How Ouija Boards Went From Spiritualist Tool to Children's Toy

iStock.com/M00Nkey
iStock.com/M00Nkey

With its inviting pastel packaging, the pink Ouija board for girls fit right in on toy shelves when it was released in 2008. The moon and sun symbols, normally depicted in a Victorian-era style, had been redesigned as generic cartoons. It came with a purse-like carrying case and cards with questions like Will I be a famous actor someday? and Who will call/text me next? From the opposite end of the game aisle, the new board could have been mistaken for Pretty Pretty Princess or Mystery Date—but it didn't fail to catch the attention of some sharp-eyed parents.

News of the product began spreading around the internet soon after its debut, with religious blogs accusing the toy's manufacturer, Hasbro, of marketing the occult to kids. There was a movement to boycott Toys "R" Us and Hasbro in 2010 because of it. "Hasbro is treating it as if it's just a game," Christian activist Stephen Phelan told Fox News. "It's not Monopoly."

But despite the sudden public reaction, Ouija boards had in fact been marketed as a game for a century by the time "Ouija for girls" hit toy stores.

Pink Ouija board on toy store shelf.
Tim Deering, Flickr // CC BY-NC 2.0. Cropped

Ouija boards, or "talking boards," are a fairly recent invention. They were an outgrowth of Spiritualism, a 19th century religious movement that believed in communicating with the dead. Among other types of early technology they used to try and reach the deceased, Spiritualists would sometimes paint the alphabet onto a table and use a rolling pointer, or planchette, to spell out otherworldly messages letter by letter. Soon other elements, like a Yes and No in the top corners, the word GOODBYE at the bottom, and the numbers 0 through 9 beneath the alphabet, became standard in the design. The components were simple enough that anyone with curiosity in the supernatural could assemble their own board at home.

In 1890, three entrepreneurs named Elijah Bond, Charles Kennard, and William H.A. Maupin decided to monetize the parlor game. They secured the patent for the Ouija board (Kennard claimed the term ouija was an ancient Egyptian word for good luck) and started selling the wooden games for $1.50 a pop. Even though the board sold well, the original team dissolved after several years due to internal conflicts, and an employee of their novelty company, William Fuld, took over the rights. He was instrumental in transforming Ouija into an iconic toy brand—by the time of his passing in 1927, Fuld held over 21 Ouija-related patents and copyrights.

Fuld—and after his death, the Fuld family company—weren't afraid to play up the sense of mystery surrounding the boards in order to sell games. A 1920 advertisement in The Metropolitan magazine featured promises of a talking board that "Prophesies—Forewarns—and Prefigures, Your Destiny" beneath an eerie illustration of a disembodied face floating behind a player's shoulder—an image that would become part of the board's design. In 1938, the Fuld company sent out a mailer that read: "Call it a game if you like—laugh at the weird, uncanny messages it brings you if you dare, but you'll have to admit that mystifying Oracle Ouija gives you the most intensely interesting, unexplainable entertainment you've ever experienced."

Fascination with Spiritualism was still strong in early 20th century America, and Ouija board sales reflected that, with Fuld personally making $1 million from the game before he died in 1927. Ouija boards allowed members of the general public to dabble in mysticism without fully committing to hiring a medium. Guiding the planchette also provided a way for courting couples to touch and flirt discreetly, as Norman Rockwell's May 1920 cover for The Saturday Evening Post showed.

Ouija continued to be a money-maker for the Fuld family until it eventually caught the attention of one of America's largest toy companies. Parker Brothers bought the manufacturing rights to the Ouija board in 1966, and instead of giving it a family friendly-makeover in keeping with the other games in their stable, the board game company decided to maintain the darker marketing style that had worked for the product in the past. Boxes displayed a mysterious shrouded figure waving a hand as if casting a spell. The packaging advertised that games were made in Salem, Massachusetts—the town where Parker Brothers was founded as well as the site of America's most infamous witch trials.

Vintage Ouija game.
Jonas Forth, Flickr // CC BY-ND 2.0. Cropped

The Ouija brand turned out to be a savvy purchase for Parker Brothers. The New Age movement was starting to form in the mid- to late-1960s, and the public was more interested in Spiritualism and the occult than it had been since the beginning of the century. In 1967, the year after Parker Brothers bought Ouija, the game outsold Monopoly.

Even the board's frightening appearance in 1973's The Exorcist and the Satanic Panic of the 1980s weren't enough to keep people from buying the game. By the 1980s and '90s, it had gone from a Spiritualist activity for adults to a game that kids and teenagers broke out at get-togethers. "Back then Ouija boards were still a staple of sleepover parties," Mitch Horowitz, author of the book Occult America, tells Mental Floss. "Kids gathered in basements to smoke pot and listen to Led Zeppelin IV and play with the Ouija board."

Advertisements from this period targeted kids directly. One early '90s commercial shows a group of boys asking the board questions like "Will I ever be tall enough to slam dunk?" and "Will my parents let me go to the concert?" while zany music plays in the background.

Hasbro acquired the rights to the game when it absorbed Parker Brothers in 1991, and Ouija board commercials aimed at children have since disappeared from airwaves. Today, even though the Spiritualist movement that spawned the board has faded from public consciousness, the game's connection to the era is still part of its appeal—even if users aren't fully aware of it.

"It really is the one and only object from the age of Spiritualism that's still part of American life," Horowitz says. "Ask most people 'Have you attended a seance?' and you'll get looked at funny, but if you ask them 'Have played with the Ouija board?' and most people will say, 'Oh yes, I had a scary experience,' or 'My kid had a scary experience with something of that nature.' It's not too far off from asking someone if they've been to a seance—it just happens to be product-based."

The game has also proven harder to modernize than other classic board games; it's a tactile experience, Horowitz points out, which makes it tricky to digitize. But that doesn't mean Hasbro hasn't tried to bring the game into the 21st century: Past attempts included a Ouija board that glowed in the dark and a pink board that fit every stereotype about what young girls like—the same one that drew ire from religious groups.

But none of these reinventions have successfully replaced the classic Ouija board most people are familiar with. If you look up Ouija on Hasbro's website today, you'll find a game that resembles the same weathered, wooden tables mediums used to create their first talking boards in the 19th century—a design that may be enough to make users forget they're playing with a copyrighted board game meant for kids, and not an occult artifact.

Richard Nixon Had a Speech Prepared In the Event That Apollo 11's Mission Failed

Neil Armstrong, Michael Collins, and Buzz Aldrin share a laugh with President Richard Nixon while aboard the USS Hornet on July 24, 1969.
Neil Armstrong, Michael Collins, and Buzz Aldrin share a laugh with President Richard Nixon while aboard the USS Hornet on July 24, 1969.
Richard Nixon Foundation via Getty Images

In July 1969, the world watched as the crew of Apollo 11 successfully entered lunar orbit, landed, then blasted off and returned to Earth. At each step of the way there were dangers and NASA had backup plans in case something went terribly wrong—though there wasn't much NASA could do from 384,403 kilometers away. In 1999, William Safire discussed the speech he wrote for President Richard Nixon just in case the mission failed. From Safire's article:

The most dangerous part of the trip was not landing the little module on the moon, but in launching it back up to the mother ship. If that failed, Neil Armstrong and Buzz Aldrin could not be rescued. Mission Control would have to "close down communications" and, as the world agonized, let the doomed astronauts starve to death or commit suicide.

Nixon aides H. R. Haldeman and Peter Flanigan told me to plan for that tragic contingency. On July 18, 1969, I recommended that "in event of moon disaster . . . the President should telephone each of the widows-to-be" and after NASA cut off contact "a clergyman should adopt the same procedure as a burial at sea, commending their souls to 'the deepest of the deep,' concluding with the Lord's Prayer." A draft Presidential speech was included.

Here's a scan of the speech:

And here's the text:

IN EVENT OF MOON DISASTER:

Fate has ordained that the men who went to the moon to explore in peace will stay on the moon to rest in peace.

These brave men, Neil Armstrong and Edwin Aldrin, know that there is no hope for their recovery. But they also know that there is hope for mankind in their sacrifice.

These two men are laying down their lives in mankind's most noble goal: the search for truth and understanding.

They will be mourned by their families and friends; they will be mourned by their nation; they will be mourned by the people of the world; they will be mourned by a Mother Earth that dared send two of her sons into the unknown.

In their exploration, they stirred the people of the world to feel as one; in their sacrifice, they bind more tightly the brotherhood of man.

In ancient days, men looked at stars and saw their heroes in the constellations. In modern times, we do much the same, but our heroes are epic men of flesh and blood.

Others will follow, and surely find their way home. Man's search will not be denied. But these men were the first, and they will remain the foremost in our hearts.

For every human being who looks up at the moon in the nights to come will know that there is some corner of another world that is forever mankind.

This story has been updated for 2019.

The 12 Men Who Walked on the Moon

NASA/Newsmakers via Getty Images Plus
NASA/Newsmakers via Getty Images Plus

If you were born after the Apollo program, and maybe even if you remember those days, it seems almost unbelievable that NASA sent manned missions to the moon 239,000 miles away. People continue to express sadness at the fact that the Apollo lunar missions were so long ago, and that soon there will be no one left alive who actually went to the moon. we celebrate the 50th anniversary of the Apollo 11 mission, now is the perfect time to remember—or get to know—the only 12 people who ever walked on a body other than planet Earth.

1. Neil Armstrong


NASA/HULTON ARCHIVE/GETTY IMAGES

Navy test pilot, engineer, and Korean War veteran Neil Armstrong left the Navy in 1952, but continued in the Naval Reserve. He worked as an experimental test pilot for the National Advisory Committee for Aeronautics (NACA) beginning in 1955, which evolved into NASA. Armstrong was assigned as an astronaut in 1962, and flew on the Gemini 8 mission in 1966, where he performed the first successful space docking procedure. Armstrong was selected to be the first man to walk on the moon, as the Apollo 11 mission was planned, for several reasons: he was the commander of the mission, he didn't have a big ego, and the door of the lunar lander was on his side. Although the first steps on the moon are what he will always be known for, Armstrong considered the mission's biggest accomplishment was landing the lunar module. He later said,

Pilots take no special joy in walking: pilots like flying. Pilots generally take pride in a good landing, not in getting out of the vehicle.

Armstrong along with his crew were honored with parades, awards, and acclaim after their return to Earth, but Armstrong always gave credit to the entire NASA team for the Apollo moon missions. He resigned from NASA in 1971 and became a professor of of Aerospace Engineering at the University of Cincinnati for eight years. Armstrong served on the boards of many corporations and foundations, but gradually withdrew from publicity tours and autograph signings. He didn't particularly care for fame.

Neil Armstrong died on August 25, 2012, at age 82. His family released a statement that concluded:

“For those who may ask what they can do to honor Neil, we have a simple request. Honor his example of service, accomplishment and modesty, and the next time you walk outside on a clear night and see the moon smiling down at you, think of Neil Armstrong and give him a wink.”

2. Edwin "Buzz" Aldrin

Astronaut Edwin E. Aldrin Jr., Lunar Module Pilot, Is Photographed Walking Near The Lunar Module During The Apollo 11 Extravehicular Activity
Nasa/Getty Images

After graduating third in his class at West Point in 1951 with a degree in science, Buzz Aldrin flew 66 combat missions as an Air Force pilot in the Korean War. Then he earned a PhD at MIT. Aldrin joined NASA as an astronaut in 1963. In 1966 he flew in the Gemini 12 spacecraft on the final Gemini mission.

Aldrin accompanied Neil Armstrong on the first moon landing in the Apollo 11 mission, becoming the second person, and now the first of the living astronauts, to set foot on the moon. Aldrin had taken a home Communion kit with him, and took Communion on the lunar surface, but did not broadcast the fact. Aldrin retired from NASA in 1971 and from the Air Force in 1972. He later suffered from clinical depression and wrote about the experience, but recovered with treatment. Aldrin has co-authored five books about his experiences and the space program, plus two novels. Aldrin, who is now 89 years old, continues to work to promote space exploration.

3. Charles "Pete" Conrad

Astronaut Charles 'Pete' Conrad stands next to the Surveyor 3 lunar lander on the Moon, during NASA's Apollo 12 lunar landing mission, November 1969. The unmanned Surveyor 3 landed on the moon in April 1967
Astronaut Charles 'Pete' Conrad stands next to the Surveyor 3 lunar lander on the Moon, during NASA's Apollo 12 lunar landing mission, November 1969.
Space Frontiers/Getty Images

Pete Conrad was a Princeton graduate and Navy test pilot before entering the astronaut corps in 1962. He flew on the Gemini V mission and was commander of Gemini XI. Conrad was commander of the Apollo 12 mission, launched during a lightning storm which temporarily knocked out the command module's power shortly after liftoff. When Conrad stepped onto the moon, he said,

Whoopee! Man, that may have been a small one for Neil, but that's a long one for me.

Conrad later flew on the Skylab 2 mission as commander with the first crew to board the space station. He retired from NASA and the Navy in 1973, after which he worked for American Television and Communications Company and then for McDonnell Douglas.

Pete Conrad died on July 8, 1999 in a motorcycle accident. He was 69.

4. Alan L. Bean

Astronaut Alan L Bean, the Lunar Module pilot, carries part of the Apollo Lunar Surface Experiments Package (ALSEP) to the deployment site during the first EVA (extravehicular activity) on NASA's Apollo 12 lunar landing mission, 19th November 1969
Space Frontiers/Getty Images

Apollo astronaut Alan Bean was the fourth man to walk on the moon, during the Apollo 12 mission in 1969. He was the lunar module pilot. Bean was also the commander of the Skylab Mission II in 1973, which spent 59 days in flight. Altogether, Bean logged 1,671 hours and 45 minutes in space. Bean is the only artist to have visited another world, so his paintings of the lunar environment have the authenticity of an eyewitness. He retired from the Navy with the rank of Captain, but continued to train astronauts at NASA until 1981, when he retired to devote time to his art.

Bean died on May 26, 2018 at the age of 86.

5. Alan Shepard

1971: Astronaut Alan B Shepard holds the pole of a US flag on the surface of the moon during the Apollo 14 mission.
Hulton Archive/Getty Images

Alan Shepard was a bona-fide space pioneer who cemented his spot in history long before the Apollo program. A U.S. Navy test pilot, he was selected as one of the original Mercury astronauts in 1959. Shepard was the first American launched into space aboard the Freedom 7 spacecraft on May 5, 1961. His suborbital flight reached an altitude of 116 miles.

Barred from flight during the Gemini program because of an inner ear problem, Shepard had the problem fixed surgically and was assigned as commander of the Apollo 14 mission to the moon. He was responsible for the most accurate lunar module landing ever, and spent 9 hours and 17 minutes exploring the moon's surface outside the module. During that time, he famously knocked a couple of golf balls with a six-iron attached to his sample-collecting tool. With one arm (due to the space suit), he managed to drive further than professional golfers on Earth could ever hope to, thanks to the moon's lower gravity.

Before and after his Apollo mission, Shepard served as Chief of the Astronaut Office. He retired from NASA and the Navy in 1974, having achieved the rank of Rear Admiral. Shepard went into private business, serving on the board of several corporations and foundations. He founded Seven Fourteen Enterprises, an umbrella corporation named after his two space missions. Shepard wrote a book with Deke Slayton, Moon Shot: The Inside Story of America's Race to the Moon. Shepard compared his book to The Right Stuff by Tom Wolfe, saying, "'We wanted to call ours 'The Real Stuff,' since his was just fiction.''

Alan Shepard died on July 21, 1998 at the age of 74.

6. Edgar D. Mitchell

November 1970: Apollo 14 Lunar Module Pilot Edgar Mitchell with the Apollo 14 emblem.
NASA/Keystone/Getty Images

Ed Mitchell joined the Navy in 1952 and became a test pilot. Then he earned a PhD in Aeronautics and Astronautics from MIT. NASA selected him for the astronaut corps in 1966. In January of 1971, Mitchell flew on Apollo 14 as lunar module pilot, becoming the sixth man to walk on the lunar surface. He retired in 1972 and founded the Institute of Noetic Sciences, which explores psychic and paranormal events. Mitchell gained some notoriety after NASA for his views on UFOs, as he has asserted that the government is covering up evidence at Roswell. His information, he admitted, came secondhand from various sources.

Mitchell died on February 4, 2016, the eve of the 45th anniversary of his lunar landing.

7. David Scott

Astronaut David Scott gives salute beside the U.S. flag July 30, 1971 on the moon during the Apollo 15 mission.
NASA/Liaison via Getty Images Plus

David Scott joined the Air Force after graduating from West Point. Selected as an astronaut in 1963, he flew with Neil Armstrong on the Gemini 8 mission and was command module pilot on Apollo 9. Scott then went to the moon on Apollo 15, which landed on the lunar surface on July 30, 1971. It was the first mission to land near mountains. Scott and Jim Irwin spent 18 hours exploring the lunar landscape in the Lunar Roving Vehicle in the first mission to use such a vehicle to travel on the moon.

Scott became famous for the "postage stamp incident," in which he took unauthorized postage stamp covers to the moon with the intent to sell them afterwards. NASA had turned a blind eye to such activities before, but publicity over the matter caused them to discipline Scott and he never flew again. Scott retired from NASA in 1977 and served as a consultant for several movies and TV shows about the space program. He also wrote a book with former cosmonaut Alexei Leonov, Two Sides of the Moon: Our Story of the Cold War Space Race.

David Scott is 87 years old.

8. James B. Irwin

Astronaut James B. Irwin, lunar module pilot, uses a scoop in making a trench in the lunar soil during Apollo 15 extravehicular activity (EVA). Mount Hadley rises approximately 14,765 feet (about 4,500 meters) above the plain in the background
NASA/Public Domain, Wikimedia Commons

Air Force test pilot James Irwin became an astronaut in 1966. He was the lunar module pilot for Apollo 15 in 1971. His 18.5 hours of lunar surface exploration included gathering many samples of rocks. The astronauts' medical conditions were being monitored from Earth, and they noticed Irwin developing symptoms of heart trouble. As he was breathing 100% oxygen and under lower gravity than on Earth, mission control decided he was in the best environment possible for such irregularity -under the circumstances. Irwin's heart rhythm was normal by the time Apollo 15 returned to Earth, but he had a heart attack a few months later. Irwin retired from NASA and the Air Force (with the rank of Colonel) in 1972 and founded the High Flight Foundation in order to spread the Christian gospel during the last twenty years of his life. He notably took several groups on expeditions to Mt. Ararat to search for Noah's Ark.

James Irwin died on August 8, 1991, of a heart attack. He was 61 years old.

9. John Watts Young

Astronaut John W Young, co-pilot of the NASA Gemini 3 mission, inspecting his spacesuit at the Complex 16 suiting-up area, March 23rd 1965.
Keystone/Hulton Archive/Getty Images

John Young is so far the longest serving astronaut in NASA history. He was selected as an astronaut in 1962 and his first space flight was in 1965 aboard Gemini 3 with Gus Grissom. He achieved some notoriety at that time by smuggling a corned beef sandwich onto the flight, angering NASA. But Young went on to complete a total of six space missions in the Gemini, Apollo, and the space shuttle programs. He orbited the moon on the Apollo 10 mission, then was commander of the Apollo 16 mission and became the ninth person to walk on the moon. Young was also commander of the first space shuttle flight in 1981 and returned for shuttle flight 9 in 1983, which deployed the first Spacelab module. Young was also scheduled for another space shuttle flight in 1986, which was delayed after the Challenger disaster, so the veteran astronaut never made his seventh flight. Young finally retired from NASA after 42 years of service in 2004.

John Young died on January 5, 2018 at the age of 87 following complications with pneumonia.

10. Charles M. Duke Jr.

Astronaut Charles Duke was capcom during the Apollo 11 mission. His is the voice you recall saying, "Roger, Twank... Tranquility, we copy you on the ground. You got a bunch of guys about to turn blue. We're breathing again. Thanks a lot!" when the lunar module landed on the moon. Duke also made history by catching German measles while training in the backup crew for the Apollo 13 mission, exposing the crew to the disease and causing Ken Mattingly to be replaced by Jack Swigart on that terrifying spaceflight. Duke went to the moon (with Mattingly as command module pilot) on the Apollo 16 mission in April of 1972. He retired from NASA in 1975 having reached the rank of Brigadier General in the U.S. Air Force, and founded Duke Investments. Duke also became a Christian and a lay minister to prison inmates.

Charles Duke is 83 years old.

11. Harrison "Jack" Schmitt

Lunar Module Pilot Harrison H Schmitt collects geological samples on the Moon during his EVA (extravehicular activity) on NASA's Apollo 17 lunar landing mission, 12th December 1972.
Space Frontiers/Getty Images

Jack Schmitt was a geologist first, and trained as a pilot only after becoming a NASA astronaut. In fact, he was only the second civilian to fly into space, after Neil Armstrong, who was a veteran at the time of his flights. Schmitt was assigned to fly to the moon on the Apollo 18 mission, but when the Apollo 18 and 19 missions were cancelled in September of 1970, the scientific community lobbied to have Schmitt reassigned to Apollo 17 (replacing Joe Engle) as lunar module pilot. He was the first scientist in outer space. On the Apollo 17 mission, he and Gene Cernan spent three days on the lunar surface (a record) and drove their Lunar Roving Vehicle around collecting samples, conducting experiments, and leaving measuring instruments behind. Schmitt and Cernan gathered 250 pounds of lunar material to take back.

After resigning from NASA in 1975, Schmitt, a Republican, was elected Senator for New Mexico and served from 1977 to 1983. He became an adjunct professor at the University of Wisconsin–Madison, and lives in Silver City, New Mexico. In recent years, Dr. Schmitt's scientific background and political leanings have kept him in the spotlight as he has said that the concept of climate change is "a red herring," and that environmentalism is linked with communism.

Jack Schmitt is 84 years old.

12. Eugene E. Cernan

NASA astronaut Eugene Cernan, Commander of the Apollo 17 lunar mission, is welcomed back to Earth by a US Navy Pararescueman, after splashdown in the Pacific Ocean, 19th December 1972
NASA/Getty Images

As a Navy pilot, Gene Cernan logged over 5,000 hours flying time. He was accepted into the astronaut program in 1963. Cernan's first space flight was on Gemini IX in 1966, in which he conducted extravehicular activities (a space walk), followed by the Apollo 10 mission in May of 1969, which orbited the moon. Cernan was assigned commander of the Apollo 17 mission before anyone knew it would be the last Apollo mission. Even after the Apollo program was cut, no one knew for sure that travel to the moon would be abandoned for decades. When Schmitt and Cernan boarded their lunar module for the last time on December 13th, 1972, Cernan said:

"I'm on the surface; and, as I take man's last step from the surface, back home for some time to come — but we believe not too long into the future — I'd like to just [say] what I believe history will record. That America's challenge of today has forged man's destiny of tomorrow. And, as we leave the Moon at Taurus-Littrow, we leave as we came and, God willing, as we shall return: with peace and hope for all mankind. Godspeed the crew of Apollo 17."

Cernan retired from the Navy and from NASA in 1976. He went on to found an aerospace technology firm, and wrote a book about his experiences as an astronaut. He also contributed his talents to ABC-TV as a commentator during shuttle flights and has made appearances on various space specials. In September of 2011, Cernan testified before Congress on the future of the space program.

The space program has never been an entitlement, it's an investment in the future - an investment in technology, jobs, international respect and geo-political leadership, and perhaps most importantly in the inspiration and education of our youth. Those best and brightest minds at NASA and throughout the multitudes of private contractors, large and small, did not join the team to design windmills or redesign gas pedals, but to live their dreams of once again taking us where no man has gone before.

Gene Cernan died on January 16, 2017.

This story has been updated for 2019.

SECTIONS

arrow
LIVE SMARTER