When you see a wristwatch in an ad, it's almost always set to 10:10 (or very close to it). We explained why 10:10 is the default position back in 2009. Now here's a video showing an endless array of watches set to 10:10. It's mesmerizing. Set aside two minutes and have a look:

Now, if you haven't read Matt Soniak's explainer before, go learn why watches are always set to 10:10.