Marvel Studios
Marvel Studios

12 Super Facts About Iron Man

Marvel Studios
Marvel Studios

On May 2, 2008, Marvel Studios launched its inaugural feature film with Iron Man, and in the process launched one of the most successful film franchises ever. Today, the Marvel Cinematic Universe is stronger than ever thanks to the massive box office success of Black Panther and Avengers: Infinity War, and it shows no signs of slowing down. It all began, though, with a B-list superhero other studios weren’t sure would work, a focus group made up of children, a post-credits scene no one saw coming, and an actor on the rebound who ended up becoming the biggest movie star on the planet. In celebration of its 10th anniversary, here are 12 facts about the making of Iron Man.

1. IT WAS IN DEVELOPMENT FOR YEARS.

Robert Downey Jr. stars in 'Iron Man' (2008)
Marvel Studios

Though he was first in line by the time Marvel Studios embarked on its now-famous mission to create a shared universe of heroes, Iron Man was actually in development for many years at more than one studio before he made his debut. In the 1990s, the character was optioned by Fox (which would go on to make films based on Marvel heroes The X-Men and The Fantastic Four), and by 2000 it had landed at New Line Pictures. There, it bounced around from writer to writer and the studio even had a director in mind (Nick Cassavetes, fresh off his success with The Notebook in 2004).

Unfortunately, New Line executive Bob Shaye was not a fan of the concept. He argued that it made no sense that a heavy steel suit could make a man fly and was skeptical of the character’s box office potential. Marvel executives, believing they could do a better job with the character when they launched their new studio plan, let New Line’s option on the character expire in 2005 (something New Line was apparently quite upset by, as they had planned to renew it), and began developing their own take on what would become Iron Man.

2. IT WAS THE FIRST MARVEL STUDIOS FILM BECAUSE OF KIDS.

One of the main goals of Marvel convening its own movie studio in the first place was to sell toys based on its characters, even more so than selling the movies themselves. The initial plan was to kick the slate of films off with Captain America, but by the time Marvel got the rights to both Iron Man and Hulk (whose previous film had been made at Universal Pictures), the team had more options. That meant the company was able to assemble its own very particular kind of focus group—one made up of children. The kids were given a crash course in the characters Marvel had movie rights to, including their images and powers, and the winner was Iron Man. That put Tony Stark over the top in the race to be the first Marvel Cinematic Universe star.

3. TOM CRUISE WAS ONCE CONSIDERED FOR TONY STARK, BUT HE WASN’T THE ONLY ONE.

Before Robert Downey Jr. donned the famous suit of the Armored Avenger, several other stars were in contention for the role. The most famous of these was Tom Cruise, who took an interest in Tony Stark back when the project was still at New Line. Another contender from those pre-Marvel Studios days was Nicolas Cage (a lifelong comics fan who almost played Superman for Tim Burton in the 1990s), but he too ultimately fell by the wayside.

By the time the character made it back home to Marvel, the studio considered Colin Farrell and Patrick Dempsey for the part, but both director Jon Favreau and producer Kevin Feige believed Robert Downey Jr. was the right man for the role. Downey ultimately got the part, but Favreau later revealed he had a backup idea in mind if his first choice fell through: Sam Rockwell, who went on to play fellow billionaire industrialist and Iron Man nemesis Justin Hammer in Iron Man 2 (2010).

4. ROBERT DOWNEY JR. SHOWED UP FOR HIS SCREEN TEST WEARING A TUXEDO.

Before Iron Man hit, Robert Downey Jr. was an acclaimed film and television actor whose career had dropped off considerably after very public struggles with addiction. Feige and Favreau both fought for Downey to get a shot at the character of Tony Stark, both because of his talent and because his personal demons could mirror those of Stark himself (who, in the comics, is an alcoholic). For the studio, Downey’s relatively cool career meant that he could be cast for what was essentially a bargain compared to any of the megastars of the day, but his addiction issues also meant it could be difficult to get the Oscar nominee insured for the film.

Downey, eager to land the role, agreed to do a screen test (something major stars with years of experience often get to skip in the casting process) and showed up in true Tony Stark style, wearing a tuxedo. Downey impressed Marvel executives and he was hired for $2.5 million plus a potential bonus if the film did well. That sounds like a massive sum, but it’s peanuts compared to what Downey earned when he renegotiated his contract with Marvel after Iron Man’s success (an estimated $50 million for The Avengers alone).

5. DOWNEY WASN’T THE FIRST ACTOR TO JOIN THE CAST.

At the time of its production, Iron Man and Marvel Studios were both unproven commodities, and the plan within Marvel was to use the movies to earn money on toys rather than rely on the films themselves to generate major revenue. This meant that Iron Man was made on a somewhat tight budget for a film of its size and scope, and that led to certain key decisions that would maximize the exposure of the film while limiting the amount of money spent. Among these was the decision to make the first actor cast on the project Terrence Howard, who played Tony Stark’s best friend Col. James “Rhodey” Rhodes.

Howard was riding high, fresh off an Oscar nod for his work on Hustle & Flow, and while he still wasn’t a megastar, that gave him prestige. If Marvel could leverage that prestige by putting Howard in a supporting role, they could get another big name on the film’s poster and save a little money at the same time. So Howard signed on as the film’s highest-paid actor, for a salary of $3.5 million. His time at Marvel didn’t last, though. After he demanded a pay increase for Iron Man 2, he was replaced by Don Cheadle, who remains a Marvel Cinematic Universe co-star eight years after making his debut.  

6. THE ORIGINAL INTENDED VILLAIN WAS THE MANDARIN.

When imagining what Marvel Comics villain Tony Stark could battle in his first adventure, the studio’s first idea was The Mandarin, a scientist and megalomaniac who wields 10 powerful rings made from alien technology. For a time, it seemed so certain that the character would be the nemesis of the first film that Favreau announced him as such when Marvel Studios began rolling out its slate at San Diego Comic-Con in 2006. Later, Favreau attributed this eagerness to the studio discussing its slate in more “general” than concrete terms.

By the time cameras rolled, the villain was instead Obadiah Stane (Jeff Bridges), a character who in the comics was a rival arms dealer who tried to take over Stark Industries after Tony’s father Howard died. In the film, the character was reimagined as the corporate steward of Stark during Tony’s absence, who ultimately tried to take over the company from the inside as the comic book villain Iron Monger. The Mandarin ultimately appeared, reimagined in a major departure from the comics, in Iron Man 3.  

7. MUCH OF THE MOVIE WAS IMPROVISED.

Iron Man did more for Marvel Studios than generate a solid box office return and launch the ability to make sequel upon sequel. It also established a certain lighthearted tone that has continued through almost all of the company’s films, even the darkest ones. That’s thanks, in part, to the improvisation that took place on set. Downey in particular was apparently fond of interspersing comedy into the superhero drama, and Favreau encouraged it.

According to Bridges, reflecting on the film years later, this was in part due to the fact that the Iron Man script was never entirely complete. He, Downey, and Favreau would essentially conduct improvised rehearsals before shooting, something Bridges found troubling until he adjusted his way of thinking about the film.

“Jon dealt with it so well,” Bridges said. “It freaked me out. I was very anxious. I like to be prepared. I like to know my lines, man, that’s my school. Very prepared. That was very irritating, and then I just made this adjustment. It happens in movies a lot where something’s rubbing against your fur and it’s not feeling right, but it’s just the way it is. You can spend a lot of energy bitching about that or you can figure out how you’re going to do it, how you’re going to play this hand you’ve been dealt. What you can control is how you perceive things and your thinking about it. So I said, ‘Oh, what we’re doing here, we’re making a $200 million student film. We’re all just f*ckin’ around! We’re playin’. Oh, great!’ That took all the pressure off. ‘Oh, just jam, man, just play.’ And it turned out great!”  

8. TOY COMPANIES WERE HESITANT TO RELEASE MERCHANDISE.

One of the chief reasons for Iron Man ever existing in the first place was so that Marvel could use the film as a giant toy advertisement with movie stars in it. As the film headed toward release, though, that proved to be a bit of a problem. The company hoped to simply make back its money on the films, and then turn the real profit in toys, but Marvel Studios had not yet made a successful film (or any film under its new arrangement, for that matter), and toy companies were not convinced their flying man in an armored suit would sell (despite those previous focus groups that prompted Marvel to make the film in the first place).

Marvel hoped to solve this problem by pairing toy deals for Spider-Man 3 (a film Marvel didn’t produce but had some merchandising influence over), which would come out in 2007, with toy deals for Iron Man. Even then, some companies just weren’t interested. According to one Marvel executive, they “couldn’t give Iron Man away” to toy companies before the movie was released. By the time Iron Man 2 came around, though, the companies were very happy to put Tony Stark action figures on the shelves.

9. MARVEL WASN’T SURE ITS SHARED UNIVERSE LAUNCH WOULD WORK.

Marvel Studios has had many filmmakers come through its doors over the past decade-plus of movies, but there has been one constant force who fans have grown to know and love: Kevin Feige, the producer on every single film, who has long been credited as the architect of the Marvel Cinematic Universe. Feige is the guy who shepherded the studio through the long and complex journey that took them to The Avengers and beyond, but at first even he wasn’t entirely sure if those lofty ambitions could be met. In fact, one of the reasons Nick Fury (Samuel L. Jackson) appears only in a teaser scene after the credits (which has since become a Marvel tradition) is Feige’s desire to downplay expectations over what may or may not come next.

“We put it at the end of the credits so that it wouldn’t distract from the movie,” he later told Vanity Fair. “People going, ‘What is Sam Jackson doing in this movie all of a sudden? What’s going on?’ I thought it would just begin the potential conversation of hardcore fans going, ‘Wait a minute, could that mean ...’ Instead, by that Monday, Entertainment Weekly was doing sidebars about Nick Fury and who he was and what that meant. That blew up much faster than I was anticipating.”

10. IT WAS A SURPRISE BOX OFFICE HIT.

As previously mentioned, movies like Iron Man were initially designed by Marvel as a way to promote its characters and generate revenue in other areas, like toy merchandising. The company wanted the films to be both good and under their control, but didn’t necessarily expect major box office success, particularly with Iron Man. Very early projections suggested the film would come in at only $100 million for its domestic box office run. Then the trailers started to hit, pleasing both hardcore comics fans and moviegoers eager to see a fun action spectacle. The film ended up nearly making its $100 million estimate domestically during its opening weekend alone, and cleared $585 million worldwide by the time it left theaters. In the end, Iron Man—a film executives hoped could just break even—ended up earning so much money that the famously frugal Marvel CEO (now Marvel chairman) Isaac Perlmutter let then-Marvel Studios president David Maisel (the financial architect of the studio) gift Downey and Favreau with a Bentley and a Mercedes, respectively.

11. ONE MARVEL EXECUTIVE SHOWED UP TO THE PREMIERE IN DISGUISE.

By the time it was set to premiere, Iron Man was looking like a real hit for Marvel Studios. Box office projections were climbing, fan excitement was high, and it seems the new studio endeavor might actually have a hit on its hands. That anticipation, plus the momentousness of the occasion of the first Marvel Studios film, led to an unusual occurrence for Isaac Perlmutter, who refused to either be interviewed or photographed in public. He still wanted to attend the premiere, though, so he apparently showed up to the TCL Chinese Theatre (as it’s now known) wearing a fake mustache and glasses, effectively giving himself his own secret identity.

12. IT’S PACKED WITH EASTER EGGS.

Stan Lee makes a cameo in 'Iron Man' (2008)
Marvel Studios

Like every Marvel Cinematic Universe film, Iron Man is full of Easter eggs and amusing references to Marvel continuity in comic books and beyond. Among the references in the film: The “Iron Man” theme from the 1966 Marvel Super Heroes animated TV series can be heard as Rhodey’s ringtone, the Ten Rings terrorist organization (headed in the comics and later in Iron Man 3 by The Mandarin) is the group that kidnaps Tony at the beginning of the film, a movie billboard features the Marvel Comics villain Fin Fang Foom, and the Marvel Comics’ Roxxon Corporation logo can be seen on a building in the background. And, of course, Marvel Comics legend and Iron Man co-creator Stan Lee makes his customary cameo, this time as a version of Hugh Hefner.

Additional Sources:

The Big Picture: The Fight for the Future of Movies by Ben Fritz (2018)

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Zach Hyman, HBO
10 Bizarre Sesame Street Fan Theories
Zach Hyman, HBO
Zach Hyman, HBO

Sesame Street has been on the air for almost 50 years, but there’s still so much we don’t know about this beloved children’s show. What kind of bird is Big Bird? What’s the deal with Mr. Noodle? And how do you actually get to Sesame Street? Fans have filled in these gaps with frequently amusing—and sometimes bizarre—theories about how the cheerful neighborhood ticks. Read them at your own risk, because they’ll probably ruin the Count for you.

1. THE THEME SONG CONTAINS SECRET INSTRUCTIONS.

According to a Reddit theory, the Sesame Street theme song isn’t just catchy—it’s code. The lyrics spell out how to get to Sesame Street quite literally, giving listeners clues on how to access this fantasy land. It must be a sunny day (as the repeated line goes), you must bring a broom (“sweeping the clouds away”), and you have to give Oscar the Grouch the password (“everything’s a-ok”) to gain entrance. Make sure to memorize all the steps before you attempt.

2. SESAME STREET IS A REHAB CENTER FOR MONSTERS.

Sesame Street is populated with the stuff of nightmares. There’s a gigantic bird, a mean green guy who hides in the trash, and an actual vampire. These things should be scary, and some fans contend that they used to be. But then the creatures moved to Sesame Street, a rehabilitation area for formerly frightening monsters. In this community, monsters can’t roam outside the perimeters (“neighborhood”) as they recover. They must learn to educate children instead of eating them—and find a more harmless snack to fuel their hunger. Hence Cookie Monster’s fixation with baked goods.

3. BIG BIRD IS AN EXTINCT MOA.

Big Bird is a rare breed. He’s eight feet tall and while he can’t really fly, he can rollerskate. So what kind of bird is he? Big Bird’s species has been a matter of contention since Sesame Street began: Big Bird insists he’s a lark, while Oscar thinks he’s more of a homing pigeon. But there’s convincing evidence that Big Bird is an extinct moa. The moa were 10 species of flightless birds who lived in New Zealand. They had long necks and stout torsos, and reached up to 12 feet in height. Scientists claim they died off hundreds of years ago, but could one be living on Sesame Street? It makes sense, especially considering his best friend looks a lot like a woolly mammoth.

4. OSCAR’S TRASH CAN IS A TARDIS.

Oscar’s home doesn’t seem very big. But as The Adventures of Elmo in Grouchland revealed, his trash can holds much more than moldy banana peels. The Grouch has chandeliers and even an interdimensional portal down there! There’s only one logical explanation for this outrageously spacious trash can: It’s a Doctor Who-style TARDIS.

5. IT’S ALL A RIFF ON PLATO.

Dust off your copy of The Republic, because this is about to get philosophical. Plato has a famous allegory about a cave, one that explains enlightenment through actual sunlight. He describes a prisoner who steps out of the cave and into the sun, realizing his entire understanding of the world is wrong. When he returns to the cave to educate his fellow prisoners, they don’t believe him, because the information is too overwhelming and contradictory to what they know. The lesson is that education is a gradual learning process, one where pupils must move through the cave themselves, putting pieces together along the way. And what better guide is there than a merry kids’ show?

According to one Reddit theory, Sesame Street builds on Plato’s teachings by presenting a utopia where all kinds of creatures live together in harmony. There’s no racism or suffocating gender roles, just another sunny (see what they did there?) day in the neighborhood. Sesame Street shows the audience what an enlightened society looks like through simple songs and silly jokes, spoon-feeding Plato’s “cave dwellers” knowledge at an early age.

6. MR. NOODLE IS IN HELL.

Can a grown man really enjoy taking orders from a squeaky red puppet? And why does Mr. Noodle live outside a window in Elmo’s house anyway? According to this hilariously bleak theory, no, Mr. Noodle does not like dancing for Elmo, but he has to, because he’s in hell. Think about it: He’s seemingly trapped in a surreal place where he can’t talk, but he has to do whatever a fuzzy monster named Elmo says. Definitely sounds like hell.

7. ELMO IS ANIMAL’S SON.

Okay, so remember when Animal chases a shrieking woman out of the college auditorium in The Muppets Take Manhattan? (If you don't, see above.) One fan thinks Animal had a fling with this lady, which produced Elmo. While the two might have similar coloring, this theory completely ignores Elmo’s dad Louie, who appears in many Sesame Street episodes. But maybe Animal is a distant cousin.

8. COOKIE MONSTER HAS AN EATING DISORDER.

Cookie Monster loves to cram chocolate chip treats into his mouth. But as eagle-eyed viewers have observed, he doesn’t really eat the cookies so much as chew them into messy crumbs that fly in every direction. This could indicate Cookie Monster has a chewing and spitting eating disorder, meaning he doesn’t actually consume food—he just chews and spits it out. There’s a more detailed (and dark) diagnosis of Cookie Monster’s symptoms here.

9. THE COUNT EATS CHILDREN.

Can a vampire really get his kicks from counting to five? One of the craziest Sesame Street fan theories posits that the Count lures kids to their death with his number games. That’s why the cast of children on Sesame Street changes so frequently—the Count eats them all after teaching them to add. The adult cast, meanwhile, stays pretty much the same, implying the grown-ups are either under a vampiric spell or looking the other way as the Count does his thing.

10. THE COUNT IS ALSO A PIMP.

Alright, this is just a Dave Chappelle joke. But the Count does have a cape.

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HighSpeedInternet.com
The Most Popular Netflix Show in Every Country
HighSpeedInternet.com
HighSpeedInternet.com
most popular Netflix show in each country map
HighSpeedInternet.com
most popular Netflix show in each country map key
HighSpeedInternet.com

If you're bored with everything in your Netflix queue, why not look to the top shows around the world for a recommendation?

HighSpeedInternet.com recently used Google Trends data to create a map of the most popular show streaming on Netflix in every country in 2018. The best-loved show in the world is the dystopian thriller 3%, claiming the number one spot in eight nations. The show is the first Netflix original made in Portuguese, so it's no surprise that Portugal and Brazil are among the eight countries that helped put it at the top of the list.

Coming in second place is South Korea's My Love from the Star, which seven countries deemed their favorite show. The romantic drama revolves around an alien who lands on Earth and falls in love with a mortal. The English-language show with the most clout is 13 Reasons Why, coming in at number three around the world—which might be proof that getting addicted to soapy teen dramas is a universal experience.

Pot comedy Disjointed is Canada's favorite show, which probably isn't all that surprising given the nation's recent ruling to legalize marijuana. Perhaps coming as even less of a shock is the phenomenon of Stranger Things taking the top spot in the U.S. Favorites like Black Mirror, Sherlock, and The Walking Dead also secured the love of at least one country.

Out of the hundreds of shows on the streaming platform, only 47 are a favorite in at least one country in 2018. So no hard feelings, Gypsy.

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