Why You Never See Fresh Olives at the Grocery Store
If given a choice, most grocery shoppers prefer fresh produce over something that's been pumped full of preservatives. Yet shoppers are almost never given that choice when it comes to olives. The small, meaty fruits can be found floating in brines, packed in cans, and stuffed with pimentos, but they're hardly ever shipped to the store straight off the tree. As the video series Reactions explains, there's a good reason for that.
In their natural state, because they contain high concentrations of a bitter-tasting compound called oleuropein, fresh olives are practically inedible. To make the food palatable, olive producers have to get rid of these nasty-tasting chemicals, either by soaking them in water, fermenting them in salt brine, or treating them with sodium hydroxide.
Because of its speed, food manufacturers prefer the sodium hydroxide method. Commonly known as lye, sodium hydroxide accelerates the chemical breakdown of oleuropein into compounds that have a less aggressive taste. While other processes can take several weeks to work, sodium hydroxide only takes one week.
Afterward, the olives are washed to remove the caustic lye, then packed with water and salt to extend their shelf life, giving them their distinct briny flavor.
For more on the chemistry of olives, check out the full video from Reactions below.