During simpler times, the biggest threat to a child's belief in Santa was usually older siblings or big-mouthed classmates. Today, kids have access to an entire world wide web, full of potentially Santa-spoiling content. Luckily, there's a plugin that helps parents maintain their kids’ innocence through the holidays.
Created by the virtual private network provider Hide My Ass (HMA), the free software analyzes web activity for any information that might threaten to “bring a child’s belief in Santa crashing down.” In place of the problematic content, the plugin brings up an image of the jolly man himself. Typing the phrase “Santa is not real” into Google, for example, will instead take you to a web page showing nothing but a soft-focused St. Nick pointing into the camera and staring at you with judgmental eyes. The plugin is also designed to work for social media communications, internet ads, and articles like this one.
According to a survey of 2036 parents by HMA, one in eight children in the U.S. have their belief in Santa ruined online. Whether it's because of the internet or other related factors, the age that children stop believing in Santa is lower than ever.
The average age that current parents lost their faith in Santa Claus was 8.7 years old, and for today’s kids it’s 7.25 years. Concerned parents can download the plugin for Chrome here, though it may not be enough to hide every type of Santa spoiler: Of the parents who blamed the internet, 26 percent of them reported kids snooping over their shoulder as they shopped for gifts online.