them by hand. And that same machine that Bob built has been keeping the Peeps flowing ever since. Until rather recently …

In 2014, the company announced that it was planning to renovate its manufacturing plant, including The Depositor. “It’s a little sad,” vice president of sales and marketing Matthew Pye told Candy Industry Magazine at the time. “Bob Born made it from scratch in 1954 and it allowed us to distribute and grow the brand nationally." 

6. The updated equipment means new Peeps innovations could be coming.

Making Peeps at the Just Born factory
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“The investment in our marshmallow making process will allow for more efficiency, more consistency, improved quality, and additional innovation capabilities,” co-CEO Ross Born told Candy Industry magazine about the new depositor, which will be able to produce a wider variety of Peeps in all sizes. “The [old] Peeps line did one thing and one thing very well—cranking out chicks day in and day out. Five clusters, just in different colors,” Born said.

7. Peeps used to have wings.

They were clipped in 1955, two years after the first marshmallow chicks hatched, to give the candy a sleeker, more “modern” look.

8. The eyes are the final touch.

A close up of a yellow chick Peep
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The final flourish for all of these squishy balls of sweetness is adding the eyes, which are made of carnauba—a non-toxic edible wax (that is also found in some shoe polishes and car waxes, plus many other candies).

9. Peeps may be destructible, but their eyes are not.

Making Peeps at the Just Born factory
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In 1999, a pair of scientists at Emory University—dubbed “Peeps Investigators”—decided to test the theory that Peeps are an indestructible food. In addition to a microwave, the pair tested the candy’s vulnerability to tap water, boiling water, acetone, and sulfuric acid (they survived them all). When they upped the ante with some Phenol, the only things that didn’t disappear were the eyes. 

10. They really are everyone's favorite non-chocolate Easter candy.

For more than 20 years now, no other non-chocolate Easter candy has been able to compete with the power of Peeps. With more than 1.5 billion of them consumed each spring, Peeps have topped the list of most popular Easter treats for more than two decades.

11. There are sugar-free Peeps.

Counterintuitive, we know. But in 2007, the first line of sugar-free Peeps hit store shelves.

12. There are also chocolate-covered Peeps.

Chocolate-covered Peeps hit the market in 2010. Today there’s a full line of them for every occasion.

13. Peeps come in a variety of flavors.

Color and shape (i.e. yellow chick) are no longer the only ways to categorize a Peep. They now come in an array of flavors, including fruit punch, sour watermelon, lemon sherbet, blueberry, and pancakes and syrup.

14. Peeps lip balm is a thing.

Yep.

15. On New Year's Eve, a giant Peep is dropped in Bethlehem, Pennsylvania.


PEEPS®

The drop is done with a traditional chick that flashes different colors at midnight.

16. Believe it or not, Peeps are not Just Born's best-selling brand.

That honor belongs to Mike and Ike. (Sorry, Peepsters.)

17. They're a boon to a creativity.

Blue chick Peeps
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All over the country, Peeps have become the preferred media for a number of highly anticipated annual art contests. (You can check out some of the coolest creations from Westminster, Maryland's PEEPshow here.)

Updated for 2019.

12 Strange-But-Real Ice Cream Flavors

ipekata/iStock via Getty Images
ipekata/iStock via Getty Images

I scream, you scream, we all scream for … horse flesh ice cream? Okay, so maybe “we all" don’t. But some people do. A lot of people, in fact. Lobster, foie gras, and ghost pepper, too. Next time you’re craving an ice-cold cone, why not step out of your vanilla/chocolate comfort zone to try one of these 12 strange-but-real ice cream flavors.

1. Horse Flesh

There are two dozen attractions within Tokyo’s indoor amusement park, Namja Town, but it would be easy to spend all of your time there pondering the many out-there flavors at Ice Cream City, where Raw Horse Flesh, Cow Tongue, Salt, Yakisoba, Octopus, and Squid are among the flavors that have tickled (or strangled) visitors' taste buds.

2. Pickled Mango

As one of the country’s most decorated ice cream makers, Jeni Britton Bauer—proprietor of Ohio-based Jeni’s Splendid Ice Creams—is constantly pushing the boundaries of unique treats, as evidenced by her lineup of limited edition flavors, including last summer's Pickled Mango (a cream cheese-based ice cream with a slightly spicy mango sauce made of white balsamic vinegar, white pepper, allspice, and clove) and this year's Goat Cheese With Red Cherries.

3. Corn on the Cob

Since opening Max & Mina’s in Queens, New York in 1998, brothers/owners Bruce and Mark Becker have created more than 5000 one-of-a-kind ice cream flavors, many of them adapted from their grandfather’s original recipes. Daily flavor experiments mean that the menu is ever-changing, but Corn on the Cob (a summer favorite), Horseradish, Garlic, Pizza, Lox, and Jalapeño have all made the lineup.

4. Foie Gras

New York City's OddFellows takes the "odd" in its name seriously, and has become synonymous with experimental flavors. Since opening their doors in 2013, they've concocted more than 300 different kinds of the cold stuff—including a Foie Gras varietal.

5. Pear and Blue Cheese

“Salty-sweet” is the preferred palette at Portland, Oregon-based Salt & Straw, where sugar and spice blend together nicely with flavors like Strawberry Honey Balsamic Strawberry With Cracked Pepper and Pear With Blue Cheese, a well-balanced mix of sweet Oregon Trail Bartlett Pears mixed with crumbles of Rogue Creamery's award-winning Crater Lake Blue Cheese. Yum?

6. Ghost Pepper

“Traditional” isn’t the word you’d choose to describe any of the 100 ice cream varieties at The Ice Cream Store in Rehoboth Beach, Delaware. They don’t have vanilla, they have African Vanilla or Madagascar Vanilla Bean. But things only get wilder from there, and the shop’s proprietors clearly have a penchant for the spicy stuff. In addition to their Devil's Breath Carolina Reaper Pepper Ice Cream—a bright red vanilla ice cream mixed with cinnamon and a Carolina Reaper pepper mash—there's also the classic Ghost Pepper Ice Cream, which was featured in a Ripley's Believe It or Not book in 2016. Just be warned: you'll have to sign a waiver if you plan to order either flavor.

7. Bourbon and Corn Flake

You never know exactly which flavors will appear as part of the daily-changing lineup at San Francisco’s Humphry Slocombe, but they always make room for the signature Secret Breakfast. Made with bourbon and Corn Flakes, you’d better get there early if you want to try it; it sells out quickly and on a daily basis.

8. Fig and Fresh Brown Turkey

The sweet-toothed scientists at New York City’s Il Laboratorio del Gelato have never met a flavor they didn’t like—or want to turn into an ice cream. How else would one explain the popularity of their Fig & Fresh Brown Turkey gelato, a popular selection among the hundreds flavors they have created thus far. (Beet and Cucumber are just two of their other fascinating flavors.)

9. Lobster

Don’t let the “chocolate” in the title fool you: Ben & Bill’s Chocolate Emporium in Bar Harbor, Maine makes the most of The Pine Tree State’s most famous delicacy with its signature Lobster Ice Cream, a butter ice cream-based treat with fresh (again buttered) lobster folded into each bite.

10. Creole Tomato

The philosophy at New Orleans’ Creole Creamery is simple: “Eat ice cream. Be happy.” What’s not as easy is choosing from among their dozens of rotating ice creams, sorbets, sherbets and ices. But only the most daring of diners might want to swap out a sweet indulgence for something that sounds more like a salad, as it the case with the Creole Tomato.

11. Eskimo Ice Cream

If you happen to find yourself in an ice cream shop in Juneau, remember this: Eskimo ice cream—also known as Akutag—is not the same thing as an Eskimo Pie, that chocolate-covered ice cream bar you’ll find in just about any grocery store. Though the statewide delicacy has usually got enough fresh berries mixed in to satisfy one’s sweet tooth, its base is actually animal fat (reindeer, caribou, possibly even whale).

12. Cheetos

Big Gay Ice Cream started out as an experimental ice cream truck and morphed into one of New York City’s most swoon-worthy ice cream shops, where the toppings make for an inimitable indulgence. One of their most unique culinary inventions? A Cheetos-inspired cone, where vanilla and cheese ice cream is dipped in Cheetos dust.

Why Do People Get Ice Cream Headaches?

CharlieAJA, istock/getty images plus
CharlieAJA, istock/getty images plus

Reader Susann writes in to ask, "What exactly is the cause of brain freeze?"

You may know an ice cream headache by one of its other names: brain freeze, a cold-stimulus headache, or sphenopalatine ganglioneuralgia ("nerve pain of the sphenopalatine ganglion"). But no matter what you call it, it hurts like hell.

Brain freeze is brought on by the speedy consumption of cold beverages or food. According to Dr. Joseph Hulihan—a principal at Paradigm Neuroscience and former associate professor in the Department of Neurology at the Temple University Health Sciences Center, ice cream is a very common cause of head pain, with about one third of a randomly selected population succumbing to ice cream headaches.

What Causes That Pain?

As far back as the late 1960s, researchers pinned the blame on the same vascular mechanisms—rapid constriction and dilation of blood vessels—that were responsible for the aura and pulsatile pain phases of migraine headaches. When something cold like ice cream touches the roof of your mouth, there is a rapid cooling of the blood vessels there, causing them to constrict. When the blood vessels warm up again, they experience rebound dilation. The dilation is sensed by pain receptors and pain signals are sent to the brain via the trigeminal nerve. This nerve (also called the fifth cranial nerve, the fifth nerve, or just V) is responsible for sensation in the face, so when the pain signals are received, the brain often interprets them as coming from the forehead and we perceive a headache.

With brain freeze, we're perceiving pain in an area of the body that's at a distance from the site of the actual injury or reception of painful stimulus. This is a quirk of the body known as referred pain, and it's the reason people often feel pain in their neck, shoulders, and/or back instead of their chest during a heart attack.

To prevent brain freeze, try the following:

• Slow down. Eating or drinking cold food slowly allows one's mouth to get used to the temperature.

• Hold cold food or drink in the front part of your mouth and allow it to warm up before swallowing.

• Head north. Brain freeze requires a warm ambient temperature to occur, so it's almost impossible for it to happen if you're already cold.

This story has been updated for 2019.

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