The Strange Early Names of 11 Common Products

Andrew Burton, Getty Images
Andrew Burton, Getty Images

Branding is everything. It’s why we refer to most tissues as Kleenex even though we might be picking up a box of Puffs, and why we call a duplicate of something a Xerox even if it hasn’t come out of that company's copy machines.

Those two products may have gotten their name right on the first try, but not all companies are so lucky. Take a look at 11 popular brands that started out with far less effective labels.

1. KOOL-AID // FRUIT SMACK

A mother serves Kool-Aid to her daughter
iStock.com/stephanie phillips

In the 20th century, Edwin Perkins owned a successful family mail-order business. As with the Tupperware and Avon models, Perkins enlisted regional sales representatives to peddle his products, which ranged from home goods to food flavorings. One popular item was Fruit Smack, a highly concentrated juice that came in 4-ounce corked bottles and could be mixed with a pitcher of water. Owing to shipping hassles—the glass bottle would sometimes break or leak—Perkins came up with a powdered version. With the change from liquid to solid came a name change: Kool-Ade was introduced in six flavors (raspberry, cherry, grape, lemon, orange, and root beer) in 1928. The current spelling was introduced in 1934.

2. WATER BED // PLEASURE PIT

A man relaxes on a waterbed
WaterbedOutlet, YouTube

It’s easy to understand how a more luxurious bed was conceived at the height of the sexual revolution in the 1960s. San Francisco State University graduate student Charlie Hall created the water bed—a fluid-filled membrane that replaced a foam mattress—in a design class in 1968. Contrary to popular assumption, though, Hall wasn’t much of a hippie. He just wanted to make a more comfortable bed. The name he chose, however, was tawdry. Hall called it the "Pleasure Pit," but the subsequent knock-offs came to be known as "water beds." Even the more innocuous name was still paired with lurid advertising. One salesman told clients that the gyrating motion of the bed “creates the impression a third, warm body is participating.”

3. CHEERIOS // CHEERIOATS

A bowl of Cheerios sits on a table
iStock.com/RonOrmanJr

This breakfast table staple was introduced in 1941, after food science innovator Lester Borchardt developed a way to puff up oats into the familiar “O” shape. For the first four years, the cereal was called Cheerioats to emphasize its whole-grain origins, and manufacturer General Mills even shipped the toasted oats to servicemen using the slogan “He’s feeling his CheeriOats.” But Quaker Oats wasn’t having it. They believed they had the corner on “oats” in the processed-food market. Rather than engage in a lengthy legal struggle, General Mills shortened the name to Cheerios in 1945.

4. VASELINE // WONDER JELLY

A jar of Vaseline sits unopened
iStock.com/urbanbuzz

While visiting Titusville, Pennsylvania, in 1859, chemist Robert Chesebrough became intrigued by the fact that the petroleum oil drillers there smeared the jelly-like residue of the drilling process over their burned or irritated skin. Sensing he had the next great home care product, he spent years developing a patented purification process to sell the petroleum goop commercially. In 1870, the product debuted under the name Wonder Jelly. Chesebrough travelled around New York demonstrating the product’s effectiveness by burning his skin with an open flame or acid and then soothing it with his concoction. While this undoubtedly made a name for Chesebrough, it may not have had the same effect on his creation. He changed the name to Vaseline (reportedly combining the German word for water, wasser, and the Greek word for oil, oleon), and registered it in 1872.

5. PAC-MAN // PUCK-MAN

A 'Pac-Man' video game screen is shown
iStock.com/ilbusca

At the height of coin-operated arcade machine mania in 1980, Japanese video game manufacturer Namco dropped a bombshell release. Their Pac-Man, which let players control a sentient yellow circle that gobbled up power pellets and ghosts, was a national phenomenon. But in Japan, it was known by another name: Creator Toru Iwatani dubbed the game Puckman (or Puck-Man). Accounts vary as to why he chose this name, but it may have had something to do with his protagonist's puck-shaped appearance, or a reference to the Japanese word paku, meaning "chomp." When Namco prepared the game for an American release, however, marketers worried that some teenagers might change the P in Puck-Man to an F. They wisely opted for Pac-Man instead.

6. Q-TIPS // BABY GAYS

Q-Tips sit in a pile
iStock.com/Photology1971

After seeing his wife create a makeshift cotton swab by wrapping cotton balls around toothpicks to use on their baby, Leo Gerstenzang decided to mass-produce sterilized swabs. He formed the Leo Gerstenzang Infant Novelty Company in 1923 and named his leading product Baby Gays, presumably for the joy they would bring to children who weren’t being treated like pin cushions by toothpick-wielding mothers. In 1926, Gerstenzang altered the name to Q-Tips Baby Gays, and eventually just Q-Tips. The Q stands for quality.

7. BIG MAC // ARISTOCRAT

A Big Mac sits next to an order of McDonald's fries
Joe Raedle, Getty Images

The signature burger at McDonald’s was concocted by local franchisee Jim Delligatti, who arranged the two beef patties drenched in a secret sauce in Pittsburgh in 1967. While Delligatti developed a tasty burger, the early names for it—the Aristocrat and the Blue Ribbon Burger—proved unpopular among corporate brass. An advertising executive named Esther Rose came up with “Big Mac” on the way to a product meeting; a colleague rejected it, believing the menu’s McDouble meant they couldn’t use another “Mac” burger product, but was overruled. The Big Mac rolled out nationally in 1968. It’s remained a fixture of their menu ever since. (Rose, incidentally, received no royalties for naming the burger, but the company did give her a nice plaque.)

8. COTTON CANDY // FAIRY FLOSS

Three people hold up cotton candy in front of their faces
iStock.com/diatrezor

The staple of carnivals everywhere, sugar-saturated cotton candy was developed by the unlikeliest of creators—a dentist. William Morrison conspired with confectioner John C. Wharton to develop and patent an electronic machine that spun the fiber-textured candy in 1897. (Melted sugar is forced through tiny holes using centrifugal force, solidifying into narrow strands.) Morrison and Wharton shopped their confection at world fairs under the name “fairy floss.” It was another somewhat irresponsible dentist, Josef Lascaux, who gave it the name cotton candy in the 1920s (although it reportedly retains the "fairy" moniker in Australia).

9. EGGO WAFFLES // FROFFLES

Boxes of Eggo Waffles are seen in a grocery store
Andrew Burton, Getty Images

The Dorsa brothers—Frank, Anthony, and Sam—were an enterprising bunch. After coming up with a popular mayonnaise recipe in 1932—which they dubbed Eggo Mayonnaise after their egg-heavy ingredient list—the siblings turned their attention to waffle batter. When that became prohibitive to ship due to fear of spoilage, they created a dry mix, then decided to capitalize on the burgeoning frozen-food market by offering pre-cooked waffles they called Froffles (frozen waffles) beginning in 1953. The name didn’t stick, though: Consumers preferred the Eggo label, and so the brothers changed the name in 1955. In 1972, new Eggo owners Kellogg cemented the brand with the “Leggo my Eggo” ad campaign. “Unhand my Froffles” didn’t have the same ring to it.

10. FRISBEE // PLUTO PLATTER

A man throws a Frisbee at the camera
iStock.com/eyecrave

When the Wham-O novelty toy company introduced a flying plastic disc in the 1950s intended for tossing, it was dubbed the Pluto Platter in order to capitalize on the nation’s flying saucer hysteria. The name came from inventor Walter Frederick Morrison, who originally considered calling it the Whirlo-Way and the Flyin-Saucer. Within months, Wham-O decided to rename it the Frisbee, though there’s some debate over what exactly inspired the new title. One story has students of a New England college tossing pie tins around from the Frisbie Baking Company of Bridgeport, Connecticut; Wham-O president Richard Knerr said the name came from a comic strip called "Mr. Frisbie."

Either way, Morrison—who reaped royalties from Frisbee sales—thought the new moniker was a terrible choice. “I thought it was insane,” he told The New York Times in 2007.

11. SCRABBLE // CRISS CROSS WORDS

Scrabble tiles are scattered across the board
iStock.com/Juanmonino

The ubiquitous word game was invented by Alfred Mosher Butts, who was out of work during the Great Depression in 1933 and used his copious free time to work on his letter tiles. Through the product’s lengthy developmental stage in the 1930s and 1940s, Butts referred to it as Lexiko, It, and Criss Cross Words. It wasn’t until Butts teamed up with entrepreneur James Brunot that the two came up with the name Scrabble, which means to collect or hold on to something. They trademarked the title in 1948. By the early 1950s, the game was so popular that Butts and Brunot couldn't meet the demand even though they were producing 6000 sets a week.

6 Explosive Fart Controversies

iStock/MaryValery
iStock/MaryValery

Last week, the world of professional darts became embroiled in controversy after a player competing in the quarter finals of a major tournament partly blamed his loss on his opponent’s noxious flatulence. The loser, Wesley Harms, told the Dutch television station RTL7, "It’ll take me two nights to lose this smell from my nose." (Harms’s rival Gary Anderson denied being the fart’s founder, saying, "It was bad. It was a stink. It thought it was him, and he started playing better, I went, 'He must needed to get some wind out.'") Now that the niche world of competitive darts is clouded in Fartgate, it seems like an appropriate time to step outside and dutifully reminisce on a few other gassy controversies.

1. German police fine man over $1000 for letting it rip

In 2016, police in Berlin detained a man at a party and asked for his ID. Instead of offering his name, the man gave the police a whiff of his unique perfume, sending two rocketing farts in the direction of the officers. The police summarily fined the offender €900 (just over $1000) for disrespecting law enforcement. The ensuing "Crazy Toot Trial" would involve 23 officials and prompt a public outcry over wasteful public spending.

2. Fart sparks regime-change in Ancient Egypt

Around 570 BCE, the Egyptian Pharaoh King Apries had a problem: Invaders had slaughtered some of his soldiers and people's morale was low. So Apries sent his best general, Amasis, to quell the troops' discontent. Instead, the troops rallied around Amasis and declared him their personal king. When King Apries sent a messenger to accost Amasis, Amasis let out a fart and effectively said, "You can send that message back to the king!" Hearing this, King Apries unwisely decided to punish his messenger. That decision made King Apries even more unpopular and gave the gassy Amasis a chance to stage a revolt and successfully oust his old boss.

3. Cargo plane makes emergency stop because of reported goat gas

In 2015, a Singapore Airlines cargo flight was forced to make an emergency stop in Bali after more than 2000 goats reportedly filled the cargo hold with too many toots, setting off the fire alarm. "The smoke indication was identified to be the result of exhaust gases and manure produced by the sheep," The Aviation Herald reported. Despite this initial report, Singapore Airlines refused to acknowledge that the cause of the stopover was fart-related.

4. Fart fuels mid-flight fight

On a 2018 flight from Dubai to Amsterdam, a Transavia Airlines plane had to make an unscheduled stop in Vienna after an elderly man refused to stop cutting the cheese—even after receiving instructions from the pilot to cease firing. The man's stinkers fueled so much consternation among the surrounding passengers that a fight broke out, prompting police to remove four people from the flight.

5. Canada's Parliament debates the appropriateness of saying "fart"

In November 2016, Canada’s parliament began to spontaneously debate whether it was appropriate for members to use the word fart on the chamber floor. The discussion rose after Conservative MP Michelle Rempel asked, “Why does the government treat Alberta like a fart in the room that nobody wants to talk about or acknowledge?” Eventually, the rules regarding “unparliamentary language” had to be read aloud and the offense was taken under advisement. (You can read a transcript of the exchange here.)

6. Secret Service takes the blame for Presidential retarade

The Secret Service will not only take a bullet for the president, they’ll also take the blame for the Commander-in-Chief’s errant cheek squeaks: Gerald Ford, the 38th President of the United States, would often fart and blame it on his Secret Service agents, loudly saying, "Jesus, was that you? Show some class." (This must have come as a shock to Lyndon B. Johnson, who once said, “Jerry Ford is so dumb he can’t fart and chew gum at the same time.")

Every New Movie, Series, Documentary, and Special That's Coming to Netflix in December

Alfonso Cuarón directs Roma (2018)
Alfonso Cuarón directs Roma (2018)
Carlos Somonte, Netflix

Netflix has made no secret of its desire to bring top-tier entertainment to streaming devices around the world. After successfully testing the waters with a range of critically acclaimed series, from Stranger Things to The Crown, the streaming giant is now making a major push into the feature film market—which we’ll see play out in December with the release of Alfonso Cuarón’s Roma and Susanne Bier’s Bird Box.

Much has already been made about how these films, along with the Coen Brothers’ recently-recently The Ballad of Buster Scruggs, are disrupting the line between streaming and cinemas. How will it all play out come Oscar time? We’ll just have to wait to see.

In the meantime, here’s every new movie, television series, documentary, and comedy special making its way to Netflix in December.

DECEMBER 1

8 Mile
Astro Boy
Battle
Bride of Chucky
Christine
Cloudy with a Chance of Meatballs
Crossroads: One Two Jaga
Friday
Friday After Next
Hellboy
Man vs Wild with Sunny Leone: Season 1
Meet Joe Black
Memories of the Alhambra
My Bloody Valentine
Next Friday
Reindeer Games
Seven Pounds
Shaun of the Dead
Terminator Salvation
The Big Lebowski
The Last Dragon
The Man Who Knew Too Little

DECEMBER 2

The Lobster

DECEMBER 3

Blue Planet II: Season 1
Hero Mask
The Sound of Your Heart: Reboot Season 2

DECEMBER 4

District 9

DECEMBER 6

Happy!: Season 1

DECEMBER 7

5 Star Christmas
Bad Blood
Dogs of Berlin
Dumplin'
Free Rein: The Twelve Neighs of Christmas
Mowgli: Legend of the Jungle
Nailed It! Holiday!
Pine Gap
ReMastered: Who Killed Jam Master Jay?
Super Monsters and the Wish Star
The American Meme
The Hook Up Plan (Plan Coeur)
The Ranch: Part 6

DECEMBER 9

Sin senos sí hay paraíso: Season 3

DECEMBER 10

Michael Jackson's This Is It

DECEMBER 11

Vir Das: Losing It

DECEMBER 12

Back Street Girls: Gokudols
Out of Many, One

DECEMBER 13

Wanted: Season 3

DECEMBER 14

Chilling Adventures of Sabrina: "A Midwinter's Tale"
Cuckoo: Season 4
Dance & Sing with True: Songs
Fuller House: Season 4
Inside the Real Narcos: Series 1
Inside the World’s Toughest Prisons: Season 3
Prince of Peoria: A Christmas Moose Miracle
Roma
Sunderland Til I Die
The Fix
The Innocent Man
The Protector
Tidelands
Travelers: Season 3
Voltron: Legendary Defender: Season 8

DECEMBER 16

Baby Mama
Kill the Messenger
One Day
Springsteen on Broadway
The Theory of Everything

DECEMBER 18

Baki
Ellen DeGeneres: Relatable
Terrace House: Opening New Doors: Part 5

DECEMBER 21

3Below: Tales of Arcadia
7 Days Out
Back With the Ex
Bad Seeds
Bird Box
Wolf (Boru)
Derry Girls
Diablero
Greenleaf: Season 3
Last Hope: Part 2
Perfume
Sirius the Jaeger
Struggle: The Life and Lost Art of Szukalski
Tales by Light: Season 3
The Casketeers

DECEMBER 24

Hi Score Girl
The Magicians: Season 3

DECEMBER 25

Watership Down: Limited Series
Anthony Bourdain: Parts Unknown: Season 11
Marvel Studios' Avengers: Infinity War

DECEMBER 26

Alexa & Katie: Season 2
You

DECEMBER 28

Instant Hotel
La noche de 12 anos
Selection Day
When Angels Sleep
Yummy Mummies

DECEMBER 30

The Autopsy of Jane Doe

DECEMBER 31

The Bill Murray Stories: Life Lessons Learned From a Mythical Man

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