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11 Brand Names With Confusing Plurals

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Let's just say right off the bat that companies generally do not have an official position on how to pluralize their brand names, because they do not want you to pluralize them at all. To protect their trademarks, companies need to keep them from becoming generic terms. They don't want people to use band-aids (generic), but Band-Aid brand adhesive bandages. They don't want people to eat oreos, but Oreo cookies.

But the pluralizing is going to happen anyway (even in the companies' own advertising campaigns). This is just how we talk about things. Nobody asks for adhesive bandages. Everybody eats Oreos. There are some brands, however, that people aren't quite sure how to talk about.


If you go to, they don't just redirect you to, they first subtly scold you with a message that essentially says, "Oh, you must be looking for LEGO bricks and toys (not Legos, you idiot)." But that's toned way down from the message that greeted LEGO fans in 2005 (screenshot above via YesButNoButYes). It seems that only in North America do people talk about "playing with LEGOs" and "stepping on LEGOs." Elsewhere people play with LEGO, and step on LEGO bricks.

2. Lexuses? Lexi? Lexera?

Lexus, like Prius, also has a Latinate look to it that makes people hesitate at saying Lexuses.

3. Mercedeses? Mercedes?

Mercedeses doesn't exactly roll off the tongue. Some prefer to treat it like "moose" and let the same word stand for one Mercedes or four Mercedes. Or you could always say Benzes.

4. Kleenexes? Kleenices?

It works well as a mass noun—we talk about a box of Kleenex, but what if you want exactly three Kleenex brand tissues? It's an irresistible temptation to show off your familiarity with Latin "–ex" pluralization, is what it is.

5. Twix? Twixes? Twixen?

The first problem is that there are two pieces in a package of Twix brand candy bars. Are both of them taken together Twix or Twixes? And what if you have more than one package? Then you have two Twixes? Or two packs of Twixes? Or just a bunch of Twix?

6. Rolexes? Roleges? Rolices?

Are you trying to look like some kind of king with all your Rolexes? Then you may want to reference the Latin rex (king), plural reges, with Roleges, an appropriately pretentious and extravagant choice.

7. Filet-O-Fish? Filet-O-Fishes? Filets-O-Fish?

Fish is the plural of fish, unless you're talking different varieties of fish, in which case it's fishes. A Filet-O-Fish may actually be a Filet-O-(various)Fishes for all you know, so how to refer to more than one sandwich? You could take the easy way out with "Filet-O-Fish sandwiches," but isn't it more fun to go the attorneys-general route with Filets-O-Fish?

8. BlackBerrys? BlackBerries?

This one only concerns the written form. It just looks weird to have a y followed by a plural s, but pluralizing berry the usual way doesn't seem right either. I guess that's why "mobile devices" gained traction during the early BlackBerry days. Pretty sneaky way to do trademark enforcement, BlackBerry. Well played.

9. Priuses? Prii? Priora? Prien?

In 2011, Toyota ran an ad campaign where they encouraged people vote for their preferred plural form of Prius. Prii was the winner. But plain old English Priuses seems to be the more common choice in real life.

10. Google Glass? Google Glasses?

So far, people have been pretty good about following Google's trademark directive and calling it Google Glass rather than Google Glasses (I'm wearing my Google Glass today. Everyone is staring at my Google Glass). However, not that many people have one (them?) yet. We'll see what happens when more people start wandering through the house shouting "Honey, have you seen my Google Glass(es)?"

11. iPad2s? iPads 2?

There's a short period of time after a new version of an electronic product comes out when people want to refer specifically to that version. They don't just want to talk about iPads or iPhones, but about iPad2s or iPhone5s. Or iPads 2 and iPhones 5? Of course, "version 2 iPads" and "version 5 iPhones" would be the most prudent choices, but when you're into Lexera, Mercedeses, Roleges, and Filets-O-Fish, who really cares about prudence? I say iPad2zees and iPhone5zees.

All images courtesy of Getty Images

Sploot 101: 12 Animal Slang Words Every Pet Parent Should Know

For centuries, dogs were dogs and cats were cats. They did things like bark and drink water and lay down—actions that pet parents didn’t need a translator to understand.

Then the internet arrived. Scroll through the countless Facebook groups and Twitter accounts dedicated to sharing cute animal pictures and you’ll quickly see that dogs don’t have snouts, they have snoots, and cats come in a colorful assortment of shapes and sizes ranging from smol to floof.

Pet meme language has been around long enough to start leaking into everyday conversation. If you're a pet owner (or lover) who doesn’t want to be out of the loop, here are the terms you need to know.


You know your pet is fully relaxed when they’re doing a sploot. Like a split but for the whole body, a sploot occurs when a dog or cat stretches so their bellies are flat on the ground and their back legs are pointing behind them. The amusing pose may be a way for them to take advantage of the cool ground on a hot day, or just to feel a satisfying stretch in their hip flexors. Corgis are famous for the sploot, but any quadruped can do it if they’re flexible enough.


Person holding Marnie the dog.
Emma McIntyre, Getty Images for ASPCA

Unlike most items on this list, the word derp isn’t limited to cats and dogs. It can also be a stand-in for such expressions of stupidity as “duh” or “dur.” In recent years the term has become associated with clumsy, clueless, or silly-looking cats and dogs. A pet with a tongue perpetually hanging out of its mouth, like Marnie or Lil Bub, is textbook derpy.


Cat laying on desk chair.
PoppetCloset, Flickr // CC BY-NC-ND 2.0

If you’ve ever caught a cat or dog poking the tip of its tongue past its front teeth, you’ve seen a blep in action. Unlike a derpy tongue, a blep is subtle and often gone as quickly as it appears. Animal experts aren’t entirely sure why pets blep, but in cats it may have something to do with the Flehmen response, in which they use their tongues to “smell” the air.


Mlems and bleps, though very closely related, aren’t exactly the same. While blep is a passive state of being, mlem is active. It’s what happens when a pet flicks its tongue in and out of its mouth, whether to slurp up water, taste food, or just lick the air in a derpy fashion. Dogs and cats do it, of course, but reptiles have also been known to mlem.


Very fluffy cat.
J. Sibiga Photography, Flickr // CC BY-NC-ND 2.0

Some pets barely have any fur, and others have coats so voluminous that hair appears to make up most of their bodyweight. Dogs and cats in the latter group are known as floofs. Floofy animals will famously leave a wake of fur wherever they sit and can squeeze through tight spaces despite their enormous mass. Samoyeds, Pomeranians, and Persian cats are all prime examples of floofs.


Dog outside barking.

According to some corners of the internet, dogs don’t bark, they bork. Listen carefully next time you’re around a vocal doggo and you won’t be able to unhear it.


Shiba inu smiling up at the camera.

Speaking of doggos: This word isn’t hard to decode. Every dog—regardless of size, floofiness, or derpiness—can be a doggo. If you’re willing to get creative, the word can even be applied to non-dog animals like fennec foxes (special doggos) or seals (water doggos). The usage of doggo saw a spike in 2016 thanks to the internet and by the end of 2017 it was listed as one of Merriam-Webster’s “Words We’re Watching.”


Tiny kitten in grass.

Some pets are so adorably, unbearably tiny that using proper English to describe them just doesn’t cut it. Not every small pet is smol: To earn the label, a cat or dog (or kitten or puppy) must excel in both the tiny and cute departments. A pet that’s truly smol is likely to induce excited squees from everyone around it.


Hands holding a puppy.

Like doggo, pupper is self-explanatory: It can be used in place of the word puppy, but if you want to use it to describe a fully-grown doggo who’s particularly smol and cute, you can probably get away with it.

10. BOOF

We’ve already established that doggos go bork, but that’s not the only sound they make. A low, deep bark—perhaps from a dog that can’t decide if it wants to expend its energy on a full bark—is best described as a boof. Consider a boof a warning bark before the real thing.


Dog noses poking out beneath blanket.

Snoot was already a dictionary-official synonym for nose by the time dog meme culture took the internet by storm. But while snoot is rarely used to describe human faces today, it’s quickly becoming the preferred term for pet snouts. There’s even a wholesome viral challenge dedicated to dogs poking their snoots through their owners' hands.

12. BOOP

Have you ever seen a dog snoot so cute you just had to reach out and tap it? And when you did, was your action accompanied by an involuntary “boop” sound? This urge is so universal that boop is now its own verb. Humans aren’t the only ones who can boop: Search the word on YouTube and treat yourself to hours of dogs, cats, and other animals exchanging the love tap.

From Camreigh to Kayzleigh: Parents Invented More Than 1000 New Baby Names Last Year

Look out Mercedes, Bentley, and Royce—there's a new car-inspired name in town. The name Camreigh was recorded for the first time in the U.S. last year, according to Quartz’s take on data released by the U.S. Social Security Administration.

The name was given to 91 babies in 2017, making it the most popular of the 1100 brand-new names that cropped up last year. However, the Social Security Administration only listed names that had been given to at least five babies in 2017, so it's possible that some of the names had been invented before 2017.

An alternate spelling, Kamreigh, also appeared for the first time last year, as did Brexleigh, Kayzleigh, Addleigh, Iveigh, Lakeleigh, and Riverleigh. Swapping out “-y” and “-ey” for “-eigh” at the end of a name has been a growing trend in recent years, and in 20 years or so, the workforce will be filled with Ryleighs, Everleighs, and Charleighs—names that all appeared on a list of the 500 most popular names in 2017.

Following Camreigh, the second most popular new name, appearing 58 times, was Asahd. Meaning “lion” in Arabic, Asahd was popularized in 2016 when DJ Khaled gave his son the name. The American DJ is now attempting to trademark the moniker, which is an alternate spelling of Asad and Assad.

Other names that were introduced for the first time include Iretomiwa (of Nigerian origin) and Tewodros (Ethiopian). The name Arjunreddy (given 12 times) possibly stems from the 2017 release of the Indian, Telugu-language film Arjun Reddy, whose title character is a surgeon who spirals out of control when he turns to alcohol and drugs.

Perhaps an even bigger surprise is the fact that 11 babies were named Cersei in 2017, or, as Quartz puts it, "11 fresh-faced, sinless babies were named after the manipulative, power-hungry, incestuous, helicopter parent-y, backstabbing character from Game of Thrones."

Below are the top 20 most popular new names in 2017.

1. Camreigh
2. Asahd
3. Taishmara
4. Kashdon
5. Teylie
6. Kassian
7. Kior
8. Aaleiya
9. Kamreigh
10. Draxler
11. Ikeni
12. Noctis
13. Sayyora
14. Mohana
15. Dakston
16. Knoxlee
17. Amunra
18. Arjunreddy
19. Irtaza
20. Ledgen

[h/t Quartz]


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