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11 Gas Station Premiums of Yesteryear

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Seaway China

It’s probably difficult to fathom now, but there was a time when the price of gasoline was pretty static for long periods and oil companies battled one another for the consumer dollar by attempting to instill some level of brand loyalty. How many of us today specifically seek out a Chevron station versus any other vendor when our gas tank needles are hovering just above “E”? That wasn’t the case some 40 or so years ago, when gas stations sought repeat business via Any Means Necessary. And among those Means were a variety of premiums or promotional giveaways. See how many of these tchotchkes you remember.

1. Union 76 Balls

Etsy user VintageUrbanAntiques

Union Oil introduced “76” gasoline in 1932; the name was intended to refer both to the Declaration of Independence and the fuel’s octane rating. Thirty years later, the company’s first illuminated rotating orange ball sign debuted at the Seattle World’s Fair. In 1967, the company introduced what is believed to be the first car antenna-topper. The small replica of the Union 76 ball was spray-painted orange by hand and then screen-printed with the “76” logo. Technology improved over the years so that the antenna balls could be mass produced by machine, which was handy because by 1985 the company was giving away just over a million of the toppers per year to loyal customers. 

2. Esso Tiger Tail

Pinterest user David Small

In 1959, a Chicago copywriter named Emery Smith came up with the tagline “Put a tiger in your tank” to promote the Esso Oil Company. Thanks to print and TV ads, the slogan caught on like wildfire, and Esso took full advantage of the cat’s popularity by offering faux fur tiger tails for sale at its retail outlets, which were designed to be attached to a vehicle’s gas cap.

3. Gulf Horseshoes

Time Passages Nostalgia

Gulf Oil was bought out by Chevron in 1984, but prior to that time the big orange Gulf “disc” sign was an iconic part of the American landscape. During its heyday, Gulf offered three fuel choices, at three different price points: Gulftane (sub-grade regular), Good Gulf (regular), and Gulf No-Nox (premium). No-Nox was marketed for the high-performance muscle cars popular from the 1950s to '70s; the high octane content didn’t necessarily add miles to the gallon, but it prevented engine knocks and pings. To promote the extra “kick” your car received from No-Nox, Gulf offered an adhesive set of horseshoes free with a fill-up. Rocking a pair of orange shoes on the bumper of your Camaro told the world that you cared enough for your ride to pay those extra pennies per gallon for premium.

4. Texaco Fire Chief Hat

Texaco introduced its Fire Chief brand of gasoline in 1932, so named because the octane rating met the requirements for fire engines. Over the years the company offered many versions of a fireman’s hat as a premium: Some cheap plastic versions were given away free with a fill-up, while some more elaborate versions (with a battery-operated light and microphone/loudspeaker) were available for a low purchase price.

5. Hess Trucks

PInterest user American Collector

The first Hess gas station opened in 1960 in Oakhurst, New Jersey. Four years later, the company produced a branded toy tanker truck (which could be filled with water and emptied via the delivery hose) in time for the Christmas season at the bargain price of $1.29, batteries included. The toy was such a hit that the company continued the tradition, producing a new model each succeeding year. 

6. Sinclair Dinosaur

Collector's Quest

Sinclair Oil registered the Apatosaurus as its trademark in 1932. At the 1964 World's Fair in New York City, the company hosted a display that featured nine life-sized dinosaurs, highlighting the beginning of the formation of crude oil. Dino, the company’s mascot, was featured on a variety of premiums, including plastic piggy banks so the kids could start saving up for their very first tank of Power X. 

7. Esso Oil Drop Man

Seaway China

The Happy Motoring Oil Drop Man was introduced as an Esso mascot in Denmark during World War II as a pleasant medium to deliver the bad news about ongoing fuel shortages. He debuted in the U.S. in 1958 and appeared on various giveaway items, including key chains and gift packages that featured a road map, a can of handy oil, and one of lighter fluid. Happy was phased out in the 1960s by the more aggressive Esso tiger.

8. Shell Presidential Coins

Listia

Long lines were forming at Shell stations in 1969, but not because of any gas shortages. It was the company’s Mr. President Coin Game that caused folks to flock to the pumps. Shell offered a series of 31 coins featuring the different Presidents of the United States (we had a lot less of ‘em back then) along with cards on which there were marked slots for specific coins. When you filled up a card, you won the specified prize. Some coins were instant cash winners—Martin van Buren was worth $500 and James Madison earned a cool $1000, while poor Chester A. Arthur only netted you a buck. Of course, in 1969, a dollar bought three gallons of gas pumped by an attendant who checked your oil and washed your windshield.

9. Gulf Lunar Module

Retroweb

To commemorate the Apollo 11 mission, Gulf gave away a free lunar module model kit in 1969. The cardboard sheet filled with punch-out pieces measured about 12 inches by 18.5 inches and came with a set of fairly complicated instructions for assembly. For those patient enough to fold all those pieces and insert the various tabs into the correct slots, the finished piece was an impressive replica of the lunar lander.

10. Marathon B.C. Comic Glasses

TGL Direct

In the early 1970s, Marathon Oil teamed up with Johnny Hart and gave away a variety of glassware featuring his B.C. comic strip characters. All told, there were 26 different pieces available, including a large glass pitcher. How many dads were sent out to the nearest Marathon station for an emergency fill-up when Junior accidentally broke his favorite Grog glass?

11. ARCO Toy Animals

Etsy user Tinselandtrinkets

In 1971, ARCO (Atlantic Richfield Company) decided to play on its name to get kids to bug their parents to stop at ARCO every week: they offered a plastic model of Noah’s Ark along with 12 different pairs of toy animals. If you’ve ever found a tiny plastic turtle in the far reaches of your junk drawer and wondered where it came from, it was probably part of this set.

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10 Fascinating Practices on UNESCO’s Cultural Heritage List
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ED JONES/AFP/Getty Images

You've probably heard of UNESCO (United Nations Educational, Scientific and Cultural Organization) World Heritage Sites—places like Machu Picchu, Auschwitz, and the Tower of London that UNESCO has deemed architecturally or historically important. But UNESCO doesn’t just choose important places to protect—it also maintains an Intangible Cultural Heritage List, which includes traditions and ways of life passed down from generation to generation and now in danger of being lost.

The list is rooted in a 2003 Convention for the Safeguarding of the Intangible Cultural Heritage, which created the list to raise visibility for the practices and encourage dialogue around cultural diversity. The list protects five types of cultural heritage: oral expression and traditions (including language); performing arts; social practices, rituals, and festivities; knowledge and practices about nature and the universe; and traditional craftsmanship.

In some ways, cultural heritage is even more fragile than buildings and archaeological sites because it lies in people’s memories, and so can be easily lost or changed with no real record to preserve it. And the results of a loss of cultural heritage can be dire: Culture helps define a minority group, and the loss of that culture can mean a disconnection from the past.

UNESCO now maintains two lists: the Representative List of the Intangible Cultural Heritage of Humanity and the List of Intangible Cultural Heritage in Need of Urgent Safeguarding (the latter only includes items identified as needing immediate protection).

To be added to a list, an item must be nominated by one of the countries that is a party to the convention. A committee then meets annually to determine which practices should be added to the lists, based on whether they meet the convention's definitions of cultural heritage, whether inscribing the practice will encourage dialogue and awareness, and whether there's been wide involvement by the culture concerned, among other criteria.

1. CULTURE OF JEJU HAENYEO // KOREA

Female divers (some as old as 80) from Jeju Island in the Republic of Korea have been collecting shellfish for hundreds of years. The divers, known as Haenyeo, submerge as much as 30 feet without scuba gear to harvest sea urchins and abalone, working up to seven hours a day. They hold their breath for a minute during each dive, and each makes a distinctive whistling noise when surfacing. Prayers are said to the goddess of the sea before the dives begin. The culture has played an important part in elevating women’s status on the island—women are the primary breadwinners in these families, and the haenyeo have become a symbol of the place.

2. HIKAYE // PALESTINE

Palestinian women over the age of 70 are part of this narrative tradition. During the winter, at gatherings of women and children (it's considered inappropriate for men to attend), the older women in the community tell fictional stories that critique society from the female point of view and, UNESCO notes, often reveal a conflict between "duty and desire." The storytelling involves rhythm, inflection, and other vocal arts, but is now on the decline due to the availability of mass media.

3. CAMEL COAXING // MONGOLIA

Mongol camel herders perform a special ritual when they want a mother camel to accept a newborn calf or adopt an orphan. The mother and calf are tied together and the camel coaxer sings a special song that includes gestures and chants designed to encourage the mother to accept the baby. A horse-head fiddle or flute is also played. The ritual reinforces social ties in the nomadic society, and is passed down from parent to child. But as motorcycles are replacing camels as transportation, the practice is in danger.

4. SUMMER SOLSTICE FIRES // PYRENEES MOUNTAINS

In the Pyrenees Mountains of Andorra, Spain, and France, residents from local villages carry flaming torches down the hills to light large beacons on the night of the summer solstice. Carrying the torches is a rite of passage from childhood to adulthood, and setting the first fire is a special role given to priests, politicians, or the newly married. Unmarried girls greet the torch carriers with pastries and wine, and ashes are collected the next morning to put in gardens.

5. KNUCKLE-BONE SHOOTING // MONGOLIA

In Mongolia, residents play a game in which small teams of six to eight people flick pieces of marble across a table to push sheep knuckle bones into a target. The shooters wear personalized costumes denoting their rank in the game, and use individually created shooting tools. They also sing traditional tunes throughout the game.

6. VÍ AND GIẶM FOLK SONGS // VIETNAM

In northern Vietnam, folk songs in the Nghệ Tĩnh dialect are sung while people harvest rice, row boats, make conical hats, or put children to sleep. The songs focus on the values important in that culture, including respect for parents, honesty, and goodness. The songs also provide a way for unmarried young men and women to share their feelings with each other.

7. YURT-MAKING // KAZAKHSTAN AND KYRGYZSTAN

Nomads in Kazakhstan and Kyrgyzstan make round yurts for use as temporary, portable homes, as well as for ceremonies like weddings and funerals. A round wooden frame forms the basis for the structure, and is then covered in felt and braided ropes. Men create the wooden frame, while women create the outside covering and inside decorations, working in groups to create the intricate patterns and reinforce social values.

8. WEAVING OF THE Q’ESWACHAKA BRIDGE // PERU

Quechua-speaking peasant communities in Peru come together each year to replace the suspension bridge over the Apurimac River in the Andes Mountains. The bridge is made of an unusual material—straw that's twisted and tied into ropes. The ropes are attached on each side of the river, and the bridge builders work until they meet in the middle. When the bridge is complete, a festival is held.

9. BARKCLOTH MAKING // UGANDA

Buganda craftsmen from southern Uganda harvest bark from the Mutuba tree and beat the bark with wooden mallets until it is soft, cloth-like, and a terracotta color. The barkcloth is worn as togas by men and women (who add a sash to their outfit) during ceremonial events. The availability of cotton has resulted in a reduction in the production of this specialized cloth.

10. SHRIMP FISHING ON HORSEBACK // BELGIUM

In Oostduinkerke, Belgium, 12 families harvest shrimp using horses. The Brabant horses walk breast-deep in the water parallel to the shore, pulling funnel-shaped nets. They also pull a chain along the bottom, which causes vibrations that make the shrimp jump into the nets. The caught shrimp are then carried in baskets attached to the horses’ sides. Each family specializes in a particular part of the practice, such as caring for the horses or weaving nets. The community celebrates this heritage with a yearly Shrimp Festival.

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© 2004 Twentieth Century Fox
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10 Sweet Facts About Napoleon Dynamite
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© 2004 Twentieth Century Fox

ChapStick, llamas, and tater tots are just a few things that appear in Napoleon Dynamite, a cult film shot for a mere $400,000 that went on to gross $44.5 million. In 2002, Brigham Young University film student Jared Hess filmed a black-and-white short, Peluca, with his classmate Jon Heder. The film got accepted into the Slamdance Film Festival, which gave Hess the courage to adapt it into a feature. Hess used his real-life upbringing in Preston, Idaho—he had six brothers and his mom owned llamas—to form the basis of the movie, about a nerdy teenager named Napoleon (Heder) who encourages his friend Pedro (Efren Ramirez) to run for class president.

In 2004, the indie film screened at Sundance, and was quickly purchased by Fox Searchlight and Paramount, then released less than six months later. Today, the film remains so popular that last year Pedro and Napoleon reunited for a cheesy tots Burger King commercial. Here are 10 sweet facts about the ever-quotable comedy.

1. DEB IS BASED ON JERUSHA HESS.

Jared Hess’ wife Jerusha co-wrote the film and based Deb on her own life. “Her mom made her a dress when she was going to a middle school dance and she said, ‘I hadn’t really developed yet, so my mom overcompensated and made some very large, fluffy shoulders,’” Jared told Rolling Stone. “Some guy dancing with her patted the sleeves and actually said, ‘I like your sleeves … they’re real big.’” 

Tina Majorino, who played the fictional Deb, hadn’t done a comedy before, because people thought of her as a dramatic actress. “The fact that Jared would even let me come in and read really appealed to me,” she told Rolling Stone. “Even if I didn’t get the role, I just wanted to see what it was like to audition for a comedy, as I’d never done it before.”

2. NAPOLEON'S FAMOUS DANCE SCENE MANIFESTED FROM THE SHORT FILM.

At the end of shooting Peluca, Hess had a minute of film stock left and knew Heder liked to dance. Heder had on moon boots—something Hess used to wear—so they traveled to the end of a dirt road. They turned on the car radio and Jamiroquai’s “Canned Heat” was playing. “I just told him to start dancing and realized: This is how we’ve got to end the film,” Hess told Rolling Stone. “You don’t anticipate those kinds of things. They’re just part of the creative process.” 

Heder told The Huffington Post he found inspiration in Michael Jackson and dancing in front of a mirror, for the end-of-the-movie skit. But when it came time to film the dance for the feature, Heder felt “pressure” to deliver. “I was like, ‘Oh, crap!’ This isn’t just a silly little scene,” he told PDX Monthly. “This is the moment where everything comes, and he’s making the sacrifice for his friend. That’s the whole theme of the movie. Everything leads up to this. Napoleon’s been this loser. This has to be the moment where he lands a victory.” Instead of hiring a choreographer, the filmmakers told him to “just figure it out.” They filmed the scene three times with three different songs, including Jamiroquai’s “Little L” and “Canned Heat.”

3. FANS STILL FLOCK TO PRESTON, IDAHO TO TOUR THE MOVIE’S LOCATIONS.

In a 2016 interview with The Salt Lake Tribune, The Preston Citizen’s circulation manager, Rhonda Gregerson, said “every summer at least 50 groups of fans walk into the office wanting to know more about the film.” She said people come from all over the world to see Preston High School, Pedro’s house, and other filming locations as a layover before heading to Yellowstone National Park. “If you talk to a lot of people in Preston, you’ll find a lot of people who have become a bit sick of it,” Gregerson said. “I still think it’s great that there’s still so much interest in the town this long after the movie.”

Besides the filming locations, the town used to host a Napoleon Dynamite festival. In 2005, the fest drew about 6000 people and featured a tater tot eating contest, a moon boot dancing contest, boondoggle keychains for sale, and a tetherball tournament. The fest was last held in 2008.

4. IDAHO ADOPTED A RESOLUTION COMMENDING THE FILMMAKERS.

Jerusha and Jared Hess
Frederick M. Brown/Getty Images

In 2005, the Idaho legislature wrote a resolution praising Jared and Jerusha Hess and the city of Preston. HCR029 appreciates the use of tater tots for “promoting Idaho’s most famous export.” It extols bicycling and skateboarding to promote “better air quality,” and it says Kip and LaFawnduh’s relationship “is a tribute to e-commerce and Idaho’s technology-driven industry.” The resolution goes on to say those who “vote Nay on this concurrent resolution are Freakin’ Idiots.” Napoleon would be proud.

5. NAPOLEON WAS A DIFFERENT KIND OF NERD. 

Sure, he was awkward, but Napoleon wasn’t as intelligent as other film nerds. “He’s not a genius,” Heder told The Huffington Post. “Maybe he’s getting good grades, but he’s not excelling; he’s just socially awkward. He doesn’t know how much of an outcast he is, and that’s what gives him that confidence. He’s trying to be cool sometimes, but mostly he just goes for it and does it.”

6. THE TITLE SEQUENCE FEATURED SEVERAL DIFFERENT SETS OF HANDS.

Eight months before the theatrical release, Fox Searchlight had Hess film a title sequence that made it clear that the film took place in 2004, not in the ’80s or ’90s. Napoleon’s student ID reveals the events occur during the 2004-2005 school year. Heder’s hands move the objects in and out of the frame, but Fox didn’t like his hangnails. “They flew out a hand model a couple weeks later, who had great hands, but was five or six shades darker than Jon Heder,” Hess told Art of the Title. “If you look, there are like three different dudes’ hands—our producer’s are in there, too.”

7. THE MOVIE MESSED UP NETFLIX’S ALGORITHMS.

Beginning in 2006, Cinematch—Netflix’s recommendation algorithm software—held a contest called The Netflix Prize. Anyone who could make Cinematch’s predictions at least 10 percent more accurate would win $1 million. Computer scientist Len Bertoni had trouble predicting whether people would like Napoleon Dynamite. Bertoni told The New York Times the film is “polarizing,” and the Netflix ratings are either one or five stars. If he could accurately predict whether people liked the movie, Bertoni said, then he’d come much closer to winning the prize. That didn’t happen for him.

The contest finally ended in 2009 when Netflix awarded the grand prize to BellKor’s Pragmatic Chaos, who developed a 10.06 percent improvement over Cinematch’s score.

8. NAPOLEON ACCIDENTLY GOT A BAD PERM.

© 2004 Twentieth Century Fox

Heder got his hair permed the night before shooting began—but something went wrong. Heder called Jared and said, “‘Yeah, I got the perm but it’s a little bit different than it was before,’” Hess told Rolling Stone. “He showed up the night before shooting and he looked like Shirley Temple! The curls were huge!” They didn’t have much time to fix the goof, so Hess enlisted Jerusha and her cousin to re-perm it. It worked, but Jon wasn’t allowed to wash his hair for the next three weeks. “So he had this stinky ‘do in the Idaho heat for three weeks,” Jared said. “We were shooting near dairy farms and there were tons of flies; they were all flying in and out of his hair.”

9. LAFAWNDUH’S REAL-LIFE FAMILY STARRED IN THE MOVIE.

Shondrella Avery played LaFawnduh, the African American girlfriend of Kip, Napoleon’s older brother (played by Aaron Ruell). Before filming, Hess phoned Avery and said, “‘You remember that there were no black people in Preston, Idaho, right? Do you think your family might want to be in the movie?’ And that’s how it happened,” Avery told Los Angeles Weekly. Her actual family shows up at the end when LaFawnduh and Kip get married.

10. A SHORT-LIVED ANIMATED SERIES ACTED AS A SEQUEL.

In 2012, Fox aired six episodes of Napoleon Dynamite the animated series before they canceled it. All of the original actors returned to supply voices to their characters. The only difference between the film and the series is Kip is not married. Heder told Rolling Stone the episodes are as close to a sequel as fans will get. “If you sit down and watch those back to back, you’ve got yourself a sequel,” he said. “Because you’ve got all the same characters and all the same actors.”

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