How You Act at Starbucks Might Reflect Your Ancestors' Farming Style

Greg Baker, AFP/Getty Images
Greg Baker, AFP/Getty Images

What you do in Starbucks may be linked to more than just your personal coffee preferences. As Science reports, a new study on coffee-shop behavior in different parts of China indicates that farming practices that date back generations still influence how people behave in public. It found that in regions where agriculture traditionally focused on wheat, people were much more likely to be sitting alone at coffee shops compared to people in areas where rice was the dominant crop.

The study, in Science Advances, sounds kind of crazy at first: What my great-grandfather farmed has nothing to do with how I drink my latte, surely. But the design of the study, which involved observing almost 9000 people at 256 coffee shops in six different Chinese cities, is a surprisingly clever way for scientists to observe cultural differences in the real world, researchers who weren't involved in the study told Science.

The study's authors, from the University of Chicago’s business school, Beijing Normal University, and the University of Virginia, wanted to know if the cultural differences of farming wheat and rice persisted through non-farming generations. Rice paddies require twice as much labor as a crop like wheat, as well as massive irrigation systems that would require cooperation between multiple farmers to build and operate. Thomas Talhelm, the study’s lead author, has previously proposed what he calls the "rice theory of culture." That is, the cooperation between neighbors necessary to grow rice led to an interdependent culture that is more collectivist and community-oriented, compared to cultures that grow wheat (like the U.S.), which have developed to be more focused on the individual.

What does this have to do with coffee? The researchers examined how people behave in public in northern China, a wheat-growing region, compared with southern China, a rice-growing region, as a way to examine how cultural differences that arose from agricultural practices still persist in urban life. Across local coffee shops and big chains like Starbucks, they observed that on weekdays, an average 10 percent more people in northern Chinese coffee shops were drinking their coffee alone compared to southern Chinese coffee shops. That number varied by day of the week and time of day, though the researchers didn’t explore why. (Possibly, people just don’t hang out with their friends much in the middle of a Monday morning.) On weekends, the difference was slightly smaller—5 percent—but still significant.

The difference held even when controlling for the type of coffee shop (international chain or local shop), age demographics of the area, and the percentage of workers in the city who are self-employed (and thus, more likely to do their work in a coffee shop).

To further study how regional differences affect behavior, the researchers decided to rearrange some chairs. They went to Starbucks and pushed chairs together in a way that would inconvenience people trying to walk through the cafe, then waited to see how many people would push the chairs out of their way. They found that in a sample of 700 Starbucks customers that were subjected to what they call “the chair trap,” people in wheat-growing areas were more likely to move the chairs out of their way (an individualistic move) while those in rice-growing areas were more likely to adapt themselves to the situation, squeezing their bodies through the tight space without disturbing the chair setup (a collectivist move).

"The fact that these differences appeared among mostly middle-class city people suggests that rice-wheat differences are still alive and well in modern China," the researchers write. This included in Hong Kong, which is located in a rice-growing region but is both wealthier and, due to its time as a British colony, has more Western influence than mainland Chinese cities. In general, the southern cities studied were denser and more developed than Beijing and Shenyang in the north, according to the researchers, and yet economic growth and urbanization didn't seem to make the culture more individualistic.

The researchers have proposed doing a similar study in India, a country that also features a split in wheat- and rice-growing regions. Since China's north-south split means that rice-growing and wheat-growing cities feature significantly different climates, it may be useful to see whether the difference holds in cities in India that share the same climate but have different crops.

[h/t Science]

Divers Swim With What Could Be the Biggest Great White Shark Ever Filmed

iStock.com/RamonCarretero
iStock.com/RamonCarretero

New pictures and video taken by divers show what could possibly be the largest great white shark ever caught on camera, CNN Travel reports.

Deep Blue, a 50-plus-year-old great white first documented 20 years ago, was spotted off the coast of Hawaii recently in a rare close encounter. Divers were filming tiger sharks feeding on a sperm whale carcass south of Oahu when Deep Blue swam up and began scratching herself on their boat. They accompanied the shark in the water for the rest of the day, even getting close enough to touch her at times.


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"She swam away escorted by two rough-toothed dolphins who danced around her over to one of my [...] shark research vessels and proceeded to use it as a scratching post, passing up feeding for another need," Ocean Ramsey, one of the divers, wrote in an Instagram post.


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Deep Blue is roughly 20 feet long and weighs an estimated 2 tons—likely making her one of the largest great whites alive. (The record for biggest great white shark ever is often disputed, with some outlets listing an alleged 37-foot shark recorded in the 1930s as the record-holder.)

Deep Blue looks especially wide in these photos, leading some to suspect she's pregnant. Swimming so close to great whites is always dangerous, especially when they're feeding, but older, pregnant females tend to be more docile.

Though great white sharks are the largest predatory sharks in the ocean, sharks of Deep Blue's size are seldom seen, and they're filmed alive even less often, making this a remarkable occurrence.

[h/t CNN Travel]

The Psychology Behind Kids' L.O.L. Surprise! Doll Obsession

Jack Taylor, Getty Images
Jack Taylor, Getty Images

Isaac Larian, the founder and CEO of toymaker MGA Entertainment, is an insomniac. Fortunately for him, that inability to sleep forced him to get up out of bed one night—a move that ended up being worth $4 billion.

Larian’s company is the architect of L.O.L. Surprise!, a line of dolls with a clever conceit. The product, which retails for about $10 to $20, is encased in a ball-shaped plastic shell and buried under layers of packaging, forcing children to tear through a gauntlet of wrapping before they’re able to see it. The inspiration came on that highly profitable sleepless night, which Larian spent watching unboxing videos on YouTube. It resulted in the first toy made for a generation wired for delayed gratification.

The dolls first went on sale in test markets at select Target stores in late 2016. MGA shipped out 500,000 of them, all of which sold out within two months. A Cabbage Patch Kid-esque frenzy came the following year. By late 2018, L.O.L. Surprise! (the acronym stands for the fancifully redundant Little Outrageous Little) had moved 800 million units, accounted for seven of the top 10 toys sold in the U.S., and was named Toy of the Year by the Toy Association. Videos of kids and adults unboxing them garner millions of views on YouTube, which is precisely where Larian knew his marketing would be most effective.

A woman holds a L.O.L. Surprise doll and packaging in her hand
Cindy Ord, Getty Images for MGA Entertainment

The dolls themselves are nothing revolutionary. Once freed from their plastic prisons, they stare at their owner with doe-eyed expressions. Some “tinkle,” while others change color in water. They can be dressed in accessories found in the balls or paired with tiny pets (which also must be "unboxed"). Larger bundles, like last year’s $89.99 L.O.L. Bigger Surprise! capsule, feature a plethora of items, each individually wrapped. It took a writer from The New York Times 59 minutes to uncover everything inside.

This methodical excavation is what makes L.O.L. Surprise! so appealing to its pint-sized target audience. Though MGA was advised that kids wouldn’t want to buy something they couldn’t see, Larian and his executives had an instinctual understanding of what child development experts already knew: Kids like looking forward to things.

Dr. Rachel Barr, director of Georgetown University’s Early Learning Project, told The Atlantic that unboxing videos tickle the part of a child’s brain that enjoys anticipation. By age 4 or 5, they have a concept of “the future,” or events that will unfold somewhere other than the present. However, Barr said, they’re also wary of being scared by an unforeseen outcome. In an unboxing video, they know the payoff will be positive and not, say, a live tarantula.

L.O.L. Surprise! is engineered to prolong that anticipatory joy, with kids peeling away wrapping like an onion for up to 20 minutes at a time. The effect is not entirely novel—baseball card collectors have been buying and unwrapping card packs without knowing exactly what’s inside for decades—but paired with social media, MGA was able to strike oil. The dolls now have 350 licensees making everything from bed sheets to apparel. Collectors—or their parents—can buy a $199.99 doll house. So-called “boy toys” are now lurking inside the wrappers, with one, the mohawk-sporting Punk Boi, causing a mild stir for being what MGA calls “anatomically correct.” His tiny plastic genital area facilitates a peeing function.

Whether L.O.L. Surprise! bucks conventional toy trends and continues its popularity beyond a handful of holiday seasons remains to be seen. Already, MGA is pushing alternative products like Poopsie Slime Surprise, a unicorn that can be fed glitter and poops a viscous green slime. An official unboxing video has been viewed 4.2 million times and counting.

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