18 of the Most Successful Products from Shark Tank

ABC
ABC

Since premiering in 2009, Shark Tank has made a business out of making businesses. The highly-rated ABC series permits entrepreneurs to pitch their product ideas to a panel of potential investors that includes Dallas Mavericks owner Mark Cuban, “Queen of QVC” Lori Greiner, and acerbic Kevin O’Leary. Good products find encouragement and investment capital; questionable inventions face withering scorn and a long walk back to the dressing room.

Of the hundreds of items to be featured on the show, a relatively small percentage go on to success. (Many deals, in fact, dry up during the due diligence stage.) Here are 18 of the most successful to come out of 10 years of the Tank, including several that failed to entice the “Sharks” but still managed to make it big.

1. KODIAK CAKES

A model holds up a box of Kodiak Cakes pancake mix
Kodiak Cakes

It can be hard to break the habit people have reaching for Bisquick pancake mix, but Utah-based Kodiak Cakes is making an impressive effort in that direction. The flour-based mix—which adds more whole grains and protein than your average grocery store offering—was featured on the show in 2013, with owner Joel Clark walking away empty-handed. (He didn’t want to give up more than 10 percent equity.) Bolstered by the attention and supported by health-conscious carb lovers, the company recorded $54 million in revenue in 2017 and is now the fourth largest pancake mix on shelves. You can also find their premade waffles and pancakes in freezer aisles

2. READEREST

A model demonstrates the ReadeRest eyeglass clip
ReadeRest

Rick Hopper, a former supervisor at Home Depot, had his eureka moment in 2010 when he found himself misplacing his reading glasses. That frustration led to ReadeREST (“reader rest”), a magnetic pocket filler that allows glasses-wearers to clip their spectacles to their shirt when not in use. Unlike glasses kept loose in a pocket, the clip prevents them from slipping out and crashing to the floor when a person bends over. Hopper accepted an offer from Greiner and subsequently sold $100,000 in product the first time it appeared on QVC. They’ve since done over $27 million in sales.

3. COUSINS MAINE LOBSTER

Cousins Maine Lobster co-founders pose for a photo with Queen Latifah
Cousins Maine Lobster

Hoping to bring an authentic Maine lobster roll experience to the West Coast, cousins Sabin Lomac and Jim Tselikis started their Cousins Maine Lobster food truck in Los Angeles in 2012. That success captured the interest of Shark Tank producers, who invited the two on the show. Shark Barbara Corcoran invested a total of $55,000, which helped facilitate a growing number of the trucks and led to total sales in excess of $20 million. Consumers outside of their vehicle reach can also order live, claw-snapping Maine lobsters from their website.

4. GROOVEBOOK

A screen shot that explains how the GrooveBook app works
GrooveBook

Print isn’t dead—at least, not print-on-demand. GrooveBook, an app that allows users to flag social media photos and request physical prints as part of a customized photo book, appeared on season five of Shark Tank and scored a deal with Mark Cuban and Kevin O’Leary. Prior to their appearance, owners Julie and Brian Whiteman had about 18,000 paid subscribers. Following the broadcast, that number rose to 500,000. In 2015, the company sold for $14.5 million to Shutterfly.

5. SQUATTY POTTY

The Squatty Potty sits next to a toilet
Squatty Potty

A plastic stool meant to facilitate more efficient emptying of the colon, the Squatty Potty made a splash when it was featured on the show in 2014. The company moved than $1 million in product in the 24 hours following broadcast—that was in addition to Greiner’s $500,000 investment. In 2016, the company topped $30 million sales. Creator Bobby Edwards cites his chronically constipated mother, Judy, as being the inspiration. Loads of other "toilet stools" have followed, and scientific papers have been written confirming that they do indeed help make pooping easier.

6. GRACE AND LACE

A model wears a knee and boot accessory from Grace and Lace
Grace and Lace

A 2013 appearance and $175,000 investment by Corcoran led to this women’s accessory business owned by couple Rick and Melissa Hinnant growing from $1 million to over $20 million in sales. The expedited success left the owners scrambling to fill sock orders, which was met with some consternation by customers unhappy with the delays. (“I’m going to burn them,” wrote one impatient buyer.) Most of their orders come via their website, though they have a growing presence in boutique stores.

7. BUBBA’S Q

A bottle of Bubba's Q barbeque sauce sits next to a plate of ribs
Bubba's Q

Former NFL player Al “Bubba” Baker pitched his Bubba’s Q boneless ribs to the Tank in 2014, with Shark Daymond John seeing potential in Baker’s signature meat-and-sauce combination and agreeing to invest $300,000 for a 30 percent stake. The company went from doing $154,000 in sales prior to the show to $16 million in 2017. The ribs can be found online, in Costco, on QVC, and were also featured as part of a Carl’s Jr. menu. Baker owns patents on his process, making him the only person able to sell a deboned and cooked rib.

8. TIPSY ELVES

Models sport holiday sweaters from Tipsy Elves
Tipsy Elves

Ugly holiday sweaters might appear to belong only on thrift store shelves, but Tipsy Elves co-founders Nick Morton and Evan Mendelsohn managed to convince Shark Robert Herjavec to invest $100,000 for a 10 percent stake in their business during a 2013 appearance. Peddling the clothing—which feature hideously charming or charmingly hideous designs, depending on your perspective—has paid off for everyone, with sales exceeding $10 million in 2015. Three days before taping the show, Mendelsohn went to Panda Express and found a curious prediction in his fortune cookie: “An investment opportunity will find you.”

9. RING

A Ring doorbell is mounted outside of a house
Ring

The doorbell-camera hybrid Ring recently sold to Amazon for $1.1 billion, but during a 2013 appearance, CEO James Siminoff faced a lineup of Sharks who could barely keep their eyes open. (Only one, O’Leary, even bothered to make an offer.) Mark Cuban later stated that he would decline the opportunity again if given the chance, citing a high valuation as a stumbling block. The Amazon sale also paid off for Shaquille O’Neal, who agreed to be a pitchman for the product in 2016 in exchange for equity.

10. BEDJET

A BedJet device sits next to a mattress
BedJet

Few entrepreneurs have flamed out as spectacularly as former NASA employee Mark Aramli, who appeared on a 2015 episode touting his BedJet, a climate-controlling mattress pad that allows users to adjust to their preferred temperature. The Sharks disagreed with his $2.5 million valuation and $499 price tag. Greiner later tweeted she was “pissed off” by his disposition. No one wanted to get in bed with him, but Aramli got the last laugh with $3 million in sales in the 18 months following the broadcast.

11. COPA DI VINO

A Copa di Vino wine glass is held up
Copa di Vino

It’s rare to score even one opportunity to make a product presentation on Shark Tank: Having two is almost unheard of. Copa Di Vino founder James Martin first appeared in 2011 with his idea for single-serve wine glasses that are sealed to maintain freshness. While he failed to find a partner, Martin still profited from the attention, going from $500,000 to $5 million in sales. That success led to a second invite in 2017. Again, the Sharks were less than fond of his brazen approach to negotiation. (He took sips from his own supply.) But Copa is still doing fine, selling 38 million cups through 2017.

12. SIMPLY FIT BOARD

A model demonstrates the Simply Fit exercise board
Amazon

Resembling something like a skateboard liberated from its wheels, the Simply Fit board is a core balance device meant to strengthen abdominal muscles. In a 2015 appearance, co-founders Gloria Hoffman and Linda Clark convinced Greiner that it was a wise investment, but Greiner felt she had to act fast: Without a patent, copycats would become a problem. Sales went from $575,000 to $9 million in a matter of months, with placement in Home Depot and Walmart locations.

13. CHEF BIG SHAKE

The exterior of the Chef Big Shake restaurant
Chef Big Shake

Who doesn’t crave a juicy, delicious shrimp burger? All the Sharks, apparently, as this seafood offering failed to entice any investment offers when Shawn Davis pitched it in 2012. The exposure quickly led to offscreen offers for funding, however, and his Chef Big Shake banner went from $30,000 to $5 million in sales thanks in part to an expanded menu of chicken, popcorn, and other items. Davis originally formulated the patty for his pescatarian daughter, who is currently back to eating meat.

14. SCRUB DADDY

A person holds up a Scrub Daddy kitchen sponge
Your Best Digs, Flickr // CC BY 2.0 // YourBestDigs

In what is likely the single biggest nonedible success story to emerge from Shark Tank, inventor Aaron Krause convinced Greiner to invest $200,000 in his smiley-faced sponge. (The mouth is good for cleaning utensils.) But the Scrub Daddy is more than just a vessel to tackle dried-on chili from pans: Rinsed under hot water, it gets pliable enough to use on counters. Run it under cold and it firms up to tackle baked-on messes. Through 2017, Krause has sold more than 10 million sponges and logged $50 million in sales.

15. DROP STOP

The packaging for the Drop Stop car accessory
Amazon

Is it the greatest invention since the light bulb? Or at least the Snuggie? The Drop Stop is a foam-filled log that fits in the crack between a car seat and the center console. If a passenger drops their car keys or other items in the “Carmuda Triangle,” they will still be within easy reach. Co-founders Marc Newburger and Jeffrey Simon appeared on the show in 2012, secured a deal, and went on to sell 2.4 million Drop Stops for $24 million in revenue.

16. FiberFix

A roll of FiberFix repair tape is pictured
FiberFix

When duct tape won't do, FiberFix promises to offer a sticky solution. The ultra-durable adhesive tape hardens into a steel-like texture, creating a permanent and water-tight covering for repairs on most surfaces. Lori Greiner invested and has seen the company collect $50 million in sales since co-founders Spencer Quinn and Eric Child pitched the product in 2013.

17. Bottle Breacher

A man holds up a Bottle Breacher bottle opener made out of a decommissioned .50 caliber bullet
Bottle Breacher

If nothing else, the Bottle Breacher is a conversation starter. The bottle openers are actually hand-crafted, decommissioned .50 caliber bullets and intended to be symbolic of military support. (Co-founder Eli Crane is a Navy SEAL and operates Bottle Breacher with his wife, Jen.) Mark Cuban and Kevin O'Leary invested in 2014 and watched as sales climbed from $150,000 to $15 million. A portion of revenue is directed toward a number of nonprofit military organizations.

18. Mission Belt

A red Mission Belt is pictured
Mission Belt

This reinvention of the belt does away with notches and instead uses a release clasp to keep the strap tight around the waist. The Mission Belt comes in a variety of styles and colors and guarantees you'll never have a too-tight or too-loose fit. The accessory caught the attention of Shark Daymond John in 2012. Co-founders Zac Holzapfel and Jeff Jensen donate $1 of every belt sold to fund microloans for small businesses in developing countries. The company has reached over $25 million in sales.

Game of Thrones Counseling Available for Upset Fans Following Series Finale

Iain Glen and Emilia Clarke in Game of Thrones
Iain Glen and Emilia Clarke in Game of Thrones
Helen Sloan, HBO

It’s no surprise that some fans are having a hard time dealing with the fact that Game of Thrones is over. The show ran for eight seasons, and became a huge part of fans's lives and Sunday night routines. Moreover, since the season 8 premiere first aired, fans haven’t been too thrilled with the trajectory of the show, and it has only gotten worse. (The final episode in the series scored the lowest rating in the show’s history on IMDb).

But if you’re having a hard time wrapping your mind around the end of Game of Thrones, or just want to vent, there's a counseling service here just for you. CNN reports that if you go to Bark.com, a UK-based online marketplace, you can find a Game of Thrones counselor who will listen to your every qualm about the show. "The professionals will help them digest their feelings and interpretation of the show, which could range from anger and confusion to sadness and grief," the service description reads.

"We watch them to escape our daily lives and immerse ourselves into the 'unknown,'" Lynette, a counselor from Bark.com, said in a statement regarding people's TV show obsessions. "This is the very reason why we sometimes become addicted to watching them, the stories they tell become part of our identity."

There’s options of booking a 30-minute or 60-minute session, which range from $25 to $51. Fans can choose from a face-to-face session, group session, or online, and can specify which specific problems they’re having regarding the show. 

What do we say to Game of Thrones-related anxiety? Not today!

New Coke is Making a Comeback Thanks to Stranger Things

Finn Wolfhard, Noah Schnapp, Sadie Sink, Caleb McLaughlin, Millie Bobby Brown, and Sadie Sink in Stranger Things.
Finn Wolfhard, Noah Schnapp, Sadie Sink, Caleb McLaughlin, Millie Bobby Brown, and Sadie Sink in Stranger Things.
Netflix

In what was considered one of the biggest consumer product marketing blunders of all time, the Coca-Cola Company upset devotees of their signature beverage by introducing New Coke in 1985. Sweeter and smoother than the original, people practically revolted over the change, and the drink eventually disappeared from shelves.

In 2019, New Coke is not only resurfacing—it might turn out to be one of the company's savviest marketing moves to date.

CNN reports that Coca-Cola will be producing 500,000 cans of New Coke in collaboration with Netflix to promote season 3 of Stranger Things, the 1980s-set paranormal drama. Cans will be featured on the show in a kind of retro product placement.

Fans can look for the cans online, which will be offered as a free gift with the purchase of two special Coca-Cola Classic or Coke Zero Sugar glass bottles with Stranger Things artwork beginning Thursday. Special vending machines will also be set up in major cities, and visitors to Atlanta's World of Coca-Cola can purchase the product there, too.

The company is using the exact same recipe for New Coke that got them in hot water back in 1985. For many, it will be their first chance to sample the drink that anti-New Coke activist and retiree Gay Mullins described as being "unbelievably wimpy" and tasting like Pepsi (a comment meant to be derogatory). Originally intended to replace Coca-Cola Classic, the drink was eventually rebranded Coke II and sold through 2002.

Coca-Cola anticipates demand will exceed their 500,000 can allotment, which means you're likely to see them pop up on eBay before long.

The new season of Stranger Things premieres July 4.

[h/t CNN]

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