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11 Gas Station Premiums of Yesteryear

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It’s probably difficult to fathom now, but there was a time when the price of gasoline was pretty static for long periods and oil companies battled one another for the consumer dollar by attempting to instill some level of brand loyalty. How many of us today specifically seek out a Chevron station versus any other vendor when our gas tank needles are hovering just above “E”? That wasn’t the case some 40 or so years ago, when gas stations sought repeat business via Any Means Necessary. And among those Means were a variety of premiums or promotional giveaways. See how many of these tchotchkes you remember.

1. Union 76 Balls

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Union Oil introduced “76” gasoline in 1932; the name was intended to refer both to the Declaration of Independence and the fuel’s octane rating. Thirty years later, the company’s first illuminated rotating orange ball sign debuted at the Seattle World’s Fair. In 1967, the company introduced what is believed to be the first car antenna-topper. The small replica of the Union 76 ball was spray-painted orange by hand and then screen-printed with the “76” logo. Technology improved over the years so that the antenna balls could be mass produced by machine, which was handy because by 1985 the company was giving away just over a million of the toppers per year to loyal customers. 

2. Esso Tiger Tail

Pinterest user David Small

In 1959, a Chicago copywriter named Emery Smith came up with the tagline “Put a tiger in your tank” to promote the Esso Oil Company. Thanks to print and TV ads, the slogan caught on like wildfire, and Esso took full advantage of the cat’s popularity by offering faux fur tiger tails for sale at its retail outlets, which were designed to be attached to a vehicle’s gas cap.

3. Gulf Horseshoes

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Gulf Oil was bought out by Chevron in 1984, but prior to that time the big orange Gulf “disc” sign was an iconic part of the American landscape. During its heyday, Gulf offered three fuel choices, at three different price points: Gulftane (sub-grade regular), Good Gulf (regular), and Gulf No-Nox (premium). No-Nox was marketed for the high-performance muscle cars popular from the 1950s to '70s; the high octane content didn’t necessarily add miles to the gallon, but it prevented engine knocks and pings. To promote the extra “kick” your car received from No-Nox, Gulf offered an adhesive set of horseshoes free with a fill-up. Rocking a pair of orange shoes on the bumper of your Camaro told the world that you cared enough for your ride to pay those extra pennies per gallon for premium.

4. Texaco Fire Chief Hat

Texaco introduced its Fire Chief brand of gasoline in 1932, so named because the octane rating met the requirements for fire engines. Over the years the company offered many versions of a fireman’s hat as a premium: Some cheap plastic versions were given away free with a fill-up, while some more elaborate versions (with a battery-operated light and microphone/loudspeaker) were available for a low purchase price.

5. Hess Trucks

PInterest user American Collector

The first Hess gas station opened in 1960 in Oakhurst, New Jersey. Four years later, the company produced a branded toy tanker truck (which could be filled with water and emptied via the delivery hose) in time for the Christmas season at the bargain price of $1.29, batteries included. The toy was such a hit that the company continued the tradition, producing a new model each succeeding year. 

6. Sinclair Dinosaur

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Sinclair Oil registered the Apatosaurus as its trademark in 1932. At the 1964 World's Fair in New York City, the company hosted a display that featured nine life-sized dinosaurs, highlighting the beginning of the formation of crude oil. Dino, the company’s mascot, was featured on a variety of premiums, including plastic piggy banks so the kids could start saving up for their very first tank of Power X. 

7. Esso Oil Drop Man

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The Happy Motoring Oil Drop Man was introduced as an Esso mascot in Denmark during World War II as a pleasant medium to deliver the bad news about ongoing fuel shortages. He debuted in the U.S. in 1958 and appeared on various giveaway items, including key chains and gift packages that featured a road map, a can of handy oil, and one of lighter fluid. Happy was phased out in the 1960s by the more aggressive Esso tiger.

8. Shell Presidential Coins

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Long lines were forming at Shell stations in 1969, but not because of any gas shortages. It was the company’s Mr. President Coin Game that caused folks to flock to the pumps. Shell offered a series of 31 coins featuring the different Presidents of the United States (we had a lot less of ‘em back then) along with cards on which there were marked slots for specific coins. When you filled up a card, you won the specified prize. Some coins were instant cash winners—Martin van Buren was worth $500 and James Madison earned a cool $1000, while poor Chester A. Arthur only netted you a buck. Of course, in 1969, a dollar bought three gallons of gas pumped by an attendant who checked your oil and washed your windshield.

9. Gulf Lunar Module

Retroweb

To commemorate the Apollo 11 mission, Gulf gave away a free lunar module model kit in 1969. The cardboard sheet filled with punch-out pieces measured about 12 inches by 18.5 inches and came with a set of fairly complicated instructions for assembly. For those patient enough to fold all those pieces and insert the various tabs into the correct slots, the finished piece was an impressive replica of the lunar lander.

10. Marathon B.C. Comic Glasses

TGL Direct

In the early 1970s, Marathon Oil teamed up with Johnny Hart and gave away a variety of glassware featuring his B.C. comic strip characters. All told, there were 26 different pieces available, including a large glass pitcher. How many dads were sent out to the nearest Marathon station for an emergency fill-up when Junior accidentally broke his favorite Grog glass?

11. ARCO Toy Animals

Etsy user Tinselandtrinkets

In 1971, ARCO (Atlantic Richfield Company) decided to play on its name to get kids to bug their parents to stop at ARCO every week: they offered a plastic model of Noah’s Ark along with 12 different pairs of toy animals. If you’ve ever found a tiny plastic turtle in the far reaches of your junk drawer and wondered where it came from, it was probably part of this set.

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20 Facts About Your Favorite Coen Brothers’ Movies
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Ethan Coen turns 60 years old today, if you can believe it. Since bursting onto the scene in 1984 with the cult classic Blood Simple, the younger half of (arguably) the most dynamic moviemaking sibling duo in Hollywood has helped create some of the most memorable and quirky films in cinematic history, from Raising Arizona to Fargo and The Big Lebowski to No Country For Old Men. To celebrate the monumental birthday of one of the great writer-directors of our time (though he’s mostly uncredited as a director), here are some facts about your favorite Coen brothers’s movies.

1. THE COENS THINK BLOOD SIMPLE IS “PRETTY DAMN BAD.”

Fifteen years after Blood Simple’s release, the Coens reflected upon their first feature in the 2000 book My First Movie. “It’s crude, there’s no getting around it,” Ethan said. “On the other hand, it’s all confused with the actual process of making the movie and finishing the movie which, by and large, was a positive experience,” Joel said. “You never get entirely divorced from it that way. So, I don’t know. It’s a movie that I have a certain affection for. But I think it’s pretty damn bad!”

2. KEVIN COSTNER AND RICHARD JENKINS AUDITIONED FOR RAISING ARIZONA.

Kevin Costner auditioned three times to play H.I., only to see Nicolas Cage snag the role. Richard Jenkins had his first of many auditions for the Coens for Raising Arizona. He also (unsuccessfully) auditioned for Miller's Crossing (1990) and Fargo (1996) before calling it quits with the Coens. In 2001, Joel and Ethan cast Jenkins in The Man Who Wasn't There, even though he had never auditioned for it.

3. THE BROTHERS TURNED DOWN BATMAN TO MAKE MILLER’S CROSSING.

After Raising Arizona’s success established them as more than one-hit indie film wonders, the Coens had some options with regard to what project they could tackle next. Reportedly, their success meant that they were among the filmmakers being considered to make Batman for Warner Bros. Of course, the Coens ultimately decided to go the less commercial route, and Tim Burton ended up telling the story of The Dark Knight on the big screen.

4. BARTON FINK AND W.P. MAYHEW WERE LOOSELY BASED ON CLIFFORD ODETS AND WILLIAM FAULKNER.

The Coens acknowledge that Fink and Odets had similar backgrounds, but they had different personalities: Odets was extroverted, for one thing. Turturro, not his directors, read Odets’ 1940 journal. The Coens acknowledged that John Mahoney (Mayhew) looks a lot like the The Sound and the Fury author.

5. THE COENS'S WEB OF DECEPTION IN FARGO GOES EVEN FURTHER THAN THE OPENING CREDITS. 

While the tag on the beginning of the movie reads “This is a true story. The events depicted in this film took place in Minnesota in 1987,” Fargo is, by no stretch of the imagination, a true story. During the film's press tour, the Coens admitted that while not pinpoint accurate, the story was indeed inspired by a similar crime that occurred in Minnesota, with Joel stating “In its general structure, the film is based on a real event, but the details of the story and the characters are fictional.”

However, any and all efforts to uncover anything resembling such a crime ever occurring in Minnesota come up empty, and in an introduction to the published script, Ethan pretty much admitted as much, writing that Fargo “aims to be both homey and exotic, and pretends to be true." 

6. THEY WANTED MARLON BRANDO TO PLAY JEFFREY LEBOWSKI.

According to Alex Belth, who wrote the e-book The Dudes Abide on his time spent working as an assistant to the Coens, casting the role of Jeffrey Lebowski was one of the last decisions made before filming. Names tossed around for the role included Robert Duvall (who passed because he wasn’t fond of the script), Anthony Hopkins (who passed since he had no interest in playing an American), and Gene Hackman (who was taking a break at the time). A second “wish list” included an oddball “who’s who," including Norman Mailer, George C. Scott, Jerry Falwell, Gore Vidal, Andy Griffith, William F. Buckley, and Ernest Borgnine.

The Coens’ ultimate Big Lebowski, however, was the enigmatic Marlon Brando, who by that time was reaching the end of his career (and life). Apparently, the Coens amused themselves by quoting some of their favorite Jeffrey Lebowski lines (“Strong men also cry”) in a Brando accent. The role would eventually go to the not-particularly-famous—albeit pitch-perfect—veteran character actor David Huddleston. In true Dude fashion, it all worked out in the end.

7. JOEL COEN WOOED FRANCES MCDORMAND ON THE SET OF BLOOD SIMPLE.

Coen and McDormand fell in love while making Blood Simple and got married a couple of years later, after production wrapped. McDormand told The Daily Beast about the moment when she roped him in. “I’d only brought one book to read to Austin, Texas, where we were filming, and I asked him if there was anything he’d recommend,” she said. “He brought me a box of James M. Cain and Raymond Chandler paperbacks, and I said, ‘Which one should I start with?’ And he said, ‘The Postman Always Rings Twice.’ I read it, and it was one of the sexiest f*ckin’ books I’ve ever read. A couple of nights later, I said, ‘Would you like to come over and discuss the book?’ That did it. He seduced me with literature. And then we discussed books and drank hot chocolate for several evenings. It was f*ckin’ hot. Keep it across the room for as long as you can—that’s a very important element.”

8. O BROTHER, WHERE ART THOU? WAS ORIGINALLY INSPIRED BY THE WIZARD OF OZ.

Joel Coen revealed as much at the 15th anniversary reunion. “It started as a 'three saps on the run' kind of movie, and then at a certain point we looked at each other and said, 'You know, they're trying to get home—let's just say this is The Odyssey. We were thinking of it more as The Wizard of Oz. We wanted the tag on the movie to be: 'There's No Place Like Home.’”

9. THE ACTORS IN FARGO WENT THROUGH EXTENSIVE TRAINING TO GET THEIR ACCENTS RIGHT.

Having grown up in Minnesota, the Coens were more than familiar with the idiosyncrasies of the “Minnesota nice” accent, but much of the cast—including Frances McDormand and William H. Macy—needed coaching to get the intricacies right. Actors were even given copies of the scripts with extensive pronunciation notes. According to dialect coach Larissa Kokernot, who also appeared as one of the prostitutes Gaear and Carl rendezvous with in Brainerd, the “musicality” of the Minnesota nice accent comes from a place of “wanting people to agree with each other and get along.” This homey sensibility, contrasted with the ugly crimes committed throughout the movie, is, of course, one of the major reasons why the dark comedy is such an enduring classic.

10. NICOLAS CAGE'S HAIR REACTED TO H.I.'S STRESS LEVEL IN RAISING ARIZONA.

Ethan claimed that Cage was "crazy about his Woody Woodpecker haircut. The more difficulties his character got in, the bigger the wave in his hair got. There was a strange connection between the character and his hair."

11. A PROP FROM THE HUDSUCKER PROXY INSPIRED THE MAN WHO WASN’T THERE.

A bit of set dressing from 1994’s The Hudsucker Proxy eventually led to 2001’s The Man Who Wasn’t There. In a barbershop scene, there’s a poster hanging in the background that featured a range of men’s hairstyles from the 1940s. The brothers liked the prop and kept it, and it’s what eventually served as the inspiration for The Man Who Wasn’t There.

12. GEORGE CLOONEY SIGNED ON TO O BROTHER, WHERE ART THOU? BEFORE EVEN READING THE SCRIPT.

The brothers visited George Clooney in Phoenix while he was making Three Kings (1999), wanting to work with him after seeing his performance in Out of Sight (1998). Moments after they put their script on Clooney’s hotel room table, the actor said “Great, I’m in.”

13. A SNAG IN THE MILLER’S CROSSING SCRIPT ULTIMATELY LED TO BARTON FINK.

Miller’s Crossing is a complicated beast, full of characters double-crossing each other and scheming for mob supremacy. In fact, it’s so complicated that at one point during the writing process the Coens had to take a break. It turned out to be a productive one: While Miller’s Crossing was on pause, the brothers wrote the screenplay for Barton Fink, the story of a writer who can’t finish a script.

14. INTOLERABLE CRUELTY IS THE FIRST COEN MOVIE THAT WASN’T THE BROTHERS’ ORIGINAL IDEA.

In 1995, the Coens rewrote a script originally penned by other screenwriters, Robert Ramsey, Matthew Stone, and John Romano. They didn’t decide to direct the movie, which became Intolerable Cruelty, until 2003.

15. THE LADYKILLERS WAS WRITTEN FOR BARRY SONNENFELD TO DIRECT.

The Coens effortlessly jump from crime thriller to comedy without missing a beat. So when they were commissioned to write a remake of the British black comedy The Ladykillers for director Barry Sonnenfeld, it seemed to fall in line with their cinematic sensibilities. When Sonnenfeld dropped out of the project, the Coens were hired to direct the film.

16. BURN AFTER READING MARKED THE FIRST TIME SINCE MILLER’S CROSSING THAT THE COENS DIDN’T WORK WITH THEIR USUAL CINEMATOGRAPHER, ROGER DEAKINS.

Instead, eventual Academy Award-winner Emmanuel Lubezki acted as the director of photography. The Coens would work with Deakins again on every one of their films until 2013’s Inside Llewyn Davis.

17. IT TOOK SOME CONVINCING TO GET JAVIER BARDEM TO SAY “YES” TO NO COUNTRY FOR OLD MEN

Though it’s hard to imagine No Country for Old Men without Javier Bardem’s menacing—and Oscar-winning—performance as antagonist Anton Chigurh, he almost passed on the role. “It’s not something I especially like, killing people—even in movies,” Bardem said of his disdain for violence. “When the Coens called, I said, ‘Listen, I’m the wrong actor. I don’t drive, I speak bad English, and I hate violence.’ They laughed and said, ‘Maybe that’s why we called you.”’

18. PATTON OSWALT AUDITIONED FOR A SERIOUS MAN.

Patton Oswalt auditioned for the role of the obnoxious Arthur Gopnik in A Serious Man, a part that ultimately went to Richard Kind. Oswalt talked about his audition while appearing on Marc Maron’s WTF podcast, in which it was also revealed that Maron was being considered for the lead role of Larry Gopnik (the role that earned Michael Stuhlbarg his first, and so far only, Golden Globe nomination). 

19. THE CAT IN INSIDE LLEWYN DAVIS WAS “A NIGHTMARE.”

Ulysses, the orange cat who practically stole Inside Llewyn Davis away from Oscar Isaac, was reportedly a bit of a diva. "The cat was a nightmare,” Ethan Coen said on the DVD commentary. “The trainer warned us and she was right. She said, uh, "Dogs like to please you. The cat only likes to please itself.’ A cat basically is impossible to train. We have a lot of footage of cats doing things we don't want them to do, if anyone's interested; I don't know if there's a market for that."

20. THE COEN BROTHERS PROBABLY DON’T LOVE THE BIG LEBOWSKI AS MUCH AS YOU DO. 

We’re assuming the Coen Brothers are plenty fond of The Dude: after all, he doesn’t end up facing imminent death or tragedy, which is more than most of their protagonists have going for them. But in a rare Coen Brothers interview in 2009, Joel Coen flatly stated, “That movie has more of an enduring fascination for other people than it does for us.”

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10 Terrific Facts About Stephen King
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As if being one of the world's most successful and prolific writers wasn't already reason enough to celebrate, Stephen King is ringing in his birthday as the toast of Hollywood. As It continues to break box office records, we're digging into the horror master's past. Here are 10 things you might not have known about Stephen King, who turns 70 years old today.

1. STEPHEN KING AND HIS WIFE, TABITHA, OWN A RADIO STATION.

Stephen and Tabitha King own Zone Radio, a company that serves to head their three radio stations in Maine. One of them, WKIT, is a classic rock station that goes by the tagline "Stephen King's Rock Station."

2. HE'S A HARDCORE RED SOX FAN.

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Not only did he write a story about the Boston Red Sox—The Girl Who Loved Tom Gordon (who was a former Red Sox pitcher)—he also had a cameo in the Jimmy Fallon/Drew Barrymore movie Fever Pitch, which is about a crazed Sox fan. He plays himself and throws out the first pitch at a game.

In 2004, King and Stewart O'Nan, another novelist, chronicled their reactions to the season that finally brought the World Series title back to Beantown. It's appropriately titled Faithful: Two Diehard Boston Red Sox Fans Chronicle the Historic 2004 Season.

3. HE WAS HIT BY A CAR, THEN BOUGHT THE CAR THAT HIT HIM.

You probably remember that King was hit by a van not far from his summer home in Maine in 1999. The incident left King with a collapsed lung, multiple fractures to his hip and leg, and a gash to the head. Afterward, King and his lawyer bought the van for $1500 with King announcing that, "Yes, we've got the van, and I'm going to take a sledgehammer and beat it!"

4. AS A KID, HIS FRIEND WAS STRUCK AND KILLED BY A TRAIN.

King's brain seems to be able to create chilling stories at such an amazing clip, yet he's seen his fair share of horror in real life. In addition to the aforementioned car accident, when King was just a kid his friend was struck and killed by a train (a plot line that made it into his story "The Body," which was adapted into Stand By Me). While it would be easy to assume that this incident informed much of King's writing, the author claims to have no memory of the event:

"According to Mom, I had gone off to play at a neighbor’s house—a house that was near a railroad line. About an hour after I left I came back (she said), as white as a ghost. I would not speak for the rest of the day; I would not tell her why I’d not waited to be picked up or phoned that I wanted to come home; I would not tell her why my chum’s mom hadn’t walked me back but had allowed me to come alone.

"It turned out that the kid I had been playing with had been run over by a freight train while playing on or crossing the tracks (years later, my mother told me they had picked up the pieces in a wicker basket). My mom never knew if I had been near him when it happened, if it had occurred before I even arrived, or if I had wandered away after it happened. Perhaps she had her own ideas on the subject. But as I’ve said, I have no memory of the incident at all; only of having been told about it some years after the fact."

5. HE WROTE A MUSICAL WITH JOHN MELLENCAMP.

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King, John Mellencamp, and T Bone Burnett collaborated on a musical, Ghost Brothers of Darkland County, which made its debut in 2012. The story is based on a house that Mellencamp bought in Indiana that came complete with a ghost story. Legend has it that three siblings were messing around in the woods and one of the brothers accidentally got shot. The surviving brother and sister jumped in the car to go get help, and in their panic, swerved off the road right into a tree and were killed instantly. Of course, the three now haunt the woods by Mellencamp's house.

6. HE PLAYED IN A BAND WITH OTHER SUCCESSFUL AUTHORS.

King played rhythm guitar for a band made up of successful writers called The Rock Bottom Remainders. From 1992 to 2012, the band "toured" about once a year. In addition to King, Amy Tan, Dave Barry, Mitch Albom, Barbara Kingsolver, Matt Groening and Ridley Pearson were just some of its other members.

7. HE'S A NATIVE MAINER.

A photo of Stephen King's home in Bangor, Maine.
By Julia Ess - Own work, CC BY-SA 3.0, Wikimedia Commons

King writes about Maine a lot because he knows and loves The Pine Tree State: he was born there, grew up there, and still lives there (in Bangor). Castle Rock, Derry, and Jerusalem's Lot—the fictional towns he has written about in his books—are just products of King's imagination, but he can tell you exactly where in the state they would be if they were real.

8. HE HAS BATTLED DRUG AND ALCOHOL PROBLEMS.

Throughout much of the 1980s, King struggled with drug and alcohol abuse. In discussing this time, he admitted that, "There's one novel, Cujo, that I barely remember writing at all. I don't say that with pride or shame, only with a vague sense of sorrow and loss. I like that book. I wish I could remember enjoying the good parts as I put them down on the page."

It came to a head when his family members staged an intervention and confronted him with drug paraphernalia they had collected from his trash can. It was the eye-opener King needed; he got help and has been sober ever since.

9. THERE WAS A RUMOR THAT HE WROTE A LOST TIE-IN NOVEL.

King was an avid Lost fan and sometimes wrote about the show in his Entertainment Weekly column, "The Pop of King." The admiration was mutual. Lost's writers mentioned that King was a major influence in their work. There was a lot of speculation that he was the man behind Bad Twin, a Lost tie-in mystery, but he debunked that rumor.

10. HE IS SURROUNDED BY WRITERS.

A photo of Stephen King's son, author Joe Hill
Joe Hill
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Stephen isn't the only writer in the King family: His wife, Tabitha King, has published several novels. Joe, their oldest son, followed in his dad's footsteps and is a bestselling horror writer (he writes under the pen name Joe Hill). Youngest child Owen has written a collection of short stories and one novella and he and his dad co-wrote Sleeping Beauties, which will be released later this month (Owen also married a writer). Naomi, the only King daughter, is a minister and gay activist.

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