'Brand New Roman' is a Fun Mashup of All the Corporate Logos You Know and Love

Hello Velocity
Hello Velocity

Brand New Roman is not your average typeface. You'll probably never find it in the drop-down menu of Microsoft Word or see it on a sign, but it's instantly recognizable. That's because each letter is based off a famous company's logo, as Digital Arts reports.

Designed by the creative agency Hello Velocity, the typeface uses a relevant logo to form letters. The a looks like the Amazon logo. The d is formed by that iconic Disney swoop. The e is the Internet Explorer logo. The w is WordPress. The k is Kellogg's. In total, Hello Velocity used 76 different corporate logos to create the typeface, so some letters are represented with multiple logos—like the s, which is represented by the Skype logo in most cases, but occasionally appears as the Suzuki logo.

The words 'Brand New Roman' spelled out using the typeface
Hello Velocity

As the cheeky website for the project explains, "Brand New Roman is the most corporate Corporate Font ever created! Now all your content can be sponsored content, and sponsored by everybody!" It's Nice That rightfully likens the result to the eye-boggling Wingdings, though this one is admittedly a lot more readable.

Street advertisements using Brand New Roman
Hello Velocity

Digital Arts points out that there's a fair chance that there might be some copyright infringement going on, so you'd better enjoy it while you can. You can download it to use on your own projects or check out the Firefox and Chrome plugins, which will turn every website you visit into a showcase for Brand New Roman.

[h/t Digital Arts]

New Star Wars Furniture Line Brings Wookies and TIE Fighters Into Your Living Room

Kenneth Cobonpue, Lucasfilm Ltd.
Kenneth Cobonpue, Lucasfilm Ltd.

The Star Wars movies have inspired apparel, action figures, and even office supplies. Ahead of the release of Star Wars Episode IX: Rise of Skywalker later this year, Popular Mechanics reports that Disney has teamed up with famed furniture designer Kenneth Cobonpue to create a new line of Star Wars-themed products for the home.

Cobonpue is a Filipino industrial artist known for incorporating traditional techniques and nature-inspired designs into his work. The new collection he created for Disney Philippines riffs on the vehicles and characters of the Star Wars universe.

The TIE fighter armchair allows sitters to relax in a seat made to look like the signature combat craft of the Imperial army. There are also end tables inspired by the TIE fighters that utilize the same iconic, hexagonal wing design. Some pieces are inspired by beloved characters, like the Chewie rocking stool, which is made from a shaggy brown material and flourished with his signature bandolier. If you think the Dark Side has more style, the line also includes chairs that pay homage to Darth Vader and Darth Sidious.

After originally launching it in the Philippines, Disney made the collection available to U.S. buyers in May. The furniture is for sale in select retailers and showrooms in 11 states.

TIE fighter Star Wars chair.
Kenneth Cobonpue, Lucasfilm Ltd.

Chewie stool inspired by Star Wars.
Kenneth Cobonpue, Lucasfilm Ltd.

TIE fighter end table inspired by Star Wars.
Kenneth Cobonpue, Lucasfilm Ltd.

Darth Vader chair inspired by Star Wars.
Kenneth Cobonpue, Lucasfilm Ltd.

Darth Sidious chair inspired by Star Wars.
Kenneth Cobonpue, Lucasfilm Ltd.

[h/t Popular Mechanics]

The World’s Largest Underwater Restaurant Just Opened in Norway—Take a Peek Inside

Ivar Kvaal
Ivar Kvaal

Months before it opened, the world's largest underwater restaurant in Norway was already flooded with reservations. Recently, Business Insider reported that Under has finally started serving its first guests. If you can't book a table at the hottest restaurant below sea level, you can look at the photos taken inside to get an idea of the unique dining experience.

In addition to being the largest underwater restaurant on Earth, Under, from the architecture firm Snøhetta, is also the first of its kind in Europe. It's located in the notoriously treacherous waters off Norway's southern coast.

Underwater restaurant jutting out of the sea.
Ivar Kvaal

After entering the angled building from the shore, guests descend into a 100-person dining room with panoramic views of the ocean and passing marine life. The concrete structure is designed to blend seamlessly into the surrounding environment, eventually acting as an artificial reef that attracts plants and animals. The location boasts such biodiversity that Under is also being used as a research center for marine biologists.

Dining room of underwater restaurant.
Ivar Kvaal

Jellyfish in the ocean.
Ivar Kvaal

Once seated, diners will be treated to a seasonal meal from an international team of chefs led by Nicolai Ellitsgaard. The menu highlights locally sourced produce and sustainably caught wildlife. A full meal lasts roughly three-and-a-half to four hours.

Shellfish dish at Under restaurant.
Stian Broch

Spiny crab.
Stian Broch

Dining room of Under, the underwater restaurant.
Ivar Kvaal

Dining room of Under
Inger Marie Grini/Bo Bedre Norge

Seats at Under are fully booked from now to the end of September. If you're content with getting your name on a waiting list, you can try to reserve a table for earlier in the year through the restaurant's website.

[h/t Business Insider]

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