iPhone’s ‘Do Not Disturb’ Feature Is Actually Reducing Distracted Driving (a Little)
While it’s oh-so-tempting to quickly check a text or look at Google Maps while driving, heeding the siren call of the smartphone is one of the most dangerous things you can do behind the wheel. Distracted driving led to almost 3500 deaths in the U.S. in 2016, according to the National Highway Traffic Safety Administration, and even more non-fatal accidents. In the summer of 2017, Apple took steps to combat the rampant problem by including a “Do Not Disturb While Driving” setting as part of its iOS 11 upgrade. And the data shows that it’s working, as Business Insider and 9to5Mac report.
The Do Not Disturb While Driving feature allows your iPhone to sense when you’re in a moving car, and mutes all incoming calls, texts, and other notifications to keep you from being distracted by your phone. A recent survey from the insurance comparison website EverQuote found that the setting works as intended; people who kept the setting enabled did, in fact, use their phones less.
The study analyzed driver behavior recorded by EverDrive, EverQuote’s app designed to help users track and improve their safety while driving. The report found that 70 percent of EverDrive users kept the Do Not Disturb setting on rather than disabling it. Those drivers who kept the setting enabled used their phone 8 percent less.
The survey examined the behavior of 500,000 EverDrive users between September 19, 2017—just after Apple debuted the feature to the public—and October 25, 2017. The sample size is arguably small, and the study could have benefited from a much longer period of analysis. Even if people are looking at their phones just a little less in the car, though, that’s a win. Looking away from the road for just a split second to glance at an incoming notification can have pretty dire consequences if you’re cruising along at 65 mph.
When safety is baked into the design of technology, people are more likely to follow the rules. Plenty of people might not care enough to enable the Do Not Disturb feature themselves, but if it’s automatically enabled, plenty of people won’t go through the work to opt out.