Vegetarian Swedish “meatballs” and build-it-yourself furniture have finally arrived in India, the AFP reports. Although the home furnishing behemoth first tapped the Chinese market in 1998, its new Hyderabad store marks the company’s entry into the world’s second most populous country.
Motorized rickshaws adorned with the IKEA logo and decked in blue and yellow—the colors of the Swedish flag—scooted around the South Indian city to promote the store about a month before it debuted. When it did finally open for business, about 200 customers who had lined up in an underground car park were greeted by a military band. One clothing factory worker traveled 360 miles from Bangalore just to check it out.
A canteen inside the outlet has tailored its menu to local tastes. The Swedish meatballs—an IKEA staple—were offered in chicken and vegetarian versions, as many people in India have religious or cultural reasons for not eating beef, pork, or meat in general.
Biryani (a rice dish), samosas (filled pastries), and meatless hotdogs are also on the menu. Different IKEA outlets around the world tend to offer localized menus featuring national specialties. They offer crayfish in Japan, shawarma in Dubai, cabbage soup in the Czech Republic, macarons in France, fish and chips in the UK, and, oddly enough, Thai curry in Switzerland.
IKEA plans to open 24 other outlets in India by 2025. However, some have questioned whether the concept of self-assembled furniture will catch on in the country of 1.25 billion. Analysts say the idea of DIY homemaking is unpopular, and spending levels are low. However, affordable items are on offer at the Hyderabad outlet, like a children’s six-piece bowl set for under $2.
On October 20, 1882—136 years ago today—one of the world's most gifted performers was born. In his heyday, Bela Lugosi was hailed as the undisputed king of horror. Eighty-five years after he first donned a vampire’s cape, Lugosi's take on Count Dracula is still widely hailed as the definitive portrayal of the legendary fiend. But who was the man behind the monster?
1. HE WORKED WITH THE NATIONAL THEATER OF HUNGARY.
To the chagrin of his biographers, the details concerning Bela Lugosi’s youth have been clouded in mystery. (In a 1929 interview, he straight-up admitted “for purposes of simplification, I have always thought it better to tell [lies] about the early years of my life.”) That said, we do know that he was born as Béla Ferenc Dezső Blaskó on October 20, 1882 in Lugoj, Hungary (now part of Romania). We also know that his professional stage debut came at some point in either 1901 or 1902. By 1903, Lugosi had begun to find steady work with traveling theater companies, through which he took part in operas, operettas, and stage plays. In 1913, Lugosi caught a major break when the most prestigious performing arts venue in his native country—the Budapest-based National Theater of Hungary—cast him in no less than 34 shows. Most of the characters that he played there were small Shakespearean roles such as Rosencrantz in Hamlet and Sir Walter Herbert in Richard III.
2. HE FOUGHT IN WORLD WAR I.
The so-called war to end all wars put Lugosi’s dramatic aspirations on hold. Although being a member of the National Theater exempted him from military service, he voluntarily enlisted in the Austro-Hungarian Army in 1914. Over the next year and a half, he fought against Russian forces as a lieutenant with the 43rd Royal Hungarian Infantry. While serving in the Carpathian mountains, Lugosi was wounded on three separate occasions. Upon healing from his injuries, he left the armed forces in 1916 and gratefully resumed his work with the National Theater.
3. WHEN HE MADE HIS BROADWAY DEBUT, LUGOSI BARELY KNEW ANY ENGLISH.
In December 1920, Lugosi boarded a cargo boat and emigrated to the United States. Two years later, audiences on the Great White Way got their first look at this charismatic stage veteran. Lugosi was cast as Fernando—a suave, Latin lover—in the 1922 Broadway stage play The Red Poppy. At the time, his grasp of the English language was practically nonexistent. Undaunted, Lugosi went over all of his lines with a tutor. Although he couldn’t comprehend their meaning, the actor managed to memorize and phonetically reproduce every single syllable that he was supposed to deliver on stage.
4. UNIVERSAL DIDN’T WANT TO CAST HIM AS COUNT DRACULA.
The year 1927 saw Bela Lugosi sink his teeth into the role of a lifetime. A play based on the novel Dracula by Bram Stoker had opened in London in 1924. Sensing its potential, Horace Liveright, an American producer, decided to create an U.S. version of the show. Over the summer of 1927, Lugosi was cast as the blood-sucking Count Dracula. For him, the part represented a real challenge. In Lugosi’s own words, “It was a complete change from the usual romantic characters I was playing, but it was a success.” It certainly was. Enhanced by his presence, the American Dracula remained on Broadway for a full year, then spent two years touring the country.
Impressed by its box office prowess, Universal decided to adapt the show into a major motion picture in 1930. Horror fans might be surprised to learn that when the studio began the process of casting this movie’s vampiric villain, Lugosi was not their first choice. At the time, Lugosi was still a relative unknown, which made director Tod Browning more than a little hesitant to offer him the job. A number of established actors were all considered before the man who’d played Dracula on Broadway was tapped to immortalize his biting performance on film.
5. MOST OF HIS DRACULA-RELATED FAN MAIL CAME FROM WOMEN.
The recent Twilight phenomenon is not without historical precedent. Lugosi estimated that, while he was playing the Count on Broadway, more than 97 percent of the fan letters he received were penned by female admirers. A 1932 Universal press book quotes him as saying, “When I was on the stage in Dracula, my audiences were composed mostly of women.” Moreover, Lugosi contended that most of the men who’d attended his show had merely been dragged there by female companions.
6. HE TURNED DOWN THE ROLE OF FRANKENSTEIN’S MONSTER.
Released in 1931, Dracula quickly became one of the year's biggest hits for Universal (some film historians even argue that the movie single-handedly rescued the ailing studio from bankruptcy). Furthermore, its astronomical success transformed Lugosi into a household name for the first time in his career. Regrettably for him, though, he’d soon miss the chance to star in another smash. Pleased by Dracula’s box office showing, Universal green-lit a new cinematic adaptation of Mary Shelley’s Frankenstein. Lugosi seemed like the natural choice to play the monster, but because the poor brute had few lines and would be caked in layers of thick makeup, the actor rejected the job offer. As far as Lugosi was concerned, the character was better suited for some “half-wit extra” than a serious actor. Once the superstar tossed Frankenstein aside, the part was given to a little-known actor named Boris Karloff.
Moviegoers eventually did get to see Lugosi play the bolt-necked corpse in the 1943 cult classic Frankenstein Meets the Wolf Man. According to some sources, he strongly detested the guttural scream that the script forced him to emit at regular intervals. “That yell is the worst thing about the part. You feel like a big jerk every time you do it!” Lugosi allegedly complained.
7. LUGOSI’S RELATIONSHIP WITH BORIS KARLOFF WAS MORE CORDIAL THAN IT’S USUALLY MADE OUT TO BE.
It’s often reported that the two horror icons were embittered rivals. In reality, however, Karloff and Lugosi seemed to have harbored some mutual respect—and perhaps even affection for one another. The dynamic duo co-starred in five films together, the first of which was 1934’s The Black Cat; Karloff claimed that, on set, Lugosi was “Suspicious of tricks, fearful of what he regarded as scene stealing. Later on, when he realized I didn’t go in for such nonsense, we became friends.” During one of their later collaborations, Lugosi told the press “we laughed over my sad mistake and his good fortune as Frankenstein is concerned.”
That being said, Lugosi probably didn’t appreciate the fact that in every single film which featured both actors, Karloff got top billing. Also, he once privately remarked, “If it hadn’t been for Boris Karloff, I could have had a corner on the horror market.”
8. HE LOVED SOCCER.
In 1935, Lugosi was named Honorary President of the Los Angeles Soccer League. An avid fan, he was regularly seen at Loyola Stadium, where he’d occasionally kick off the first ball during games held there. Also, on top of donating funds to certain Hungarian teams, Lugosi helped finance the Los Angeles Magyar soccer club. When the team won a state championship in 1935, one newspaper wrote that the players were “headed back to Dracula’s castle with the state cup.” [PDF]
9. HE WAS A HARDCORE STAMP COLLECTOR.
Lugosi's fourth wife, Lillian Arch, claimed that Lugosi maintained a collection of more than 150,000 stamps. Once, on a 1944 trip to Boston, he told the press that he intended to visit all 18 of the city's resident philately dealers. “Stamp collecting,” Lugosi declared, “is a hobby which may cost you as much as 10 percent of your investment. You can always sell your stamps with not more than a 10 percent loss. Sometimes, you can even make money.” Fittingly enough, the image of Lugosi’s iconic Dracula appeared on a commemorative stamp issued by the post office in 1997.
10. LUGOSI ALMOST DIDN’T APPEAR IN ABBOTT AND COSTELLO MEET FRANKENSTEIN—BECAUSE THE STUDIO THOUGHT HE WAS DEAD.
The role of Count Dracula in this 1948 blockbuster was nearly given to Ian Keith—who was considered for the same role in the 1931 Dracula movie. Being a good sport, Lugosi helped promote the horror-comedy by making a special guest appearance on The Abbott and Costello Show. While playing himself in one memorable sketch, the famed actor claimed to eat rattlesnake burgers for dinner and “shrouded wheat” for breakfast.
11. A CHIROPRACTOR FILLED IN FOR HIM IN PLAN 9 FROM OUTER SPACE.
Toward the end of his life, Lugosi worked on three ultra-low-budget science fiction pictures with Ed Wood, a man who’s been posthumously embraced as the worst director of all time. In the 1953 transvestite picture Glen or Glenda?, Lugosi plays a cryptic narrator who offers such random and unsolicited bits of advice as “Beware of the big, green dragon who sits on your doorstep.” Then came 1955’s Bride of the Monster, in which Lugosi played a mad scientist who ends up doing battle with a (suspiciously limp) giant octopus.
Before long, Wood had cooked up around half a dozen concepts for new films, all starring Lugosi. At some point in the spring of 1956, the director shot some quick footage of the actor wandering around a suburban neighborhood, clad in a baggy cloak. This proved to be the last time that the star would ever appear on film. Lugosi died of a heart attack on August 16, 1956; he was 73 years old.
Three years after Lugosi's passing, this footage was spliced into a cult classic that Wood came to regard as his “pride and joy.” Plan 9 From Outer Space tells the twisted tale of extraterrestrial environmentalists who turn newly-deceased human beings into murderous zombies. Since Lugosi could obviously no longer play his character, Wood hired a stand-in for some additional scenes. Unfortunately, the man who was given this job—California chiropractor Tom Mason—was several inches taller than Lugosi. In an attempt to hide the height difference, Wood instructed Mason to constantly hunch over. Also, Mason always kept his face hidden behind a cloak.
12. HE WAS BURIED IN HIS DRACULA CAPE.
Although Lugosi resented the years of typecasting that followed his breakout performance in Dracula, he asked to be laid to rest wearing the Count’s signature garment. Lugosi was buried under a simple tombstone at California's Holy Cross Cemetery.
We all know that dogs can learn to respond to human words, but it’s not always clear what’s happening in a dog’s brain when they hear and recognize words like “cookie” and “fetch.” Do they have to rely on other clues, like gestures, to figure out what we mean by that word? Do they picture a dog biscuit when you say “cookie,” or just the sensation of eating? In a new study, scientists from Emory University and the New College of Florida tried to get to the bottom of this question by training dogs to associate certain objects with words like “blue” and “duck,” then using fMRI brain scanners to see what was happening in the dogs’ heads when they heard that word.
The study, published in Frontiers in Neuroscience, examined the brains of 12 different dogs of various breeds (you can see them below) that had been trained to associate two different objects with random words like “duck,” “blue,” and “beach ball.” Those two objects, which were different for each dog, were brought by the dogs’ owners from home or chosen from a selection of dog toys the researchers compiled. One object had to be soft, like a stuffed animal, and the other one had to be something hard, like a rubber toy or squeaky toy, to make sure the dogs could clearly distinguish between the two. The dogs were trained for several months to associate these objects with their specific assigned words and to fetch them on command.
Then, they went into the fMRI machine, where they had been trained to sit quietly during scanning. The researchers had the dogs lie in the machine while their owners stood in front of them, saying the designated name for the toys and showing them the objects. To see how the dogs responded to unknown words, they also held up new objects, like a hat, and referred to them by gibberish words.
The results suggest that dogs can, in fact, discriminate between words they know and novel words. While not all the dogs showed the same neural response, they showed activation in different regions of their brains when hearing the familiar word versus the novel one.
Some of the dogs showed evidence of a greater neural response in the parietotemporal cortex, an area of the dog brain believed to be similar to the human angular gyrus, the region of the brain that allows us to process the words we hear and read. Others showed more neural activity in other regions of the brain. These differences might be due to the fact that the study used dogs of different sizes and breeds, which could mean differences in their abilities.
The dogs did show a surprising trend in their brains’ response to new words. “We expected to see that dogs neurally discriminate between words that they know and words that they don’t,” lead author Ashley Prichard of Emory University said in a press release. “What's surprising is that the result is opposite to that of research on humans—people typically show greater neural activation for known words than novel words." This could be because the dogs were trying extra hard to understand what their owners were saying.
The results don’t prove that talking to your dog is the best way to get its attention, though—it just means that they may really know what's coming when you say, "Want a cookie?"