Mayochup Is Now an Official Condiment
Like it or not, Heinz Mayochup is on its way to a store near you. As Us Weekly reports, bottles of the blended sauce—made from mayonnaise and ketchup, naturally—will be available for purchase later this month.
Heinz's announcement of the condiment back in April was met with mixed reactions. Many were thrilled. Others repulsed. And people from Utah were pretty miffed that Heinz took credit for their beloved "fry sauce," a condiment that was reportedly invented by a local restaurant chain in 1948. (In addition to fries, the ketchup and mayo combo pairs well with burgers and can be used to make a variety of dips.)
Mayonnaise haters (we're looking at you, Millennials) may find Mayochup less than appealing, but at least it's better than Heinz's green ketchup, right? Mayochup also seems to be doing well in the United Arab Emirates—the only country where it's currently being sold. In April, Heinz took a poll on social media to see if there was any interest in bringing the condiment stateside, and 500,000 people voted in favor of the move. This week, the company launched another Twitter poll to see if there's similar interest in the UK.
If you happen to live in Culver City, California; Chicago, Illinois; or Brooklyn, New York, you may have the chance to sample it before anyone else in the country. These cities—preselected by Heinz for being the most "passionate" on social media about bringing Mayochup to the U.S.—are in the running to win a "food truck takeover." Free samples of fries and Mayochup will be dished out to passersby and diehard Heinz fans. People are now taking to Twitter to vote (using the template #MayochupYOURCITY), but act fast—voting ends September 18.
[h/t Us Weekly]