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The Life, Death, and Resurrection of Spuds MacKenzie, The Original Party Animal

There's a moment in Spuds MacKenzie's interview with Dick Clark when Clark shifts gears and, as if by obligation, brings up the recent bad press the bull terrier has been the subject of. "There are these vicious rumors," he begins, addressing not the tuxedo-wearing Spuds, but one of the beautiful spokesmodels—or "Spudettes"—who accompany him. "Is there any truth to the fact that he is female?" The Spudette, clearly trained for this type of question, asserts, "He's got three women around him, and I don't think we'd be following him..." Clark, thrusting his fist forward, interrupts, "He's a full-out macho guy?" A few men in the audience let out ferocious whoos! and yeahs! They are relieved to hear that their hero is, like them, a cool dude.

Spuds MacKenzie was, in fact, a female dog. Her real name was Honey Tree Evil Eye, and Jackie and Stanley Oles, the humans who owned her, called her "Evie." This was all revealed in a 1987 People Magazine article that set out to debunk rumors that the bull terrier had died in a limo accident, or while surfing, or in a plane crash. In a stunning breach of privacy, the article also published the Oles' home address. Soon after the People piece came out, Jackie Oles was sitting with Evie on the stoop of her suburban Chicago house when a reporter confronted her, unannounced. "I don't talk to reporters," she said before hurrying inside. Oles was wearing a Spuds MacKenzie sweatshirt at the time.

If, by chance, you don't know who Spuds MacKenzie is, it's probably because Budweiser retired him in 1989. Spuds sold beer and—this may be hard to believe—he was one of the most famous living things on the planet. Though he hasn't been seen in a while, he's about to make his way back into the spotlight. In honor of his 30th anniversary, Spuds will make an appearance during Super Bowl LI—albeit as a ghost (voiced by Carl Weathers) who is on a mission to teach a man about the spirit of Bud Light. 

(NOTE: I will be using male pronouns for Spuds the character and female pronouns for Honey Tree Evil Eye from this point forward.)

Honey Tree Evil Eye was bred to be a show dog, and the Oles joined Chicago's Fort Dearborn Bull Terrier Club and coached her for competition. Evie performed relatively well within her breed, but never placed at Silverwood, America's premier bull terrier event.

At a show in Chicago, Evie caught the attention of DDB Needham. The ad agency was scouting for a dog-centered campaign, and the splotch over Evie's left eye made her stand out. She was invited for a photo shoot, and soon posters of her as Spuds MacKenzie sitting behind a goblet of Bud Light while wearing a "Delta Omicron Gamma" fraternity sweatshirt began to pop up at college campuses. The premise—cool dog is cool—proved so popular that wholesalers demanded Anheuser-Busch put Spuds on television.

Evie's demeanor was unusually calm for her breed and she behaved more like a lap cat than a rough-and-tumble terrier. Her breeder told the Bull Terrier Club of Dallas that “she was very mellow and low key. The owners sometimes used a yo-yo in the ring to get her to spark up and show." She was known to lounge about and munch on Raisin Chex, which was hand-fed to her. Relaxed and undemanding, Evie was a perfect candidate for TV work.

Spuds' first prime-time TV appearance came during Super Bowl XXI in 1987.

The spot features a narrative arch that would become the go-to formula in the Spuds MacKenzie oeuvre: 1. Spuds shows up at a party. 2. Everyone is thrilled to see Spuds—especially the women.

Robin Leach provides the voiceover, which hammers home the fact that not only is Spuds a cool party dude, but he also is obscenely wealthy. This stolid, fat, rich dog surrounded by adoring models and sycophantic buddies begs to be seen as both a result of and response to the late 1980s—but then you might be missing the gag.

The reaction to the original 1987 ad was enthusiastic, and what followed was a full-on marketing assault and nationwide in-joke that acknowledged, dismissed, winked at, and embraced nearly every advertising cliche.

The key to the campaign's success, Bill Stolberg tells me, was the fact that they never acknowledged that Spuds was a dog—they would insist he was a man. Stolberg's name comes up a lot in old press clippings about Spuds' meteoric rise to fame. He worked for Fleishman Hillard, the PR firm Anheuser-Busch used for the campaign, and Stolberg traveled with Spuds and acted as his brand manager and voice. He recalls, "The first question we'd always get would be, 'What kind of dog is Spuds?' To which I replied, 'He's not a dog, he's an executive.'"

As Spuds grew in popularity, so did the beer. According to the New York Times, Spuds helped increase Bud Light's sales by 20 percent between 1987 and 1988. Serious business journalists began contacting Stolberg for insight on the campaign and its star dog, but he wouldn't break character. Stolberg would insist that Spuds was a human man—a Senior Party Consultant, to be specific—and that he was so cool he didn't have to speak verbally. "It would drive them crazy," he says.

The hallmark of late-'80s advertising was overt self-awareness. Audiences were wise to BS—or at least marketers decided audiences should be hip to it—so commercials and spokespeople were done as parody. It's why Coca-Cola used Max Headroom, a satirical version of a super-slick television host doomed to live inside a computer, and why Isuzu had Joe Isuzu, a pathological liar of a spokesman whose audacious claims would be corrected by on-screen text overlaid during his ads. The pervading idea was that you're in on the joke too, friend. We know you're smart—doesn't that feel good?

Spuds MacKenzie fits into this category, but the joke was twisted and pushed far beyond the restrictions of TV. When he went on tour, whether to appear on Good Morning America or to throw out the first pitch at a National League playoff game, his marketing team would go to extremes to perpetuate the Spuds MacKenzie mythos. "We'd put him in limos and rent him his own hotel rooms," says Stolberg. "He would be dressed in a tuxedo and walk through the airport with the Spudettes. People would see him, and that's how it would grow."

The death rumors were a sign that Spuds had truly made it. Stolberg recalls showing up at his office to find a stack of missed-call slips an inch thick, all from people who were trying to get in touch to see if the spokesdog really did die in that limo crash or via hot tub electrocution while soaking with the Spudettes.

The Spudettes were key to this success, and the troupe made up of models and aspiring actresses became a cultural phenomenon in their own right. In fact, Sir Mix-A-Lot says he wrote "Baby Got Back" as a response to "the Spuds MacKenzie girls, little skinny chicks looking like stop signs, with big hair and skinny bodies."

If Spuds was a gag on the cliched spokesman, then the Spudettes riffed on the idea that "sex sells." The benefit of presenting the latter as a joke is that it still does the job as well as its more sincere analog. Posters of Spuds and the Spudettes were the most popular pin-ups in the country, "easily outdistanc[ing] TV's 'Alf,' No. 2 in the poster market," reported the Los Angeles Times, which also called Spuds "the Nation's Most Unlikely Sex Symbol."

Pretending that a dog was a human man who loved—and was loved—by women seems like it would present some problems, and when I asked Stolberg if he was ever worried about this, he insisted that the idea was ridiculous. “You’d have to be pretty bizarre to think anything like that.” 

While everything about Spuds MacKenzie was a joke, the dichotomy of people who wanted to get it and those who didn't defined and caused much of Spuds' success. While Morning Zoo DJs and targeted consumers laughed at and championed the idea of an expressionless lump of a dog who drove women wild, reporters saw him as the origins of a market-driven phenomenon that, given the time period, must have been of great importance. It's why People magazine talked to both a Chicago account executive and a UC Berkeley "urban humor expert" in that scoop about the party dog's real gender that featured the Oles' full home address.

"It was kind of nuts," Stolberg says. "[The Oles] were totally unprepared for all that silliness, but they were good sports about it." Jackie Oles would travel with Spuds wherever he went, and one can only imagine what she thought as she sat in the green room and watched David Letterman interview her dog.

In "Spuds Is A Dud As A Party Guy—He's A Girl," the Chicago Tribune's follow-up to the People piece, Illinois State Senator Judy Baar Topinka said of the Oles, "The family has tried to be really low profile." Topinka had tried to pass a resolution in the Senate honoring her district as the home of Spuds MacKenzie. Anheuser-Busch protested the resolution and it was eventually pulled, but this wouldn't be the last time lawmakers discussed Spuds MacKenzie.

Less than a year after Spuds' national TV debut, Strom Thurmond stood on the floor of the U.S. Senate chamber and waved a stuffed Spuds MacKenzie doll. He accused Anheuser-Busch of using the mascot to sell alcohol to underage drinkers, saying, ''I am not confident in the voluntary efforts of the alcohol beverage industry to increase public awareness of the hazards of alcohol abuse with 12-year-olds drinking wine coolers and wearing Spuds MacKenzie T-shirts.'' He made his case while standing in front of huge posters featuring the "Ayatollah of Partyollah" himself, Spuds MacKenzie.

A month later, Ohio stores pulled all Bud Light cartons that featured images of Spuds MacKenzie dressed up as Santa due to a law that prohibited St. Nick from being used to sell alcohol. Across the country, schools were banning students from wearing popular Spuds MacKenzie gear.

In response to all this, Anheuser-Busch eventually switched its $50 million Spuds MacKenzie campaign from Bud Light to a responsible drinking initiative. This is why Super Bowl XXIII's 15-second spot features Spuds playing guitar with no beer in sight, along with the tagline: "Know When to Say When." One year prior, Super Bowl XXII featured an ad where MacKenzie wins an Olympic Gold Medal in hockey and shares an ice cold Bud Light with a gorgeous Russian woman.

Spuds' TV appearances became fewer and fewer as the decade neared its end. "A really good campaign doesn't last much longer than 18 months," Stolberg says, "The joke gets old." Spuds lives on through the over 200 officially licensed items of Spuds merchandise (as well as the knock-off party animal gear that was once sold on street corners and at beach resorts like Phendi handbags) that you can buy on eBay

"You'll still sometimes see those plastic Spuds MacKenzie signs in bars," Bill Stolberg says, marveling at how long it has been. He left Fleishman Hillard in 1995 to start his own consulting firm, which he still runs. I ask him what Spuds MacKenzie was really like, if he was always as calm as he seemed in the commercials. "Ah ah ah," he interrupts, "Mr. MacKenzie is not a dog."

Honey Tree Evil Eye died of kidney failure at the age of 10 in 1993—she had an average lifespan for a healthy English bull terrier. Her death was reported at the time with the headline "Spuds MacKenzie Really Dead This Time." Unlike the actors who played Max Headroom and Joe Isuzu, Evie didn't need to worry about what she would do with her career once the ad work dried up. It is understood that she spent her retirement lounging with her family and eating Raisin Chex.

This article originally ran in 2014.

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15 Reasons You Should Appreciate Squirrels
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Even if you live in a big city, you probably see wildlife on a regular basis. Namely, you're sure to run into a lot of squirrels, even in the densest urban areas. And if you happen to live on a college campus, well, you're probably overrun with them. While some people might view them as adorable, others see them as persistent pests bent on chewing on and nesting in everything in sight. But in honor of National Squirrel Appreciation Day, here are 15 reasons you should appreciate the savvy, amazing, bushy-tailed critters.

1. THEY CAN JUMP REALLY, REALLY FAR.

A flying squirrel soars through the air
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In one study [PDF] of the tree-dwelling plantain squirrels that roam the campus of the National University of Singapore, squirrels were observed jumping almost 10 feet at a stretch. In another study with the eastern ground squirrel, one researcher observed a squirrel jumping more than 8 feet between a tree stump and a feeding platform, propelling itself 10 times the length of its body. Flying squirrels, obviously, can traverse much farther distances midair—the northern flying squirrel, for instance, can glide up to 295 feet [PDF].

2. THEY'RE VERY ORGANIZED …

A squirrel digs in a grassy field filled with fallen leaves.
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In fact, they may be more organized than you are. A recent study found that eastern fox squirrels living on UC Berkeley's campus cache their nuts according to type. When given a mixture of walnuts, pecans, almonds, and hazelnuts, the squirrels took the time to hide each type of nut in a specific place. This method of "spatial chunking" may help them remember where the nuts are when they go to retrieve them later. Though the study wasn't able to determine this for sure, the study's results suggested that the squirrels may have been organizing their caches by even more subtle categories, like the size of the nuts.

3. … BUT THEIR FORGETFULNESS HELPS TREES GROW.

Looking up a tree trunk at a squirrel climbing down
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Tree squirrels are one of the most important animals around when it comes to planting forests. Though they may be careful about where they bury their acorns and other nuts, they still forget about quite a few of their caches (or at least neglect to retrieve them). When they do, those acorns often sprout, resulting in more trees—and eventually, yet more acorns for the squirrels.

4. THEY HELP TRUFFLES THRIVE.

A man holds a truffle up for the camera.
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The squirrel digestive system also plays an important role in the survival of truffles. While above-ground mushrooms can spread their spores through the air, truffles grow below ground. Instead of relying on the air, they depend on hungry animals like squirrels to spread their spores to host plants elsewhere. The northern flying squirrel, found in forests across North America, depends largely on the buried fungi to make up its diet, and plays a major role in truffle propagation. The squirrels poop out the spores unharmed on the forest floor, allowing the fungi to take hold and form a symbiotic relationship with the tree roots it's dropped near.

5. THEY'RE ONE OF THE FEW MAMMALS THAT CAN SPRINT DOWN A TREE HEAD-FIRST.

A squirrel stands on the knot of a tree trunk looking down at the ground.
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You may not be too impressed when you see a squirrel running down a tree, but they're actually accomplishing a major feat. Most animals can't climb vertically down head-first, but squirrel's back ankles can rotate 180°, turning their paws all the way around to grip the tree trunk as they descend.

6. SEVERAL TOWNS COMPETE FOR THE TITLE OF 'HOME OF THE WHITE SQUIRREL.'

A white squirrel in Olney, Illinois stands on its hind legs.
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Squirrels are a more popular town mascot than you might think. Surprisingly, more than one town wants to be known as the "home of the white squirrel," including Kenton, Tennessee; Marionville, Missouri; the Canadian city of Exeter, Ontario; and Brevard, North Carolina, the location of the annual White Squirrel Festival. But Olney, Illinois may be the most intense about its high population of albino squirrels. There is a $750 fine for killing the all-white animals, and they have the legal right-of-way on roads. There's an official city count of the squirrels each year, and in 1997, realizing that local cats posed a threat to the beloved rodent residents, the city council banned residents from letting their cats run loose outdoors. In 2002, the city held a 100-Year White Squirrel Celebration, erecting a monument and holding a "squirrel blessing" by a priest. Police officers wore special squirrel-themed patches for the event.

7. THEY CAN AID STROKE RESEARCH.

An illustration of different regions of the brain lighting up in blue
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Ground squirrels hibernate in the winter, and the way their brains function while they do may help scientists develop a new drug that can limit the brain damage caused by strokes. When ground squirrels hibernate, their core body temperature drops dramatically—in the case of the arctic ground squirrel, to as low as 26.7°F, possibly the lowest body temperature of any mammal on Earth. During this extra-cold hibernation, a squirrel's brain undergoes cellular changes that help its brain deal with reduced blood flow. Researchers are currently trying to develop a drug that could mimic that process in the human brain, preventing brain cells from dying when blood flow to the brain is cut off during a stroke.

8. THEIR FUR MAY HAVE SPREAD LEPROSY IN THE MIDDLE AGES.

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If you always warn your friends not to pet or feed squirrels because they can spread disease, put this story in your back pocket for later: They may have helped leprosy spread from Scandinavia to the UK in the 9th century. Research published in 2017 found a strain of leprosy similar to a modern variant found in squirrels in southern England in the skull of a woman who lived in England sometime between 885 and 1015 CE. The scientists suggest that the leprosy may have arrived along with Viking squirrel pelts. "It is possible that this strain of leprosy was proliferated in the South East of England by contact with highly prized squirrel pelt and meat, which was traded by the Vikings at the time this woman was alive," one of the authors told The Guardian. That may not be the most uplifting reason to appreciate squirrels, but it's hard not to admire their influence!

9. THEY'RE MORE POWERFUL THAN HACKERS.

A squirrel runs across a power line.
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While energy companies may worry about hackers disrupting the power grid, squirrels are actually far more powerful than cyber-whizzes when it comes to sabotaging our electricity supply. A website called Cyber Squirrel 1 documents every public record of squirrels and other animals disrupting power services dating back to 1987. It has counted more than 1100 squirrel-related outages across the world for that time period, which is no doubt a vast underestimate. In a 2016 survey of public power utilities, wildlife was the most common cause of power outages, and for most power companies, that tends to mean squirrels.

10. THEY CAN HEAT UP THEIR TAILS TO WARD OFF PREDATORS.

A ground squirrel sits with its mouth open.
David McNew, Getty Images

California ground squirrels have an interesting way of scaring off rattlesnakes. Like cats, their tails puff up when they go on the defense. A squirrel will wave its tail at a rattlesnake to convince the snake that it's a formidable opponent. Surprisingly, they whip their tails at their foes whether it's light or dark outside. Squirrels can control the blood flow to their tails to cool down or keep warm, and they use this to their advantage in a fight, pumping blood into their tails. Even if the rattlesnakes can't see the bushy tails, researchers found in 2007, they can sense the heat coming off them.

11. THEY HELP SCIENTISTS KNOW WHETHER A FOREST IS HEALTHY.

A squirrel runs down a tree trunk toward a pile of leaves.
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Researchers look at tree squirrel populations to measure just how well a forest ecosystem is faring. Because they depend on their forest habitats for seeds, nesting sites, and food storage, the presence and demographics of tree squirrels in an area is a good bellwether for the health of a mature forest. Studying changes in squirrel populations can help experts determine the environmental impact of logging, fires, and other events that alter forest habitats [PDF].

12. THEY CAN LIE.

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Gray squirrels know how to deceive. They can engage in what's called "tactical deception," a behavior previously only seen in primates, as a study in 2008 found. When they think they're being watched by someone looking to pilfer their cache of food, the researchers discovered, they will pretend to dig a hole as if burying their acorn or nut, but tuck their snack into their mouth and go bury it elsewhere.

13. THEY WERE ONCE AMERICA'S MOST POPULAR PET.

A man in a hat kisses a squirrel on the White House grounds
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Though some states currently ban (or require permits for) keeping squirrels as pets, it was once commonplace. Warren G. Harding kept a squirrel named Pete who would sometimes show up to White House meetings and briefings, where members of Harding's cabinet would bring him nuts. But keeping a squirrel around wasn't just for world leaders—the rodent was the most popular pet in the country, according to Atlas Obscura. From the 1700s onwards, squirrels were a major fixture in the American pet landscape and were sold in pet shops. Despite Harding's love of Pete, by the time he lived in the White House in the 1920s, squirrel ownership was already on the wane, in part due to the rise of exotic animal laws.

14. THE MERE SIGHT OF JUST ONE COULD ONCE ATTRACT A CROWD.

A historical photo of nurses leaning down to feed a black squirrel
Library of Congress // Public Domain

The American cities of the 1800s weren't great places to catch a glimpse of wildlife, squirrels included. In fact, the animals were so rare that in the summer of 1856, when a gray squirrel escaped from its cage inside a downtown New York apartment building (where it was surely living as someone's pet), it merited a write-up in The New York Times. According to the paper, several hundred people gathered to gawk at the tree where the squirrel took refuge and try to coax the rodent down. In the end, a police officer had to force the crowd to disperse. The paper did not document what happened to the poor squirrel.

15. IN THE 19TH CENTURY, THEY WERE TASKED WITH TEACHING COMPASSION.

A boy doing homework with a squirrel on the table.
Hulton Archive, Getty Images

In the mid-1800s, seeking to return a little bit of nature to concrete jungles, cities began re-introducing squirrels to their urban parks. Squirrels provided a rare opportunity for city slickers to see wildlife, but they were also seen as a sort of moral compass for young boys. Observing and feeding urban squirrels was seen as a way to steer boys away from their "tendency toward cruelty," according to University of Pennsylvania historian Etienne Benson [PDF]. Boy Scouts founder Ernest Thompson Seton argued in a 1914 article that cities should introduce "missionary squirrels" to cities so that boys could befriend them. He and other advocates of urban squirrels "saw [them] as opportunities for boys to establish trusting, sympathetic, and paternalistic relationships with animal others," Benson writes.

But young boys weren't the only ones that were thought to benefit from a little squirrel-feeding time. When the animals were first reintroduced to parks in the 19th century, feeding squirrels was considered an act of charity—one accessible even to those people who didn't have the means of showing charity in other realms. "Because of the presence of urban squirrels, even the least powerful members of human society could demonstrate the virtue of charity and display their own moral worth," Benson writes. "Gray squirrels helped reshape the American urban park into a site for the performance of charity and compassion for the weak." Even if you were too poor to provide any sort of charity for someone else, you could at least give back to the squirrels.

BONUS: THEY USED TO HATE TAX SEASON TOO.

A colored lithograph shows men and dogs hunting squirrels in a forest.
Currier and Ives, Library of Congress // Public Domain

Though notably absent from big cities, much of the U.S. was once overrun by squirrels. The large population of gray squirrels in early Ohio caused such widespread crop destruction that people were encouraged—nay, required—to hunt them. In 1807, the Ohio General Assembly demanded that citizens not just pay their regular taxes, but add a few squirrel carcasses on top. According to the Ohio History Connection, taxpayers had to submit a minimum of 10 squirrel scalps to the town clerk each year. Tennessee had similar laws, though that state would let people pay in dead crows if they couldn't rustle up enough squirrels.

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The Plucky Teenage Stowaway Aboard the First American Expedition to Antarctica
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Documentary filmmaker and journalist Laurie Gwen Shapiro came across the name "William Gawronski" in 2013 while researching a story about Manhattan's St. Stanislaus, the oldest Polish Catholic church in the U.S. In 1930, more than 500 kids from the church had held a parade in honor of Billy Gawronski, who had just returned from two years aboard the first American expedition to Antarctica, helmed by naval officer Richard E. Byrd.

The teenager had joined the expedition in a most unusual way: by stowing aboard Byrd's ships the City of New York and the Eleanor Bolling not once, not twice, but four times total. He swam across the Hudson River to sneak onto the City of New York and hitchhiked all the way to Virginia to hide on the Eleanor Bolling.

"I thought, 'Wait, what?" Shapiro tells Mental Floss.

Intrigued by Billy's persistence and pluck, Shapiro dove into the public records and newspaper archives to learn more about him. She created an Excel spreadsheet of Gawronskis all along the East Coast and began cold-calling them.

"Imagine saying, 'Did you have an ancestor that jumped in the Hudson and stowed away to the Antarctic in 1928?'" Shapiro says. She got "a lot of hang-ups."

On the 19th call, to a Gawronski in Cape Elizabeth, Maine, an elderly woman with a Polish accent answered the phone. "That boy was my husband," Gizela Gawronski told her. Billy had died in 1981, leaving behind a treasure trove of mementos, including scrapbooks, notebooks, yearbooks, and hundreds of photos.

"I have everything," Gizela told Shapiro. "I was hoping someone would find me one day."

Three days later, Shapiro was in Maine poring over Billy's papers with Gizela, tears in her eyes.

These materials became the basis of Shapiro's new book The Stowaway: A Young Man's Extraordinary Adventure to Antarctica. It's a rollicking good read full of fascinating history and bold characters that takes readers from New York to Tahiti, New Zealand to Antarctica, and back to New York again. It's brimming with the snappy energy and open-minded optimism of the Jazz Age.

Shapiro spent six weeks in Antarctica herself to get a feel for Billy's experiences. "I wanted to reach the Ross Ice barrier like Billy did," she says.

Read on for an excerpt from chapter four.

***

As night dropped on September 15, Billy jumped out of his second-floor window and onto the garden, a fall softened by potatoes and cabbage plants and proudly photographed sunflowers. You would think that the boy had learned from his previous stowaway attempt to bring more food or a change of dry clothes. Not the case.

An overnight subway crossing into Brooklyn took him to the Tebo Yacht Basin in Gowanus. He made for the location he'd written down in his notes: Third Avenue and Twenty-Third Street.

In 1928 William Todd's Tebo Yacht Basin was a resting spot— the spot—for the yachts of the Atlantic seaboard's most aristocratic and prosperous residents. The swanky yard berthed more than fifty staggering prizes of the filthy rich. Railroad executive Cornelius Vanderbilt kept his yacht O-We-Ra here; John Vanneck, his Amphitrite. Here was also where to find Warrior, the largest private yacht afloat, owned by the wealthiest man in America, public utilities baron Harrison Williams; yeast king (and former mayor of Cincinnati) Julian Fleischman's $625,000 twin-screw diesel yacht, the Carmago; General Motors president Alfred P. Sloan's Rene; shoe scion H. W. Hanan's Dauntless; and J. P. Morgan's Corsair III. The Tebo Yacht Basin's clubroom served fish chowder luncheons to millionaires in leather-backed mission chairs.

Todd, a great friend of Byrd's, lavished attention on his super-connected pal with more contacts than dollars. He had provided major funding for Byrd's 1926 flight over the North Pole, and helped the commander locate and refit two of the four Antarctic expedition ships for $285,900, done at cost. Todd loved puffy articles about him as much as the next man, and press would help extract cash from the millionaires he actively pursued as new clients; helping out a famous friend might prove cheaper than the advertisements he placed in upmarket magazines. Throughout that summer, Byrd mentioned Todd's generous support frequently.

Two weeks after the City of New York set sail, the Chelsea, the supply ship of the expedition, was still docked at the Tebo workyard and not scheduled to depart until the middle of September. Smith's Dock Company in England had built the refurbished 170-foot, 800-ton iron freighter for the British Royal Navy at the tail end of the Great War. First christened patrol gunboat HMS Kilmarnock, her name was changed to the Chelsea during her post–Royal Navy rumrunning days.

Not long before she was scheduled to depart, Byrd announced via a press release that he was renaming this auxiliary ship, too, after his mother, Eleanor Bolling. But the name painted on the transom was Eleanor Boling, with one l—the painter's mistake. As distressing as this was (the name was his mother's, after all), Byrd felt a redo would be too expensive and a silly use of precious funds. Reporters and PR staff were simply instructed to always spell the name with two ls.

As Billy eyed the ship in dock days after his humiliation on board the New York, he realized here was another way to get to Antarctica. The old, rusty-sided cargo ship would likely be less guarded than the flagship had been.

As September dragged on, Billy, back in Bayside, stiffened his resolve. No one would think he'd try again! On September 15, once more he swam out during the night to board a vessel bound for Antarctica.

Since his visit two weeks prior, Billy had studied his news clippings and knew that the Bolling was captained by thirty-six-year-old Gustav L. Brown, who'd been promoted weeks earlier from first mate of the New York when Byrd added the fourth ship to his fleet. Billy liked what he read. According to those who sailed under Brown's command, this tall and slender veteran of the Great War was above all genteel, and far less crotchety than the New York's Captain Melville. Captain Brown's education went only as far as high school, and while he wasn't against college, he admired honest, down-to-earth workers. Like his colleague Captain Melville, Brown had begun a seafaring life at fourteen. He seemed just the sort of man to take a liking to a teenage stowaway with big dreams.

Alas, the crew of the second ship headed to Antarctica now knew to look for stowaways. In a less dramatic repeat of what had happened in Hoboken, an Eleanor Bolling seaman ousted Billy in the earliest hours of the morning. The kid had (unimaginatively) hidden for a second time in a locker under the lower forecastle filled with mops and bolts and plumbing supplies. The sailor brought him to Captain Brown, who was well named, as he was a man with a mass of brown hair and warm brown eyes. The kind captain smiled at Billy and praised the cheeky boy's gumption—his Swedish accent still heavy even though he'd made Philadelphia his home since 1920—yet Billy was escorted off to the dock and told to scram.

A few hours later, still under the cover of night, Billy stole back on board and was routed out a third time, again from the “paint locker.”

A third time? The Bolling's third in command, Lieutenant Harry Adams, took notes on the gutsy kid who had to be good material for the lucrative book he secretly hoped to pen. Most of the major players would score book deals after the expedition; the public was eager for adventure, or at least so publishers thought. The catch was that any deal had to be approved by Byrd: to expose any discord was to risk powerful support. Adams's book, Beyond the Barrier with Byrd: An Authentic Story of the Byrd Antarctic Exploring Expedition, was among the best: more character study than thriller, his grand sense of humor evident in his selection of anecdotes that the others deemed too lightweight to include.

Billy was not the only stowaway that September day. Also aboard was a girl Adams called Sunshine, the "darling of the expedition," a flirt who offered to anyone who asked that she wanted to be the first lady in Antarctica. (In the restless era between world wars, when movies gave everyone big dreams, even girl stowaways were not uncommon.) Brown told a reporter that Sunshine had less noble aspirations, and soon she, too, was removed from the Bolling, but not before she gave each crew member a theatrical kiss.

As the early sun rose, Captain Brown called Billy over to him from the yacht yard's holding area where he had been asked to wait with the giggling Sunshine until his father arrived. The captain admired Billy's gumption, but it was time for the seventeen-year-old to go now and not waste any more of anyone's time.

As Lieutenant Adams recorded later, "Perhaps this matter of getting rid of Bill was entered up in the Eleanor Bolling log as the first scientific achievement of the Byrd Antarctic expedition."

*** 

From THE STOWAWAY: A Young Man's Extraordinary Adventure to Antarctica by Laurie Gwen Shapiro. Copyright © 2018 by Laurie Gwen Shapiro. Reprinted by permission of Simon & Schuster, Inc.

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