The Life, Death, and Resurrection of Spuds MacKenzie, The Original Party Animal

There's a moment in Spuds MacKenzie's interview with Dick Clark when Clark shifts gears and, as if by obligation, brings up the recent bad press the bull terrier has been the subject of. "There are these vicious rumors," he begins, addressing not the tuxedo-wearing Spuds, but one of the beautiful spokesmodels—or "Spudettes"—who accompany him. "Is there any truth to the fact that he is female?" The Spudette, clearly trained for this type of question, asserts, "He's got three women around him, and I don't think we'd be following him..." Clark, thrusting his fist forward, interrupts, "He's a full-out macho guy?" A few men in the audience let out ferocious whoos! and yeahs! They are relieved to hear that their hero is, like them, a cool dude.

Spuds MacKenzie was, in fact, a female dog. Her real name was Honey Tree Evil Eye, and Jackie and Stanley Oles, the humans who owned her, called her "Evie." This was all revealed in a 1987 People Magazine article that set out to debunk rumors that the bull terrier had died in a limo accident, or while surfing, or in a plane crash. In a stunning breach of privacy, the article also published the Oles' home address. Soon after the People piece came out, Jackie Oles was sitting with Evie on the stoop of her suburban Chicago house when a reporter confronted her, unannounced. "I don't talk to reporters," she said before hurrying inside. Oles was wearing a Spuds MacKenzie sweatshirt at the time.

If, by chance, you don't know who Spuds MacKenzie is, it's probably because Budweiser retired him in 1989. Spuds sold beer and—this may be hard to believe—he was one of the most famous living things on the planet. Though he hasn't been seen in a while, he's about to make his way back into the spotlight. In honor of his 30th anniversary, Spuds will make an appearance during Super Bowl LI—albeit as a ghost (voiced by Carl Weathers) who is on a mission to teach a man about the spirit of Bud Light. 

(NOTE: I will be using male pronouns for Spuds the character and female pronouns for Honey Tree Evil Eye from this point forward.)

Honey Tree Evil Eye was bred to be a show dog, and the Oles joined Chicago's Fort Dearborn Bull Terrier Club and coached her for competition. Evie performed relatively well within her breed, but never placed at Silverwood, America's premier bull terrier event.

At a show in Chicago, Evie caught the attention of DDB Needham. The ad agency was scouting for a dog-centered campaign, and the splotch over Evie's left eye made her stand out. She was invited for a photo shoot, and soon posters of her as Spuds MacKenzie sitting behind a goblet of Bud Light while wearing a "Delta Omicron Gamma" fraternity sweatshirt began to pop up at college campuses. The premise—cool dog is cool—proved so popular that wholesalers demanded Anheuser-Busch put Spuds on television.

Evie's demeanor was unusually calm for her breed and she behaved more like a lap cat than a rough-and-tumble terrier. Her breeder told the Bull Terrier Club of Dallas that “she was very mellow and low key. The owners sometimes used a yo-yo in the ring to get her to spark up and show." She was known to lounge about and munch on Raisin Chex, which was hand-fed to her. Relaxed and undemanding, Evie was a perfect candidate for TV work.

Spuds' first prime-time TV appearance came during Super Bowl XXI in 1987.

The spot features a narrative arch that would become the go-to formula in the Spuds MacKenzie oeuvre: 1. Spuds shows up at a party. 2. Everyone is thrilled to see Spuds—especially the women.

Robin Leach provides the voiceover, which hammers home the fact that not only is Spuds a cool party dude, but he also is obscenely wealthy. This stolid, fat, rich dog surrounded by adoring models and sycophantic buddies begs to be seen as both a result of and response to the late 1980s—but then you might be missing the gag.

The reaction to the original 1987 ad was enthusiastic, and what followed was a full-on marketing assault and nationwide in-joke that acknowledged, dismissed, winked at, and embraced nearly every advertising cliche.

The key to the campaign's success, Bill Stolberg tells me, was the fact that they never acknowledged that Spuds was a dog—they would insist he was a man. Stolberg's name comes up a lot in old press clippings about Spuds' meteoric rise to fame. He worked for Fleishman Hillard, the PR firm Anheuser-Busch used for the campaign, and Stolberg traveled with Spuds and acted as his brand manager and voice. He recalls, "The first question we'd always get would be, 'What kind of dog is Spuds?' To which I replied, 'He's not a dog, he's an executive.'"

As Spuds grew in popularity, so did the beer. According to the New York Times, Spuds helped increase Bud Light's sales by 20 percent between 1987 and 1988. Serious business journalists began contacting Stolberg for insight on the campaign and its star dog, but he wouldn't break character. Stolberg would insist that Spuds was a human man—a Senior Party Consultant, to be specific—and that he was so cool he didn't have to speak verbally. "It would drive them crazy," he says.

The hallmark of late-'80s advertising was overt self-awareness. Audiences were wise to BS—or at least marketers decided audiences should be hip to it—so commercials and spokespeople were done as parody. It's why Coca-Cola used Max Headroom, a satirical version of a super-slick television host doomed to live inside a computer, and why Isuzu had Joe Isuzu, a pathological liar of a spokesman whose audacious claims would be corrected by on-screen text overlaid during his ads. The pervading idea was that you're in on the joke too, friend. We know you're smart—doesn't that feel good?

Spuds MacKenzie fits into this category, but the joke was twisted and pushed far beyond the restrictions of TV. When he went on tour, whether to appear on Good Morning America or to throw out the first pitch at a National League playoff game, his marketing team would go to extremes to perpetuate the Spuds MacKenzie mythos. "We'd put him in limos and rent him his own hotel rooms," says Stolberg. "He would be dressed in a tuxedo and walk through the airport with the Spudettes. People would see him, and that's how it would grow."

The death rumors were a sign that Spuds had truly made it. Stolberg recalls showing up at his office to find a stack of missed-call slips an inch thick, all from people who were trying to get in touch to see if the spokesdog really did die in that limo crash or via hot tub electrocution while soaking with the Spudettes.

The Spudettes were key to this success, and the troupe made up of models and aspiring actresses became a cultural phenomenon in their own right. In fact, Sir Mix-A-Lot says he wrote "Baby Got Back" as a response to "the Spuds MacKenzie girls, little skinny chicks looking like stop signs, with big hair and skinny bodies."

If Spuds was a gag on the cliched spokesman, then the Spudettes riffed on the idea that "sex sells." The benefit of presenting the latter as a joke is that it still does the job as well as its more sincere analog. Posters of Spuds and the Spudettes were the most popular pin-ups in the country, "easily outdistanc[ing] TV's 'Alf,' No. 2 in the poster market," reported the Los Angeles Times, which also called Spuds "the Nation's Most Unlikely Sex Symbol."

Pretending that a dog was a human man who loved—and was loved—by women seems like it would present some problems, and when I asked Stolberg if he was ever worried about this, he insisted that the idea was ridiculous. “You’d have to be pretty bizarre to think anything like that.” 

While everything about Spuds MacKenzie was a joke, the dichotomy of people who wanted to get it and those who didn't defined and caused much of Spuds' success. While Morning Zoo DJs and targeted consumers laughed at and championed the idea of an expressionless lump of a dog who drove women wild, reporters saw him as the origins of a market-driven phenomenon that, given the time period, must have been of great importance. It's why People magazine talked to both a Chicago account executive and a UC Berkeley "urban humor expert" in that scoop about the party dog's real gender that featured the Oles' full home address.

"It was kind of nuts," Stolberg says. "[The Oles] were totally unprepared for all that silliness, but they were good sports about it." Jackie Oles would travel with Spuds wherever he went, and one can only imagine what she thought as she sat in the green room and watched David Letterman interview her dog.

In "Spuds Is A Dud As A Party Guy—He's A Girl," the Chicago Tribune's follow-up to the People piece, Illinois State Senator Judy Baar Topinka said of the Oles, "The family has tried to be really low profile." Topinka had tried to pass a resolution in the Senate honoring her district as the home of Spuds MacKenzie. Anheuser-Busch protested the resolution and it was eventually pulled, but this wouldn't be the last time lawmakers discussed Spuds MacKenzie.

Less than a year after Spuds' national TV debut, Strom Thurmond stood on the floor of the U.S. Senate chamber and waved a stuffed Spuds MacKenzie doll. He accused Anheuser-Busch of using the mascot to sell alcohol to underage drinkers, saying, ''I am not confident in the voluntary efforts of the alcohol beverage industry to increase public awareness of the hazards of alcohol abuse with 12-year-olds drinking wine coolers and wearing Spuds MacKenzie T-shirts.'' He made his case while standing in front of huge posters featuring the "Ayatollah of Partyollah" himself, Spuds MacKenzie.

A month later, Ohio stores pulled all Bud Light cartons that featured images of Spuds MacKenzie dressed up as Santa due to a law that prohibited St. Nick from being used to sell alcohol. Across the country, schools were banning students from wearing popular Spuds MacKenzie gear.

In response to all this, Anheuser-Busch eventually switched its $50 million Spuds MacKenzie campaign from Bud Light to a responsible drinking initiative. This is why Super Bowl XXIII's 15-second spot features Spuds playing guitar with no beer in sight, along with the tagline: "Know When to Say When." One year prior, Super Bowl XXII featured an ad where MacKenzie wins an Olympic Gold Medal in hockey and shares an ice cold Bud Light with a gorgeous Russian woman.

Spuds' TV appearances became fewer and fewer as the decade neared its end. "A really good campaign doesn't last much longer than 18 months," Stolberg says, "The joke gets old." Spuds lives on through the over 200 officially licensed items of Spuds merchandise (as well as the knock-off party animal gear that was once sold on street corners and at beach resorts like Phendi handbags) that you can buy on eBay

"You'll still sometimes see those plastic Spuds MacKenzie signs in bars," Bill Stolberg says, marveling at how long it has been. He left Fleishman Hillard in 1995 to start his own consulting firm, which he still runs. I ask him what Spuds MacKenzie was really like, if he was always as calm as he seemed in the commercials. "Ah ah ah," he interrupts, "Mr. MacKenzie is not a dog."

Honey Tree Evil Eye died of kidney failure at the age of 10 in 1993—she had an average lifespan for a healthy English bull terrier. Her death was reported at the time with the headline "Spuds MacKenzie Really Dead This Time." Unlike the actors who played Max Headroom and Joe Isuzu, Evie didn't need to worry about what she would do with her career once the ad work dried up. It is understood that she spent her retirement lounging with her family and eating Raisin Chex.

This article originally ran in 2014.

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Wikimedia Commons // Public Domain
15 Riveting Facts About Alan Turing
Wikimedia Commons // Public Domain
Wikimedia Commons // Public Domain

More than six decades after his death, Alan Turing’s life remains a point of fascination—even for people who have no interest in his groundbreaking work in computer science. He has been the subject of a play and an opera, and referenced in multiple novels and numerous musical albums. The Benedict Cumberbatch film about his life, The Imitation Game, received eight Oscar nominations. But just who was he in real life? Here are 15 facts you should know about Alan Turing, who was born on this day in 1912.

1. HE’S THE FATHER OF MODERN COMPUTER SCIENCE.

Turing essentially pioneered the idea of computer memory. In 1936, Turing published a seminal paper called “On Computable Numbers” [PDF], which The Washington Post has called “the founding document of the computer age.” In the philosophical article, he hypothesized that one day, we could build machines that could compute any problem that a human could, using 0s and 1s. Turing proposed single-task machines called Turing machines that would be capable of solving just one type of math problem, but a “universal computer” would be able to tackle any kind of problem thrown at it by storing instructional code in the computer’s memory. Turing’s ideas about memory storage and using a single machine to carry out all tasks laid the foundation for what would become the digital computer.

In 1945, while working for the UK’s National Physical Laboratory, he came up with the Automatic Computing Machine, the first digital computer with stored programs. Previous computers didn’t have electric memory storage, and had to be manually rewired to switch between different programs.

2. HE PLAYED A HUGE ROLE IN WINNING WORLD WAR II.

Turing began working at Bletchley Park, Britain’s secret headquarters for its codebreakers during World War II, in 1939. By one estimate, his work there may have cut the war short by up to two years. He’s credited with saving millions of lives.

Turing immediately got to work designing a codebreaking machine called the Bombe (an update of a previous Polish machine) with the help of his colleague Gordon Welchman. The Bombe shortened the steps required in decoding, and 200 of them were built for British use over the course of the war. They allowed codebreakers to decipher up to 4000 messages a day.

His greatest achievement was cracking the Enigma, a mechanical device used by the German army to encode secure messages. It proved nearly impossible to decrypt without the correct cipher, which the German forces changed every day. Turing worked to decipher German naval communications at a point when German U-boats were sinking ships carrying vital supplies across the Atlantic between Allied nations. In 1941, Turing and his team managed to decode the German Enigma messages, helping to steer Allied ships away from the German submarine attacks. In 1942, he traveled to the U.S. to help the Americans with their own codebreaking work.

3. HE BROKE THE RULES TO WRITE TO CHURCHILL.

Early on, Bletchley Park’s operations were hampered by a lack of resources, but pleas for better staffing were ignored by government officials. So, Alan Turing and several other codebreakers at Bletchley Park went over their heads to write directly to Prime Minister Winston Churchill. One of the codebreakers from Bletchley Park delivered the letter by hand in October 1941.

“Our reason for writing to you direct is that for months we have done everything that we possibly can through the normal channels, and that we despair of any early improvement without your intervention,” they wrote to Churchill [PDF]. “No doubt in the long run these particular requirements will be met, but meanwhile still more precious months will have been wasted, and as our needs are continually expanding we see little hope of ever being adequately staffed.”

In response, Churchill immediately fired off a missive to his chief of staff: “Make sure they have all they want on extreme priority and report to me that this had been done.”

4. HE HAD SOME ODD HABITS.

Like many geniuses, Turing was not without his eccentricities. He wore a gas mask while riding his bike to combat his allergies. Instead of fixing his bike’s faulty chain, he learned exactly when to dismount to secure it in place before it slipped off. He was known around Bletchley Park for chaining his tea mug to a radiator to prevent it from being taken by other staffers.

5. HE RODE HIS BIKE 60 MILES TO GET TO THE FIRST DAY OF SCHOOL.

Though he was considered an average student, Turing was dedicated enough to his schooling that when a general strike prevented him from taking the train to his first day at his new elite boarding school, the 14-year-old rode his bike the 62 miles instead.

6. HE TRIED OUT FOR THE OLYMPICS.

Turing started running as a schoolboy and continued throughout his life, regularly running the 31 miles between Cambridge and Ely while he was a fellow at King’s College. During World War II, he occasionally ran the 40 miles between London and Bletchley Park for meetings.

He almost became an Olympic athlete, too. He came in fifth place at a qualifying marathon for the 1948 Olympics with a 2-hour, 46-minute finish (11 minutes slower than the 1948 Olympic marathon winner). However, a leg injury held back his athletic ambitions that year.

Afterward, he continued running for the Walton Athletic Club, though, and served as its vice president. ”I have such a stressful job that the only way I can get it out of my mind is by running hard,” he once told the club’s secretary. “It's the only way I can get some release."

7. HE WAS PROSECUTED FOR BEING GAY.

In 1952, Turing was arrested after reporting a burglary in his home. In the course of the investigation, the police discovered Turing’s relationship with another man, Arnold Murray. Homosexual relationships were illegal in the UK at the time, and he was charged with “gross indecency.” He pled guilty on the advice of his lawyer, and opted to undergo chemical castration instead of serving time in jail.

8. THE GOVERNMENT ONLY RECENTLY APOLOGIZED FOR HIS CONVICTION …

In 2009, UK Prime Minister Gordon Brown issued a public apology to Turing on behalf of the British government. “Alan and the many thousands of other gay men who were convicted as he was convicted under homophobic laws were treated terribly,” Brown said. "This recognition of Alan's status as one of Britain's most famous victims of homophobia is another step towards equality and long overdue." Acknowledging Britain’s debt to Turing for his vital contributions to the war effort, he announced, “on behalf of the British government, and all those who live freely thanks to Alan's work I am very proud to say: we're sorry, you deserved so much better."

His conviction was not actually pardoned, though, until 2013, when he received a rare royal pardon from the Queen of England.

9. … AND NAMED A LAW AFTER HIM.

Turing was only one of the many men who suffered after being prosecuted for their homosexuality under 19th-century British indecency laws. Homosexuality was decriminalized in the UK in 1967, but the previous convictions were never overturned. Turing’s Law, which went into effect in 2017, posthumously pardoned men who had been convicted for having consensual gay sex before the repeal. According to one of the activists who campaigned for the mass pardons, around 15,000 of the 65,000 gay men convicted under the outdated law are still alive.

10. HE POISONED HIMSELF … MAYBE.

There is still a bit of mystery surrounding Turing’s death at the age of 41. Turing died of cyanide poisoning, in what is widely believed to have been a suicide. Turing’s life had been turned upside down by his arrest. He lost his job and his security clearance. By order of the court, he had to take hormones intended to “cure” his homosexuality, which caused him to grow breasts and made him impotent. But not everyone is convinced that he died by suicide.

In 2012, Jack Copeland, a Turing scholar, argued that the evidence used to declare Turing’s death a suicide in 1954 would not be sufficient to close the case today. The half-eaten apple by his bedside, thought to be the source of his poisoning, was never tested for cyanide. There was still a to-do list on his desk, and his friends told the coroner at the time that he had seemed in good spirits. Turing’s mother, in fact, maintained that he probably accidentally poisoned himself while experimenting with the chemical in his home laboratory. (He was known to taste chemicals while identifying them, and could be careless with safety precautions.)

That line of inquiry is far more tame than some others, including one author’s theory that he was murdered by the FBI to cover up information that would have been damaging to the U.S.

11. HIS FULL GENIUS WASN’T KNOWN IN HIS LIFETIME.

Alan Turing was a well-respected mathematician in his time, but his contemporaries didn’t know the full extent of his contributions to the world. Turing’s work breaking the Enigma machine remained classified long after his death, meaning that his contributions to the war effort and to mathematics were only partially known to the public during his lifetime. It wasn’t until the 1970s that his instrumental role in the Allies' World War II victory became public with the declassification of the Enigma story. The actual techniques Turing used to decrypt the messages weren’t declassified until 2013, when two of his papers from Bletchley Park were released to the British National Archives.

12. THE TURING TEST IS STILL USED TO MEASURE ARTIFICIAL INTELLIGENCE …

Can a machine fool a human into thinking they are chatting with another person? That’s the crux of the Turing test, an idea developed by Turing in 1950 regarding how to measure artificial intelligence. Turing argued in his paper “Computing Machinery and Intelligence” [PDF] that the idea of machines “thinking” is not a useful way to evaluate artificial intelligence. Instead, Turing suggests “the imitation game,” a way to assess how successfully a machine can imitate human behavior. The best measure of artificial intelligence, then, is whether or not a computer can convince a person that it is human.

13. … BUT SOME CONSIDER IT TO BE AN OUTDATED IDEA.

As technology has progressed, some feel the Turing test is no longer a useful way to measure artificial intelligence. It’s cool to think about computers being able to talk just like a person, but new technology is opening up avenues for computers to express intelligence in other, more useful ways. A robot’s intelligence isn’t necessarily defined by whether it can fake being human—self-driving cars or programs that can mimic sounds based on images might not pass the Turing test, but they certainly have intelligence.

14. HE CREATED THE FIRST COMPUTER CHESS PROGRAM.

Inspired by the chess champions he worked with at Bletchley Park, Alan Turing created an algorithm for an early version of computer chess—although at that time, there was no computer to try it out on. Created with paper and pencil, the Turochamp program was designed to think two moves ahead, picking out the best moves possible. In 2012, Russian chess grandmaster Garry Kasparov played against Turing’s algorithm, beating it in 16 moves. “I would compare it to an early caryou might laugh at them but it is still an incredible achievement," Kasparov said in a statement after the match-up.

15. THERE IS ALAN TURING MONOPOLY.

In 2012, Monopoly came out with an Alan Turing edition to celebrate the centennial of his birth. Turing had enjoyed playing Monopoly during his life, and the Turing-themed Monopoly edition was designed based on a hand-drawn board created in 1950 by his friend William Newman. Instead of hotels and houses, it featured huts and blocks inspired by Bletchley Park, and included never-before-published photos of Turing. (It’s hard to find, but there are still a few copies of the game on Amazon.)

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E. A. Tilly, Library of Congress // Public Domain
The 19th Century Poet Who Predicted a 1970s Utopia
An electric airship departing Paris in 1883.
An electric airship departing Paris in 1883.
E. A. Tilly, Library of Congress // Public Domain

In 1870, John Collins dreamed of a future without cigarettes, crime, or currency inflation. The Quaker poet, teacher, and lithographer authored "1970: A Vision for the Coming Age," a 28-page-long poem that imagines what the world would be like a century later—or, as Collins poetically puts it, in "nineteen hundred and threescore and ten.”

The poem, recently spotlighted by The Public Domain Review, is a fanciful epic that follows a narrator as he travels in an airship from Collins’s native New Jersey to Europe, witnessing the wonders of a futuristic society.

In Collins’s imagination, the world of the future seamlessly adheres to his own Quaker leanings. He writes: “Suffice it to say, every thing that I saw / Was strictly conformed to one excellent law / That forbade all mankind to make or to use / Any goods that a Christian would ever refuse.” For him, that means no booze or bars, no advertising, no “vile trashy novels,” not even “ribbons hung flying around.” Needless to say, he wouldn’t have been prepared for Woodstock. In his version of 1970, everyone holds themselves to a high moral standard, no rules required. Children happily greet strangers on their way to school (“twas the custom of all, not enforced by a rule”) before hurrying on to ensure that they don’t waste any of their “precious, short study hours.”

It’s a society whose members are never sick or in pain, where doors don’t need locks and prisons don’t exist, where no one feels tempted to cheat, lie, or steal, and no one goes bankrupt. There is no homelessness. The only money is in the form of gold and silver, and inflation isn't an issue. Storms, fires, and floods are no longer, and air pollution has been eradicated.

While Collins’s sunny outlook might have been a little off-base, he did hint at some innovations that we’d recognize today. He describes international shipping, and comes decently close to predicting drone delivery—in his imagination, a woman in Boston asks a Cuban friend to send her some fruit that “in half an hour came, propelled through the air.” He kind of predicts CouchSurfing (or an extremely altruistic version of Airbnb), imagining that in the future, hotels wouldn't exist and kind strangers would just put you up in their homes for free. He dreams up undersea cables that could broadcast a kind of live video feed of musicians from around the world, playing in their homes, to a New York audience—basically a YouTube concert. He describes electric submarines (“iron vessels with fins—a submarine line, / propels by galvanic action alone / and made to explore ocean’s chambers unknown") and trains that run silently. He even describes climate change, albeit a much more appealing view of it than we’re experiencing now. In his world, “one perpetual spring had encircled the earth.”

Collins might be a little disappointed if he could have actually witnessed the world of 1970, which was far from the Christian utopia he hoped for. But he would have at least, presumably, really enjoyed plane rides.

You can read the whole thing here.

[h/t The Public Domain Review]

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