Why You Never See Fresh Olives at the Grocery Store

iStock
iStock

If given a choice, most grocery shoppers prefer fresh produce over something that's been pumped full of preservatives. Yet shoppers are almost never given that choice when it comes to olives. The small, meaty fruits can be found floating in brines, packed in cans, and stuffed with pimentos, but they're hardly ever shipped to the store straight off the tree. As the video series Reactions explains, there's a good reason for that.

In their natural state, because they contain high concentrations of a bitter-tasting compound called oleuropein, fresh olives are practically inedible. To make the food palatable, olive producers have to get rid of these nasty-tasting chemicals, either by soaking them in water, fermenting them in salt brine, or treating them with sodium hydroxide.

Because of its speed, food manufacturers prefer the sodium hydroxide method. Commonly known as lye, sodium hydroxide accelerates the chemical breakdown of oleuropein into compounds that have a less aggressive taste. While other processes can take several weeks to work, sodium hydroxide only takes one week.

Afterward, the olives are washed to remove the caustic lye, then packed with water and salt to extend their shelf life, giving them their distinct briny flavor.

For more on the chemistry of olives, check out the full video from Reactions below.

[h/t Reactions]

KFC's New Firelog Makes Your House Smell Like Fried Chicken

KFC
KFC

The classic yule log has received updates from Star Wars, Nick Offerman, and Lil Bub over the years. This holiday season, why not stoke your fireplace with a log from the folks at KFC? As KRON reports, the fast food chain has produced its own firelog that releases the scent of Kentucky fried chicken when ignited.

The KFC 11 Herbs and Spices log is the best way to fill your house with delectable fried chicken smells without ordering takeout. Made in collaboration with Enviro-Log, it contains 100 percent-recycled materials and burns for up to three hours. KFC warns buyers that burning the log "may result in a craving for fried chicken," and that it "may attract bears or neighbors who are hungry." Despite the mouthwatering aroma, the KFC firelog is not safe to eat.

KFC and Christmas may seem like an odd pairing, but it's an annual holiday tradition in other parts of the world. In Japan, KFC has been a Christmastime staple for decades, with customers placing orders for buckets of "Christmas chicken" months ahead of the holiday.

The KFC log went on sale for $19 on Thursday, December 14, and it's already sold out from the online store, but keep checking back to see if they've restocked them.

It likely won't be the last scented novelty product we see from the brand: KFC has previously released a candle, nail polish, and sunscreen all made to smell like its famous fried bird.

[h/t KRON]

Where to Score Free Treats For National Cupcake Day

iStock.com/RuthBlack
iStock.com/RuthBlack

December is a magical time of year, and not just because of all the winter holidays. A few days on the calendar this month cater to those of us with a sweet tooth, and we can’t say we’re complaining. National Cookie Day fell on December 4, followed by National Brownie Day on December 8, and we still have National Cupcake Day to look forward to tomorrow, December 15. Because if you’re already planning to indulge in Christmas cookies and cake, why not go all out?

The icing on the cake is that a few bakeries across the country will be handing out free cupcakes tomorrow. Sprinkles Cupcakes will be giving away a limited edition strawberry cupcake with rainbow sprinkles to the first 100 visitors at each of its bakeries, which are located in California, Nevada, Arizona, Texas, Illinois, Florida, New York, and Washington, D.C. The bakery will also be doing “impromptu cupcake drop-offs” around New York City tomorrow.

Baked by Melissa also promises customers a free cupcake of their choosing at any of its 14 outlets in the New York City region, according to Metro. The company will also post information about a cupcake giveaway to its Instagram page tomorrow, and you can participate by tagging a friend in the comments. Two winners will receive a “Superstar” pack of 50 cupcakes.

If you happen to live in Cleveland, LaBella Cupcakes is taking a unique approach to the holiday and launching a scavenger hunt at 10 a.m. tomorrow. It will take participants to 10 historic locations around the city, and the person who solves the clues the fastest will take home a dozen free cupcakes. Check out the company's Instagram and Facebook pages for more details. 

There’s also a chance one of your local, non-chain bakeries will be hosting a promotion, so it’s worth visiting their website or social media pages to see if there are some freebies you can take advantage of. 

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