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What to Expect When You're Expecting (100 Years Ago)

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A lot of tragedy could befall a lady in the 19th century. Untold diseases, wars, and hardship could tear the spirit right out of a woman.

But no tragedy was as great as failing to become pregnant. Just ask John Kellogg, the avant-garde physician and proprietor of the famous Battle Creek Sanatorium. He wrote a whole book in 1884, Ladies' Guide in Health and Disease, to help shepherd women through the trials of pregnancy. The first step, of course, was to remove women's selfish fears about dying (childbirth being the top cause of death for women in the late 19th century):

We hope to offer in these pages suggestions which will afford to such wives assurance of safety and so great a mitigation of suffering as will lead them to choose the slight inconveniences of normal pregnancy and physiological childbirth rather than the dismal comfort of a childless old age and the increased liability to disease, which is likely to result from a childless life. [Ladies' Guide in Health and Disease, John Kellogg]

B.G. Jefferis, in his popular Searchlights on Health: The Science of Eugenics (1920) gets even more to the point: Childless people are deplorable.

What is more deplorable and pitiable than an old couple childless? Young people dislike the care and confinement of children and prefer society and social entertainments and thereby do great injustice and injury to their health. Having children under proper circumstances never ruins the health and happiness of any woman. In fact, womanhood is incomplete without them. She may have a dozen or more, and still have better health than before marriage. [Searchlights on Health: The Science of Eugenics, B.G. Jefferis]

If you think pregnancy and potentially dying in childbirth are rough, try the horrible stigma of incomplete womanhood. Women were put here for a purpose, darling, and it ain't self-actualization through personal growth.

Symptoms of pregnancy

First you get impregnated with your little germ-baby, as according to John D. West's Maidenhood and Motherhood, or, Ten Phases of Woman's Life (1887):

The two (egg and sperm) will coalesce and together constitute the germ of a new being. This vitalized germ lodges somewhere in the sexual organs of the female, ordinarily the womb, and from that time begins a new and independent growth. The germ is thereafter termed the fetus. [Maidenhood and Motherhood, or, Ten Phases of Woman's Life, John D. West]

1. Ceasing to be unwell
There were no plastic pregnancy tests 130 years ago; there weren't even accurate tests a doctor could administer to find out if you were pregnant. Add to that the fact that the poor nutrition and exhaustion faced by many women of the age could make missing a period quite a common thing.

Women were therefore advised to look for multiple signs to show they were pregnant. The first sign, usually, would be that she would "cease to be un-well." Or as West phrases it, "the failure of the menses, or the return of her monthly sickness."

2. Gross skin
More from West on signs of pregnancy:

The peculiar, rose-colored circle around the nipple enlarges in size, and gradually assumes a darker hue, and becomes covered with numberless pimple-like elevations... Oft times, the skin becomes loose and wrinkled, giving the young and beautiful wife the appearance of an old, haggard, care-worn woman. In some instances, a considerable growth of hair will develop on those parts of the face which in men are covered with beard. Women who ordinarily perspire readily and freely now have a dry, rough skin, while those whose skin is naturally dry and rough, perspire excessively and emit an odor that is sometimes quite offensive. [West]

3. The onset of a depraved appetite

A depraved appetite is another of the common symptoms... The woman eats enormously, for her, and still is always hungry. This craving will sometimes compel her to get up at midnight to eat. She may desire only certain kinds of food, or, perhaps, drink. If she refuses to satisfy this craving for particular kinds of food, the thought of it will haunt her day and night. [West]

While many doctors of the day advised giving into those cravings, Dr. John Kellogg believes yielding to them is a sign of weakness.

The craving which pregnant women often experience for various articles of food cannot be regarded as an expression of a real want upon the part of the system... In the majority of cases the craving is not so strong that it cannot be readily controlled by a little determination on the part of the prospective mother, and when the article craved is manifestly an improper one, the will should be set actively at work to resist the morbid appetite. [Kellogg]

West disagrees. A woman's depraved appetite should be satisfied, lest the fetus pay the price.

The unsatisfied craving may show itself, as in birth-marks upon the child. It is advisable, therefore, as far as may be without injury, to satisfy all such cravings. [West]

Take, for example, the "hankering for gin" case Jefferis puts forward.

A certain mother while pregnant longed for gin, which could not be gotten; and her child cried incessantly for six weeks till gin was given it, which it eagerly clutched and drank with ravenous greediness, stopped crying and became healthy. [Jefferis]

See? All your baby needed was a stiff belt of gin. And if the expectant mother could have had open access to the stuff throughout the pregnancy, the whole issue could have been avoided.

4. Hysteria
Finally, general hysteria bordering on insanity is a pretty reliable indicator of pregnancy.

Other affections of the nervous system are sometimes developed of a hysterical nature. The wife will have depressing forebodings of impending evil; she feels that some great calamity is about to befall herself or some of her family. At other times, she is incredulous of her own condition. She will often invent the most ingenious arguments to convince herself and others that all her peculiar symptoms are attributable to any cause but pregnancy. A peculiar kind of insanity is sometimes developed, and it may become so serious as to require some sort of restraint put upon the wife's actions. [West]

Forcible restraint to combat temporary insanity was an example of the "slight inconveniences" a woman might need to cope with on her journey to motherhood.

Selecting the gender of your choice

Despite the gaps in medical knowledge in the 1800s, there was one thing all doctors could tell you. It's very simple to pre-select the gender of your child. It's all in the timing. Early eggs are immature and become female. Later eggs are strong enough to become male. Jefferis explains:

The Agricultural Theory, as it may be called, because [it was] adopted by farmers, is that impregnation occurring within four days of the close of the female monthlies produces a girl, because the ovum is yet immature; but that when it occurs after the fourth day from its close, gives a boy, because this egg is now mature; whereas after about the eighth day this egg dissolves and passes off, so that impregnation is thereby rendered impossible, till just before the mother's next monthly. [Jefferis]

There are other potential methods to ensure the birth of either a son or daughter, as desired. Elisabeth Robinson Scovil lists some in her 1896 book, Preparation for Motherhood:

Another theory is, that if the father is physically the stronger, more capable of impressing his personality, a daughter will be born; otherwise, a son. It is also said, that if the mother at the time of conception is excited, interested and anxious to bear a son, she is likely to attain her desire. The age of the parents is supposed to influence the result. If the father is much older than the mother, it is considered probable that daughters will predominate in the family. [Preparation for Motherhood, Elisabeth Robinson Scovil]

Thus, if you desire a son, you need to be a large, anxious, older woman who has intercourse no earlier than five days after your period. Otherwise, which gender you conceive might be pretty random.

Once conceived, a doctor who is skilled in the use of a new tool, "the stethoscope," can determine your child's sex by listening to the telltale heartbeats of the fetus. West explains:

Some physicians who are well-skilled in the use of the stethoscope and possessed of sufficient keenness of ear to distinguish a difference in faint sounds, can determine the sex of the child in the later months of pregnancy. It is by noting the pulsations of the foetal heart. There is sufficient difference to allow a detection, though it requires careful observation. If the pulsations exceed 130, the child will certainly be a girl; if under that number, it will be a boy. [West]

What to avoid during conception

Understand that a child is a creature of spirit, and is therefore affected even before the sexual act takes place between its mother and father. There are situations to strictly avoid when trying to conceive. Says Jefferis:

To obtain the best results, conception should take place only when both parties are in the best physical condition. If either parent is in any way indisposed at the time of conception the results will be seen in the health of the child. Many children brought in the world with diseases or other infirmities stamped upon their feeble frames show the indiscretion and ignorance of parents. [Jefferis]

Hay fever? No sex. Too much pie for dinner? No sex. Pimple outbreak? Oh, you better believe, no sex. And if you make love while at all intoxicated, prepare for the worst. From Dr. Kellogg:

The special influence of the mother begins with the moment of conception. In fact it is possible that the mental condition at the time of the generative act has much to do with determining the character of the child, though it is generally conceded that at this time the influence of the father is greater than that of the mother. Any number of instances have occurred in which a drunken father has impressed upon his child the condition of his nervous system to such a degree as to render permanent in the child the staggering gait and maudlin manner which in his own case was a transient condition induced by the poisonous influence of alcohol. A child born as the result of a union in which both parents were in a state of beastly intoxication was idiotic. [Kellogg]

Alcohol has produced millions of children since the first bits of barley water accidentally fermented 5000 years ago. Think of where the human race would be if that were not the case.

Shocked, sober mother begets drunk baby

Now, we sit back and let Mr. West tell a tale of great import. It is crucial that a pregnant woman be insulated in a pleasant, healthy, and wholesome environment for the whole of gestation. Otherwise, the repercussions could be devastating.

Anatomical peculiarities upon the body of the child are often produced by mental impressions received on the mind of the mother during pregnancy. This is denied by some physiologists, who maintain that such defects, marks or deformities are more the result of inheritance. Careful observation, however, leads to the conclusion that many such phenomena are due to forces that have their origin in the mind, life and habits of the mother while her child is developing within her womb.

A well-authenticated case illustrates the point in hand in a horribly clear and pointed manner. It comes from a small town in New Jersey, where a child was born having all the symptoms of intoxication. The physicians explain that there is no evidence of catalepsy, that there are no fits, no convulsions in the case, whatever. But there seems to be no co-ordination in the movements of the lower limbs. The child's gait is heavy and insecure — a regular drunken reel or stagger. The speech is not only thick, incoherent and rambling, but has all the phenomena of exhilaration and excitement characteristic of the earlier stages of intoxication. The ideas seem to flow rapidly, the senses are acute, but there are the muscular tremblings and the actual shambling gait of the drunkard.

This abnormal condition is thus explained, and satisfactorily: The mother had been married but a year, and she and her husband were greatly attached to each other. She believed him to be temperate; indeed, never had a thought to the contrary. She was compelled to pass a grog-shop on her way, and as she came to it she heard a voice that was strangely like her husband's, singing a ribald song. She was so struck with astonishment that she involuntarily looked in at the door, not to verify, but to remove the unpleasant suspicions which the familiar voice created. There she beheld her husband in a state of hilarious intoxication. This was but a few weeks before the birth of her child. It was a boy, and seemed physically perfect and well-formed. He soon developed the peculiarities noted, which he will no doubt carry with him through life. It is one of the most singular cases on record, and can be accounted for on no other hypothesis than that the impression of horror made on the mother's mind was conveyed to the fetus within her womb. [West]

There it is. Impressions made on the mind of the pregnant mother are transmitted directly to the physical form, even the soul, of the child. But as Jefferis points out, such impressions can be positive, too:

A woman rode side by side with her soldier husband and witnessed the drilling of troops for battle. The scene inspired her with a deep longing to see a battle and share in the excitement of the conquerors. This was but a few months before her boy was born, and his name was Napoleon. [Jefferis]

Napoleon. Wow. I did not see that coming.

Sex in pregnancy

You really shouldn't need to be told this, but in case you are of a particularly base nature and need reminding, sexual congress during pregnancy is a bad idea. It will make your child grow up to be a pervert, for one thing.

Sexual indulgence during pregnancy may be suspended with decided benefit to both mother and child. The injurious influences upon the child of the gratification of the passions during the period when its character is being formed, is undoubtedly much greater than is usually supposed. We have no doubt that this is a common cause of the transmission of libidinous tendencies to the child. [Kellogg]

It would also increase the discomfort and illness suffered by the mother. Even dogs know that.

Morning Sickness is the most common and is the result of an irritation in the womb, caused by some derangement, and it is greatly irritated by the habit of indulging in sexual gratification during pregnancy. If people would imitate the lower animals and reserve the vital forces of the mother for the benefit of her unborn child, it would be a great boon to humanity. [Jefferis]

This is but a portion of the advice doctors doled out to help women produce a healthy, morally sound child in their womb. Luckily, most of the rest of it kind of made sense.

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13 Fascinating Facts About Nina Simone
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Nina Simone, who would’ve celebrated her 85th birthday today, was known for using her musical platform to speak out. “I think women play a major part in opening the doors for better understanding around the world,” the “Strange Fruit” songstress once said. Though she chose to keep her personal life shrouded in secrecy, these facts grant VIP access into a life well-lived and the music that still lives on.

1. NINA SIMONE WAS HER STAGE NAME.

The singer was born as Eunice Waymon on February 21, 1933. But by age 21, the North Carolina native was going by a different name at her nightly Atlantic City gig: Nina Simone. She hoped that adopting a different name would keep her mother from finding out about her performances. “Nina” was her boyfriend’s nickname for her at the time. “Simone” was inspired by Simone Signoret, an actress that the singer admired.

2. SHE HAD HUMBLE BEGINNINGS.


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There's a reason that much of the singer's music had gospel-like sounds. Simone—the daughter of a Methodist minister and a handyman—was raised in the church and started playing the piano by ear at age 3. She got her start in her hometown of Tryon, North Carolina, where she played gospel hymns and classical music at Old St. Luke’s CME, the church where her mother ministered. After Simone died on April 21, 2003, she was memorialized at the same sanctuary.

3. SHE WAS BOOK SMART...

Simone, who graduated valedictorian of her high school class, studied at the prestigious Julliard School of Music for a brief period of time before applying to Philadelphia’s Curtis Institute of Music. Unfortunately, Simone was denied admission. For years, she maintained that her race was the reason behind the rejection. But a Curtis faculty member, Vladimir Sokoloff, has gone on record to say that her skin color wasn’t a factor. “It had nothing to do with her…background,” he said in 1992. But Simone ended up getting the last laugh: Two days before her death, the school awarded her an honorary degree.

4. ... WITH DEGREES TO PROVE IT.

Simone—who preferred to be called “doctor Nina Simone”—was also awarded two other honorary degrees, from the University of Massachusetts Amherst and Malcolm X College.

5. HER CAREER WAS ROOTED IN ACTIVISM.

A photo of Nina Simone circa 1969

Gerrit de Bruin

At the age of 12, Simone refused to play at a church revival because her parents had to sit at the back of the hall. From then on, Simone used her art to take a stand. Many of her songs in the '60s, including “Mississippi Goddamn,” “Why (The King of Love Is Dead),” and “Young, Gifted and Black,” addressed the rampant racial injustices of that era.

Unfortunately, her activism wasn't always welcome. Her popularity diminished; venues didn’t invite her to perform, and radio stations didn’t play her songs. But she pressed on—even after the Civil Rights Movement. In 1997, Simone told Interview Magazine that she addressed her songs to the third world. In her own words: “I’m a real rebel with a cause.”

6. ONE OF HER MOST FAMOUS SONGS WAS BANNED.

Mississippi Goddam,” her 1964 anthem, only took her 20 minutes to an hour to write, according to legend—but it made an impact that still stands the test of time. When she wrote it, Simone had been fed up with the country’s racial unrest. Medger Evers, a Mississippi-born civil rights activist, was assassinated in his home state in 1963. That same year, the Ku Klux Klan bombed a Birmingham Baptist church and as a result, four young black girls were killed. Simone took to her notebook and piano to express her sentiments.

“Alabama's gotten me so upset/Tennessee made me lose my rest/And everybody knows about Mississippi Goddam,” she sang.

Some say that the song was banned in Southern radio stations because “goddam” was in the title. But others argue that the subject matter is what caused the stations to return the records cracked in half.

7. SHE NEVER HAD A NUMBER ONE HIT.

Nina Simone released over 40 albums during her decades-spanning career including studio albums, live versions, and compilations, and scored 15 Grammy nominations. But her highest-charting (and her first) hit, “I Loves You, Porgy,” peaked at #2 on the U.S. R&B charts in 1959. Still, her music would go on to influence legendary singers like Roberta Flack and Aretha Franklin.

8. SHE USED HER STYLE TO MAKE A STATEMENT.

Head wraps, bold jewelry, and floor-skimming sheaths were all part of Simone’s stylish rotation. In 1967, she wore the same black crochet fishnet jumpsuit with flesh-colored lining for the entire year. Not only did it give off the illusion of her being naked, but “I wanted people to remember me looking a certain way,” she said. “It made it easier for me.”

9. SHE HAD MANY HOMES.

New York City, Liberia, Barbados, England, Belgium, France, Switzerland, and the Netherlands were all places that Simone called home. She died at her home in Southern France, and her ashes were scattered in several African countries.

10. SHE HAD A FAMOUS INNER CIRCLE.

During the late '60s, Simone and her second husband Andrew Stroud lived next to Malcolm X and his family in Mount Vernon, New York. He wasn't her only famous pal. Simone was very close with playwright Lorraine Hansberry. After Hansberry’s death, Simone penned “To Be Young, Gifted and Black” in her honor, a tribute to Hansberry's play of the same title. Simone even struck up a brief friendship with David Bowie in the mid-1970s, who called her every night for a month to offer his advice and support.

11. YOU CAN STILL VISIT SIMONE IN HER HOMETOWN.

Photo of Nina Simone
Amazing Nina Documentary Film, LLC, CC BY-SA 4.0, Wikimedia Commons

In 2010, an 8-foot sculpture of Eunice Waymon was erected in her hometown of Tryon, North Carolina. Her likeness stands tall in Nina Simone Plaza, where she’s seated and playing an eternal song on a keyboard that floats in midair. Her daughter, Lisa Simone Kelly, gave sculptor Zenos Frudakis some of Simone’s ashes to weld into the sculpture’s bronze heart. "It's not something very often done, but I thought it was part of the idea of bringing her home," Frudakis said.

12. YOU'VE PROBABLY HEARD HER MUSIC IN RECENT HITS.

Rihanna sang a few verses of Simone’s “Do What You Gotta Do” on Kanye West’s The Life of Pablo. He’s clearly a superfan: “Blood on the Leaves” and his duet with Jay Z, “New Day,” feature Simone samples as well, along with Lil’ Wayne’s “Dontgetit,” Common’s “Misunderstood” and a host of other tracks.

13. HER MUSIC IS STILL BEING PERFORMED.

Nina Revisited… A Tribute to Nina Simone was released along with the Netflix documentary in 2015. On the album, Lauryn Hill, Jazmine Sullivan, Usher, Alice Smith, and more paid tribute to the legend by performing covers of 16 of her most famous tracks.

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13 Secrets From the Guinness Archives
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Guinness has been a staple in Irish pubs for nearly 260 years. With so much history, it's no surprise that the Guinness Storehouse Archives—which are open to the public—are stuffed with intriguing artifacts that tell some pretty wild stories. Here are a few.

1. THE LEASE TO THE DUBLIN BREWERY WAS INTENDED TO LAST 9000 YEARS.

In 1759, founder Arthur Guinness signed a lease for a four-acre property at St. James’s Gate in Dublin. The lease required a down payment of £100, an annual rent of £45, and a term of 9000 years (not a typo). Such lengthy leases were relatively common back then: “At the time in Ireland, there was a lot of instability to do with land tenure,” explains Fergus Brady, Archives Manager at Guinness. Centuries earlier, the British had begun confiscating land from native Irish in an effort to build plantations, and extra-long leases were a means of avoiding this fate. As Brady explains, “You see these really long leases: 99-year or 999-year leases. It seemed to be a legal custom at the time that they used the number nine.”

2. ARTHUR GUINNESS WAS NOT AFRAID TO DEFEND HIS PROPERTY WITH A PICKAXE.

In 1775, the Dublin Corporation—that is, the city government—demanded that Arthur Guinness pay for the spring water flowing to his brewery. When Guinness argued that he was already paying for water rights through his 9000-year rental agreement, the Dublin Corporation sent a sheriff and a committee to his brewery to cut off the water supply. Guinness was livid. He seized a pickaxe and unleashed a torrent of obscenities so colorful that the Dublin Corporation’s goons eventually retreated.

3. GUINNESS ONCE DEPLOYED FIELD AGENTS TO CATCH COUNTERFEITERS.

Guinness Apology
Guinness Archive, Diageo Ireland

In the 19th century, there was no such thing as brand consistency. Guinness did not bottle its own beer; instead, it shipped the suds in wooden casks to publicans who supplied their own bottles and applied their own personalized labels. Occasionally, these publicans sold fake or adulterated Guinness. To prevent such sales, the company sent special agents called “travellers” into the field to collect beer samples, which it tested in a laboratory. “If a publican was found to be serving adulterated or counterfeit Guinness, they had to give a public apology in their local newspaper—and even the national newspapers,” archivist Jessica Handy says.

4. FOR 21 YEARS, THE COMPANY HIRED A GUY TO TRAVEL THE WORLD AND DRINK BEER.

In 1899, Guinness hired an American ex-brewer named Arthur T. Shand to be a “Guinness World Traveller.” It was arguably the coolest job in the world. For 21 years, Shand traveled the world taste-testing beer. According to Brady, “His job was to travel the world and taste Guinness, say whether it was good or bad, who our bottlers in the market were, who our major competition was, what kind of people were drinking our product.” Shand traveled to Australia and New Zealand, to Southeast Asia and Egypt. “He was sort of a Guinness sommelier,” Brady says.

5. THE COMPANY'S HARP LOGO CAUSED TROUBLE WITH THE IRISH GOVERNMENT.

The Celtic harp—based on the 14th century “Brian Boru Harp” preserved at Trinity College—became a trademarked Guinness logo in 1876. Forty-five years later, when Ireland gained independence from England, the Irish Free State decided to use the same Celtic harp as its official state emblem. This became awkward. Guinness owned the trademark, and the Irish government was forced to search for a workaround. You can find their solution on an Irish Euro coin. Look at the coin, and you’ll notice that the harp’s straight edge faces the right; meanwhile, the harp on a glass of Guinness shows the straight edge facing left [PDF].

6. GUINNESS REPORTEDLY SAVED LIVES ON THE BATTLEFIELD.

The old slogan “Guinness is good for you” sounds like a marketing gimmick, but it was born out of a genuine belief that the beer was, in fact, a restorative tonic. The health claim dates back to 1815, when an ailing cavalry officer wounded at the Battle of Waterloo reportedly credited Guinness for his recovery. For decades, the medical community widely claimed that the dark beer possessed real health benefits—and they weren’t necessarily wrong. “There was little safe drinking water at the time,” Handy says. “But with brewing, consumers knew they were getting a safe beverage.”

7. THE COMPANY CREATED A SPECIAL RECIPE FOR CONVALESCENTS.

A label for Guinness invalid stout
Guinness Archive, Diageo Ireland

From the 1880s to the 1920s, Guinness produced a special “Nourishing Export Stout”—a.k.a. “Invalid Stout”—that contained extra sugars, alcohol, and solids and came in cute one-third pint bottles. “It was very common practice for people to buy a couple bottles and keep them as a tonic, even if it was just a glass or half a glass,” Handy says. In fact, Guinness went as far as asking general practitioners for testimonials attesting to the beer’s medical benefits. According to Brady, “Many of them wrote back and said yes, we prescribe this for various ailments.” One doctor even claimed a pint was “as nourishing as a glass of milk.”

8. DOCTORS REGULARLY PRESCRIBED THE BEER TO NURSING MOTHERS.

From the 1880s to the 1930s, many physicians believed Guinness was an effective galactagogue—that is, a lactation aid. The company sent bottles to hospitals as well as wax cartons of yeast (which supposedly helped skin problems and migraines). Hundreds, possibly thousands, of doctors prescribed the beer for ailments such as influenza, insomnia, and anxiety, David Hughes writes in A Bottle of Guinness Please: The Colourful History of Guinness. According to Brady, the company was sending beer to hospitals as late as the 1970s.

9. THE COMPANY ONCE DROPPED 200,000 MESSAGES-IN-A-BOTTLE INTO THE OCEAN.

A Guinness message in a bottle
The message within every bottle dropped in the Atlantic Ocean in 1959.
Guinness Archive, Diageo Ireland

In 1954, Guinness dumped 50,000 messages-in-a-bottle in the Atlantic, Pacific, and Indian Oceans. In 1959, they repeated the stunt again, with 38 ships dropping 150,000 bottles in the Atlantic. The first bottle was discovered in the Azores off Portugal just three months after the initial drop [PDF]. Since then, the bottles have turned up in California, New Zealand, and South Africa. Just last year, a bottle was discovered in Nova Scotia. (If you find one, you just might be offered a trip to the Guinness Storehouse in Dublin.)

10. THE PERSONNEL FILES IN THE GUINNESS ARCHIVES CONTAIN SOME DOOZIES.

The Guinness corporate archives are open to the public. According to Handy, “Some of the stories you get in there are amazing, because you get accident reports and you get crazy stories of people bouncing on bags of hops outside the brewery." This may sound less surprising considering that, back in the day, Guinness employees were given an allowance of two pints of beer every day [PDF].

11. A GUINNESS SCIENTIST MADE A STATISTICALLY SIGNIFICANT MARK IN THE FIELD OF STATISTICS.

If you’ve taken a statistics class, you might be familiar with the Student’s t-test or the t-statistic. (It’s a method of working with a small sample size when the standard deviation is unknown.) The t-test was first described by William S. Gosset, a brewer and statistician at Guinness who was attempting to analyze a small sample of malt extract. Gosset’s discovery not only helped Guinness create a more consistent-tasting beer, it would lay the bedrock for one of the most important concepts in statistics: statistical significance.

12. GUINNESS IS SO BIG IN AFRICA, IT LAUNCHED A SUCCESSFUL FEATURE-LENGTH FILM.

Guinness began exporting beer to Africa in 1827. In the 1960s, it opened a brewery in Nigeria—followed by Cameroon and Ghana. Today, there are reportedly more Guinness drinkers in Nigeria than there are in Ireland. “In Ireland, England, and the United States, everybody thinks that Guinness is synonymous with Ireland,” Brady says. “But in Nigeria, there’s a very very low conception of that.” The beer is such a cultural staple that a fictional character who advertised the product named Michael Power—a James Bond-like, crime-fighting journalist—became the star of a feature film in 2003 called Critical Assignment, which was a box office smash. (Of course, there’s some branding built into the script. As Brady explains, “There are definitely scenes where Michael Power is enjoying a pint of Guinness.”)

13. DISPENSING BEER WITH NITROGEN WAS ORIGINALLY CONSIDERED LAUGHABLE.

In the 1950s, Guinness scientist Michael Ash was tasked with solving the “draft problem.” At the time, dispensing a draft pint of Guinness was ridiculously complicated, and the company was losing market share to draft lagers in Britain that could be easily dispensed with CO2. “The stout was too lively to be dispensed with CO2 only,” Brady says. “Ash worked on the problem for four years, working long hours day or night, and became a bit of a recluse apparently. A lot of doubters at the brewery called the project ‘daft Guinness.’” But then Ash attempted dispensing the beer with plain air. It worked. The secret ingredient, Ash discovered, was nitrogen. The air we breathe is 78 percent nitrogen. Today, a Guinness draft contains 75 percent nitrogen. Not only did the discovery make dispensing the beer easier, it created a creamy mouthfeel that’s been the signature of Irish stouts since.

Full disclosure: Guinness paid for the author to attend an International Stout Day festival in 2017, which provided the opportunity to speak to their archivists.

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