Newcastle's Fake Big Game Ad Gets Focus Group Treatment
Everyone's spending tons of money on Big Game ads. Newcastle wanted to buck the trend, so they made something decidedly different. They pulled out all the stops and dreamed up the ad they would have made, if they'd wanted to. And here it gets some puzzled, shocked, and delighted reactions from a real focus group. The suspense is killing us. Head over to ifwemadeit.com to see more.