Netflix Is Testing Commercials, and Subscribers Aren't Happy

iStock
iStock

Save the occasional "Are you still watching?" message popping up between episodes, it's possible to watch an entire Netflix series in one sitting with little to no distractions. Now, the streaming service is testing something that could upend that: As CNN reports, Netflix has quietly started sprinkling advertisements into its programming, something the subscription-based service has been able to avoid up to this point.

The promotional content Netflix is experimenting with differs from conventional cable commercials in some fundamental ways. The promos won't be advertising third-party brands, Netflix promises: Rather, they'll exclusively show off Netflix original content, including series like GLOW and Stranger Things (though one Reddit user did report seeing an ad for Better Call Saul, which Netflix licenses from AMC). And instead of inserting ads throughout the program, as some non-subscription streaming services do, Netflix will only include them at the end of some episodes with a "skip" button similar to the one that allows viewers to bypass a show's opening credits. And each promo subscribers see will be personalized based on their viewing habits, hopefully turning them on to new shows and not just annoying them in the middle of their binge-watching sessions.

Despite these assurances from Netflix, viewers aren't happy. Many customers have taken to social media threatening to cancel their service if the promos become the norm, which likely may not happen: They've only been shown to a select number of test viewers so far, and based on user response, Netflix may decide to pull the plug on the experiment.

The good news is that as long as the ads are still in the test phase, you can choose to opt out of them. Just go to Netflix.com/DoNotTest and toggle off the switch next to the words "Include me in tests and previews." Now you're ready to resume your binge-watching marathon without interruption.

[h/t CNN]

Out of Print's Retro Star Wars T-Shirts Pay Homage to an '80s Reading Campaign

Out of Print
Out of Print

If only Luke had known that he could use a book to channel The Force, it might have saved him a whole lot of hassle. Online retailer Out of Print has united two nerdy camps—readers and Star Wars lovers—with its latest collection of retro-inspired T-shirts.

One shirt features Yoda with the text, “Read and The Force is with you.” A Princess Leia tee says, “Read: It’s our only hope,” while one of Darth Vader says, “Read: Use the power of The Force.”

A Star Wars t-shirt
Out of Print

If the graphics look familiar, it’s because they’re from the American Library Association’s Star Wars-themed READ campaign, which first emerged in 1983 with a poster of Yoda holding a book.

“Star Wars is a vehicle to help support and excite young readers,” Todd Lawton, Out of Print’s co-founder, told StarWars.com. “That’s perfectly in line with our mission and we feel that the world’s a better place if people are reading more books. So when you see a character like Yoda or Darth Vader presented in a way that’s supporting this love of reading and the importance of reading, we want to show that and celebrate that as well.”

An Out of Print T-shirt featuring Darth Vader
Out of Print

The shirts are priced at $28 or $30 apiece, depending on whether it’s a classic unisex T-shirt or relaxed fit tee. Kids’ shirts are also available for $20 each.

Out of Print is also selling a Little Golden Books collection of Star Wars hardcovers, including A New Hope, The Empire Strikes Back, Return of the Jedi, and an anthology with seven books in one. For more literary-inspired apparel, totes, accessories, and more, check out the company's website.

New Game of Thrones Theory Predicts That the Night King Won't Be at the Battle of Winterfell

HBO
HBO

Game of Thrones is gearing up for the biggest battle the show has ever seen: At Winterfell, Gendry is forging weapons made of dragonglass, Brienne is training soldiers, and Jon is going through an existential crisis. No one knows who will live or die (or if anyone will live at all).

The White Walkers are very close to Winterfell, but where is their leader? At the end of season 8's second episode, "A Knight of the Seven Kingdoms," we saw the frontline of White Walkers leading the wights toward Winterfell, but the Night King was nowhere to be seen. We know that the Night King is soaring through the air on Viserion somewhere, but what if his plan doesn't include making an appearance at the battle at all?

As Mashable reported, fans on Reddit have already started predicting that the Night King won't show up for the fight. They believe that he will use the battle as a distraction and that, while his army is attacking Winterfell, he'll fly to King's Landing instead.

The basic argument here is that the Night King is not stupid. He knows that it would be easy for Daenerys's two remaining dragons to fly up to the recently resurrected Viserion and breathe fire on him to kill him. So why not attack another, unguarded target?

"If you have a super weapon that you can't use against a particular target, then you find a different target," one Redditor explained.

So while everyone is expecting him to show up at Winterfell, the Night King could instead be flying to King's Landing in order to kill everyone there and create yet another army of the dead in the south—an army that whoever survives the battle in the north will ultimately have to conquer.

There are a couple of scenes in previous seasons that add some credence to this theory: In season 4, Bran had a series of visions which all came true—except the one where he sees a destroyed throne room and the shadow of a dragon pass over. This could have been the Night King on Viserion, instead of Daenerys and her dragons (as was previously believed). In season 2, Daenerys also had a vision where the throne room was destroyed and covered in snow.

While it does seem like a reasonable theory, we won't know for sure until next week, when audiences will finally witness what is being touted as the biggest battle in Game of Throneshistory.

[h/t Mashable]

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