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Coin-Operated Lamp Drives Home the Cost of Energy Consumption

Moak Studio
Moak Studio

You consume energy every time you switch on a light, and that ends up costing you, your power company, and the planet. This cost is easy to ignore when just a few minutes of light adds only cents to your electric bill, but over time, all that usage adds up. A new conceptual product spotted by Co.Design visualizes our energy consumption in a creative way.

Moak Studio presented their coin-operated Dina lamp at the Promote Design DIN Exhibition for Milan Design Week. To turn it on, users must first insert a medium-sized coin into a slot on the shade, whether it's a nickel, a quarter, or a euro. The coin fills in a gap in the lamp's circuitry, providing the conductive metal needed to light it. After switching the lamp off, users can flip a knob on the base to retrieve their coin.

The Dina lamp isn't meant to solve our global energy problems singlehandedly; rather, it's designed to get people to pause and think about the impact of their daily choices before they make them. But other strategies, like paying people to conserve energy rather than making them pay to use it, may be more effective when it comes to spurring real change.

Dina Lamp from MOAK Studio on Vimeo.

[h/t Co.Design]

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Courtesy of ModernMud
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fun
Treat Yourself to This 22-Karat Gold Unicorn Mug
Courtesy of ModernMud
Courtesy of ModernMud

What's better than a unicorn mug? A unicorn mug with a horn made of gold.

This magical creation is accented in 22-karat gold, and it's so dazzling that it's been blowing up on Etsy: It recently got 88,000 likes on the retailer's Facebook page. Each ceramic vessel is thrown on the wheel and hand-painted. They hold 12 to 14 ounces and sell for $135 apiece.

Etsy shop ModernMud has plenty more unicorn gear. If you're enamored with the popular mug but want to spend a little less dough, consider the teacup version for $108. Want something to keep your rings on? Nab a unicorn stand or a mug with a horn on the inside. You can even get a unicorn to wear around your neck.

See pictures of the wares below. Still want more unicorns? Check out these mystical gifts for unicorn lovers.

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Design
Graphic Design Series Shows Which Fonts Your Favorite Logos Use

Unless you’re a dedicated design geek, you probably can’t recognize the fonts used in the logos of some of the most recognizable companies in the world—even if you see them every day. Enter graphic designer Emanuele Abrate, whose latest project, Logofonts, illuminates the favorite fonts of the brands you see every day.

As we spotted on Adweek, Logofonts takes a logo—like, for instance, Spotify’s—and replaces the company’s name with the font in which it's written. Some fonts, like Spotify’s Gotham, might be familiar, while others you may never have heard of. Nike’s and Red Bull’s Futura is so commonplace in signage in logos that it’s the subject of an entire book called Never Use Futura. (Other companies that use it include Absolut Vodka and Domino’s Pizza, and many more.) But you most likely aren’t familiar with Twitter’s Pico or Netflix’s Bebas Neue.

Abrate is a managing partner at grafigata, an Italian blog and online academy focused on graphic design. In his work as a freelance designer, he focuses on logo design and brand identities, so it wasn’t hard for him to track down exactly which fonts each brand uses.

“When I see a logo, I wonder how it was conceived, how it was designed, what kind of character was used and why,” Abrate tells Mental Floss. The Logofonts project came from “trying to understand which fonts they use or which fonts have been modified (or redesigned) to get to the final result.”

The Nike logo reads 'Futura.'

The Twitter logo reads 'Pico.'

The Red Bull Logo reads 'Futura BQ.'

The Netflix logo reads 'Bebas Neue.'

You can check out the rest of the Logofonts project and Abrate’s other work on his Behance or Facebook pages, and on his Instagram.

[h/t Adweek]

All images courtesy Emanuele Abrate

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