CLOSE
YouTube
YouTube

8 Super Bowl Commercials From Defunct Companies

YouTube
YouTube

During the late '90s and early 2000s, the Internet Startup dot-com bubble was in full effect. Investors and venture capitalists itching to become the next overnight success invested in companies that failed to provide usable services—which led to losing millions—and in turn, they fell apart or collapsed. But before the bubble burst, many companies spent millions to air 30-second commercials during the Super Bowl to gain national exposure. Here are a few of them.

1. Pets.com


A site that sold and delivered retail pet supplies, Pets.com built a profile by buying national ads during the Macy’s Thanksgiving Day Parade and Super Bowl XXXIV, which cost the company $1.2 million. Comic actor Michael Ian Black voiced the Pets.com sock puppet mascot.

To stay competitive and build a loyal customer base, Pets.com sold pet supplies at cheaper prices than the products' retail costs, and the company burned through $30 million of investment capital before calling it quits in November 2000.

2. OnMoney.com


OnMoney.com's main mission was to provide usable and easy tricks to sort through and manage your financial statements. The company boasted that it had quick and easy methods that would allow users to learn how to be fiscally responsible. Ironically, OnMoney.com wasted a majority of its money on a glitzy $30 million national ad campaign that culminated with Super Bowl XXXIV in January 2000. While the commercial claimed easy access to their website, the truth was that OnMoney.com didn’t spend enough money to build a functional and usable website, which was still labeled “beta” by the time the commercial aired during the Big Game. The site, once a subsidiary of TDAmeritrade, saw its functionalities integrated into Ameritrade's Personal Finance Center in 2001.

3. Netpliance.com


Founded in 1999, Netpliance was a company that manufactured inexpensive Internet appliances—small and cheap computers that were only used for Internet browsing. The company sold their i-Opener web browser machine for $99 at a loss. The actual retail price of the Internet appliance was believed to be somewhere between $300 and $400. The company didn't intend to make money on its hardware; instead, the idea was that Netpliance.com would turn a profit selling Internet subscriptions to access the web.

During Super Bowl XXXIV, Netpliance spent millions on a 30-second ad that announced to the world that logging on to “cyberspace” didn’t mean owning a computer. Almost a year later, in November 2000, the company quit making Internet appliances and licensed their technology to AT&T and Earthlink, who helped provide Internet access to the company’s customers. In 2002, Netpliance folded altogether.

4. Lifeminders.com


The startup company Lifeminders.com advertised “personalized” email, which included relevant news, entertainment, sports, and lifestyle stories that appealed to you. The service would aggregate all of this information in one digestible daily email. At its height, Lifeminders.com boasted 18 million subscribers and was estimated to be worth $60 million.

In 1999, a few months after the company went public, it aired a self-proclaimed “Worst Ad on the Super Bowl” during Super Bowl XXXIV, featuring typewriter text against a yellow background while "Chopsticks" played simply throughout the ad. In 2001, it was acquired by the Herndon, Virginia-based Cross Media Marketing Corp. The website now hosts nothing but ads.

5. Epidemic.com

Founded in September 1999, Epidemic.com was an Internet service that sought to simulate viral marketing by "[paying] consumers to attach links to Internet businesses on their outgoing email," according to CNet. The Denver-based startup spent $1.6 million on a 30-second commercial that aired during Super Bowl XXXIV in January 2000. Epidemic.com burned through its first round of private investment money, $7.6 million, in less than a year, and folded in June 2000.

6. Ourbeginning.com


The online personalized stationery store Ourbeginning.com experienced some growth in web traffic after it premiered its 30-second commercial during Super Bowl XXXIV. The online retailer spent upwards of $4 million of its $15 million advertisement budget for Super Bowl commercials in the year 2000. The site was out of its original founders' hands by 2002, and now re-directs users to a daycare center in Seattle, Washington.

7. Just For Feet


During Super Bowl XXXIII in 1999, athletic shoes and sportswear retailers Just For Feet aired a very controversial 30-second commercial. The ad featured a group of white men tracking a barefoot Kenyan runner through the African savanna. The men give the runner some water spiked with a sedative that makes him pass out. When the runner awakens, he finds a pair of new running shoes on his feet, as he runs away trying to shake off the new shoes.

The ad generated backlash against Just For Feet with accusations that the retailers were racist and “appallingly insensitive.” Just For Feet filed a lawsuit against the ad agency responsible for the commercial, which was later dropped. The company also filed for Chapter 7 protection in 2003 and eventually closed its doors in 2004, as a result of accounting fraud.

8. FloTV

Telecommunications company Qualcomm developed the technology that allowed the transmission of audio, video, and data to portable devices such as personal TVs and mobile phones. Qualcomm branded the personal streaming service as FloTV and began selling devices for the service in 2007. With a struggling subscription base, Qualcomm launched a “Hail Mary” for Super Bowl XLV in the form of a 30-second commercial in 2010. Despite 111 million viewers tuning in to Fox to watch the Big Game, FloTV called it quits the following March.

nextArticle.image_alt|e
20th Century Fox Home Entertainment
arrow
entertainment
15 Festive Facts About Jingle All the Way
20th Century Fox Home Entertainment
20th Century Fox Home Entertainment

In all of Arnold Schwarzenegger's film oeuvre, Jingle All the Way might just be the one that most exhibits the ugliness of humanity. Set on a fevered Christmas Eve brimming with desperate last-minute shoppers, Schwarzenegger's Howard Langston and Sinbad's postal worker character Myron Larabee find themselves battling one another to make themselves look good to their sons by getting their hands on the elusive Turbo Man action figure. The comedic genius Phil Hartman; Rita Wilson; future young Anakin Skywalker, Jake Lloyd; Laraine Newman; Harvey Korman; Martin Mull; Curtis Armstrong; and Chris Parnell were the other willing participants in this cult comedy, directed by Brian Levant. Here are some things you might not have known about the contemporary holiday classic.

1. ARNOLD SCHWARZENEGGER WAS ABLE TO PLAY THE LEAD BECAUSE OF A DELAY ON A PLANET OF THE APES REMAKE.

Arnold Schwarzenegger signed up to star in the Apes remake in March of 1994, but 20th Century Fox rejected multiple scripts for the movie, including one co-written by Chris Columbus (Gremlins, The Goonies). Columbus left the project in late 1995, and Schwarzenegger followed him soon after, freeing him to sign up for Jingle All the Way, produced by Columbus, in February 1996. Fox's Planet of the Apes reboot found its way into theaters in 2001, starring Mark Wahlberg and directed by Tim Burton.

2. SINBAD THOUGHT HE SCREWED UP THE AUDITION.

Sinbad in 'Jingle All the Way' (1996)
20th Century Fox Home Entertainment

Filming was delayed so that Sinbad could follow through on his commitment to travel to Bosnia with Hillary Clinton. Even though Columbus agreed to wait for him, the comedian still thought he "messed up" his audition and told his manager-brother he was going to quit show business.

3. OFFICER HUMMELL WAS INITIALLY WRITTEN AS A WOMAN.

Though the role of Officer Hummell was written for a woman, the part went to Robert Conrad. Conrad's explanation was that the producers "wanted someone who could pull up next to Arnold and tell him to pull over and he pulls over."

4. IT WAS CHRIS PARNELL'S FIRST MOVIE.

The future SNL star played the toy store clerk. "Well, it was my first movie role, and I didn't know how they typically shot scenes," Parnell admitted in a Reddit AMA. "So I had to laugh a lot, and I sort of spent all of my laughing energy in the wider takes, so by the time we got to the close-up shots, it was a real struggle to keep that going."

5. MARTIN MULL STAYED ON SET FOR OVER TWO WEEKS LONGER THAN HE WAS SUPPOSED TO.

Mull (KQRS D.J. a.k.a. Mr. Ponytail Man) was told it would just be a one- to two-day shoot for him. Unfortunately, his part had to be shot on a rainy day, and it didn't rain in Minneapolis for two and a half weeks.

6. PHIL HARTMAN MADE UP A BACKSTORY FOR HIS CHARACTER.


20th Century Fox Home Entertainment

Hartman (Ted Maltin) was probably joking for the film's official production notes, but you never know. "Ted is a guy who sued his employer for headaches caused by toner fumes and now hangs around the neighborhood and helps all the housewives," Hartman said. He also offered a take on how he was kind of being pigeonholed in Hollywood when he added, "Ted's another weasel to add my list of weasels."

7. HARTMAN ENTERTAINED HIS BORED YOUNG CO-STARS.

To keep young E.J. De la Pena (Johnny Maltin) and Jake Lloyd (Jamie Langston) from getting bored shooting a car scene all day, Hartman improvised songs designed to bring kids to hysterics. One tune contained the lyrics “You make my butt shine, the more you kiss it, the more it shines! The clock is ticking, so keep on licking, oh how you make my buttocks shine!”

"When you’re an 8 year old hearing that kind of potty humor, it was hilarious!" De la Pena remembered. "And we had a lot of fun."

8. JAMES BELUSHI HAD EXPERIENCE PLAYING SANTA BEFORE.

Belushi sort of trained to portray the Mall of America Santa in the movie by playing Kris Kringle for four years in "about 20" different homes, according to his estimation.

9. SHOOTING BEGAN IN MID-APRIL.

The Minneapolis/St.Paul areas were chosen because the producers figured they had the longest winter. But they also filmed in Los Angeles' Universal Studios for the big parade over a three week span, where it was typical hot California weather on the verge of summer. Sinbad remembered it was 100 degrees on the days when he wore the Dementor costume, and the water in his helmet had started to boil.

10. THE REAL TURBO MAN DIDN'T SWEAT.

Daniel Riordan's Turbo Man suit ensured he wouldn't have trouble with the scorching heat. He was wearing a vest underneath used by race car drivers. "They're very thin membrane vests that are filled with small, plastic tubing that's tightly coiled, back and forth, and they run cold water through it," Riordan explained. "So when they run it, it's like this cold water right up against your body and it was amazing. The sensation was fantastic."

11. TURBO MAN FIGURES WERE SOLD AT WAL-MART.

200,000 were originally produced and sold at 2,300 Wal-Mart shops for $25. They would have made more but, as Fox’s president of licensing and merchandising explained to Entertainment Weekly, there were only six and a half months to produce and promote Turbo Man toys, and it usually takes "well over a year."

12. THEY ALMOST SOLD DEMENTOR DOLLS TOO.

Sinbad recalled that the studio didn't sell Dementor action figures even though they tested high during research. "I had a prototype of the doll but they said 'give it back, we'll get you the real one when it comes out,'" Sinbad said." ...And dude, it NEVER came out!" Sinbad told Redditers his theory: "I think that they didn't want the competition between Turbo Man and my doll."

13. SOME PARENTS HAD ALCOHOL-RELATED COMPLAINTS AFTER TEST SCREENINGS.


20th Century Fox Home Entertainment

Schwarzenegger and Sinbad talking at a bar over some alcohol, and the fact that reindeer also imbibed in beer, were among some of the problems mothers and other early viewers took issue with.

14. THE FILMMAKERS WERE SUED FOR PLAGIARISM, AND LOST.

Randy Kornfield penned the official script, but high school teacher Brian Alan Webster alleged his Could This Be Christmas? script was very similar. The publishing firm that had the rights to Webster's script won a $19 million lawsuit from 20th Century Fox, but the ruling was overturned in 2004. Webster's screenplay was about “the quest of a Caucasian mother attempting to obtain a hard-to-get action figure toy as a Christmas gift for her son. In the course of this pursuit, she competes with an African-American woman, similarly seeking to give the action figure doll as a Christmas gift.”

15. THERE WAS A SEQUEL STARRING LARRY THE CABLE GUY.

None of the original cast members nor characters returned in the straight-to-DVD Jingle All the Way 2 (2014). It was produced by 20th Century Fox and WWE Studios and featured wrestler Santino Marella. Sinbad expressed incredulity when a Redditer inquired if he was asked to return for it. "What they are doing a new version without me! Ain't gonna work!"

Additional Sources:

Schaefer, Stephen: "Sinbad leaps at the chance to go postal in Jingle All the Way," December 6, 1996; Des Moines Register

nextArticle.image_alt|e
Twentieth Century Fox
arrow
entertainment
10 Rich Facts About Wall Street
Twentieth Century Fox
Twentieth Century Fox

It’s often said that the love of money is the root of all evil. Wall Street could have easily turned this sentiment into a tagline. A gripping financial thriller, the Oliver Stone classic is a cautionary tale whose message is every bit as relevant today as it was when it was released 30 years ago today.

1. OLIVER STONE WOULD DELIBERATELY TICK OFF MICHAEL DOUGLAS BETWEEN TAKES.

“As a director, he really tests you,” Douglas said of Stone. Around two weeks after shooting had started, Stone showed up at the actor’s trailer and asked “Are you on drugs? Because you look like you’ve never acted before in your life.” Mortified, Douglas took a look at some footage they’d already shot. Yet, after diligently reviewing it, he could find nothing wrong with his performance. “I came back to Oliver and said … ‘I think it’s okay,” Douglas remembers. “Yeah, it is, isn’t it?” Stone replied.

Eventually, Douglas wised up to his boss’s overly critical act. “Basically, what he wanted was to ratchet up that much more nastiness in Gordon Gekko,” Douglas explained. “And he was willing … for me to hate him for the rest of that movie just to bring it up a little more.” 

2. WALL STREET WON BOTH AN OSCAR AND A RAZZIE.


Getty Images

Douglas’s cold portrayal of the unscrupulous Gekko netted him an Academy Award for Best Actor in 1988. On the other hand, critics were thoroughly unimpressed by leading lady Daryl Hannah, who took home a Worst Supporting Actress Razzie.

3. GORDON GEKKO’S FAMOUS PHONE WEIGHED TWO POUNDS.

In one pivotal scene, Gekko rings Bud with a state-of-the-art mobile communication device. Specifically, it’s a Motorola DynaTac 8000X. Released in 1983, this brick-shaped cell phone was 13 inches long, weighed two pounds, and cost the equivalent of $8,806 in modern dollars. During the 2010 sequel Wall Street: Money Never Sleeps, the anachronistic gadget returned for a quick sight gag.

4. CHARLIE SHEEN CHOSE TO HAVE HIS REAL FATHER PORTRAY HIS FICTIONAL ONE.

“It was interesting having my dad play my dad,” Sheen said on the DVD's “making of” documentary. Wall Street’s most dramatic arc revolves around Bud and Carl Fox, who were played by Charlie and Martin Sheen, respectively. Stone had built a strong working relationship with the former on the set of 1986’s Platoon. So when the time came to cast Carl, he had the younger Sheen make the call, asking “Do you want Jack Lemmon or do you want your father?” “Oh, Jack Lemmon’s a genius,” the actor said, “but my dad’s my dad and he’s kind of a genius, too.”

5. SCREENWRITER STANLEY WEISER COULDN'T FIND INSPIRATION IN EITHER CRIME AND PUNISHMENT OR THE GREAT GATSBY.

Before the writer could get started, Stone gave him a little homework. Originally, the film was conceived as “Crime and Punishment on Wall Street.” When Weiser was brought aboard one fateful Friday, Stone told him to read Dostoyevsky’s novel over the weekend. “Not having taken an Evelyn Wood Speed Reading class, I went to UCLA and purchased the Cliffs Notes,” Weiser wrote in 2008.

But the literary exercise proved futile. “On Monday, I explained to Oliver that the paradigm for that masterwork would not mesh well with the story we wanted to tell.” In a flash, Stone hit him with another assignment. “Okay,” he ordered, “read The Great Gatsby tonight, and see if we can mine something out of it.” This time, Weiser simply rented the 1974 movie adaptation. Once again, though, inspiration eluded him.

Wall Street as we know it didn’t really start to take shape until after a change in tactic: When Gatsby led him nowhere, Weiser read everything about finance that he could track down and, along with Stone, “spent three weeks visiting brokerage houses, interviewing investors and getting a feel for the Weltanschauung of Wall Street.”

6. PARTS OF THE MOVIE WERE SHOT AT THE NEW YORK STOCK EXCHANGE DURING WORKING HOURS.


Getty Images

Permission was secured with the help of Kenneth Lipper, a longtime Wall Street insider who also served as New York City's deputy mayor from 1982 to 1985. For the film, Stone brought him on board as the chief technical advisor.

7. TWO MONTHS BEFORE THE FILM’S RELEASE, THERE WAS A MAJOR WALL STREET CRASH IN REAL LIFE.

Historians now call it “Black Monday.” On October 19, 1987, the Dow Jones Industrial Average dropped by a staggering 22.6 percent. It was the largest single-day stock market decline of all time, with $500 billion suddenly going up in smoke. Wall Street would hit theaters on December 11, leading conspiracy theorists to wonder if Stone had seen the crisis coming and made his movie to exploit it. 

“I did not foresee the crash, as some people say, because if I had, I would have made a lot of money,” Stone quipped.

8. GEKKO WAS BASED ON THREE BIG-NAME FINANCIERS. 


Getty Images

“If you need a friend, get a dog,” Gekko advises his young protégé. This quote was adapted from a remark that corporate raider Carl Icahn once made (which he had cribbed from Harry Truman). In 1985, Icahn became a notorious figure by taking over TWA airlines under the pretense of making it more profitable only to sell off its assets for his own gain. Gekko, no doubt, would’ve approved.

Wall Street’s charismatic antagonist also took cues from Asher Edelman, a financier and major league art enthusiast. Another source of inspiration was arbiter Ivan Boesky, who confessed to illegal insider trading in 1986 and ended up in jail in 1988 (more about him later).

9. STONE’S FATHER WAS A STOCKBROKER.

A survivor of the Great Depression, Louis Stone had a huge influence on his cinematically-inclined son. “The main motivation to make Wall Street was my father,” the director admitted. “He always said there were no good business movies, because the businessman was always the villain.” In the end, Wall Street was dedicated to the elder Stone, who passed away two years before its release. 

10. GEKKO’S BIG LINE IS NUMBER 57 ON THE AMERICAN FILM INSTITUTE’S TOP 100 MOVIE QUOTES LIST.

“Greed, for lack of a better word, is good” finished just ahead of “Keep your friends close, but your enemies closer” from The Godfather: Part II. Gekko might as well have been quoting Boesky: At a 1985 commencement address given at UC Berkeley, the trader said “Greed is all right, by the way. I want you to know that. I think greed is healthy. You can be greedy and still feel good about yourself.”

Newsweek later reported on the speech—and made a telling observation. “The strangest thing, when we come to look back,” the magazine argued, “will not just be that Ivan Boesky could say that at a business school graduation, but that it was greeted with laughter and applause.”

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios