Graphic Design Series Shows Which Fonts Your Favorite Logos Use

Unless you’re a dedicated design geek, you probably can’t recognize the fonts used in the logos of some of the most recognizable companies in the world—even if you see them every day. Enter graphic designer Emanuele Abrate, whose latest project, Logofonts, illuminates the favorite fonts of the brands you see every day.

As we spotted on Adweek, Logofonts takes a logo—like, for instance, Spotify’s—and replaces the company’s name with the font in which it's written. Some fonts, like Spotify’s Gotham, might be familiar, while others you may never have heard of. Nike’s and Red Bull’s Futura is so commonplace in signage in logos that it’s the subject of an entire book called Never Use Futura. (Other companies that use it include Absolut Vodka and Domino’s Pizza, and many more.) But you most likely aren’t familiar with Twitter’s Pico or Netflix’s Bebas Neue.

Abrate is a managing partner at grafigata, an Italian blog and online academy focused on graphic design. In his work as a freelance designer, he focuses on logo design and brand identities, so it wasn’t hard for him to track down exactly which fonts each brand uses.

“When I see a logo, I wonder how it was conceived, how it was designed, what kind of character was used and why,” Abrate tells Mental Floss. The Logofonts project came from “trying to understand which fonts they use or which fonts have been modified (or redesigned) to get to the final result.”

The Nike logo reads 'Futura.'

The Twitter logo reads 'Pico.'

The Red Bull Logo reads 'Futura BQ.'

The Netflix logo reads 'Bebas Neue.'

You can check out the rest of the Logofonts project and Abrate’s other work on his Behance or Facebook pages, and on his Instagram.

[h/t Adweek]

All images courtesy Emanuele Abrate

This Tiny DIY Kiosk From Amazon Would Make a Great Backyard Bar—or Chicken Coop

Allwood, Amazon
Allwood, Amazon

This summer, upgrade your backyard cocktail parties with an actual backyard bar. The Allwood Retail Kiosk, first spotted by House Beautiful and available on Amazon, is designed to be a tiny store, but it can function as so much more. And most importantly, it can be assembled in a matter of hours.

Built from durable Nordic spruce, the compact building is inspired by retail kiosks in Scandinavia. The interior measures 94 square feet, and the window covers fold out into counter-like platforms for serving food and drinks. The versatile structure works as more than just a space for your small business. The seller notes on Amazon that past buyers have used the shack as a chicken coop, and it could even house cats: "I believe this could well work as a feline suite. I don't think they would complain."

The kiosk costs $3990 on Amazon, and shipping is included. Once it's been assembled, the exterior needs to be stained or painted to protect it from the elements. If you're looking for even larger structures that can be delivered, Amazon also sells tiny houses.

[h/t House Beautiful]

$1.6 Billion in $50 Bills in Australia Were Printed With a Typo

PAUL CROCK/AFP/Getty Images
PAUL CROCK/AFP/Getty Images

Australia's $50 banknote is filled with details; there are so many of them that it's hard to spot the typo that slipped onto the face of the bill. But if you know where to look, you'll see the spelling error that the treasury failed to catch before printing it on millions of pieces of currency.

According to CNN, the $50 bill, worth about $34.90 in U.S money, debuted in October 2018. It features Edith Cowan, Australia's first female member of parliament, with her inaugural speech to the Western Australian Parliament typed out in microprint above her shoulder. The words are hard to read, but in the zoomed-in image below you can see the word that's supposed to read responsibility in the second line is mistakenly spelled responsibilty. The bill also features innovative security features, such as holographic design elements, but the typo snuck by unnoticed.

The misspelled word was printed on 400 million banknotes, 46 million of which are currently in circulation. Altogether, the misprinted currency in circulation totals A$2.3 billion, or US$1.6 billion.

Australia's treasury plans to keep the bills in circulation and correct the error when the next batch of $50 banknotes is printed sometime in the next few months. Other typos of this scale have resulted in major consequences: In 1962, a missing hyphen in some computer code caused a satellite to explode, costing NASA $80 million.

[h/t CNN]

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