25 Amazing Netflix Hacks to Enhance Your Viewing Experience

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We know you love watching the hottest movies and TV shows on Netflix, but are you getting the most out of the streaming service? If you want to binge-watch like a pro, any—or all—of these amazing hacks can help.

1. USE CATEGORY CODES TO FIND WHAT YOU REALLY WANT.

Watching Netflix on a smartphone
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If you feel like you’re seeing the same movies and TV shows on your Netflix homepage again and again, that's because the streaming company caters its recommendations to your taste through a highly specific algorithm. But if you’re in the mood for something different, Netflix breaks down each movie and TV show into more than 76,000 hidden categories, which are as broad as "Action & Adventure” or as detailed as “Critically-Acclaimed Witty Movies from the 1930s."

You can find category codes within the Netflix URL itself: The last four numbers in the web address correspond to each category code. It looks something like this: http://www.netflix.com/browse/genre/1365. So if you want “Exciting B-Horror Movies,” type in “2852” at the end of the URL (replacing the 1365 in the example). Do you want to find something in “Feel-Good Sports Movies For Ages 8 to 10”? That’s “855.” “Visually-Striking Movies For Ages 5 to 7”? Type in “2851” to unlock the category.

Check out a very extensive list of Netflix category codes here.

2. GET THE SUPER NETFLIX EXTENSION FOR BETTER VIDEO QUALITY.

If you’re watching Netflix via the Google Chrome browser, there’s a free extension called Super Netflix that can enhance your viewing experience. Once installed, the extension allows you to pick your video streaming quality instead of Netflix automatically doing it for you. This is ideal if you want the best video quality at home on your Wi-Fi connection, or if you want to reduce it on the go to save your data.

Super Netflix can also automatically skip TV show intros, blur plot descriptions and image thumbnails to prevent spoilers, enhance video brightness and color contrast, and speed up the video (just in case you want to binge-watch Stranger Things as quickly as you can).

3. MAKE EXTRA ROOM ON YOUR HOME SCREEN.

From American Vandal to Wormwood, Netflix Originals are highly entertaining and definitely worth watching. But sometimes you want to watch something that isn't produced by the streaming service. No Netflix Originals is a Google Chrome extension that does exactly what its name suggests: removes all Netflix Originals from your home screen, so you can see everything else Netflix has to offer.

4. DISABLE THE DREADED "ARE YOU STILL WATCHING?" PROMPT.

Are you tired of hitting that “Next Episode” button when you’re binge-watching a new TV show? The Never Ending Netflix Chrome extension puts an end to that inconvenience. After you install it, the extension allows you to skip titles sequences, automatically play the next episode, and disables the dreaded “Are You Still Watching?” prompt that pops up every couple of hours. The extension even lets you search Netflix by genre.

5. ADD NOTES TO YOUR FAVORITE TITLES.

Created by the good people at Lifehacker, Flix Plus is a Chrome extension that allows you to completely customize your Netflix viewing experience. It comes with 18 built-in customization settings, such as hiding spoiler descriptions and images, disabling a shrinking screen during end credits, and pinning your “My List” page to the top of the home screen. But the best feature is the ability to add notes to titles. Now you can add the reason why you added Wild Wild Country to your list or add a note about when Disney’s The Jungle Book will expire from the streaming service.

6. SEARCH HIDDEN CATEGORIES RIGHT FROM THE HOME SCREEN.

FindFlix: Netflix Secret Category Finder is a Google Chrome extension or Firefox add-on that allows you to search through all of the hidden category codes without leaving Netflix itself, instead of scrolling through a never-ending list on a separate website. Once installed, just search for a genre or whatever you’re in the mood to watch, like “movies starring Sean Connery” or “movies for children between ages 2 and 4 years old.”

7. HOST A NETFLIX PARTY FOR ALL YOUR FRIENDS.

Do you want to watch BoJack Horseman with your significant other, but they are on the other side of the country? Don’t worry, Netflix Party has got your back! It's a handy Chrome extension that allows you to watch Netflix with anyone, even if they’re not in the same room, city, or even state.

After you install the extension, you can create a shareable link of what’s on Netflix. The link opens to the exact movie or TV show you’re watching at that moment, so you can watch together at the same time and perfectly synced. It even comes with a group chat feature, so you can comment on the action on the screen. Netflix Party is perfect for people in long-distance relationships, so you’ll never be accused of “Netflix Cheating” again.

In addition, if you’d like to take the party on the road, use Rabbit for Android and iOS. It’s a platform that allows you to watch Netflix, Hulu, Crunchyroll, YouTube, or just about any video streaming platform with your friends via mobile app or Chrome extension. You can even message or video chat with each other while you’re watching an episode of Ozark on the go!

8. AUTOMATICALLY SKIP OVER EVERY SHOW'S INTRO.

Are you sick of clicking the “Skip Intro” button when you’re watching a TV show on Netflix? SkipFlix is a handy Chrome extension that skips all intros automatically, so you don’t have to. Now you can spend more time binge-watching The Crown instead of fiddling with a mouse.

9. WATCH IN THE HIGHEST QUALITY HD POSSIBLE.

While web browsers like Google Chrome and Mozilla Firefox have a lot of useful extensions and add-ons, respectively, they're not the best browsers for streaming Netflix in the highest quality HD possible. Chrome (on Mac and Windows), Firefox, and Opera tap out streaming resolution at 720 pixels, while browsers like Apple’s Safari and Microsoft's Internet Explorer and Edge browsers deliver Netflix in full 1080 pixels.

It’s also important to consider your Wi-Fi connection. Netflix recommends at least 5.0 megabits per second download speed for HD quality. (For more helpful tips, here are some simple ways to boost your home Wi-Fi network.)

10. SEE A MOVIE'S DROP-OFF RATE BEFORE YOU START IT.

Enhancer by Simkl is a wonderful Google Chrome extension that works over multiple streaming platforms, including Netflix, Hulu, and Crunchyroll. Once you install it and register an account, you can hover your computer’s cursor over any title to reveal its IMDb score, TV rank, and even its drop-off rate—which means you can now see how many others stopped watching midway through a movie or TV show. And since it syncs with other streaming services, you can track your viewing habits across multiple services.

11. SORT MOVIES BY YEAR.

While Netflix features the ability to sort movies and TV shows by genre, there’s a simple hack that can also sort chronologically by year (at least in a web browser). Just go to a category page like horror, drama, or comedy and look for a small box with four dots inside on the upper right hand side of the page. It will then expand the “Suggestions for You” dropdown menu, which gives you the option to sort by year of release with the most recent titles at the top of the page and the older ones at the bottom. It can even sort in alphabetical or reverse alphabetical order.  

12. SAVE ON YOUR SUBSCRIPTION FEE WITH DISCOUNT GIFT CARDS.

Did you know you could pay your monthly bill with a Netflix gift card? Raise.com is a service where you can buy or sell gift cards for retailers like Target, CVS, Walgreens, and Rite Aid at a deep discount. If you buy one for, let’s say, Rite Aid at a 12 percent discount, you could then buy a Netflix gift card in-store to save money on your monthly bill. So if you buy a $100 Netflix gift card from Rite Aid, it would only cost you $88, which you could turn around to save 12 percent on your Netflix bill, too.

In addition, you can even buy Netflix gift cards directly from Raise.com at a discount, but the savings won’t be as deep as ones from a retailer.

13. GET EASY ACCESS TO NON-NETFLIX REVIEWS.

While Netflix has its own user-generated rating system (thumbs up/thumbs down), you can use a trusty Google Chrome extension called RateFlix to add ratings from other rating aggregates. Once installed, IMDb ratings, “Rotten” or “Fresh” percentages, and Metacritic scores will appear in the movie's description.

14. BROWSE BY MICRO-GENRE, OR WHAT'S EXPIRING SOON.

So now that you know all about Netflix’s secret categories and codes, you have to admit that more than 76,000 micro-genres is far too many to remember. Luckily, Super Browse takes the most popular categories and makes it easy to navigate and scroll through the Netflix interface itself. Just click the genre you’d like to browse and the handy Google Chrome extension will do the rest. You can even browse by what’s new to Netflix and what’s expiring soon.

15. ROTATE THE VIDEO SO THAT BINGE-WATCHING IN BED ISN'T A LITERAL PAIN IN THE NECK.

This one is a game-changer! Instead of craning your neck to binge-watch Marvel’s Daredevil while lying down, Netflix Flip is a Chrome extension that will flip the video 90 degrees on your computer screen, so you can comfortably watch Netflix in bed. No more turning your laptop on its side to get a better viewing angle—Netflix Flip will do it for you.

16. BINGE-WATCH WHILE YOU WORK.

Sometimes you just want something playing in the background while you’re working on a spreadsheet, but it’s tough to always have video playing when there are other windows taking up space on your desktop. However, there’s a way to always have Netflix running in its own window that’s floating above everything else, if you watch it in a Helium web browser on a Mac.

Helium is a browser that keeps media playing in a transparent “floating” window that will never get lost behind other windows, even during task-switching. You can still click, double-click, drag, and scroll behind Helium and never interact with the micro-browser itself. It’s ideal for watching Netflix while working ... not that you would ever do that, of course.

17. FOCUS ON "WHAT'S NEW."

When it comes to new and old titles, Netflix is always adding to and subtracting from its catalog. To stay updated, you should take advantage of services like JustWatch or WhatsNewonNetflix.com to see all the great movies and TV shows that will appear or go away on Netflix.

18. VOLUNTEER TO TEST NEW FEATURES BEFORE THEY BECOME PUBLIC.

Do you want to be the first to try out new features from Netflix? The streaming service allows you to opt-in with “test participation,” which is where new features—such as new interfaces, new rating systems, and pre-roll trailers—are first rolled out. If you want to give it a shot, go to “Accounts,” then “Settings,” and look for the “Test Participation” toggle. Turn it on if you want to try the latest and greatest features from Netflix before everyone else.

19. ENABLE AUDIO DESCRIPTIONS SO THAT YOU DON'T MISS A THING.

If you can’t keep your eyes on a TV screen or mobile device, but still want to enjoy Netflix, there’s a handy little category hidden deep inside of the streaming service called “Audio Description” that offers narration explaining what the characters are doing on the screen. This hidden feature essentially turns your favorite movies and TV shows into an audiobook or a podcast.

It's chiefly seen on Netflix originals, but it’s perfect for anyone who wants to follow along with the latest episode of 13 Reasons Why or Grace and Frankie while taking a walk in the park.

20. CLEAR OUT YOUR “CONTINUE WATCHING” QUEUE.

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Over time, your “Continue Watching” queue can get overrun with half-watched Adam Sandler movies and episodes of The Ranch. (We're not judging.) You know you’re never going to finish Bright, so clear out your queue to make it cleaner and easier to navigate.

Go to “Account,” and then under “My Profiles” you’ll see an option for “Viewing Activity.” This is where Netflix stores everything you’ve ever watched on the streaming service. Simply click the “X” on anything you’d like to leave behind and Netflix will adjust your queue accordingly. And now you have more time for the things you actually want to watch.

This is also the method to use if you want to delete your Saturday afternoon binge-watching session of Fuller House before the other people on your Netflix account find out. (Again, we're not judging.)

21. STREAM IN 4K.

Streaming video in 1080p is so 2017; Netflix makes it possible to stream in full 4K resolution (2160p) with the streaming service adding new titles available in Ultra HD. If you meet all the requirements, like owning an Ultra HD TV, high-speed Internet (about 25 megabits per second downloads), and Premium subscription ($13.99 a month), you can access all of Netflix’s 4K content. Just type 4K or UltraHD into the search box to see all the titles available.

Please note, not every title on Netflix is presented in 4K, but it does offer more than 200 popular titles, including Alias Grace, Ugly Delicious, Chef’s Table, Okja, and Unbreakable Kimmy Schmidt. Just be aware that this can eat through your data plan: Netflix estimates that UltraHD uses 7 GB an hour.

22. CREATE DIFFERENT PROFILES FOR YOUR MANY CONTENT-CONSUMING PERSONALITIES.

Every Netflix account comes with five profiles for your friends and family to use, but if you don’t want to give out your password, you could always use those spare profiles for any occasion. Since Netflix recommends things you might like based on each specific profile's viewing habits, you can “train” it for your mood or special event.

For example: You can create a profile that’s entirely filled with horror movies and TV shows for a Halloween party, and another with rom-coms for date night for some real “Netflix and Chill.”

23. SET PARENTAL CONTROLS.

If you have children and want them to enjoy Netflix, but not its mature content, you can set up a special four-digit PIN code that will restrict what they can and cannot access. Go to “Account” (which should open up a web browser) and under “Setting,” you’ll find “Parental Controls.” Once you click the link, you’ll be prompted to enter the account's password and then be asked to create a special PIN code.

Afterwards, you’ll be asked to set the age restriction for “Little Kids” all the way up to “Adults.” If your child tries to access something that’s too mature, a prompt will appear on the screen asking for the PIN code. And since the child wouldn’t know the code, he or she won't be able to watch Disjointed or Hot Girls Wanted.

24. DOWNLOAD TITLES FOR OFFLINE VIEWING.

If you want to watch Netflix, but know that you'll be offline for a good period of time—like on a cross-country flight—you can simply download the title to your Android, iOS, or Windows 10 device and watch it offline with the download feature. You can even download movies and TV shows in standard or high definition.

However, not every title available on the streaming service is available for download. Netflix has a category called “Available for Download,” which is located under the menu option, where you can see all of the titles that are available to watch offline. Just look for the download icon and remember to download the desired titles before you lose your internet connection. Also, if you have an Android device, you can download more titles with the extra space provided on an SD card.

25. REQUEST THAT YOUR FAVORITE (CURRENTLY UNAVAILABLE) TITLES BE ADDED.

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Netflix doesn’t have every title ever produced, and the titles they do have can leave on short notice as licensing deals expire. But if there’s something you want to watch and it never seems to be part of the streaming service’s ever-changing lineup, just ask Netflix directly for a movie or TV show and they might add it.

It might be a long shot, but you can actually request a new title for streaming. You can even call or start a live chat with Netflix to make a request. It just goes to show that the company is always on the lookout for more streaming content.

17 Funny Facts About Schitt's Creek

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Schitt’s Creek is a classic fish-out-of-water story: After they lose their entire video store fortune to the government because their business manager hasn't been paying their taxes, the Rose family—parents Johnny (Eugene Levy) and Moira (Catherine O'Hara) and their adult children David (Daniel Levy) and Alexis (Annie Murphy)—head to the only asset the government has allowed them to keep: the town of Schitt’s Creek. The cosmopolitan Roses, who had purchased the town as a joke, move in to the local motel, where they share two adjoining rooms; they stick out like sore thumbs in their new home.

But at its heart, Schitt’s Creek is a show about family. “We’ve used a fish out of water scenario to help dramatize that story,” co-creator and star Daniel Levy told Assignment X, “forcing them into a motel room and ... examining what it means to be a family and what relationships are and having the time to concentrate and focus on who they are to each other and what they mean to each other.” Here are a few things you might not have known about the series.

1. Reality TV inspired some elements of Schitt's Creek.

Annie Murphy as Alexis Rose and Jennifer Robertson as Jocelyn Schitt in Schitt's Creek.
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Daniel told Out in 2015 that “It really just started with me being in Los Angeles, knowing that I wanted to write. I had been watching some reality TV at the time and was concentrating on what would happen if one of these wealthy families would lose everything. Would the Kardashians still be the Kardashians without their money?”

Annie Murphy recounted at 92Y Talks in 2018 that she looked to the Kardashians for inspiration for her character. “I watched a bunch of clips—YouTube clips, because I couldn’t bring myself to watch entire shows—of, you know, Kardashians and that kind of thing” for some of Alexis’s tone and mannerisms, including the particular way she holds her hands, she explained. “When they hold their handbags, they hold their purses [on their arms] with their broken wrist this way,” Murphy said, pantomiming someone holding a bag with their hand hanging limply, palm up. For Alexis, she flipped her wrist so that her hand was hanging palm down (you can see it in action here).

2. Schitt's Creek is a family affair.

To flesh out his idea, Levy turned to his dad, frequent Christopher Guest collaborator (and American Pie star) Eugene. The two had never worked together before; in fact, pre-Schitt’s, Daniel had been adamant about doing his own thing. “People are so quick to judge children of people in entertainment,” he told Assignment X. “I just thought, if nobody knows the association and I’m able to build something for myself, then I can introduce my dad—when people actually respect me for what I’ve done, as opposed to snap-judge why I got the job or what I was doing.”

Why go to him for Schitt’s? As Daniel explained to NPR, he had seen the family-loses-it-all idea “played out on mainstream television and sitcoms, but I'd never really seen it explored through the lens of a certain style of realist comedy that my dad does so well. So I came to him and pitched the idea and asked him if he would be interested at all in just fleshing it out and seeing if there was anything there. And fortunately, there was some interest and we started talking.”

Eugene told The New York Times that he was thrilled to have the chance to collaborate with his son: “My heart was actually palpitating. You could see it over my shirt.”

(Eugene and Daniel aren't the only Levys on the show, either: Sarah Levy, daughter of Eugene and sister of Daniel, also appears on Schitt’s Creek as Twyla Sands, the lone waitress at the town’s most happening diner, Cafe Tropical.)

3. Eugene Levy came up with the title Schitt's Creek.

“It was actually just out of coincidence really," Daniel told Out. "He was having a dinner conversation a few weeks prior, about this theoretical town of Schitt's Creek: You would have Schitt Hardware and Schitt Grocers." When they were researching ways that people had lost their fortunes, they came across stories of people who had bought towns for various reasons and later ended up bankrupt. “We thought, well, what if this family, as a joke for the son's 16th birthday, found this town called Schitt's Creek, bought it as a joke because of the name and then ended up having to live there?” Daniel said.

The show’s name can make promotional tours interesting: Not all TV or radio outlets can say it, for fear of being fined for using profanity. On The Late Show with Stephen Colbert, for example, the name of the show has to appear on screen every time it’s spoken aloud.

4. Annie Murphy also auditioned for the role of Stevie Budd.

At a 92Y Talks discussion in 2016, Murphy revealed that she auditioned for both Stevie Budd—the deadpan concierge at the Schitt’s Creek motel where the Roses make their home—and Alexis, the self-centered socialite character she would eventually play. “I’ve never worked so hard at an audition in my life,” she said. “I made my husband rehearse it with me just into the ground.”

In the presentation pilot—which is meant to secure a season order and not destined to air on TV—Alexis had been played by Abby Elliott, who couldn’t continue on the show because of another project. So auditions were held in Los Angeles, where Daniel said they saw “hundreds” of people for the role.

“There had to be some kind of intrinsic likeability to this family, otherwise there’s really no reason to watch—because on paper they’re not very likeable,” he said. “I had been sitting through two days of auditions, and you see these girls come in and they’re dressed like Paris Hilton and they’re playing that part, which was essentially the part that was written on paper. But what I was looking for was what Annie brought in, which was this wonderfully natural likeability to this girl who is so unlikeable, who is so, like, horrifyingly self-involved … It all kind of fell into place, and I called my dad and said ‘I found Alexis, thank god.’”

But Eugene’s immediate response, according to Daniel, was that Murphy had brown hair, unlike the blonde vision of Alexis he had in his head from the pilot. So they had Murphy read for Stevie, because, Daniel said, “I’m not not having her on the show.” When Murphy landed the role of Alexis, she dyed her hair blonde, and Emily Hampshire was cast as Stevie (who had been played by Lindsay Sloane in the pilot).

5. Emily Hampshire doesn't remember anything about her audition.

Emily Hampshire as Stevie Budd in Schitt's Creek.
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When she got the audition for Schitt's Creek, Hampshire was living in L.A. and going through a rough time. "I literally had $800 in my bank account, hadn't worked in a year, was getting a divorce," she tells Mental Floss.

To make matters worse, she was also breaking out into hives when she went out on auditions. So when her agent called about Schitt's, Hampshire said she absolutely couldn't go read in person; what she could do instead was put herself on tape. But at her agent’s insistence, Hampshire went in to audition in front of Daniel and a casting director—and it was a memorable experience for everyone involved but her: Hampshire says she doesn't remember any of it.

Thankfully, Levy does. “Emily came in and immediately said, ‘I’m sorry, this is going to be terrible,’” he recalled at 92Y Talks in 2018. “She did it, and it was great, and I remember saying … ‘Why don’t we just try it where she gets a little more kick out of these people. She’s not just judging them, she’s like, enjoying them, too.’ So she did it again, and you can tell when it clicks … and I remember saying, ‘Great, we’re good,’ and she was like, ‘no, it was—oh god, it was terrible, it was so bad.’” Then, she covered her head with her shirt to hide. Hampshire doesn’t remember that part, either, but, said Levy, “I remember it fondly.”

6. Stevie is the audience's stand-in.

“The character of Stevie has always acted as the eyes of the audience," Daniel said during a 92Y Talks in 2018. "She is the person who is going to say the things that the audience is probably saying to each other while watching it. And I think it’s always important to have that one character on the show that you can trust.”

That was something that resonated with Hampshire. "I think what I connected to in Stevie is that she really stands in for the audience in a way," Hampshire says, "and I felt like I just had to watch these people around me and take them in in an honest way and it would be funny."

In the character breakdown she received when she auditioned, Hampshire says that Stevie was described as "being from a small town, and she's very deadpan." But over the course of four seasons, Stevie has evolved. In season one, Hampshire says, "I don’t think she had any attachment to the motel or to anyone—on purpose. To not be attached or kind of be emotionally invested in anything is a much safer place to be. Over four seasons, she has opened up. I think Stevie grows up a lot this season and really learns to take responsibility for things that I don't think she ever wanted to take responsibility for."

In the fourth season, viewers will see how deep Stevie and David's friendship is, and her partnership with Johnny in running the motel gives her "a new support system that allows her to bloom into whatever kind of special thing she's going to become," Hampshire says.

7. Catherine O'Hara brought something special to the character of Moira Rose.

It was Eugene who suggested O’Hara—his frequent collaborator in Guest’s mockumentaries—for the part of Moira Rose. “I was not going to say, ‘No, that’s not a good idea,’” Daniel told The New York Times. “When he offers up Catherine O’Hara, you take it and run with it.”

And Moira’s eccentricities are all O’Hara’s doing. “We always knew Moira was an actress, an ex-soap star, who became a socialite, chairing major charity events around the world,” Eugene told The Hollywood Reporter. “But Catherine, who always brings something so creative to the table, added a very extreme affectation to her actress character that made Moira so much funnier than we had imagined her.”

O’Hara told Awards Daily that her character’s voice is “kind of a mix of people I’ve met. There’s one woman who’s very feminine and lovely. She just has a unique way of putting sentences together.” Inspiration can come from other sources, too: In the Season 3 episode “New Car,” O’Hara at one point had to use a British accent. “There’s a woman on Sirius radio who claims to be a dog whisperer or pet psychic. Have you heard this woman?” she asked Awards Daily. “That’s basically the accent I’m doing.”

8. Moira's aesthetic is based on Daphne Guinness.

Eugene Levy as Johnny Rose and Catherine O'Hara as Moira Rose in Schitt's Creek.
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“Catherine came in with a reference, when we first started exploring what the aesthetic of this strange woman would be, and she brought in a picture of Daphne Guinness, who is the heir to the Guinness fortune,” Daniel said at 92Y Talks in 2018. “And she was a McQueen muse, and I looked at it, and I said ‘How do we translate this to television?’ And we thought if we kept it in black and whites and went just far enough, I think we can sort of rein it in.”

Moira’s over-the-top looks (which include a number of wigs that, according to Hampshire, have names) are created by Dan and Debra Hanson. “They shop all year because these characters have to have extremely high-end, designer wardrobes, but [the Roses] don’t have that money anymore,” O’Hara told Awards Daily. “I’ve never enjoyed wardrobe fittings in my life until now!”

9. The wardrobe on Schitt's Creek tells a story.

“Dan plays a big hand in the costuming, along with the costume designer Debra Hanson, who is amazing,” Murphy told Build. “Catherine and I do hours and hours of fittings before we start shooting. And I’ll come out of the room and Dan will be like, ‘Mm mm,’ and send me back in.”

After joking that that “makes me sound crazy,” Daniel said that “the mandate, from a creative standpoint … was that the wardrobe on this show is able to tell a story that we don’t have to write … we’re constantly reminded of who these people are and where they came from.”

Because the show is on a tight budget, lots of the wardrobe, he said, comes from eBay and thrift stores. Levy told Vulture in 2019 that all the clothes have to come from around the time when the Roses lost their money—and that the most he'll pay for any item is $200.

10. The location of Schitt's Creek is purposefully ambiguous.

Schitt’s Creek is a Canadian production, and the Rose family had a place in New York, but when people ask him where the town of Schitt’s Creek is located, Eugene says that he tells them it’s wherever they think it should be. “We didn’t set Schitt’s Creek in any location or any country, it’s just Schitt’s Creek,” he said at 92Y Talks in 2016. “We honestly wanted the focus of the show to be on this town, and if you put it in a country with real states or put it in a country with real provinces, then things become tangible … it kind of diffuses the focus to me.”

11. There's not a lot of improv on the Schitt's Creek set.

That fact might surprise fans of Eugene and O'Hara’s work on Guest films like Waiting for Guffman and Best in Show, where the cast works from an outline of the action with no dialogue rather than a traditional script. “[Schitt’s] is completely a scripted show, but we do an awful lot of playing around with the lines when we get to the set,” Eugene told The Hollywood Reporter. “What looked good on paper doesn’t always play when you hear the words out loud. So, we do change things until they end up sounding right.”

“When we get the script, I kind of work on it on my own and play with it then,” O’Hara told Awards Daily. “The Levy gentlemen give me respect, and I respect them and email them with possibilities. I don’t feel the need to improvise because our scripts are great.”

Which is not to say that everything is shot as written: Levy said at 92Y Talks in 2018 that Murphy’s “you get murdered first!” from the pilot episode was improvised.

12. The baseball team in the town where Schitt's Creek films changed its name to honor the show.

Schitt’s Creek films in Canada, in Goodwood, Ontario. “We did dingy up the town tremendously,” Daniel told NPR. “It is a lovely town that we had turned into the town of ‘Schitt's Creek.’”

All of the show's interiors are shot at a studio, but the buildings are actual structures in Goodwood, dressed to look like Schitt's Creek. According to Hampshire, many of the buildings are on a single intersection. "There’s Bob’s Garage, which is a garage, but we put a sign up, and then the café and the apothecary are stores," Hampshire says. "When we shoot there, we make them into our stores." The motel was, at one point, actually a motel. "It’s been since turned into this basketball boys club sleeping quarters camp thing," she says. "When we go in, it really smells like a locker room."

In the first season, locals set up lawn chairs to watch filming and wandered through shots; by the second season, Eugene told 92Y Talks in 2016, they were “proud citizens of Schitt’s Creek.” The town seems to have embraced its alter ego, as evidenced by the actions of its minor league baseball team. “They had a minor league kind of baseball team there that actually changed their name from the Goodwood Bears to the Schitt's Creek Bears for an entire month,” Eugene told NPR.

13. When it comes to Schitt's Creek, Daniel Levy leaves no detail unconsidered.

And that includes the wear and tear on the carpets in the mote. “In my head it’s like, ‘We should all know that they don’t vacuum their carpets all the time,’” Levy told GQ in 2019. "These are lived-in carpets. We’re in a motel. If we’re going to vacuum the carpets, which I know has to be done, we also need to scuff them up a bit after." He does all the scuffing himself: "It’s in the details for me, and when the details aren’t executed perfectly, I get a bit … ornery," he said. (But Daniel doesn't bring that energy to set: "It’s crazy how comfortable he is doing this, how calm and confident he is running the show," O'Hara told GQ.)

14. Chris Elliot makes Eugene break constantly.

Eugene Levy as Johnny Rose and Chris Elliott as Roland Schitt in Schitt's Creek.
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According to Murphy, Eugene “giggles like a schoolboy” in scenes with Chris Elliot, who plays Schitt’s Creek Mayor Roland Schitt. “He’s got my number,” Levy said in an interview with Build. “He’s constantly making me laugh on set … He does it intentionally, of course, and he actually succeeds.”

One scene in the show’s third season was particularly tough to get through and resulted in hours of outtakes: “[Chris] gets in kind of behind me, trying to show me how to hold a [golf] club properly,” Levy recalled. “That’s one of the times I think I laughed the hardest in the three seasons, was trying to get through that scene.” He couldn’t stop laughing and was eventually admonished by the director. (They did eventually get the shot.)

15. Cafe Tropical's menu is Murphy's favorite prop.

Jennifer Robinson as Jocelyn Schitt and Catherine O'Hara as Moira Rose in Schitt's Creek.
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Cafe Tropical’s huge menu is often played for laughs on Schitt’s Creek, and it’s Murphy’s favorite prop on the show. “I wish everyone could see the inside of the menu because it’s very detailed and there’s literally every dish you could possibly imagine,” Murphy said at 92Y Talks in 2018. “There are literally 150 things you could order on this menu, and they’re all described.” The props department couldn’t find a big enough real-life menu, so they ended up creating massive ones in a custom size.

16. Hampshire regularly borrows Stevie's clothes.

With her Chucks, flannels, and overalls, Stevie easily has the most comfortable wardrobe on Schitt's Creek. It's so comfortable, in fact, that Hampshire often borrows items to wear on her time off. "I always take this one pair of Stevie’s jeans that I love—they’re like the perfect baggy boyfriend roll-up jeans," Hampshire says. "I take hoodies. I actually take Stevie’s Converse because they’re better than my exact Converse for some reason. I always take her stuff, which Dan doesn't understand at all. He’s like, 'What is there to take? Like, why would you ever borrow this stuff?' But for some reason, the wardrobe women, they just find the perfect hoodie or the perfect jean—so I take those."

17. Season 6 of Schitt's Creek will be its last.

Daniel announced the news on Twitter in a letter written by himself and Eugene. "We are so grateful to have been given the time and creative freedom to tell this story in its totality, concluding with a final chapter that we had envisioned from the very beginning," they wrote. "It’s not lost on us what a rare privilege it is in this industry to get to decide when your show should take its final bow. We could never have dreamed that our fans would grow to love and care about these characters in the ways that you have.” The final season, which will consist of 14 episodes, will air on the CBC and Pop in 2020.

This piece was updated in 2019.

Batmania: When Batman Ruled the Summer of 1989

JD Hancock, Flickr // CC BY 2.0
JD Hancock, Flickr // CC BY 2.0

“Flop” is how marketing research group Marketing Evaluation Inc. assessed the box office potential of the 1989 Warner Bros. film Batman. The big-budget production, directed by Tim Burton and co-starring Michael Keaton as Batman and Jack Nicholson as the Joker, was expected to be one of the rare times a major Hollywood studio took a comic book adaptation seriously. But according to the marketing data, the character of Batman was not as popular as the Incredible Hulk, who was then appearing in a slate of made-for-television movies. And he was only a quarter as appealing as the California Raisins, the claymation stars of advertising.

That prediction was made in 1988. The film was released on June 23, 1989, and went on to gross $253.4 million, making it the fifth most successful motion picture up to that point.

While Marketing Evaluation may have miscalculated the movie’s potential, they did hedge their bet. By the time profits from the movie’s merchandising—hats, shirts, posters, toys, bed sheets, etc.—were tallied, the company said, Warner Bros. could be looking at a sizable haul.

When the cash registers stopped ringing, the studio had sold $500 million in tie-in products, which was double the gross of the film itself.

In 1989, people didn’t merely want to see Batman—they wanted to wear the shirts, eat the cereal, and contemplate, if only for a moment, putting down $499.95 for a black denim jacket studded with rhinestones.

Batmania was in full swing. Which made it even more unusual when the studio later claimed the film had failed to turn a profit.

 

The merchandising blitz of Star Wars in 1977 gave studios hope that ambitious science-fiction and adventure movies would forever be intertwined with elaborate licensing strategies. George Lucas's space opera had driven audiences into a frenzy, leading retailers to stock up on everything from R2-D2 coffee mugs to plastic lightsabers. It was expected that other “toyetic” properties would follow suit.

They didn’t. Aside from 1982’s E.T., there was no direct correlation between a film’s success and demand for ancillary product. In 1984 alone, Gremlins, Ghostbusters, and Indiana Jones and the Temple of Doom were smash hits. None of them motivated people to flock to stores and buy Gizmo plush animals or toy proton packs. (Ghostbusters toys eventually caught on, but only after an animated series helped nudge kids in their direction.)

Warner Bros. saw Batman differently. When the script was being developed, producers Jon Peters and Peter Guber were urging writers to make sure scenes were aligned with planned merchandising. They scribbled notes insisting that no onscreen harm come to the Batmobile: It should remain pristine so that kids would want to grab the toy version. As Batman, millionaire Bruce Wayne had a collection of vehicles and gadgets at his disposal—all props that could be replicated in plastic. Batman's comic book origins gave him a unique iconography that lent itself to flashy graphic apparel.

In March 1989, just three months before the film's release, Warner Bros. announced that it was merging with Time Inc. to create the mega-conglomerate Time-Warner, which would allow the film studio to capitalize on a deep bench of talent to help drive the “event” feel of the film.

Prince was signed to Warner's record label and agreed to compose an album of concept music that was tied to the characters; “Batdance" was among the songs and became a #1 hit. Their licensing arm, Licensing Corporation of America, contracted with 300 licensees to create more than 100 products, some of which were featured in an expansive brochure that resembled a bat-eared Neiman Marcus catalog. The sheer glut of product became a story, as evidenced by this Entertainment Tonight segment on the film's licensing push:

In addition to the rhinestone jacket, fans could opt for the Batman watch ($34.95), a baseball cap ($7.95), bicycle shorts ($26.95), a matching top ($24.95), a model Batwing ($29.95), action figures ($5.95), and a satin jacket modeled by Batman co-creator Bob Kane ($49.95).

The Batman logo became a way of communicating anticipation for the film. The virtually textless teaser poster, which had only the June 23 opening date printed on it, was snapped up and taped to walls. (Roughly 1200 of the posters sized for bus stops and subways were stolen, a crude but effective form of market research.) In barber shops, people began asking to have the logo sheared into the sides of their heads. The Batman symbol was omnipresent. If you had forgotten about the movie for even five minutes, someone would eventually walk by sporting a pair of Batman earrings to remind you.

At Golden Apple Comics in Los Angeles, 7000 packs of Batman trading cards flew out the door. Management hired additional staff and a security guard to handle the crowds. The store carried 36 different kinds of Batman T-shirts. Observers compared the hysteria to the hula hoop craze of the 1950s.

One retailer made a more contemporary comparison. “There’s no question Batman is the hottest thing this year,” Marie Strong, manager of It’s a Small World at a mall in La Crosse, Wisconsin, told the La Crosse Tribune. “[It’s] the hottest [thing] since Spuds McKenzie toward the end of last year.”

 

By the time Batman was in theaters and breaking records—it became the first film to make $100 million in just 10 days, alerting studios to the idea of short-term profits—the merchandising had become an avalanche. Stores that didn’t normally carry licensed goods, like Macy’s, set up displays.

Not everyone opted for officially-licensed apparel: U.S. marshals conducted raids across the country, seizing more than 40,000 counterfeit Batman shirts and other bogus items.

Collectively, Warner raked in $500 million from legitimate products. In 1991, the Los Angeles Times reported that the studio claimed only $2.9 million in profit had been realized from merchandising and that the movie itself was in a $35.8 million financial hole owing to excessive promotional and production costs. It was a tale typical of creative studio accounting, long a method for avoiding payouts to net profit participants. (Nicholson, whose contract stipulated a cut of all profits, earned $50 million.)

Whatever financial sleight-of-hand was implemented, Warner clearly counted on Batman to be a money-printing operation. Merchandising plans for the sequel, 1992’s Batman Returns, were even more strategic, including a tie-in agreement with McDonald’s for Happy Meals. In a meta moment, one deleted script passage even had Batman’s enemies attacking a toy store in Gotham full of Batman merchandise. The set was built but the scene never made it onscreen.

The studio was willing to give Burton more control over the film, which was decidedly darker and more sexualized than the original. Batman Returns was hardly a failure, but merchandising was no longer as hot as it was in the summer of 1989. Instead of selling out of shirts, stores ended up marking down excess inventory. McDonald’s, unhappy with the content of the film, enacted a policy of screening movies they planned to partner with before making any agreements. By the time Warner released 1995’s Batman Forever, the franchise was essentially a feature-length toy commercial.

It paid off. Licensing for the film topped $1 billion. Today, given the choice between a film with Oscar-level prestige or one with the potential to have its logo emblazoned on a rhinestone jacket that people would actually want to buy, studios would probably choose the latter. In that sense, the Batmania of 1989 endures.

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