Graphic Design Series Shows Which Fonts Your Favorite Logos Use

Unless you’re a dedicated design geek, you probably can’t recognize the fonts used in the logos of some of the most recognizable companies in the world—even if you see them every day. Enter graphic designer Emanuele Abrate, whose latest project, Logofonts, illuminates the favorite fonts of the brands you see every day.

As we spotted on Adweek, Logofonts takes a logo—like, for instance, Spotify’s—and replaces the company’s name with the font in which it's written. Some fonts, like Spotify’s Gotham, might be familiar, while others you may never have heard of. Nike’s and Red Bull’s Futura is so commonplace in signage in logos that it’s the subject of an entire book called Never Use Futura. (Other companies that use it include Absolut Vodka and Domino’s Pizza, and many more.) But you most likely aren’t familiar with Twitter’s Pico or Netflix’s Bebas Neue.

Abrate is a managing partner at grafigata, an Italian blog and online academy focused on graphic design. In his work as a freelance designer, he focuses on logo design and brand identities, so it wasn’t hard for him to track down exactly which fonts each brand uses.

“When I see a logo, I wonder how it was conceived, how it was designed, what kind of character was used and why,” Abrate tells Mental Floss. The Logofonts project came from “trying to understand which fonts they use or which fonts have been modified (or redesigned) to get to the final result.”

The Nike logo reads 'Futura.'

The Twitter logo reads 'Pico.'

The Red Bull Logo reads 'Futura BQ.'

The Netflix logo reads 'Bebas Neue.'

You can check out the rest of the Logofonts project and Abrate’s other work on his Behance or Facebook pages, and on his Instagram.

[h/t Adweek]

All images courtesy Emanuele Abrate

This Stylish Cardboard Box Is Designed to Be Your Cat’s New Favorite Hideout

Scott Salzman
Scott Salzman

You can buy your cat a fancy bed or perch, but when it comes right down to it, your feline friend is probably going to be more eager to curl up in the cardboard box that it arrived in. So why not just cut out the part where you spend time and money picking out something your cat couldn’t care less about? Just get a really nice box. That’s the premise behind the Purrfect Cat Box, a cardboard box specifically tailored to cats’ needs.

While every cat is finicky in his or her own way, almost all cats love a good cardboard box. (Seriously, it’s science.) Squeezing into a cozy box makes cats feel protected, and, since cats like warmer temperatures, the insulating cardboard also helps keep them at their preferred level of toasty.

Designed by Colorado-based inventor Scott Salzman, the Purrfect Cat Box is made to be just the right size for ultimate kitty comfort. At about the size of a shoebox, it’s big enough for most cats to squeeze into without being cramped—though Salzman doesn’t specify whether it will work for big breeds like Maine Coons—but small enough that they still feel protected inside. It has a small cutout in the front to allow your cat to peek his head outside the box, and, most importantly, to get in a really good chin scratch.

While we humans might find cardboard cars or cardboard Taj Mahal replicas adorable, most cats just want a plain box that makes them feel safe and comfortable. The geometric-patterned Purrfect Cat Box walks the line between utilitarian and chic, making the empty cardboard box in your living room a little bit less of an eyesore.

Plus, it’s cardboard-priced. At $6 a box, it's about what you'd pay to have a regular cardboard box full of anything from Amazon delivered to your door, but it’s still inexpensive enough that if your cat destroys it, it’s easy enough to throw in the recycle bin and get a new one.

Get it on Indiegogo.

Europe's First Underwater Restaurant Is Now Taking Reservations

MIR, Snøhetta
MIR, Snøhetta

The choppy waters off Norway's coast may not seem like the most relaxing dining atmosphere, but thanks to the work of the architecture firm Snøhetta, the North Sea is now home to the region's hottest new restaurant. Under, Europe first underwater restaurant (and the world's largest), opens next year, as Forbes reports—and reservations are already filling up fast.

From the shore, Under looks like some sort of toppled ruin jutting out of the water. Guests enter at sea-level, then descend to the champagne bar and finally to the 100-person dining room, which is submerged 18 feet beneath the ocean's surface. From their seats, diners can gaze through the restaurant's 36-foot-by-13-foot panoramic window. Lighting installed both inside the room and along the seabed outside illuminates nearby marine life, providing a stunning underwater show any time of day or night.

A rendering of the top of Under jutting out of the ocean
MIR, Snøhetta

In addition to designing Under to be a breathtaking experience, Snøhetta built the restaurant to durable. The building's 3-foot thick walls protect guests and staff from water pressure and violent tides. The architects were so sure of the restaurant's safety that they intentionally built it in notoriously rough waters near the town of Båly off Norway's southern coast. According to Snøhetta's senior architect Rune Grasdal, a storm is the best time to dine if guests want a truly dramatic view.

A rendering of the exterior of the underwater restaurant
MIR, Snøhetta

The over-the-top atmosphere will be accompanied by a world-class meal. The seasonal menu comes from Danish chef Nicolai Ellitsgaard and dishes are served over the course of three-and-a-half to four hours.

Under doesn't open to the public until April 2019, but the restaurant is already taking reservations. Adventurous diners can attempt to book a table here, or, for parties larger than eight, email the restaurant.

[h/t Forbes]

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