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11 Gas Station Premiums of Yesteryear

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It’s probably difficult to fathom now, but there was a time when the price of gasoline was pretty static for long periods and oil companies battled one another for the consumer dollar by attempting to instill some level of brand loyalty. How many of us today specifically seek out a Chevron station versus any other vendor when our gas tank needles are hovering just above “E”? That wasn’t the case some 40 or so years ago, when gas stations sought repeat business via Any Means Necessary. And among those Means were a variety of premiums or promotional giveaways. See how many of these tchotchkes you remember.

1. Union 76 Balls

Etsy user VintageUrbanAntiques

Union Oil introduced “76” gasoline in 1932; the name was intended to refer both to the Declaration of Independence and the fuel’s octane rating. Thirty years later, the company’s first illuminated rotating orange ball sign debuted at the Seattle World’s Fair. In 1967, the company introduced what is believed to be the first car antenna-topper. The small replica of the Union 76 ball was spray-painted orange by hand and then screen-printed with the “76” logo. Technology improved over the years so that the antenna balls could be mass produced by machine, which was handy because by 1985 the company was giving away just over a million of the toppers per year to loyal customers. 

2. Esso Tiger Tail

Pinterest user David Small

In 1959, a Chicago copywriter named Emery Smith came up with the tagline “Put a tiger in your tank” to promote the Esso Oil Company. Thanks to print and TV ads, the slogan caught on like wildfire, and Esso took full advantage of the cat’s popularity by offering faux fur tiger tails for sale at its retail outlets, which were designed to be attached to a vehicle’s gas cap.

3. Gulf Horseshoes

Time Passages Nostalgia

Gulf Oil was bought out by Chevron in 1984, but prior to that time the big orange Gulf “disc” sign was an iconic part of the American landscape. During its heyday, Gulf offered three fuel choices, at three different price points: Gulftane (sub-grade regular), Good Gulf (regular), and Gulf No-Nox (premium). No-Nox was marketed for the high-performance muscle cars popular from the 1950s to '70s; the high octane content didn’t necessarily add miles to the gallon, but it prevented engine knocks and pings. To promote the extra “kick” your car received from No-Nox, Gulf offered an adhesive set of horseshoes free with a fill-up. Rocking a pair of orange shoes on the bumper of your Camaro told the world that you cared enough for your ride to pay those extra pennies per gallon for premium.

4. Texaco Fire Chief Hat

Texaco introduced its Fire Chief brand of gasoline in 1932, so named because the octane rating met the requirements for fire engines. Over the years the company offered many versions of a fireman’s hat as a premium: Some cheap plastic versions were given away free with a fill-up, while some more elaborate versions (with a battery-operated light and microphone/loudspeaker) were available for a low purchase price.

5. Hess Trucks

PInterest user American Collector

The first Hess gas station opened in 1960 in Oakhurst, New Jersey. Four years later, the company produced a branded toy tanker truck (which could be filled with water and emptied via the delivery hose) in time for the Christmas season at the bargain price of $1.29, batteries included. The toy was such a hit that the company continued the tradition, producing a new model each succeeding year. 

6. Sinclair Dinosaur

Collector's Quest

Sinclair Oil registered the Apatosaurus as its trademark in 1932. At the 1964 World's Fair in New York City, the company hosted a display that featured nine life-sized dinosaurs, highlighting the beginning of the formation of crude oil. Dino, the company’s mascot, was featured on a variety of premiums, including plastic piggy banks so the kids could start saving up for their very first tank of Power X. 

7. Esso Oil Drop Man

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The Happy Motoring Oil Drop Man was introduced as an Esso mascot in Denmark during World War II as a pleasant medium to deliver the bad news about ongoing fuel shortages. He debuted in the U.S. in 1958 and appeared on various giveaway items, including key chains and gift packages that featured a road map, a can of handy oil, and one of lighter fluid. Happy was phased out in the 1960s by the more aggressive Esso tiger.

8. Shell Presidential Coins

Listia

Long lines were forming at Shell stations in 1969, but not because of any gas shortages. It was the company’s Mr. President Coin Game that caused folks to flock to the pumps. Shell offered a series of 31 coins featuring the different Presidents of the United States (we had a lot less of ‘em back then) along with cards on which there were marked slots for specific coins. When you filled up a card, you won the specified prize. Some coins were instant cash winners—Martin van Buren was worth $500 and James Madison earned a cool $1000, while poor Chester A. Arthur only netted you a buck. Of course, in 1969, a dollar bought three gallons of gas pumped by an attendant who checked your oil and washed your windshield.

9. Gulf Lunar Module

Retroweb

To commemorate the Apollo 11 mission, Gulf gave away a free lunar module model kit in 1969. The cardboard sheet filled with punch-out pieces measured about 12 inches by 18.5 inches and came with a set of fairly complicated instructions for assembly. For those patient enough to fold all those pieces and insert the various tabs into the correct slots, the finished piece was an impressive replica of the lunar lander.

10. Marathon B.C. Comic Glasses

TGL Direct

In the early 1970s, Marathon Oil teamed up with Johnny Hart and gave away a variety of glassware featuring his B.C. comic strip characters. All told, there were 26 different pieces available, including a large glass pitcher. How many dads were sent out to the nearest Marathon station for an emergency fill-up when Junior accidentally broke his favorite Grog glass?

11. ARCO Toy Animals

Etsy user Tinselandtrinkets

In 1971, ARCO (Atlantic Richfield Company) decided to play on its name to get kids to bug their parents to stop at ARCO every week: they offered a plastic model of Noah’s Ark along with 12 different pairs of toy animals. If you’ve ever found a tiny plastic turtle in the far reaches of your junk drawer and wondered where it came from, it was probably part of this set.

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15 Festive Facts About Jingle All the Way
20th Century Fox Home Entertainment
20th Century Fox Home Entertainment

In all of Arnold Schwarzenegger's film oeuvre, Jingle All the Way might just be the one that most exhibits the ugliness of humanity. Set on a fevered Christmas Eve brimming with desperate last-minute shoppers, Schwarzenegger's Howard Langston and Sinbad's postal worker character Myron Larabee find themselves battling one another to make themselves look good to their sons by getting their hands on the elusive Turbo Man action figure. The comedic genius Phil Hartman; Rita Wilson; future young Anakin Skywalker, Jake Lloyd; Laraine Newman; Harvey Korman; Martin Mull; Curtis Armstrong; and Chris Parnell were the other willing participants in this cult comedy, directed by Brian Levant. Here are some things you might not have known about the contemporary holiday classic.

1. ARNOLD SCHWARZENEGGER WAS ABLE TO PLAY THE LEAD BECAUSE OF A DELAY ON A PLANET OF THE APES REMAKE.

Arnold Schwarzenegger signed up to star in the Apes remake in March of 1994, but 20th Century Fox rejected multiple scripts for the movie, including one co-written by Chris Columbus (Gremlins, The Goonies). Columbus left the project in late 1995, and Schwarzenegger followed him soon after, freeing him to sign up for Jingle All the Way, produced by Columbus, in February 1996. Fox's Planet of the Apes reboot found its way into theaters in 2001, starring Mark Wahlberg and directed by Tim Burton.

2. SINBAD THOUGHT HE SCREWED UP THE AUDITION.

Sinbad in 'Jingle All the Way' (1996)
20th Century Fox Home Entertainment

Filming was delayed so that Sinbad could follow through on his commitment to travel to Bosnia with Hillary Clinton. Even though Columbus agreed to wait for him, the comedian still thought he "messed up" his audition and told his manager-brother he was going to quit show business.

3. OFFICER HUMMELL WAS INITIALLY WRITTEN AS A WOMAN.

Though the role of Officer Hummell was written for a woman, the part went to Robert Conrad. Conrad's explanation was that the producers "wanted someone who could pull up next to Arnold and tell him to pull over and he pulls over."

4. IT WAS CHRIS PARNELL'S FIRST MOVIE.

The future SNL star played the toy store clerk. "Well, it was my first movie role, and I didn't know how they typically shot scenes," Parnell admitted in a Reddit AMA. "So I had to laugh a lot, and I sort of spent all of my laughing energy in the wider takes, so by the time we got to the close-up shots, it was a real struggle to keep that going."

5. MARTIN MULL STAYED ON SET FOR OVER TWO WEEKS LONGER THAN HE WAS SUPPOSED TO.

Mull (KQRS D.J. a.k.a. Mr. Ponytail Man) was told it would just be a one- to two-day shoot for him. Unfortunately, his part had to be shot on a rainy day, and it didn't rain in Minneapolis for two and a half weeks.

6. PHIL HARTMAN MADE UP A BACKSTORY FOR HIS CHARACTER.


20th Century Fox Home Entertainment

Hartman (Ted Maltin) was probably joking for the film's official production notes, but you never know. "Ted is a guy who sued his employer for headaches caused by toner fumes and now hangs around the neighborhood and helps all the housewives," Hartman said. He also offered a take on how he was kind of being pigeonholed in Hollywood when he added, "Ted's another weasel to add my list of weasels."

7. HARTMAN ENTERTAINED HIS BORED YOUNG CO-STARS.

To keep young E.J. De la Pena (Johnny Maltin) and Jake Lloyd (Jamie Langston) from getting bored shooting a car scene all day, Hartman improvised songs designed to bring kids to hysterics. One tune contained the lyrics “You make my butt shine, the more you kiss it, the more it shines! The clock is ticking, so keep on licking, oh how you make my buttocks shine!”

"When you’re an 8 year old hearing that kind of potty humor, it was hilarious!" De la Pena remembered. "And we had a lot of fun."

8. JAMES BELUSHI HAD EXPERIENCE PLAYING SANTA BEFORE.

Belushi sort of trained to portray the Mall of America Santa in the movie by playing Kris Kringle for four years in "about 20" different homes, according to his estimation.

9. SHOOTING BEGAN IN MID-APRIL.

The Minneapolis/St.Paul areas were chosen because the producers figured they had the longest winter. But they also filmed in Los Angeles' Universal Studios for the big parade over a three week span, where it was typical hot California weather on the verge of summer. Sinbad remembered it was 100 degrees on the days when he wore the Dementor costume, and the water in his helmet had started to boil.

10. THE REAL TURBO MAN DIDN'T SWEAT.

Daniel Riordan's Turbo Man suit ensured he wouldn't have trouble with the scorching heat. He was wearing a vest underneath used by race car drivers. "They're very thin membrane vests that are filled with small, plastic tubing that's tightly coiled, back and forth, and they run cold water through it," Riordan explained. "So when they run it, it's like this cold water right up against your body and it was amazing. The sensation was fantastic."

11. TURBO MAN FIGURES WERE SOLD AT WAL-MART.

200,000 were originally produced and sold at 2,300 Wal-Mart shops for $25. They would have made more but, as Fox’s president of licensing and merchandising explained to Entertainment Weekly, there were only six and a half months to produce and promote Turbo Man toys, and it usually takes "well over a year."

12. THEY ALMOST SOLD DEMENTOR DOLLS TOO.

Sinbad recalled that the studio didn't sell Dementor action figures even though they tested high during research. "I had a prototype of the doll but they said 'give it back, we'll get you the real one when it comes out,'" Sinbad said." ...And dude, it NEVER came out!" Sinbad told Redditers his theory: "I think that they didn't want the competition between Turbo Man and my doll."

13. SOME PARENTS HAD ALCOHOL-RELATED COMPLAINTS AFTER TEST SCREENINGS.


20th Century Fox Home Entertainment

Schwarzenegger and Sinbad talking at a bar over some alcohol, and the fact that reindeer also imbibed in beer, were among some of the problems mothers and other early viewers took issue with.

14. THE FILMMAKERS WERE SUED FOR PLAGIARISM, AND LOST.

Randy Kornfield penned the official script, but high school teacher Brian Alan Webster alleged his Could This Be Christmas? script was very similar. The publishing firm that had the rights to Webster's script won a $19 million lawsuit from 20th Century Fox, but the ruling was overturned in 2004. Webster's screenplay was about “the quest of a Caucasian mother attempting to obtain a hard-to-get action figure toy as a Christmas gift for her son. In the course of this pursuit, she competes with an African-American woman, similarly seeking to give the action figure doll as a Christmas gift.”

15. THERE WAS A SEQUEL STARRING LARRY THE CABLE GUY.

None of the original cast members nor characters returned in the straight-to-DVD Jingle All the Way 2 (2014). It was produced by 20th Century Fox and WWE Studios and featured wrestler Santino Marella. Sinbad expressed incredulity when a Redditer inquired if he was asked to return for it. "What they are doing a new version without me! Ain't gonna work!"

Additional Sources:

Schaefer, Stephen: "Sinbad leaps at the chance to go postal in Jingle All the Way," December 6, 1996; Des Moines Register

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10 Rich Facts About Wall Street
Twentieth Century Fox
Twentieth Century Fox

It’s often said that the love of money is the root of all evil. Wall Street could have easily turned this sentiment into a tagline. A gripping financial thriller, the Oliver Stone classic is a cautionary tale whose message is every bit as relevant today as it was when it was released 30 years ago today.

1. OLIVER STONE WOULD DELIBERATELY TICK OFF MICHAEL DOUGLAS BETWEEN TAKES.

“As a director, he really tests you,” Douglas said of Stone. Around two weeks after shooting had started, Stone showed up at the actor’s trailer and asked “Are you on drugs? Because you look like you’ve never acted before in your life.” Mortified, Douglas took a look at some footage they’d already shot. Yet, after diligently reviewing it, he could find nothing wrong with his performance. “I came back to Oliver and said … ‘I think it’s okay,” Douglas remembers. “Yeah, it is, isn’t it?” Stone replied.

Eventually, Douglas wised up to his boss’s overly critical act. “Basically, what he wanted was to ratchet up that much more nastiness in Gordon Gekko,” Douglas explained. “And he was willing … for me to hate him for the rest of that movie just to bring it up a little more.” 

2. WALL STREET WON BOTH AN OSCAR AND A RAZZIE.


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Douglas’s cold portrayal of the unscrupulous Gekko netted him an Academy Award for Best Actor in 1988. On the other hand, critics were thoroughly unimpressed by leading lady Daryl Hannah, who took home a Worst Supporting Actress Razzie.

3. GORDON GEKKO’S FAMOUS PHONE WEIGHED TWO POUNDS.

In one pivotal scene, Gekko rings Bud with a state-of-the-art mobile communication device. Specifically, it’s a Motorola DynaTac 8000X. Released in 1983, this brick-shaped cell phone was 13 inches long, weighed two pounds, and cost the equivalent of $8,806 in modern dollars. During the 2010 sequel Wall Street: Money Never Sleeps, the anachronistic gadget returned for a quick sight gag.

4. CHARLIE SHEEN CHOSE TO HAVE HIS REAL FATHER PORTRAY HIS FICTIONAL ONE.

“It was interesting having my dad play my dad,” Sheen said on the DVD's “making of” documentary. Wall Street’s most dramatic arc revolves around Bud and Carl Fox, who were played by Charlie and Martin Sheen, respectively. Stone had built a strong working relationship with the former on the set of 1986’s Platoon. So when the time came to cast Carl, he had the younger Sheen make the call, asking “Do you want Jack Lemmon or do you want your father?” “Oh, Jack Lemmon’s a genius,” the actor said, “but my dad’s my dad and he’s kind of a genius, too.”

5. SCREENWRITER STANLEY WEISER COULDN'T FIND INSPIRATION IN EITHER CRIME AND PUNISHMENT OR THE GREAT GATSBY.

Before the writer could get started, Stone gave him a little homework. Originally, the film was conceived as “Crime and Punishment on Wall Street.” When Weiser was brought aboard one fateful Friday, Stone told him to read Dostoyevsky’s novel over the weekend. “Not having taken an Evelyn Wood Speed Reading class, I went to UCLA and purchased the Cliffs Notes,” Weiser wrote in 2008.

But the literary exercise proved futile. “On Monday, I explained to Oliver that the paradigm for that masterwork would not mesh well with the story we wanted to tell.” In a flash, Stone hit him with another assignment. “Okay,” he ordered, “read The Great Gatsby tonight, and see if we can mine something out of it.” This time, Weiser simply rented the 1974 movie adaptation. Once again, though, inspiration eluded him.

Wall Street as we know it didn’t really start to take shape until after a change in tactic: When Gatsby led him nowhere, Weiser read everything about finance that he could track down and, along with Stone, “spent three weeks visiting brokerage houses, interviewing investors and getting a feel for the Weltanschauung of Wall Street.”

6. PARTS OF THE MOVIE WERE SHOT AT THE NEW YORK STOCK EXCHANGE DURING WORKING HOURS.


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Permission was secured with the help of Kenneth Lipper, a longtime Wall Street insider who also served as New York City's deputy mayor from 1982 to 1985. For the film, Stone brought him on board as the chief technical advisor.

7. TWO MONTHS BEFORE THE FILM’S RELEASE, THERE WAS A MAJOR WALL STREET CRASH IN REAL LIFE.

Historians now call it “Black Monday.” On October 19, 1987, the Dow Jones Industrial Average dropped by a staggering 22.6 percent. It was the largest single-day stock market decline of all time, with $500 billion suddenly going up in smoke. Wall Street would hit theaters on December 11, leading conspiracy theorists to wonder if Stone had seen the crisis coming and made his movie to exploit it. 

“I did not foresee the crash, as some people say, because if I had, I would have made a lot of money,” Stone quipped.

8. GEKKO WAS BASED ON THREE BIG-NAME FINANCIERS. 


Getty Images

“If you need a friend, get a dog,” Gekko advises his young protégé. This quote was adapted from a remark that corporate raider Carl Icahn once made (which he had cribbed from Harry Truman). In 1985, Icahn became a notorious figure by taking over TWA airlines under the pretense of making it more profitable only to sell off its assets for his own gain. Gekko, no doubt, would’ve approved.

Wall Street’s charismatic antagonist also took cues from Asher Edelman, a financier and major league art enthusiast. Another source of inspiration was arbiter Ivan Boesky, who confessed to illegal insider trading in 1986 and ended up in jail in 1988 (more about him later).

9. STONE’S FATHER WAS A STOCKBROKER.

A survivor of the Great Depression, Louis Stone had a huge influence on his cinematically-inclined son. “The main motivation to make Wall Street was my father,” the director admitted. “He always said there were no good business movies, because the businessman was always the villain.” In the end, Wall Street was dedicated to the elder Stone, who passed away two years before its release. 

10. GEKKO’S BIG LINE IS NUMBER 57 ON THE AMERICAN FILM INSTITUTE’S TOP 100 MOVIE QUOTES LIST.

“Greed, for lack of a better word, is good” finished just ahead of “Keep your friends close, but your enemies closer” from The Godfather: Part II. Gekko might as well have been quoting Boesky: At a 1985 commencement address given at UC Berkeley, the trader said “Greed is all right, by the way. I want you to know that. I think greed is healthy. You can be greedy and still feel good about yourself.”

Newsweek later reported on the speech—and made a telling observation. “The strangest thing, when we come to look back,” the magazine argued, “will not just be that Ivan Boesky could say that at a business school graduation, but that it was greeted with laughter and applause.”

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