Why So Many Movie Posters Use the Same Typeface

Sony Pictures
Sony Pictures

You may have never heard of Trajan, but you'd likely recognize it if you saw it. The typeface is ubiquitous in movie posters, appearing on ads for everything from prestige dramas to low-budget horror flicks. The video below from Vox explains how the seemingly simple serif design exploded into an industry cliché.

In 1989, inspired by the lettering at the base of Trajan's Column (a triumphal column that celebrates 1st century Roman Emperor Trajan), a designer named Carol Twombly created Trajan. It was used as one of the standard fonts in Adobe, whose software was just beginning to change how movie posters were made. In 1992, Trajan began appearing on movie posters, starting with one for Héctor Babenco's At Play In the Fields of the Lord. It wasn't long before it became the go-to font for poster designers looking to give their movies an epic feel with the options that were available on their computers.

Trajan hasn't become any less popular in recent decades, but the types of films it's used to advertise have started to shift. Instead of marketing dramatic films that premiere during awards season, it's now a common sight on the posters of B-movies and straight-to-digital/Blu-ray releases.

"A lot of posters are for the lesser movies that want to pretend they're better than they actually are," typography writer Yves Peters told Vox.

Thanks to the advent of computers and design software, movie posters look a lot different than they did during Hollywood's golden age. You can download thousands of vintage movie posters from the University of Texas at Austin’s Harry Ransom Center to see the difference.

[h/t Vox]

These Modern, Minimalist Cremation Urns Double as Planters

C.C. Boyce
C.C. Boyce

Cremation is becoming an increasingly common end-of-life plan, but many have lamented the lack of options when selecting an urn to store their loved one's ashes. Many of these vessels take the form of drab-looking vases that, for some people, serve as reminders of a painful event.

That’s why C.C. Boyce stepped in. The Los Angeles-based designer and woodworker created a collection of “planturns”—urns that double as planters—to fill a gap in the market.

“A while back a friend’s father passed away and they couldn’t find a cremation urn that they liked, so they asked me to make something, and I did, thinking this would just be a one-off custom job,” Boyce said in a video uploaded to Kickstarter. “But when I posted the final product to Instagram, I was flooded with messages from people all across the death care industry—people who took care of pets as well as people.”

Plant urns
C.C. Boyce

Some wanted an urn with a more modern aesthetic, while others wanted a subtler piece that would effortlessly blend with their household decor. The symbolism of death fusing with new life has not gone unnoticed, either.

Boyce spent a year experimenting with different designs and settled on two styles: one that comes in speckled maple, and another that comes in a two-toned walnut and sycamore. All of the vessels have two parts that attach via magnetic pull, so even if the planturn gets knocked over, the ashes will still be safe and sound.

The bottom part contains a hand-waxed muslin bag to store your loved one’s cremated remains, and the top part features a glass or ceramic holder for your plant of choice, whether it’s a succulent or air plant.

They come in three sizes, which will vary in accordance with the amount of ashes you want to store. A small planturn is suitable for small pets, while a large can hold the ashes of a person. Get it on Kickstarter for $225 to $500, depending on the size.

Attention Aspiring Astronauts: Arlo Skye Now Has Space-Themed Luggage

Arlo Skye
Arlo Skye

While some travelers are preoccupied with getting their luggage through airport security, the designers at Arlo Skye are thinking bigger. As Condé Nast Traveler reports, the brand's new line of suitcases is inspired by space travel, with high tech features and a sleek, futuristic look.

Arlo Skye was founded in 2016 by alumni from Louis Vuitton and Tumi Inc. They set out to create luggage that emphasized design, with luxury polycarbonate suitcases available in trendy colors like rose gold and custom monogramming.

The company's Space Collection may be its most stylized line yet. It comes with a removable, 10,050-milliamp-hour charger with USB C and A ports for charging phones and other devices. The chrome-colored case is 22 inches tall, 9 inches deep, and 14 inches wide and weighs 8.5 pounds empty.

Space Collection suitcase from Arlo Skye
Arlo Skye

Depending on what type of space traveler you are, you can get one of three designs laser-etched on the bottom of your luggage. There's Moon Shot, Team Human, and Occupy Mars; each engraving comes with a short ode to space and a small picture of its respective celestial body. Like other suitcases made by Arlo Skye, these bags are zipper-free and made from polycarbonate with an aluminum frame.

Whether you're a globetrotter or an aspiring astronaut, the Space Collection from Arlo Skye makes a great travel companion.

Buy it from Arlo Skye for $450.

[h/t Condé Nast Traveler]

Mental Floss has affiliate relationships with certain retailers and may receive a small percentage of any sale. But we choose all products independently and only get commission on items you buy and don't return, so we're only happy if you're happy. Thanks for helping us pay the bills!

SECTIONS

arrow
LIVE SMARTER