18 of the Most Successful Products from Shark Tank

ABC
ABC

Since premiering in 2009, Shark Tank has made a business out of making businesses. The highly-rated ABC series permits entrepreneurs to pitch their product ideas to a panel of potential investors that includes Dallas Mavericks owner Mark Cuban, “Queen of QVC” Lori Greiner, and acerbic Kevin O’Leary. Good products find encouragement and investment capital; questionable inventions face withering scorn and a long walk back to the dressing room.

Of the hundreds of items to be featured on the show, a relatively small percentage go on to success. (Many deals, in fact, dry up during the due diligence stage.) Here are 18 of the most successful to come out of 10 years of the Tank, including several that failed to entice the “Sharks” but still managed to make it big.

1. KODIAK CAKES

A model holds up a box of Kodiak Cakes pancake mix
Kodiak Cakes

It can be hard to break the habit people have reaching for Bisquick pancake mix, but Utah-based Kodiak Cakes is making an impressive effort in that direction. The flour-based mix—which adds more whole grains and protein than your average grocery store offering—was featured on the show in 2013, with owner Joel Clark walking away empty-handed. (He didn’t want to give up more than 10 percent equity.) Bolstered by the attention and supported by health-conscious carb lovers, the company recorded $54 million in revenue in 2017 and is now the fourth largest pancake mix on shelves. You can also find their premade waffles and pancakes in freezer aisles

2. READEREST

A model demonstrates the ReadeRest eyeglass clip
ReadeRest

Rick Hopper, a former supervisor at Home Depot, had his eureka moment in 2010 when he found himself misplacing his reading glasses. That frustration led to ReadeREST (“reader rest”), a magnetic pocket filler that allows glasses-wearers to clip their spectacles to their shirt when not in use. Unlike glasses kept loose in a pocket, the clip prevents them from slipping out and crashing to the floor when a person bends over. Hopper accepted an offer from Greiner and subsequently sold $100,000 in product the first time it appeared on QVC. They’ve since done over $27 million in sales.

3. COUSINS MAINE LOBSTER

Cousins Maine Lobster co-founders pose for a photo with Queen Latifah
Cousins Maine Lobster

Hoping to bring an authentic Maine lobster roll experience to the West Coast, cousins Sabin Lomac and Jim Tselikis started their Cousins Maine Lobster food truck in Los Angeles in 2012. That success captured the interest of Shark Tank producers, who invited the two on the show. Shark Barbara Corcoran invested a total of $55,000, which helped facilitate a growing number of the trucks and led to total sales in excess of $20 million. Consumers outside of their vehicle reach can also order live, claw-snapping Maine lobsters from their website.

4. GROOVEBOOK

A screen shot that explains how the GrooveBook app works
GrooveBook

Print isn’t dead—at least, not print-on-demand. GrooveBook, an app that allows users to flag social media photos and request physical prints as part of a customized photo book, appeared on season five of Shark Tank and scored a deal with Mark Cuban and Kevin O’Leary. Prior to their appearance, owners Julie and Brian Whiteman had about 18,000 paid subscribers. Following the broadcast, that number rose to 500,000. In 2015, the company sold for $14.5 million to Shutterfly.

5. SQUATTY POTTY

The Squatty Potty sits next to a toilet
Squatty Potty

A plastic stool meant to facilitate more efficient emptying of the colon, the Squatty Potty made a splash when it was featured on the show in 2014. The company moved than $1 million in product in the 24 hours following broadcast—that was in addition to Greiner’s $500,000 investment. In 2016, the company topped $30 million sales. Creator Bobby Edwards cites his chronically constipated mother, Judy, as being the inspiration. Loads of other "toilet stools" have followed, and scientific papers have been written confirming that they do indeed help make pooping easier.

6. GRACE AND LACE

A model wears a knee and boot accessory from Grace and Lace
Grace and Lace

A 2013 appearance and $175,000 investment by Corcoran led to this women’s accessory business owned by couple Rick and Melissa Hinnant growing from $1 million to over $20 million in sales. The expedited success left the owners scrambling to fill sock orders, which was met with some consternation by customers unhappy with the delays. (“I’m going to burn them,” wrote one impatient buyer.) Most of their orders come via their website, though they have a growing presence in boutique stores.

7. BUBBA’S Q

A bottle of Bubba's Q barbeque sauce sits next to a plate of ribs
Bubba's Q

Former NFL player Al “Bubba” Baker pitched his Bubba’s Q boneless ribs to the Tank in 2014, with Shark Daymond John seeing potential in Baker’s signature meat-and-sauce combination and agreeing to invest $300,000 for a 30 percent stake. The company went from doing $154,000 in sales prior to the show to $16 million in 2017. The ribs can be found online, in Costco, on QVC, and were also featured as part of a Carl’s Jr. menu. Baker owns patents on his process, making him the only person able to sell a deboned and cooked rib.

8. TIPSY ELVES

Models sport holiday sweaters from Tipsy Elves
Tipsy Elves

Ugly holiday sweaters might appear to belong only on thrift store shelves, but Tipsy Elves co-founders Nick Morton and Evan Mendelsohn managed to convince Shark Robert Herjavec to invest $100,000 for a 10 percent stake in their business during a 2013 appearance. Peddling the clothing—which feature hideously charming or charmingly hideous designs, depending on your perspective—has paid off for everyone, with sales exceeding $10 million in 2015. Three days before taping the show, Mendelsohn went to Panda Express and found a curious prediction in his fortune cookie: “An investment opportunity will find you.”

9. RING

A Ring doorbell is mounted outside of a house
Ring

The doorbell-camera hybrid Ring recently sold to Amazon for $1.1 billion, but during a 2013 appearance, CEO James Siminoff faced a lineup of Sharks who could barely keep their eyes open. (Only one, O’Leary, even bothered to make an offer.) Mark Cuban later stated that he would decline the opportunity again if given the chance, citing a high valuation as a stumbling block. The Amazon sale also paid off for Shaquille O’Neal, who agreed to be a pitchman for the product in 2016 in exchange for equity.

10. BEDJET

A BedJet device sits next to a mattress
BedJet

Few entrepreneurs have flamed out as spectacularly as former NASA employee Mark Aramli, who appeared on a 2015 episode touting his BedJet, a climate-controlling mattress pad that allows users to adjust to their preferred temperature. The Sharks disagreed with his $2.5 million valuation and $499 price tag. Greiner later tweeted she was “pissed off” by his disposition. No one wanted to get in bed with him, but Aramli got the last laugh with $3 million in sales in the 18 months following the broadcast.

11. COPA DI VINO

A Copa di Vino wine glass is held up
Copa di Vino

It’s rare to score even one opportunity to make a product presentation on Shark Tank: Having two is almost unheard of. Copa Di Vino founder James Martin first appeared in 2011 with his idea for single-serve wine glasses that are sealed to maintain freshness. While he failed to find a partner, Martin still profited from the attention, going from $500,000 to $5 million in sales. That success led to a second invite in 2017. Again, the Sharks were less than fond of his brazen approach to negotiation. (He took sips from his own supply.) But Copa is still doing fine, selling 38 million cups through 2017.

12. SIMPLY FIT BOARD

A model demonstrates the Simply Fit exercise board
Amazon

Resembling something like a skateboard liberated from its wheels, the Simply Fit board is a core balance device meant to strengthen abdominal muscles. In a 2015 appearance, co-founders Gloria Hoffman and Linda Clark convinced Greiner that it was a wise investment, but Greiner felt she had to act fast: Without a patent, copycats would become a problem. Sales went from $575,000 to $9 million in a matter of months, with placement in Home Depot and Walmart locations.

13. CHEF BIG SHAKE

The exterior of the Chef Big Shake restaurant
Chef Big Shake

Who doesn’t crave a juicy, delicious shrimp burger? All the Sharks, apparently, as this seafood offering failed to entice any investment offers when Shawn Davis pitched it in 2012. The exposure quickly led to offscreen offers for funding, however, and his Chef Big Shake banner went from $30,000 to $5 million in sales thanks in part to an expanded menu of chicken, popcorn, and other items. Davis originally formulated the patty for his pescatarian daughter, who is currently back to eating meat.

14. SCRUB DADDY

A person holds up a Scrub Daddy kitchen sponge
Your Best Digs, Flickr // CC BY 2.0 // YourBestDigs

In what is likely the single biggest nonedible success story to emerge from Shark Tank, inventor Aaron Krause convinced Greiner to invest $200,000 in his smiley-faced sponge. (The mouth is good for cleaning utensils.) But the Scrub Daddy is more than just a vessel to tackle dried-on chili from pans: Rinsed under hot water, it gets pliable enough to use on counters. Run it under cold and it firms up to tackle baked-on messes. Through 2017, Krause has sold more than 10 million sponges and logged $50 million in sales.

15. DROP STOP

The packaging for the Drop Stop car accessory
Amazon

Is it the greatest invention since the light bulb? Or at least the Snuggie? The Drop Stop is a foam-filled log that fits in the crack between a car seat and the center console. If a passenger drops their car keys or other items in the “Carmuda Triangle,” they will still be within easy reach. Co-founders Marc Newburger and Jeffrey Simon appeared on the show in 2012, secured a deal, and went on to sell 2.4 million Drop Stops for $24 million in revenue.

16. FiberFix

A roll of FiberFix repair tape is pictured
FiberFix

When duct tape won't do, FiberFix promises to offer a sticky solution. The ultra-durable adhesive tape hardens into a steel-like texture, creating a permanent and water-tight covering for repairs on most surfaces. Lori Greiner invested and has seen the company collect $50 million in sales since co-founders Spencer Quinn and Eric Child pitched the product in 2013.

17. Bottle Breacher

A man holds up a Bottle Breacher bottle opener made out of a decommissioned .50 caliber bullet
Bottle Breacher

If nothing else, the Bottle Breacher is a conversation starter. The bottle openers are actually hand-crafted, decommissioned .50 caliber bullets and intended to be symbolic of military support. (Co-founder Eli Crane is a Navy SEAL and operates Bottle Breacher with his wife, Jen.) Mark Cuban and Kevin O'Leary invested in 2014 and watched as sales climbed from $150,000 to $15 million. A portion of revenue is directed toward a number of nonprofit military organizations.

18. Mission Belt

A red Mission Belt is pictured
Mission Belt

This reinvention of the belt does away with notches and instead uses a release clasp to keep the strap tight around the waist. The Mission Belt comes in a variety of styles and colors and guarantees you'll never have a too-tight or too-loose fit. The accessory caught the attention of Shark Daymond John in 2012. Co-founders Zac Holzapfel and Jeff Jensen donate $1 of every belt sold to fund microloans for small businesses in developing countries. The company has reached over $25 million in sales.

12 Facts About Revenge of the Nerds For Its 35th Anniversary

Twentieth Century Fox
Twentieth Century Fox

In the summer of 1984, nerds were mainly perceived as guys who wore pocket protectors and had tape on their glasses. But in Silicon Valley, Steve Jobs was inventing the type of nerd culture we’re familiar with today. Decades later, nerds rule the world.

Revenge of the Nerds starred then-unknowns Anthony Edwards, Robert Carradine, Curtis Armstrong, James Cromwell, Larry B. Scott, John Goodman, and Timothy Busfield. In the movie, the jock-filled Alpha Beta fraternity bullies the geeks on the campus of Adams College, so to fight back, they form a frat chapter under black fraternity Lambda Lambda Lambda (Tri-Lambs), and take down the jocks. The movie’s plot and title come from a magazine article published around that time about Silicon Valley innovators—who just happened to be nerds.

The film, which was budgeted at $6 million, only opened on 364 screens (it eventually expanded to 877). Somehow the movie had legs and grossed $40,874,452 at the box office and ranked as the 16th highest-grossing film of 1984. It was successful enough to spawn three sequels, none of which were as popular as the original. To celebrate Revenge of the Nerds' 35th anniversary, here are some geeky facts about the underdog comedy.

1. Greek officials at the University of Arizona objected to the movie being filmed on their campus.

The movie filmed at the University of Arizona, and involved the college’s Greek system. The Greek officials didn’t want the movie to be another Animal House, so they threatened to halt production. “We meet with the sororities, and we’re worried we’re about to deal with a bunch of feminists who are pissed because this is a fairly sexist movie,” the film’s director, Jeff Kanew, told the Arizona Daily Star. “I just say to them, ‘Look, I have kids, and I’ll tell you now, I’d let them see this movie. It’s about the triumph of the underdog, not judging a book by its cover. This is a good movie.’” The filmmakers won, and the Greeks allowed them to film there.

2. The set was one big party.

Ted McGinley—who played Alpha Beta honcho Stan Gable—told The A.V. Club: “I was so embarrassed to say Revenge Of The Nerds.” Kanew cast him because he saw him on the cover of a Men of USC calendar, sold at the University of Arizona bookstore. His good looks attracted “hot girls” from the UofA campus to watch the dailies with the cast and crew. “They had beer and pizza and sandwiches,” McGinley said. “I mean, you just don’t do that on movie sets. It was just so much fun, and I thought, ‘It can’t be better than this!’”

3. Curtis Armstrong knew it would be a good movie, even though his character wasn't fully fleshed out.

Curtis Armstrong filmed Risky Business but then was unemployed for a year before he got Revenge of the Nerds. “You have to realize the character of Booger in the original script was non-existent almost,” Armstrong told Entertainment Weekly. “What was there was just, ‘We’ve got b*sh!’ and ‘Mother’s little d**chebag’—those kinds of lines. I was looking at it and thinking, ‘How do I take this and even begin to make it likeable or accessible?’”

With its strong cast, writers, and director, Armstrong said, “It has to be a good movie. But I wasn’t sure how it was going to be taken as opposed to Risky Business, which was sort of an art-house-type movie. This was very much broader and very much cruder, but it had a message that went beyond sex jokes.”

4. The scenes between Booger and Takashi were improvised.

The actors would bring ideas to the director and vice versa, creating a lot of improvisation in the movie. In one scene, Booger and Takashi (Brian Tochi) engage in a friendly game of cards. But unbeknownst to Takashi, Booger tricks him. “We ran and got our cots, and Brian and I were next to each other,” Armstrong told Entertainment Weekly. “It wasn’t planned that we would be next to each other. It just happened that way.”

The production asked the guys to “come up with something” for them to film. “We had nothing at all!” Armstrong said. “We went to the prop people, and they had a deck of cards. And that’s where that scene [and Booger’s whole bit about taking money from Takashi] came from. And they liked it so much that, every time Takashi and I were in the room together, we would have to come up with something else.”

5. Lambda Lambda Lambda exists in real life.

On January 15, 2006, the University of Connecticut founded the co-ed social fraternity. It’s “unaffiliated with Greek Life” and is “dedicated to the enjoyment and enrichment of pop culture and to the brotherhood of its members. Tri-Lambs does not discriminate based on race, gender, religion, class, ability, gender identity, or sexual orientation.”

6. Booger's belch came from a camel.

In one of the film's more memorable scenes, Booger and Ogre compete in a belching contest. Booger takes a swig of beer and lets out a robust seven-second belch and wins the contest. But the effects were added in post-production. “I can’t even belch on command,” Armstrong told USA Today. “If you said to me, ‘Can you belch now?' I couldn’t do it.”

To make up for Armstrong’s dearth of gas, “They wound up finding a recording of a camel having an orgasm,” Armstrong said. “They took this sound and blended it in with a human belch.”

7. Curtis Armstrong wrote a bio for Booger, but it turned out to be about himself.

Because his character wasn’t fully developed, Armstrong wrote a one-page bio for Booger. Years later he re-read the bio and realized he and Booger had similarities. “I’d basically retold my life as Booger without even being aware of it,” Armstrong told Entertainment Weekly. “[One detail] was that [Booger] used nose-picking and belching as a defense mechanism because [he’s] insecure. Now, mind you, I did not pick my nose and belch because I was insecure. However, I was insecure growing up. I didn’t have dates or anything like that; I was not good around girls. But I had other ways of defending myself other than being crude and picking my nose. When I look at it now with some distance, I realize all I was doing was writing about myself.”

8. A Dallas test screening almost killed Revenge of the Nerds.

The film tested well in Las Vegas—an 85—but when the Fox executives took the movie to Dallas, the number dipped. “You’re gonna send us to Dallas to screen a movie that celebrates nerds and in which the black guys intimidate the white football players?!” director Kanew told the Arizona Daily Star. The movie scored in the 60s, which caused Fox to cut marketing for the film and only release it on 364 screens. “I don’t really understand what happened, but it hung around and grew and grew and grew,” Kanew said.

9. Poindexter was originally named after a prop guy.

When Timothy Busfield auditioned for the movie, his character didn’t have many lines, so he had to read Lamar’s lines. At the time, the character was named Lipschultz, after the prop guy. All that was written for the character description was “a violin-playing Henry Kissinger.”

“There was one line Lipschultz had in the original, but our prop guy was named Lipschultz, and he didn’t like the fact that there was a nerd named Lipschultz, so they changed it to Poindexter,” Busfield said during a San Francisco Sketchfest Nerds reunion. Busfield found Poindexter’s costume at a thrift store and showed up to the audition with his hair parted, and danced to “Beat It.”

10. The sequel to Revenge of the Nerds afforded Anythony Edwards a pool.

Anthony Edwards told The A.V. Club that he didn’t want to appear in Revenge of the Nerds II: Nerds in Paradise, but acquiesced because the producers talked him into it. He’s hardly in the film, but the money he earned afforded him a simple luxury. “I ended up with a pool in my backyard that I called the Revenge of the Nerds II pool,” Edwards said. “Not that I’m complaining, but they seriously overpaid me for my weeks of work on the film, so I used it to put in a pool.”

11. A remake (thankfully) got shut down.

After two weeks of filming in the fall of 2006, a Revenge of the Nerds remake stopped production. Emory University in Atlanta pulled out of filming, but according to Variety, the real reason was because a Fox Atomic executive “was not completely satisfied with the dailies.” The cast included Adam Brody and Jenna Dewan.

12. Revenge of the Nerds pushed nerdom into the mainstream.

“I’m not going to say Revenge of the Nerds was responsible for everything in nerd culture, but I do think you could make an argument that that attitude began with the last scene in Revenge,” Armstrong told HuffPost. “The last scene—the scene I probably love above all in that movie—we’re at the pep rally and come out in front of everybody as nerds, and encourage these people of different generations to join them in their nerdness. I get teary thinking about it, and you could certainly make an argument that that was the beginning of embracing nerd culture by everybody.”

This story has been updated for 2019.

The Office Star Ellie Kemper Wants to Do a Reunion Episode

NBC - NBCUniversal Media
NBC - NBCUniversal Media

While rumors of The Office getting a reboot have been swirling around for years, the outlook on that happening any time soon doesn't look good. But a reunion episode might just be possible.

Ellie Kemper, who played Erin Hannon in the beloved series, recently stopped by Watch What Happens Live With Andy Cohen to dish about the sitcom and her thoughts on whether it might be making a return to the small screen: "I would love there to be a reboot, but I don't think there will be. So, that's a sad answer," Kemper admitted. "But maybe like a reunion episode? That would be fun."

E! News reports that Kemper isn’t the only cast member that wants to get the band back together. Jenna Fischer, who played Pam Beesly, also thinks a reunion episode would be a hit. “I think it's a great idea," Fischer said in 2018. "I would be honored to come back in any way that I'm able to.”

A key player in the series' success, however, is not so enthusiastic about the idea. Steve Carell, who played the infamous Michael Scott, doesn’t think a revival would be well-received. "The climate's different," Carell told Esquire back in 2018. "I mean, the whole idea of that character, Michael Scott, so much of it was predicated on inappropriate behavior. I mean, he's certainly not a model boss. A lot of what is depicted on that show is completely wrong-minded. That's the point, you know? But I just don't know how that would fly now.”

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