Netflix Could Lose Up to a Quarter of Its Subscribers If It Adds Commercials

iStock
iStock

In August, Netflix quietly began rolling out ads promoting its own content. The promos are skippable, only play at the end of episodes, and have been tested on just a select group of subscribers so far. None of that alone is a cause for panic, but the experiment has gotten some Netflix users thinking: Would the service still be worth it if it's no longer commercial-free? For about a quarter of them, the answer is no, according to a new study reported by IndieWire.

The entertainment trend researchers at Hub surveyed 1612 U.S. TV viewers between the ages of 16 and 74. When asked if they would continue paying the same price for Netflix if the service introduced ads, 23 percent said no, 41 percent said definitely or most likely yes, and 37 percent were unsure.

The answers looked different when the participants were asked if they'd settle for ads if the subscription price was lowered to $3 a month. In that scenario, only 16 percent would leave Netflix while 50 percent would continue their subscriptions.

Netflix is still technically commercial-free for the time being, which users report as one the service's most appealing features, according to Hub. And even if Netflix does eventually interrupt your binging sessions with a few ads, the price will still likely be worth it over cable.

[h/t IndieWire]

Possible Star Wars: Episode IX Leak Predicts a Traitor Within the First Order

Lucasfilm
Lucasfilm

by Natalie Zamora

A rumored leak circulating the internet recently is a fresh take on most theories for the upcoming Star Wars: Episode IX, as it has nothing to do with Rey's true ​parentage, how Luke Skywalker will ​come back, or Poe Dameron's ​sexuality. Instead, this new bit of possibly real information is about the First Order.

An unknown source has revealed to ​​Express.co.uk that there is a traitor within the First Order, as part of the Episode IX storyline will involve Kylo Ren trying to find a mole in his team, after becoming suspicious someone is giving out information to the Resistance.

This plot point "will have a cat and mouse element to it, similar to Revenge of the Sith where the Jedi were trying to find out who the Sith lord is—which turned out to be Palpatine.”

Domhnall Gleeson in Star Wars: Episode VIII - The Last Jedi (2017)
Lucasfilm

The report also references a different leak from May 2018, which claimed General Hux would be a mole inside the First Order. This wouldn't be too surprising, as Kylo and Hux have had quite the rivalry since The Force Awakens. Both parties competed to be Supreme Leader Snoke's favorite, and now with Snoke gone, the relationship between the two men should be interesting. It wouldn't be hard to see Hux turning on Kylo.

However, Hux obviously despises the Resistance. Would he help them just to betray someone who has more power than him? It might be more believable to think he would find other ways to steal the power away
from Kylo rather than disturbing the First Order. Hux wants to defeat both Kylo and the Resistance, and we don't see him compromising.

This is an interesting "leak" to keep in mind as we get more details about Episode IX, however. At the moment, we really don't have much information about the final film in the Skywalker Saga, so any rumors are worth exploring.

Star Wars: Episode IX hits theaters December 20, 2019.

LeBron James Enlists Black Panther Director Ryan Coogler to Produce Space Jam Sequel

Pascal Le Segretain, Getty Images
Pascal Le Segretain, Getty Images

by Dana Samuel

According to The Hollywood Reporter, Black Panther director Ryan Coogler is teaming up with LeBron James to finally make a Space Jam sequel. The original, released in 1996, starred Michael Jordan, with cameos from other NBA stars and characters from Looney Tunes; it grossed more than $250 million worldwide (making it the highest-grossing basketball movie of all time, according to THR).

THR reports that the film is reportedly going to begin production in 2019, during the NBA off-season; Coogler will be the producer of the sequel and Random Acts of Flyness creator Terence Nance will direct.

Coogler's work on Black Panther was not only groundbreaking, but the film broke several box office records and it has become the highest grossing film by a black director.

James is a huge Black Panther fan. “I loved his vision," he told THR, "so for Ryan to be able to bring that to kids, it’s amazing. ... The Space Jam collaboration is so much more than just me and the Looney Tunes getting together and doing this movie ... I'd just love for kids to understand how empowered they can feel and how empowered they can be if they don't just give up on their dreams. And I think Ryan did that for a lot of people.”

This project has been highly anticipated for years, and we have our fingers crossed for more details to be revealed soon.

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