'Brand New Roman' is a Fun Mashup of All the Corporate Logos You Know and Love

Hello Velocity
Hello Velocity

Brand New Roman is not your average typeface. You'll probably never find it in the drop-down menu of Microsoft Word or see it on a sign, but it's instantly recognizable. That's because each letter is based off a famous company's logo, as Digital Arts reports.

Designed by the creative agency Hello Velocity, the typeface uses a relevant logo to form letters. The a looks like the Amazon logo. The d is formed by that iconic Disney swoop. The e is the Internet Explorer logo. The w is WordPress. The k is Kellogg's. In total, Hello Velocity used 76 different corporate logos to create the typeface, so some letters are represented with multiple logos—like the s, which is represented by the Skype logo in most cases, but occasionally appears as the Suzuki logo.

The words 'Brand New Roman' spelled out using the typeface
Hello Velocity

As the cheeky website for the project explains, "Brand New Roman is the most corporate Corporate Font ever created! Now all your content can be sponsored content, and sponsored by everybody!" It's Nice That rightfully likens the result to the eye-boggling Wingdings, though this one is admittedly a lot more readable.

Street advertisements using Brand New Roman
Hello Velocity

Digital Arts points out that there's a fair chance that there might be some copyright infringement going on, so you'd better enjoy it while you can. You can download it to use on your own projects or check out the Firefox and Chrome plugins, which will turn every website you visit into a showcase for Brand New Roman.

[h/t Digital Arts]

These Modern, Minimalist Cremation Urns Double as Planters

C.C. Boyce
C.C. Boyce

Cremation is becoming an increasingly common end-of-life plan, but many have lamented the lack of options when selecting an urn to store their loved one's ashes. Many of these vessels take the form of drab-looking vases that, for some people, serve as reminders of a painful event.

That’s why C.C. Boyce stepped in. The Los Angeles-based designer and woodworker created a collection of “planturns”—urns that double as planters—to fill a gap in the market.

“A while back a friend’s father passed away and they couldn’t find a cremation urn that they liked, so they asked me to make something, and I did, thinking this would just be a one-off custom job,” Boyce said in a video uploaded to Kickstarter. “But when I posted the final product to Instagram, I was flooded with messages from people all across the death care industry—people who took care of pets as well as people.”

Plant urns
C.C. Boyce

Some wanted an urn with a more modern aesthetic, while others wanted a subtler piece that would effortlessly blend with their household decor. The symbolism of death fusing with new life has not gone unnoticed, either.

Boyce spent a year experimenting with different designs and settled on two styles: one that comes in speckled maple, and another that comes in a two-toned walnut and sycamore. All of the vessels have two parts that attach via magnetic pull, so even if the planturn gets knocked over, the ashes will still be safe and sound.

The bottom part contains a hand-waxed muslin bag to store your loved one’s cremated remains, and the top part features a glass or ceramic holder for your plant of choice, whether it’s a succulent or air plant.

They come in three sizes, which will vary in accordance with the amount of ashes you want to store. A small planturn is suitable for small pets, while a large can hold the ashes of a person. Get it on Kickstarter for $225 to $500, depending on the size.

Attention Aspiring Astronauts: Arlo Skye Now Has Space-Themed Luggage

Arlo Skye
Arlo Skye

While some travelers are preoccupied with getting their luggage through airport security, the designers at Arlo Skye are thinking bigger. As Condé Nast Traveler reports, the brand's new line of suitcases is inspired by space travel, with high tech features and a sleek, futuristic look.

Arlo Skye was founded in 2016 by alumni from Louis Vuitton and Tumi Inc. They set out to create luggage that emphasized design, with luxury polycarbonate suitcases available in trendy colors like rose gold and custom monogramming.

The company's Space Collection may be its most stylized line yet. It comes with a removable, 10,050-milliamp-hour charger with USB C and A ports for charging phones and other devices. The chrome-colored case is 22 inches tall, 9 inches deep, and 14 inches wide and weighs 8.5 pounds empty.

Space Collection suitcase from Arlo Skye
Arlo Skye

Depending on what type of space traveler you are, you can get one of three designs laser-etched on the bottom of your luggage. There's Moon Shot, Team Human, and Occupy Mars; each engraving comes with a short ode to space and a small picture of its respective celestial body. Like other suitcases made by Arlo Skye, these bags are zipper-free and made from polycarbonate with an aluminum frame.

Whether you're a globetrotter or an aspiring astronaut, the Space Collection from Arlo Skye makes a great travel companion.

Buy it from Arlo Skye for $450.

[h/t Condé Nast Traveler]

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