Graphic Design Series Shows Which Fonts Your Favorite Logos Use

Unless you’re a dedicated design geek, you probably can’t recognize the fonts used in the logos of some of the most recognizable companies in the world—even if you see them every day. Enter graphic designer Emanuele Abrate, whose latest project, Logofonts, illuminates the favorite fonts of the brands you see every day.

As we spotted on Adweek, Logofonts takes a logo—like, for instance, Spotify’s—and replaces the company’s name with the font in which it's written. Some fonts, like Spotify’s Gotham, might be familiar, while others you may never have heard of. Nike’s and Red Bull’s Futura is so commonplace in signage in logos that it’s the subject of an entire book called Never Use Futura. (Other companies that use it include Absolut Vodka and Domino’s Pizza, and many more.) But you most likely aren’t familiar with Twitter’s Pico or Netflix’s Bebas Neue.

Abrate is a managing partner at grafigata, an Italian blog and online academy focused on graphic design. In his work as a freelance designer, he focuses on logo design and brand identities, so it wasn’t hard for him to track down exactly which fonts each brand uses.

“When I see a logo, I wonder how it was conceived, how it was designed, what kind of character was used and why,” Abrate tells Mental Floss. The Logofonts project came from “trying to understand which fonts they use or which fonts have been modified (or redesigned) to get to the final result.”

The Nike logo reads 'Futura.'

The Twitter logo reads 'Pico.'

The Red Bull Logo reads 'Futura BQ.'

The Netflix logo reads 'Bebas Neue.'

You can check out the rest of the Logofonts project and Abrate’s other work on his Behance or Facebook pages, and on his Instagram.

[h/t Adweek]

All images courtesy Emanuele Abrate

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Tom Etherington, Penguin Press
The Covers of Jack Kerouac's Classic Titles Are Getting a Makeover
Tom Etherington, Penguin Press
Tom Etherington, Penguin Press

Readers have been enjoying classic Jack Kerouac books like The Dharma Bums and On the Road for decades, but starting this August the novels will have a new look. Several abstract covers have been unveiled as part of Penguin’s "Great Kerouac" series, according to design website It’s Nice That.

The vibrant covers, designed by Tom Etherington of Penguin Press, feature the works of abstract expressionist painter Franz Kline. The artwork is intended to capture “the experience of reading Kerouac” rather than illustrating a particular scene or character, Etherington told It’s Nice That. Indeed, abstract styles of artwork seem a fitting match for Kerouac’s “spontaneous prose”—a writing style that was influenced by improvisational jazz music.

This year marks the 60th anniversary of The Dharma Bums, which was published just one year after On the Road. The Great Kerouac series will be available for purchase on August 2.

[h/t It's Nice That]

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Apple
Here's a Preview of the 70 New Emojis Coming to Your iPhone
Apple
Apple

Get ready to add a whole new set of symbols to your emoji vocabulary. As CNN reports, Apple has released a sneak peak of some of the 70 new emojis coming to iOS in late 2018.

In February 2018, the Unicode Consortium announced the latest additions to their official emoji database. Software makers have since been working on customizing the designs for their own operating systems, and now iPhone and iPad users are getting a preview of what the new emojis will look like on their devices.

One of the most highly anticipated new symbols is the redhead emoji, something people have been demanding for a while. A curly haired option, another popular request, will be added to the line-up, as will gray-hair and bald emoji choices. Each of the new hair types can be added to the classic face emoji regardless of gender, but when it comes to specific characters like the bride or the jogger emojis, users will be limited to the same hair options they had before.

If Apple users ever want to express their inner superhero, two new super characters, a man and woman, will let them do so. They will also have new "smiley" symbols to choose from, like a party emoji, a sad eyes emoji, and a frozen emoji.

In the food category you have a head of lettuce and a mango, and for dessert, a cupcake and a mooncake—a festive Chinese pastry. New animals include a peacock, a kangaroo, and a lobster. The lobster emoji stirred some controversy in February when Mainers noticed the Unicode version was missing a set of legs. The design was quickly revised, and Apple's version is also anatomically correct.

These images just show a small sample of the emojis that will be included in an iOS update planned for later in 2018. Users will have to wait to see the final designs for other the symbols on the list.

New Apple emojis.
Apple

New Apple emojis.
Apple

New Apple emojis.
Apple

New Apple emojis.
Apple

[h/t CNN]

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