With its reputation as one of the world's premier art museums firmly intact, Paris's Louvre probably doesn’t need to seek out any celebrity endorsements. But after the museum agreed to allow Beyoncé and Jay-Z to film a music video inside its rooms, curators realized that some of its most famous pieces were getting unprecedented publicity: “Apesh*t” has been viewed over 59 million times on YouTube since being uploaded June 18, with the two performers standing near works like the Mona Lisa and Venus de Milo.
In response to the video’s popularity, the Louvre is now offering a guided tour of all 17 pieces featured in the video, as South China Morning Post reports. The 90-minute “thematic trail,” as the museum puts it, will usher visitors to the art and provide background information on each, from Winged Victory of Samothrace to Portrait of a Black Woman.
The audio is currently only available in French, but with two-thirds of the museum’s visitors coming from outside of France, other language tracks should be forthcoming. The Louvre also offers a guided tour based on the will.i.am song “Smile Mona Lisa.”
[h/t South China Morning Post]