Graphic Design Series Shows Which Fonts Your Favorite Logos Use

Unless you’re a dedicated design geek, you probably can’t recognize the fonts used in the logos of some of the most recognizable companies in the world—even if you see them every day. Enter graphic designer Emanuele Abrate, whose latest project, Logofonts, illuminates the favorite fonts of the brands you see every day.

As we spotted on Adweek, Logofonts takes a logo—like, for instance, Spotify’s—and replaces the company’s name with the font in which it's written. Some fonts, like Spotify’s Gotham, might be familiar, while others you may never have heard of. Nike’s and Red Bull’s Futura is so commonplace in signage in logos that it’s the subject of an entire book called Never Use Futura. (Other companies that use it include Absolut Vodka and Domino’s Pizza, and many more.) But you most likely aren’t familiar with Twitter’s Pico or Netflix’s Bebas Neue.

Abrate is a managing partner at grafigata, an Italian blog and online academy focused on graphic design. In his work as a freelance designer, he focuses on logo design and brand identities, so it wasn’t hard for him to track down exactly which fonts each brand uses.

“When I see a logo, I wonder how it was conceived, how it was designed, what kind of character was used and why,” Abrate tells Mental Floss. The Logofonts project came from “trying to understand which fonts they use or which fonts have been modified (or redesigned) to get to the final result.”

The Nike logo reads 'Futura.'

The Twitter logo reads 'Pico.'

The Red Bull Logo reads 'Futura BQ.'

The Netflix logo reads 'Bebas Neue.'

You can check out the rest of the Logofonts project and Abrate’s other work on his Behance or Facebook pages, and on his Instagram.

[h/t Adweek]

All images courtesy Emanuele Abrate

Google Creates First AI Doodle for Bach’s Birthday

Google
Google

Although there’s some debate about Johann Sebastian Bach’s exact birth date, today is roughly the 334th anniversary of the famous composer’s birth. In celebration of Bach’s contributions to a genre that would later be called classical music, Google created a Doodle that lets users create a song in Bach’s signature style.

Google has created musical Doodles before, but what sets this one apart is that it’s the first-ever Doodle powered by artificial intelligence, according to Newsweek. In this case, users create a simple melody by choosing their preferred notes on a musical staff, then increasing or decreasing the pace (measured in beats per minute, or BPM) or changing the key, if desired. Once satisfied, all they have to do is hit the “harmonize” button and let AI create a more sophisticated tune.

Fortunately for Google, there was a lot of material to draw from. Bach was a busy man, creating more than 1100 compositions in his lifetime (while also finding time to father 20 children). However, for this Doodle, a machine-learning model called Coconet was fed a portion of his oeuvre—306 harmonies in total. In addition to being trained to recognize the musical patterns in Bach's work, the model is also capable of creating harmonies, smooth transitions, and compositions from scratch.

“So when you create a melody of your own on the model in the Doodle, it harmonizes that melody in Bach's specific style,” Google explained in a statement. And just for fun, there’s a feature that lets you hear what the harmony would sound like in a modern rock style.

For a behind-the-scenes look of how the Bach Doodle was made, from both an artistic and technical perspective, check out Google’s video below.

[h/t Newsweek]

IKEA's Kåma Sutra Wants to Help You Master the Art of Loving Your Bedroom

iStock.com/KatarzynaBialasiewicz
iStock.com/KatarzynaBialasiewicz

Plenty of guides can show you how to add spice to your bedroom, but few do it like this new book from IKEA. The IKEA Kåma Sutra includes fully illustrated positions (of furniture, that is) designed to help you get more satisfaction from your living space.

"Are you satisfied with your bedroom? Have you grown bored or tired with the same old bedroom positions? Do you yearn for more?" the book's description reads. "The IKEA Kåma Sutra can help you master the art of loving your bedroom. We've designed multiple bedroom furniture positions that will satisfy your every need."

The online manual features bedroom layouts furnished with popular items from IKEA, including couches, bed frames, and dressers. "The Seated Desire" comes with a leather LANDSKRONA sofa, and "The Doggy Style" has a LURVIG pet cushion. Each design includes a full-color picture, so you know exactly what you're getting into before you try the position at home.

You can browse the IKEA Kåma Sutra online, or download it to read it at your leisure.

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