'Brand New Roman' is a Fun Mashup of All the Corporate Logos You Know and Love

Hello Velocity
Hello Velocity

Brand New Roman is not your average typeface. You'll probably never find it in the drop-down menu of Microsoft Word or see it on a sign, but it's instantly recognizable. That's because each letter is based off a famous company's logo, as Digital Arts reports.

Designed by the creative agency Hello Velocity, the typeface uses a relevant logo to form letters. The a looks like the Amazon logo. The d is formed by that iconic Disney swoop. The e is the Internet Explorer logo. The w is WordPress. The k is Kellogg's. In total, Hello Velocity used 76 different corporate logos to create the typeface, so some letters are represented with multiple logos—like the s, which is represented by the Skype logo in most cases, but occasionally appears as the Suzuki logo.

The words 'Brand New Roman' spelled out using the typeface
Hello Velocity

As the cheeky website for the project explains, "Brand New Roman is the most corporate Corporate Font ever created! Now all your content can be sponsored content, and sponsored by everybody!" It's Nice That rightfully likens the result to the eye-boggling Wingdings, though this one is admittedly a lot more readable.

Street advertisements using Brand New Roman
Hello Velocity

Digital Arts points out that there's a fair chance that there might be some copyright infringement going on, so you'd better enjoy it while you can. You can download it to use on your own projects or check out the Firefox and Chrome plugins, which will turn every website you visit into a showcase for Brand New Roman.

[h/t Digital Arts]

Architect Creates Renderings of Frank Lloyd Wright Designs That Were Never Built

Frank Lloyd Wright designed more than a thousand works in his lifetime, but hundreds of his ideas were never built. One of those was the Gordon Strong Automobile Objective, a tourist attraction commissioned in 1924. Now, thanks to new renderings by Spanish architect David Romero, you can get a better idea of what the proposed project might have looked like had it been completed, as Curbed reports.

Romero is the creator of Hooked on the Past, a project in which he translates plans for Frank Lloyd Wright's unbuilt designs into photorealistic scale renderings. He imports data and plans Wright drew up for the projects into modern modeling software in order to create the most accurate renderings possible of what these structures would have looked like. For the Gordon Strong Automobile Objective images, he collaborated with the Frank Lloyd Wright Foundation, which recently ran the images in its magazine, Frank Lloyd Wright Quarterly.

A spiraling building on top of a mountain
David Romero

Intended to stand atop Sugarloaf Mountain in Maryland’s Blue Ridge Mountains, the plan for the Gordon Strong Automobile Objective called for a planetarium and restaurant to accompany a scenic overlook. Its developer, wealthy Chicago businessman Gordon Strong, envisioned it as a destination where families would drive for the day from Baltimore and Washington, D.C. The design shifted substantially from draft to draft. In some, it called for a dance hall instead of a planetarium; in another, a theater. He also designed in waterfalls, pedestrian paths, bridges, an aquarium, and a car showroom.

A rendering of a pedestrian bridge
The unbuilt Butterfly Wing Bridge
David Romero

Above all, it was to be a destination for drivers, as the name suggests, and visitors would have driven up to park along its spiral structure—similar to the one that would later come to life in the design of the Guggenheim museum, which Romero looked to as inspiration while translating Wright's failed plans into 3D renderings.

A rendering of a spiral-shaped building at night
David Romero

Romero also painstakingly researched the context and location of the building, including adding era-appropriate cars, traces of rain and dirt on the building, and other details in order to bring the project to life. As a result, at times it can be hard to tell these are illustrations rather than stylized photographs.

Romero has also created similarly detailed renderings of other unbuilt or demolished Frank Lloyd Wright projects, including ones that have long since been destroyed, like the demolished Larkin Administration Building in Buffalo, New York and the burned-down Rose Pauson House in Arizona. You can see more here.

[h/t Curbed]

Dutton's New Young Adult Books Are the Size of a Smartphone—and They're Horizontal

Sometimes, the desire to read takes a backseat to how cumbersome it can be to carry a hardback book around all day, but a new line of pocket-sized volumes will ensure that’s never a problem. Dutton Books for Young Readers, a Penguin Random House imprint, has released a new line of books that are only a fraction of the size of the traditional hardback, as The New York Times reports.

The new design takes inspiration from the popular Dutch books known as dwarsliggers. In contrast to nearly every other book on the market, the text of these minute volumes is oriented horizontally, creating a flipbook effect. (The term comes from the Dutch words dwars—meaning crossways—and liggen—to lie.) The Dutton books are about the size of a smartphone, with extra-thin pages that make each volume only as thick as your finger. In other words, you'll only need one hand to read them.

A copy of the Penguin Mini version of 'Paper Towns' resting on two open copies of the book
Penguin Random House

The Penguin Minis are made by a Dutch printer, Royal Jongbloed, which is currently the only company in the world that makes books in this specific format. It uses ultra-thin paper sourced from just one Finnish mill.

The first books released in the new format are young adult novels by none other than Mental Floss friend John Green, host of our YouTube series Scatterbrained. You can buy the tiny versions of The Fault in Our Stars, Paper Towns, An Abundance of Katherines, and Looking for Alaska at major retailers like Amazon, Barnes & Noble, Target, and Walmart, as well as at independent bookstores for $12 each. (There's also a boxed set of all four books on Amazon for $27.)

A boxed set of John Green novels released as Penguin Minis
Penguin Random House

Dutton is printing 500,000 copies for the first run, and if the compact novels prove popular over the holidays, there will be more volumes on their way in the future.

[h/t The New York Times]

SECTIONS

arrow
LIVE SMARTER