6 Reasons Why Swearing Is Good for You

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Swearing is bad. Any linguistically adventurous child, caught by an adult, will tell you that. Salty language is often considered impolite, offensive, and suggestive of a limited lexicon. But linguists, psychologists, and cognitive scientists say otherwise. For one thing, researchers have found that if you're fluent at cursing, you are likely to have a strong vocabulary as well. Even better, there are a range of circumstances in which dropping a well-timed F-bomb might actually be good for you. So read on and curse if you must. Why the hell not?

1. SWEARING IS CATHARTIC …

If you've ever uttered a few choice words in moments of anger, frustration, pain or sadness, then you've likely experienced the cathartic effect of swearing. Swearing gives us a way to express our emotions and to vent, according to psychologist Timothy Jay, one of the world's leading curse researchers. "It also communicates very effectively, almost immediately, our feelings," Jay told TIME. "And other words don’t do that."

2. … AND INCREASES YOUR TOLERANCE OF PAIN.

In a set of well-known experiments, psychologist Richard Stephens and colleagues examined the relationship between swearing and pain. In the first study, participants dunked their hands in ice-cold water. While doing so, they were asked to repeat either a swear word or neutral word (one they would use to describe a table). Participants who swore were able to keep their hands in the water for longer and perceived less pain.

But the pain-related benefits of swearing are not as great if you're a habitual potty-mouth, according to a 2011 follow-up study published in The Journal of Pain. To really reap the benefits of swearing, you need to aim for the sweet spot: not too much, not too little.

3. SWEARING PUTS YOU IN TOUCH WITH YOUR INNER ANIMAL—AND YET MAKES YOU HUMAN.

Like other mammals, we may yelp in pain when we're hurt or frustrated, a result of our "mammalian rage circuit" being triggered, according to Steven Pinker's book The Stuff of Thought. Pinker suggests that the instinct to swear is a result of the “cross-wiring of the mammalian rage circuit"—in which signals travel from the amygdala to the hypothalamus and on to the gray matter in the midbrain—"with human concepts and vocal routines."

Swearing in response to strong emotions may be hard-wired in the brain, but the fact that we add a curse or two makes us pretty different from our fellow animals. In her book Swearing Is Good For You, scientist Emma Byrne argues that swearing is a quintessential act of human behavior. "Far from being a simple cry," she writes, "swearing is a complex social signal that is laden with emotional and cultural significance."

4. SWEARING MAKES YOU SEEM MORE HONEST TO OTHERS.

Researchers examined the relationship between swearing and truth-telling in a multi-part study published in 2017. They interviewed participants, asking them for their favorite swear words, how often they swore, and why. They then evaluated the participants' trustworthiness and found that those who swore tended to lie less. The data also suggested that "people regard profanity more as a tool for the expression of their genuine emotions, rather than being antisocial and harmful."

The researchers also examined the status messages of nearly 74,000 active Facebook users. Their analysis indicated that "those who used more profanity were more honest in their Facebook status updates."

5. IT HELPS YOU BOND WITH YOUR CO-WORKERS.

Workplace banter peppered with joking insults and swearing can help create a positive work environment. As Byrne notes, such banter is "good for group bonding, and inclusivity makes for a productive workforce."

The much-maligned F-word emerged as the star of one 2004 study published in the Journal of Pragmatics [PDF]. Researchers recorded 35 hours of conversation among a team of soap factory workers in New Zealand. This was a close-knit and highly motivated group. An analysis of their conversations suggested that forms of the F-word were used to express friendliness and solidarity, as well as a means to fix or ease situations involving complaints or refused requests. The team coordinator described all the swearing and joking around as "a 'we know each [other] well' thing … no one really took offense.''

6. SWEARING MAKES PEOPLE LIKE YOU—ESPECIALLY IF YOU'RE IN POLITICS.

Politicians who let loose and swear may have hit upon a way to connect with their voters. One theory is that politicians earn "covert prestige" with their use of foul language. Covert prestige refers to language appreciated by a group of people—say, a politician's voter base—that might not be acceptable to most others. (This is the opposite of overt prestige, in which people use standard, widely acceptable language.) Michael Adams, an English professor at Indiana University Bloomington, told PBS NewsHour that politicians often seek covert prestige by using "local political dialect" to appeal to certain voters.

Swearing also makes politicians seem more relatable, according to a 2014 study of 110 Italian participants. It found that the use of swear words in a blog post "improved the general impression" of fictional male and female candidates. The study, which was published in the Journal of Language and Social Psychology, also found that swearing made the language seem more informal. But there was a downside: It diminished the "perceived persuasiveness" of the fictional candidate's message.

Divers Swim With What Could Be the Biggest Great White Shark Ever Filmed

iStock.com/RamonCarretero
iStock.com/RamonCarretero

New pictures and video taken by divers show what could possibly be the largest great white shark ever caught on camera, CNN Travel reports.

Deep Blue, a 50-plus-year-old great white first documented 20 years ago, was spotted off the coast of Hawaii recently in a rare close encounter. Divers were filming tiger sharks feeding on a sperm whale carcass south of Oahu when Deep Blue swam up and began scratching herself on their boat. They accompanied the shark in the water for the rest of the day, even getting close enough to touch her at times.


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"She swam away escorted by two rough-toothed dolphins who danced around her over to one of my [...] shark research vessels and proceeded to use it as a scratching post, passing up feeding for another need," Ocean Ramsey, one of the divers, wrote in an Instagram post.


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Deep Blue is roughly 20 feet long and weighs an estimated 2 tons—likely making her one of the largest great whites alive. (The record for biggest great white shark ever is often disputed, with some outlets listing an alleged 37-foot shark recorded in the 1930s as the record-holder.)

Deep Blue looks especially wide in these photos, leading some to suspect she's pregnant. Swimming so close to great whites is always dangerous, especially when they're feeding, but older, pregnant females tend to be more docile.

Though great white sharks are the largest predatory sharks in the ocean, sharks of Deep Blue's size are seldom seen, and they're filmed alive even less often, making this a remarkable occurrence.

[h/t CNN Travel]

The Psychology Behind Kids' L.O.L. Surprise! Doll Obsession

Jack Taylor, Getty Images
Jack Taylor, Getty Images

Isaac Larian, the founder and CEO of toymaker MGA Entertainment, is an insomniac. Fortunately for him, that inability to sleep forced him to get up out of bed one night—a move that ended up being worth $4 billion.

Larian’s company is the architect of L.O.L. Surprise!, a line of dolls with a clever conceit. The product, which retails for about $10 to $20, is encased in a ball-shaped plastic shell and buried under layers of packaging, forcing children to tear through a gauntlet of wrapping before they’re able to see it. The inspiration came on that highly profitable sleepless night, which Larian spent watching unboxing videos on YouTube. It resulted in the first toy made for a generation wired for delayed gratification.

The dolls first went on sale in test markets at select Target stores in late 2016. MGA shipped out 500,000 of them, all of which sold out within two months. A Cabbage Patch Kid-esque frenzy came the following year. By late 2018, L.O.L. Surprise! (the acronym stands for the fancifully redundant Little Outrageous Little) had moved 800 million units, accounted for seven of the top 10 toys sold in the U.S., and was named Toy of the Year by the Toy Association. Videos of kids and adults unboxing them garner millions of views on YouTube, which is precisely where Larian knew his marketing would be most effective.

A woman holds a L.O.L. Surprise doll and packaging in her hand
Cindy Ord, Getty Images for MGA Entertainment

The dolls themselves are nothing revolutionary. Once freed from their plastic prisons, they stare at their owner with doe-eyed expressions. Some “tinkle,” while others change color in water. They can be dressed in accessories found in the balls or paired with tiny pets (which also must be "unboxed"). Larger bundles, like last year’s $89.99 L.O.L. Bigger Surprise! capsule, feature a plethora of items, each individually wrapped. It took a writer from The New York Times 59 minutes to uncover everything inside.

This methodical excavation is what makes L.O.L. Surprise! so appealing to its pint-sized target audience. Though MGA was advised that kids wouldn’t want to buy something they couldn’t see, Larian and his executives had an instinctual understanding of what child development experts already knew: Kids like looking forward to things.

Dr. Rachel Barr, director of Georgetown University’s Early Learning Project, told The Atlantic that unboxing videos tickle the part of a child’s brain that enjoys anticipation. By age 4 or 5, they have a concept of “the future,” or events that will unfold somewhere other than the present. However, Barr said, they’re also wary of being scared by an unforeseen outcome. In an unboxing video, they know the payoff will be positive and not, say, a live tarantula.

L.O.L. Surprise! is engineered to prolong that anticipatory joy, with kids peeling away wrapping like an onion for up to 20 minutes at a time. The effect is not entirely novel—baseball card collectors have been buying and unwrapping card packs without knowing exactly what’s inside for decades—but paired with social media, MGA was able to strike oil. The dolls now have 350 licensees making everything from bed sheets to apparel. Collectors—or their parents—can buy a $199.99 doll house. So-called “boy toys” are now lurking inside the wrappers, with one, the mohawk-sporting Punk Boi, causing a mild stir for being what MGA calls “anatomically correct.” His tiny plastic genital area facilitates a peeing function.

Whether L.O.L. Surprise! bucks conventional toy trends and continues its popularity beyond a handful of holiday seasons remains to be seen. Already, MGA is pushing alternative products like Poopsie Slime Surprise, a unicorn that can be fed glitter and poops a viscous green slime. An official unboxing video has been viewed 4.2 million times and counting.

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