'Generation Z' is Coming—and They'll Outnumber the World's Millennials Within a Year

iStock
iStock

Millennials tend to steal the spotlight—whether it be for blowing their savings on avocado toast or killing mayonnaise—but it won’t be a Millennial’s world much longer. As Bloomberg reports, the younger Generation Z is quietly on track to outnumber Millennials in 2019.

Using data from the United Nations, Bloomberg predicted that Gen Z will make up 32 percent of the global population in 2019, compared to an estimated 31.5 percent of Millennials. However, Millennials will still remain the largest group in the world's top four economies: the U.S., China, Japan, and Germany.

"Millennial" has incorrectly become a catch-all term for all young people, but the Pew Research Center defines the group as those born between 1981 and 1996 (22-37 years old). It also defined a "Post-Millennial" group as those who were born in 1997 or later, but not everyone agrees on that criteria.

For its analysis, Bloomberg defined members of Gen Z as those who were born in 2001 or later. This is a population that has never known a world that isn't digitally connected, and many Americans in this age group probably don't remember a time when the country wasn't at war.

For some perspective: 2001 was the year that Britney Spears and Justin Timberlake wore their iconic (and matching) all-denim outfits, camera phones had just been made commercially available, and the first Harry Potter and The Lord of the Rings movies had just been released. Most importantly, the oldest members of Gen Z will be turning 18 next year, making them eligible to vote.

This means they will also soon dominate the workforce, but there's some good news in it for employers. Gen Z is widely reported to be less self-centered than their Millennial counterparts; they're characterized by often trying to create their own solutions rather than looking to others for help, according to a report entitled "Rise of Gen Z: New Challenge for Retailers." They also tend to be more optimistic about the economy and social progress, and "anticipate being slightly happier than" Millennials, according to a survey by Deloitte Touche Tohmatsu Ltd.

[h/t Bloomberg]

Vans Is Launching a Harry Potter-Themed Collection of Sneakers and Apparel

© 2011 Warner Bros. Harry Potter Publishing Rights (c) J.K. Rowling
© 2011 Warner Bros. Harry Potter Publishing Rights (c) J.K. Rowling

If we’ve learned anything from the recent releases of Van Gogh-, David Bowie-, and NASA-themed collections of Vans shoes, it’s that you have to act fast—really fast—if you want to snag a limited edition sneaker. As CNN reports, customers are already begging Vans to take their money after the brand announced an upcoming Harry Potter collection, and the designs haven’t even been unveiled yet.

To the delight of self-proclaimed Gryffindors and Ravenclaws around the world, Vans just dropped this bombshell on its website: “Vans and Harry Potter collaborated to conjure up a magical collection of footwear, apparel, and accessories for witches, wizards, and muggles alike.”

As for the specific details and release date for the designs, Vans appears to be as good as Snape at keeping a secret. But if the background image on the website is any indication, the shoes will likely be modeled after the four Hogwarts houses.

We can also likely expect to see a variety of classic shoe styles. Past pop culture-inspired Vans collections have been based on Old Skool, slip-on, platform, and high-top models.

To receive updates on the Harry Potter collection, submit your email address here.

[h/t CNN]

Out of Print's Retro Star Wars T-Shirts Pay Homage to an '80s Reading Campaign

Out of Print
Out of Print

If only Luke had known that he could use a book to channel The Force, it might have saved him a whole lot of hassle. Online retailer Out of Print has united two nerdy camps—readers and Star Wars lovers—with its latest collection of retro-inspired T-shirts.

One shirt features Yoda with the text, “Read and The Force is with you.” A Princess Leia tee says, “Read: It’s our only hope,” while one of Darth Vader says, “Read: Use the power of The Force.”

A Star Wars t-shirt
Out of Print

If the graphics look familiar, it’s because they’re from the American Library Association’s Star Wars-themed READ campaign, which first emerged in 1983 with a poster of Yoda holding a book.

“Star Wars is a vehicle to help support and excite young readers,” Todd Lawton, Out of Print’s co-founder, told StarWars.com. “That’s perfectly in line with our mission and we feel that the world’s a better place if people are reading more books. So when you see a character like Yoda or Darth Vader presented in a way that’s supporting this love of reading and the importance of reading, we want to show that and celebrate that as well.”

An Out of Print T-shirt featuring Darth Vader
Out of Print

The shirts are priced at $28 or $30 apiece, depending on whether it’s a classic unisex T-shirt or relaxed fit tee. Kids’ shirts are also available for $20 each.

Out of Print is also selling a Little Golden Books collection of Star Wars hardcovers, including A New Hope, The Empire Strikes Back, Return of the Jedi, and an anthology with seven books in one. For more literary-inspired apparel, totes, accessories, and more, check out the company's website.

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